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Accept Decline Skip to content ANNOUNCED: Meet The 2023 Insight Innovation Competition Finalists GreenBook * * Topics * Column 1 * Agile Research * Artificial Intelligence & Machine Learning * Augmented and Virtual Reality * Behavioral Science * Big Data * Brand Strategy * B2B Market Research * Competitive Intelligence * Consumer Behavior * Column 2 * Coronavirus * Customer Experience * Data Quality & Ethics * Design for Market Research Insights * Diversity and Cultural Insights * DIY Research * Focus Groups * Healthcare, Medical and Pharma Market Research * Column 3 * International Market Research * Interviews with Market Research Leaders * Marketing for Market Research * Market Research Jobs and Career Center * Mobile Market Research * Quantitative Research * Qualitative Research * Research Respondent Experience * See all topics * Directory * Column 1 * Browse Market Research Specialties * Find Market Research Companies * Find Focus Group Facilities * Create a Listing * Articles * Reports * Events * Column 1 * In-Person Events * IIEX Asia Pacific * IIEX Europe * IIEX North America * IIEX Behavior * IIEX Health * IIEX Latin America * Column 2 * Tech Showcases * Artificial Intelligence * Text Analytics * Sample Quality * Biometrics * Agile Research * Product & Concept Testing * Column 3 * Webinars * Upcoming Webinars * Column 4 * Podcast * Community * Column 1 * GreenBook Future List * Insight Innovation Competition * Become a Contributor * Contact GreenBook * GreenBook News * Jobs * Column 1 * Savio (Freelance/Contract Hub) * Find a Market Resource Job * Post Market Research Jobs * Career Resources * For Business * Column 1 * GreenBook Marketing Solutions * Sponsor or Exhibit at an IIEX Event * Advertise in the GRIT Report * List Your Company in the Directory * Manage My Directory Listing * Get Recommended by Clients * Log In / Register * Get the Newsletter Log In / Register * Methods * News * Trends * Technology * Case Studies * All Topics * Channels * Behavioral Insights Academy * CEO Series * Focus on APAC * Executive Insights * Gain & Retain® * How to be Famous * LevelUP Your Research * Monthly Dose of Design * The Prompt THE PROMPT INTRODUCING THE PROMPT: GREENBOOK’S EXPERT CHANNEL FOR AI IN INSIGHTS Editor’s Note: I wrote this article with the help of artificial intelligence (AI). I experimented with Bard, a large language model from Google AI, and the Generative AI language model called ChatGPT (both the GPT 3.5 & GPT-4 architectures). While the article was not written in a traditional manner, I have reworked the head-start AI… By: Karen Lynch / Head of Content / GreenBook CHATGPT: THE EXISTENTIAL THREAT THAT’S GOOD NEWS FOR THE INSIGHT SECTOR With apologies to Lewis Carroll … “Beware the Chatterbot, my son! The jaws that bite, the claws that catch”. ChatGPT is currently being talked about as an existential threat across many sectors. So, should the insight sector be worried? There are four key reasons why it shouldn’t: Insight comes from Human intelligence (HI) not Artificial… By: Dr. Ali Goode / Cognitive Scientist / Gorilla in the Room GPT-4, INSIGHTS, AND THE RENAISSANCE OF EXCELLENT CONVERSATION As we look towards a future where the art of conversation is a skeleton key for technology’s finest fruits, what should we Insights professionals be considering during this time of change? Kids tomorrow hey? Showing off a level of conversational acumen not seen in the Western Youth for 100 years. The practice of holding a… By: Matt Gibbs / MD & Founder / Bayes Price OVERCOMING THE HURDLES OF INTEGRATING AI INTO CUSTOMER SERVICE Imagine offering a hyper-personalized digital assistant for every customer. It remembers their history, preferences, likes & dislikes, current context, and goals from each interaction. This personalization allows customers to self-serve their requests without the company hiring an entire customer service department to fulfill this level of personalization and 24/7 attention. An effectively integrated AI system… By: Srini Pagidyala / Co-Founder / Aigo.ai GENERATIVE AI IS HERE FOR GOOD. ARE YOU READY FOR IT? How many times in the past month have “ChatGPT” and “AI” come up in conversations at work or with friends? If the answer is zero, please invite me to the rock you’ve been living under. It sounds like a great place for some peace and quiet. It’s difficult to avoid conversations about the promise and… By: Roddy Knowles / Product Evangelist / DISQO * 1 * 2 * Next » VIEW MORE DON'T MISS THE LATEST TRENDS IN INSIGHT SIGN UP FOR THE WEEKLY GREENBOOK NEWSLETTER * Name* First Last * Email* * Company* * Consent* I agree to receive emails with insights-related content from GreenBook. 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