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YOUR DTC FEARS CONQUERED

Jamie Schwartz Oct 3, 2022 12:51:44 PM

We all know direct-to-consumer (DTC) isn’t easy, but sometimes it feels
downright scary. So, what can you do…  close your eyes and ignore it? 

It’s best not to — 88% of consumers prefer to buy directly from their favorite
brands. As well as the great margins, DTC also provides invaluable access to
your consumer base.  

Still, you’ve got to be careful: If it’s not done properly and with the right
help, going direct-to-consumer can be time-consuming and costly. At times it
might even feel like a horror movie, but don’t scream just yet — what you need
is Quivers, guiding and directing you to box-office success. 

There are four fatal fears you need to be aware of if you want any chance of
getting out of this one alive.


FEAR 1: THE CONSUMER

They might not be zombies, but they’ve certainly evolved. The turbulence of the
last two years has transformed the average shopper into someone with higher
demands and expectations than ever before. Thankfully what they want isn’t to
eat your flesh, but rather, to purchase directly from you. 

As we mentioned, 88% of consumers prefer to buy directly from you. That means
in-demand fulfillment options like BOPIS, Ship-to-Store and White Glove Delivery
are vital in attracting the evolved 2022 consumer to your online store.


FEAR 2: THE COMPETITORS

Now to introduce the real villains of the flick, your competitors. These guys
are doing everything they can to guarantee your downfall, and you know what?
They’re working on their DTC channel right now, developing faster and more
convenient fulfillment options.

So what can you do about them? You can ensure your key product catalog is online
and available for purchase, offer quick, easy and in-demand fulfillment options,
and work on your DTC website to provide a faster and smoother experience that
won’t lose consumers at the final hurdle. 

This might sound a bit overwhelming, but don’t get your head in a twist… find
some formidable allies. 


FEAR 3: THE RETAILERS

It’s that part of the movie where you get together with an old rival to give
yourself a better chance of survival. 

Many retailers see a brand’s DTC operations as competitive and threatening to
their business: If consumers can buy products straight from the source, it can
be appealing to cut out the middleman. 

When these retailers feel like they’re losing out on sales, that can cause
animosity, pushback, a reduction in sell-in, and even the complete loss of
certain wholesale accounts.

You need to offer an olive branch, a way to include retailers as part of a sale
or the fulfillment process. Otherwise, you’re living on borrowed time,
especially with these monstrous silhouettes on the horizon…


FEAR 4: MARKETPLACE GIANTS

We get it: you’re lost in the DTC maze and selling via a marketplace can feel
like an easy way out. But tread carefully — major marketplaces like Amazon don’t
have your best interests in mind.

Selling through these behemoths is not a viable long-term solution to ecommerce.
Why? Because they’re competing against you with endless private label products.
They sometimes even run ads on your products, driving up your media spend.

Making a pact with these characters could well and truly result in a massacre of
your accounts. 

So what’s the solution? Turn to Quivers, the sophisticated, all-in-one answer to
DTC and much more. With our powerful platform in your tech stack, you’ll be well
equipped to fend off any nasty surprises. We give you consistent support,
in-demand fulfillment options, and a way to reinforce relationships with
retailers.

When it comes to finding a satisfying conclusion to your movie, don’t follow the
classic horror trope of splitting up and going it alone. Instead, band together
with Quivers and give your movie the happy ending it deserves. 

To learn more about how Quivers can turn a nightmare into a golden opportunity,
request a demo from us today.

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