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SOLUTIONS EQL for Brands Fans By Industry By industry Art Collectibles Collaborations Footwear Wine and Spirits Coins In a different industry? Click here RESOURCES Blog Newsletter Support & FAQs EQL IQ COMPANY About Us Careers Press Center Run Fair® Contact Login Request Demo SOLUTIONS EQL for Brands Fans By industry Art Collectibles Collaborations Footwear Wine and Spirits Coins In a different industry? Click here Brands Fans RESOURCES Blog Newsletter Support & FAQs EQL IQ COMPANY About Us Careers Press Center Run Fair® Request Demo Login Entering your first EQL launch? See how it works ↗ LAUNCHES THAT FUEL FANDOM EQL helps brands get the world’s most in-demand products into the hands of passionate fans, and makes launches more reliable, fair, and memorable. Trusted by THE WORLd's most innovative brands and retailers NOT ALL LAUNCHES ARE CREATED EQL We're building a win-win experience for brands and their fans HEADACHE-FREE DROPS FOR BRANDS Everything you need to power launches that turn customers into lifelong fans. Get to know EQL for Brands Limitless Infrastructure Go from chaos to calm with a back-end built for site reliability, accurate payments, and bot and scam prevention. Happier Fans Drive more engagement with regulars and newbies, and build more brand loyalty. Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers. Better Outcomes Access smart insights to help inform future launches, drive performance, streamline marketing, and grow your business. Everything you need to power launches that turn customers into lifelong fans. EQL for Brands Limitless Infrastructure Go from chaos to calm with a back-end built for site reliability, accurate payments, and bot and scam prevention. Happier Fans Drive more engagement with regulars and newbies, and build more brand loyalty. Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers. Better Outcomes Access smart insights to help inform future launches, drive performance, streamline marketing, and grow your business. MORE REWARDING FOR FANS Get smoother, fairer access to the products and experiences you’re passionate about. Get to know EQL for Fans Maximum Fairness Tech that levels the playing field for genuine fans, and penalizes bots and scammers. Increasing Odds Don’t fret the L. The likelihood of your next win increases every time you participate fairly. I actually love this. Gives us a real chance to get a product without having to worry about the bots! No More Frustration Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again. Get smoother, fairer access to the products and experiences you’re passionate about. EQL for Fans Maximum Fairness Tech that levels the playing field for genuine fans, and penalizes bots and scammers. Increasing Odds Don’t fret the L. The likelihood of your next win increases every time you participate fairly. I actually love this. Gives us a real chance to get a product without having to worry about the bots! No More Frustration Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again. NOT ALL LAUNCHES ARE CREATED EQL We're building a win-win experience for brands and their fans Both retailers and their customers benefit from smarter technology and more trust. Headache-free drops for brands Everything you need to power launches that turn customers into lifelong fans. Learn more More rewarding for fans Get smoother, fairer access to the products and experiences you’re passionate about. Learn more A MA MANIÉRE Nike Attack OG Light Smoke Grey $ 120.00 This product is in high demand We've teamed up with EQL for this launch EQL is specifical design to handle high-heat launches so in-demand products can be placed directly into the hands of Limitless infrastructure Go from chaos to calm with cutting-edge launch technology built to withstand the heat. Happier fans Drive more engagement with regulars and newbies, and build more brand loyalty. Better outcomes Access smart insights for the future, unlocking the power of launches to grow your business. Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers". Adam Sable, Managing Director Get to know EQL for Brands Maximum fairness Tech that levels the playing field for genuine fans, and penalizes bots and scammers. Increasing odds Don’t fret the L. The likelihood of your next win increases every time you participate fairly. No more frustration Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again. Log out You're in! Product Women's Air Jordan 1 Retro Hi OG "Starfish' Size US Size 13 Mens Date 30 June 2023 Entries close Nov 11 2022 4:45 PM EQL fee A$240.00 inc. GST Shipping Price A$10.00 inc. GST Total Cost A$255.00 inc. GST Including Tax A$23.61 Due today A$0.00 Hide details THIS LAUNCH IS RUN FAIRTM I actually love this. Gives us a real chance to get a product without having to worry about the bots! Entrant, Topps Sapphire Get to know EQL for Fans NOT ALL LAUNCHES ARE CREATED EQL NOT ALL LAUNCHES ARE CREATED EQL We're building a win-win experience for brands and their fans We're building a win-win experience for brands and their fans Brands Fans Everything you need to power launches that turn customers into lifelong fans. Learn more A MA MANIÉRE Nike Attack OG Light Smoke Grey $ 120.00 This product is in high demand We've teamed up with EQL for this launch EQL is specifical design to handle high-heat launches so in-demand products can be placed directly into the hands of Limitless Infrastructure Go from chaos to calm with cutting-edge launch technology built to withstand the heat. Happier Fans Drive more engagement with regulars and newbies, and build more brand loyalty. Better outcomes Access smart insights for the future, unlocking the power of launches to grow your business. Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers". Adam Sable, Managing Director Get to know EQL for Brands We make it more fun to participate, and make it easier to trust the process. Learn more Maximum fairness Tech that levels the playing field for genuine fans, and penalizes bots and scammers. Increasing odds Don’t fret the L. The likelihood of your next win increases every time you participate fairly. No More Frustration Say goodbye to queues, lines, and crashing sites. We make high-heat launches fun again. I actually love this. Gives us a real chance to get a product without having to worry about the bots! ENTRANT, TOPPS SAPPHIRE Get to know EQL for Fans OUR BIGGEST WINS COME FROM YOURS If we had a stat about how much better our partners sleep at night, we’d put that here too. If we had a stat about how much better our brands sleep at night, we’d put that here too. 999,995 + Products in the hands of more fans 5000+ Launches run 200M+ Signals analyzed 1M+ Bots removed 999,995 + Products in the hands of more fans 50M + Signals analyzed LATEST NEWS AND MEDIA May 16, 2024 Editorial 4 WAYS TO ELEVATE YOUR BRAND COLLABORATION LAUNCH STRATEGY Here at EQL, we've taken some notes from our front row seat on how brands can use collaborations to stoke the fires of fandom. Read article May 16, 2024 Editorial 4 WAYS TO ELEVATE YOUR BRAND COLLABORATION LAUNCH STRATEGY Here at EQL, we've taken some notes from our front row seat on how brands can use collaborations to stoke the fires of fandom. Read article May 2, 2024 Partner AKU PARTNERS WITH EQL FOR INNOVATIVE EVENT-BASED LAUNCH AT COMPLEXCON Aku’s team sought a partner who could help them run a seamless and memorable hybrid launch at ComplexCon Hong Kong. That’s when they found EQL. Read article May 2, 2024 Partner AKU PARTNERS WITH EQL FOR INNOVATIVE EVENT-BASED LAUNCH AT COMPLEXCON Aku’s team sought a partner who could help them run a seamless and memorable hybrid launch at ComplexCon Hong Kong. That’s when they found EQL. Read article April 24, 2024 Partner REVOLUTIONIZING REGISTRATION: HOW EQL AND IMG PARTNERED TO STREAMLINE THE NIKE MELBOURNE MARATHON FESTIVAL’S WAITLIST PROCESS Read article April 24, 2024 Partner REVOLUTIONIZING REGISTRATION: HOW EQL AND IMG PARTNERED TO STREAMLINE THE NIKE MELBOURNE MARATHON FESTIVAL’S WAITLIST PROCESS Read article April 26, 2024 Product FRESH FEATURES THIS MONTH | APRIL Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more Read article April 26, 2024 Product FRESH FEATURES THIS MONTH | APRIL Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more Read article April 30, 2024 Editorial RETHINKING THE ROI OF YOUR LAUNCH PART I: INCREASING REVENUE If you’re launching your hottest products with a first-come-first-serve model, making people queue (online or in-person), or running a raffle free-for-all — you’re throwing revenue away. Read article April 30, 2024 Editorial RETHINKING THE ROI OF YOUR LAUNCH PART I: INCREASING REVENUE If you’re launching your hottest products with a first-come-first-serve model, making people queue (online or in-person), or running a raffle free-for-all — you’re throwing revenue away. Read article April 5, 2024 Editorial NAIL EVENT ACTIVATIONS AND SHOW YOUR LOCALS LOVE WITH EQL Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well. Read article April 5, 2024 Editorial NAIL EVENT ACTIVATIONS AND SHOW YOUR LOCALS LOVE WITH EQL Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well. Read article April 2, 2024 Partner ULTRA FOOTBALL MAXIMIZES LAUNCH REVENUE WITH EQL When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive. Read article April 2, 2024 Partner ULTRA FOOTBALL MAXIMIZES LAUNCH REVENUE WITH EQL When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive. Read article March 28, 2024 Editorial A RECAP OF COMPLEXCON HONG KONG From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided. Read article March 28, 2024 Editorial A RECAP OF COMPLEXCON HONG KONG From the moment we stepped foot into the convention center, we were immersed in a world where fashion and culture collided. Read article March 11, 2024 Partner TROPHY ROOM LAUNCHES “ROOKIE CARD - AWAY” WITH EQL The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida. Read article March 11, 2024 Partner TROPHY ROOM LAUNCHES “ROOKIE CARD - AWAY” WITH EQL The legacy of Michael Jordan runs deep. And it can be felt within the walls of Marcus Jordan’s elevated retail boutique experience, TROPHY ROOM in Orlando, Florida. Read article May 16, 2024 Editorial 4 WAYS TO ELEVATE YOUR BRAND COLLABORATION LAUNCH STRATEGY Here at EQL, we've taken some notes from our front row seat on how brands can use collaborations to stoke the fires of fandom. Read article May 16, 2024 Editorial 4 WAYS TO ELEVATE YOUR BRAND COLLABORATION LAUNCH STRATEGY Here at EQL, we've taken some notes from our front row seat on how brands can use collaborations to stoke the fires of fandom. Read article May 2, 2024 Partner AKU PARTNERS WITH EQL FOR INNOVATIVE EVENT-BASED LAUNCH AT COMPLEXCON Aku’s team sought a partner who could help them run a seamless and memorable hybrid launch at ComplexCon Hong Kong. That’s when they found EQL. Read article May 2, 2024 Partner AKU PARTNERS WITH EQL FOR INNOVATIVE EVENT-BASED LAUNCH AT COMPLEXCON Aku’s team sought a partner who could help them run a seamless and memorable hybrid launch at ComplexCon Hong Kong. That’s when they found EQL. Read article April 24, 2024 Partner REVOLUTIONIZING REGISTRATION: HOW EQL AND IMG PARTNERED TO STREAMLINE THE NIKE MELBOURNE MARATHON FESTIVAL’S WAITLIST PROCESS Read article April 24, 2024 Partner REVOLUTIONIZING REGISTRATION: HOW EQL AND IMG PARTNERED TO STREAMLINE THE NIKE MELBOURNE MARATHON FESTIVAL’S WAITLIST PROCESS Read article April 26, 2024 Product FRESH FEATURES THIS MONTH | APRIL Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more Read article April 26, 2024 Product FRESH FEATURES THIS MONTH | APRIL Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more Read article April 5, 2024 Editorial NAIL EVENT ACTIVATIONS AND SHOW YOUR LOCALS LOVE WITH EQL Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well. Read article April 5, 2024 Editorial NAIL EVENT ACTIVATIONS AND SHOW YOUR LOCALS LOVE WITH EQL Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well. Read article April 2, 2024 Partner ULTRA FOOTBALL MAXIMIZES LAUNCH REVENUE WITH EQL When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive. Read article April 2, 2024 Partner ULTRA FOOTBALL MAXIMIZES LAUNCH REVENUE WITH EQL When Ultra Football began using EQL in March 2023, it was primarily to protect their online high-heat launches from the usual pains — but quickly learned how much additional value EQL could actually drive. Read article May 16, 2024 Editorial 4 WAYS TO ELEVATE YOUR BRAND COLLABORATION LAUNCH STRATEGY Here at EQL, we've taken some notes from our front row seat on how brands can use collaborations to stoke the fires of fandom. Read article May 16, 2024 Editorial 4 WAYS TO ELEVATE YOUR BRAND COLLABORATION LAUNCH STRATEGY Here at EQL, we've taken some notes from our front row seat on how brands can use collaborations to stoke the fires of fandom. Read article May 2, 2024 Partner AKU PARTNERS WITH EQL FOR INNOVATIVE EVENT-BASED LAUNCH AT COMPLEXCON Aku’s team sought a partner who could help them run a seamless and memorable hybrid launch at ComplexCon Hong Kong. That’s when they found EQL. Read article May 2, 2024 Partner AKU PARTNERS WITH EQL FOR INNOVATIVE EVENT-BASED LAUNCH AT COMPLEXCON Aku’s team sought a partner who could help them run a seamless and memorable hybrid launch at ComplexCon Hong Kong. That’s when they found EQL. Read article April 24, 2024 Partner REVOLUTIONIZING REGISTRATION: HOW EQL AND IMG PARTNERED TO STREAMLINE THE NIKE MELBOURNE MARATHON FESTIVAL’S WAITLIST PROCESS Read article April 24, 2024 Partner REVOLUTIONIZING REGISTRATION: HOW EQL AND IMG PARTNERED TO STREAMLINE THE NIKE MELBOURNE MARATHON FESTIVAL’S WAITLIST PROCESS Read article April 26, 2024 Product FRESH FEATURES THIS MONTH | APRIL Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more Read article April 26, 2024 Product FRESH FEATURES THIS MONTH | APRIL Let your fans create accounts before your next launch, improve your social sentiment with win share emails, and more Read article April 30, 2024 Editorial RETHINKING THE ROI OF YOUR LAUNCH PART I: INCREASING REVENUE If you’re launching your hottest products with a first-come-first-serve model, making people queue (online or in-person), or running a raffle free-for-all — you’re throwing revenue away. Read article April 30, 2024 Editorial RETHINKING THE ROI OF YOUR LAUNCH PART I: INCREASING REVENUE If you’re launching your hottest products with a first-come-first-serve model, making people queue (online or in-person), or running a raffle free-for-all — you’re throwing revenue away. Read article NAIL EVENT ACTIVATIONS AND SHOW YOUR LOCALS LOVE WITH EQL April 5, 2024 Editorial Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well. Read article April 5, 2024 Editorial NAIL EVENT ACTIVATIONS AND SHOW YOUR LOCALS LOVE WITH EQL Let’s take a look at how brands can use EQL’s technology to offer not just convenience, but real-world connection as well. Read article Read all news Join The Restock EQL's monthly(ish) newsletter for brands who want to turn fans into customers and customers into fans. Subscribe to The Restock Thanks! We got your information. We'll send next steps straight to your inbox. Oops! Something went wrong while submitting the form. The DNA of Nike is built on innovation, so partnering with EQL just makes sense. The EQL Team is leading the way when it comes to innovation in launch and fairness, and we couldn’t be happier with the partnership across the Pacific marketplace. ASHLEY READE, VP/GM, PACIFIC I’m incredibly relieved to be partnering with EQL — and its friendly, supportive team — to protect my releases from professional resellers. Thanks to EQL, my true collectors can conveniently score my limited edition prints and posters. Launching is fun again. CHUCK SPERRY Before EQL, managing our lottery-style launches was highly manual. It was an all day affair waiting for invoices to be paid to get all the units allocated. With EQL, the process is automated and seamless. It has saved our team a lot of hours of manual work. ANDREW JONES, DIRECTOR OF E-COMMERCE Our partnership with EQL has allowed us to manage the overwhelming demand for our extremely limited supply of whisky, created a better experience for the customer and provided us with valuable information to better serve our customers. ADAM SABLE, MANAGING DIRECTOR Slide 2 of 4. GET MORE FROM YOUR LAUNCHES If you're ready to level up how you run launches, fill out the form below. Request Demo Thanks! We got your information. We'll send next steps straight to your inbox. Oops! Something went wrong while submitting the form. COMMERCE BUILT FOR PASSION Commerce built for passion Follow us on social Oversharing everything launches since 2021 COMPANY About Us Press Center Run Fair® Careers SUPPORT FAQs Contact Us LEGAL Terms & Conditions Cookie Policy Privacy Policy Responsible Disclosure Policy © EQL 2024. All rights reserved. We acknowledge the Traditional Owners of the land on which our office stands, The Wurundjeri people of the Kulin Nation, and acknowledge that the First Nations of this continent have never ceded sovereignty. Get more from your launches ✓ Chaos-proof technology helps you manage demand ✓ EQLizer gets products to fans, creating even more fans ✓ Revenue maximizers connect launches to your future growth ✓ Fan-first experience turns product passion into brand loyalty Interested in getting a demo of how EQL works? Fill in your details below and we'll be in touch to organise a time that suits you. Request Demo Thank you! Your request for a demo has been received! Oops! Something went wrong while submitting the form. COMMERCE BUILT FOR PASSION This site uses cookies to make sure you get the best experience. Learn more Fine by me