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Submission: On May 15 via api from QA — Scanned from DE
Submission: On May 15 via api from QA — Scanned from DE
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Facebook Twitter Linkedin Instagram Slack * Home * Upcoming Events * The MarTech Summit London: Digital Experience | May * The Virtual MarTech Summit APAC | May * Global Virtual MarTech Summit APAC | August * Global Virtual MarTech Summit Europe | August * The MarTech Summit Hong Kong | October * The MarTech Summit Bangkok | October * The MarTech Summit Singapore | October * The MarTech Summit London | November * Content Library * MarTech Thoughts | Interviews * Reports & Whitepapers * ON-DEMAND Available | The Virtual MarTech Summit Europe March * ON-DEMAND Available | The Virtual MarTech Summit APAC February * MarTech Wiki * Our Sponsors Menu * Home * Upcoming Events * The MarTech Summit London: Digital Experience | May * The Virtual MarTech Summit APAC | May * Global Virtual MarTech Summit APAC | August * Global Virtual MarTech Summit Europe | August * The MarTech Summit Hong Kong | October * The MarTech Summit Bangkok | October * The MarTech Summit Singapore | October * The MarTech Summit London | November * Content Library * MarTech Thoughts | Interviews * Reports & Whitepapers * ON-DEMAND Available | The Virtual MarTech Summit Europe March * ON-DEMAND Available | The Virtual MarTech Summit APAC February * MarTech Wiki * Our Sponsors Facebook Twitter Linkedin Instagram Slack * Home * Upcoming Events * The MarTech Summit London: Digital Experience | May * The Virtual MarTech Summit APAC | May * Global Virtual MarTech Summit APAC | August * Global Virtual MarTech Summit Europe | August * The MarTech Summit Hong Kong | October * The MarTech Summit Bangkok | October * The MarTech Summit Singapore | October * The MarTech Summit London | November * Content Library * MarTech Thoughts | Interviews * Reports & Whitepapers * ON-DEMAND Available | The Virtual MarTech Summit Europe March * ON-DEMAND Available | The Virtual MarTech Summit APAC February * MarTech Wiki * Our Sponsors Menu * Home * Upcoming Events * The MarTech Summit London: Digital Experience | May * The Virtual MarTech Summit APAC | May * Global Virtual MarTech Summit APAC | August * Global Virtual MarTech Summit Europe | August * The MarTech Summit Hong Kong | October * The MarTech Summit Bangkok | October * The MarTech Summit Singapore | October * The MarTech Summit London | November * Content Library * MarTech Thoughts | Interviews * Reports & Whitepapers * ON-DEMAND Available | The Virtual MarTech Summit Europe March * ON-DEMAND Available | The Virtual MarTech Summit APAC February * MarTech Wiki * Our Sponsors Register Agenda Speakers Sponsors Register Agenda Speakers Sponsors PIONEERING MARKETING & TECHNOLOGY TO DEFY THE NEW NORMAL #VIRTUALMARTECH | LIVESTREAM | 25 MAY 2022 *Running time: 10:00 a.m. – 4:00 p.m. Hong Kong Time (GMT+8)* Reserve Your Seat Reserve Your Seat Register Now Register Now Register Now Request to speak Request to speak Request to speak AGENDA OVERVIEW Agenda Subject to Change. Subject to change 10:00 – 10:45 CHAIRPERSON OPENING & PANEL DISCUSSION | [BRANDING / SOCIAL VALUES] BUILDING BRANDING STRATEGIES TO CONNECT BUSINESS PRINCIPLES AND VALUES WITH TODAY’S CUSTOMERS – The need of consistency and transparency in building brand’s image and values – Generate creative and innovative marketing strategies to sustain brand’s sense of purpose EDITH WONG Chief Marketing Officer VINCENT LEUNG Global Head of Digital Brand Marketing CHELSEA PERINO Managing Director, Global Marketing & Communications MAYBELYNE NG Head of Marketing & Communications, APAC 10:45 – 11:30 PANEL DISCUSSION | [FIRST-PARTY DATA] GOODBYE COOKIES. HELLO CUSTOMER EXPERIENCE! – What the end of cookies really mean for your business, and what to focus on now? – The rise of first-party data and how do we address the privacy implications? – How brands can leverage data and technology to enhance the benefits of targeted marketing? Trade-offs between using CDPs, DMPs, and MDM solutions. – How and why technology choices matter when it comes to customer identity management and customer engagement going forward? KEN IP Group Head of Marketing/AGM CHRISTINE CHAN Head of Business Development & Marketing TONY LO Country Lead for Hong Kong & Taiwan EDDY CHAN Partner Manager – Hong Kong/ Taiwan, Digital Experience (DX) Channel 11:30 – 11:45 LIGHTNING TALK | [EMERGING TECHNOLOGIES] CREATIVE PERSONALISATION IN COOKIELESS WORLD – The importance of creative personalisation in a post-cookie world – How will Dynamic Creatives Optimisation (DCO) continue to play an integral part of digital advertising – Transitioning to post-cookie world with a creative strategy TRAVIS TEO Co-Founder and Executive Director 11:45 – 12:30 PANEL DISCUSSION | [MARKETING AUTOMATION] IMPLEMENTING END-TO-END MARKETING SOLUTIONS FROM DATA CAPTURING TO MARKETING AUTOMATION – How MarTech empowers efficient Data-driven Marketing – The benefits of Marketing automation throughout your end-to-end Marketing strategies and operations VICTOR COBO RAMIREZ Asia eCommerce & MarTech Lead ALICE CHIU Marketing Director ANTHONY CONNOR Segment Lead APAC 12:30 – 12:50 KEYNOTE PRESENTATION | [COOKIELESS] HOW MARKETERS CAN PREPARE FOR A COOKIELESS AND PRIVACY-FIRST FUTURE? – How to transofrm tracking and attribution with privacy-driven marketing strategies – How to generate meaningful insights and optimise Customer experience from customer journey with 1st party data” CHRIS NGAN GM, Hong Kong & Taiwan 12:50 – 13:20 FIRESIDE CHAT | [CUSTOMER DATA PLATFORM] UTILISING CUSTOMER DATA PLATFORM (CDP) TO DESIGN DISTINCTIVE DIGITAL EXPERIENCE – How to gain customer insights through the deployment of CDP – How CDP has enabled the capturing of customer digital experience across multiple touch-points ROMAIN ROUQUIER VP of Data WILLIAM FERRELL Associate Director, Digital Brand 13:20 – 13:50 PANEL DISCUSSION | [METAVERSE] ARE YOU READY? MARTECH IN REAL WORLD VS. METAVERSE – Marketing in the Metaverse – Metaverse: The new spacial web and who owns it? AKINA HO Head of Digital Transformation & Innovation ERIC THAIN General Manager, Brand Development SUM WONG CEO 13:50 – 14:10 KEYNOTE PRESENTATION | [CUSTOMER DATA ANALYTICS] HOW TO LEVERAGE SOCIAL DATA AND AI CAPABILITIES TO ANALYSE DIFFERENT CONSUMER SEGMENTATIONS While traditional market research might give us an idea about their demographic and socioeconomic factors, we’re often very much in the dark when it comes to their needs, values, habits, personality and mindset. In this session, learn more about how Social Media data teamed up with AI allows you to create a marketing strategy based on audience insights and consumer segmentations far beyond demographic and socioeconomic factors. MELVIN CHNG Area Director, Hong Kong 14:10 – 14:50 PANEL DISCUSSION | [MOBILE-FIRST AND BEYOND] ENVISIONING MOBILE CUSTOMER JOURNEYS AND FUTURE TRENDS IN THE NEW NORMAL – Building up user habits & personalised customer journey based upon a mobile-first approach – Navigating the future of mobile customer engagement and fostering brand loyalty YOYO NG General Manager RACHEL LAM Head of Marketing, HK & SH FELIX TSUI VP of Strategy Planning & Execution COLMAN HO Branding & Marketing Specialist 14:50 – 15:10 KEYNOTE PRESENTATION | [AI & CUSTOMER JOURNEY] DESIGNING AN AI-POWERED CUSTOMER JOURNEY ON MICROSOFT CLOUD MARTIN KOVÁČ Principal Program Manager, Product & Growth, Dynamics Engineering 15:10 – 15:55 PANEL DISCUSSION | [PERSONALISATION] HOW CROSS-CHANNELS PERSONALISED TOUCHES ENHANCE CUSTOMER JOURNEY AND DRIVE ROI – What technologies help to create personalised experience for customers from offline to online – How personalised marketing initiatives across multiple channels drive ROI and improve brand loyalty SARAH MATHEWS Group Head of Media Partnerships APAC SAMUEL HUI Co-Owner & Chief Transformation Officer JANIS TSE Global Marketing Director LAWRENCE CHAU Head of Marketing Communications 15:55 – 16:00 CHAIRPERSON CLOSING REMARKS Subject to change 10:00 - 10:45 CHAIRPERSON OPENING & PANEL DISCUSSION | [BRANDING / SOCIAL VALUES] BUILDING BRANDING STRATEGIES TO CONNECT BUSINESS PRINCIPLES AND VALUES WITH TODAY'S CUSTOMERS – The need of consistency and transparency in building brand’s image and values – Generate creative and innovative marketing strategies to sustain brand’s sense of purpose EDITH WONG Chief Marketing Officer VINCENT LEUNG Global Head of Digital Brand Marketing CHELSEA PERINO Managing Director, Global Marketing & Communications MAYBELYNE NG Head of Marketing & Communications, APAC 10:45 - 11:30 PANEL DISCUSSION | [FIRST-PARTY DATA] GOODBYE COOKIES. HELLO CUSTOMER EXPERIENCE! – What the end of cookies really mean for your business, and what to focus on now? – The rise of first-party data and how do we address the privacy implications? – How brands can leverage data and technology to enhance the benefits of targeted marketing? Trade-offs between using CDPs, DMPs, and MDM solutions. – How and why technology choices matter when it comes to customer identity management and customer engagement going forward? KEN IP Group Head of Marketing/AGM CHRISTINE CHAN Head of Business Development & Marketing TONY LO Country Lead for Hong Kong & Taiwan EDDY CHAN Partner Manager – Hong Kong/ Taiwan, Digital Experience (DX) Channel 11:30 - 11:45 LIGHTNING TALK | [EMERGING TECHNOLOGIES] CREATIVE PERSONALISATION IN COOKIELESS WORLD – The importance of creative personalisation in a post-cookie world – How will Dynamic Creatives Optimisation (DCO) continue to play an integral part of digital advertising – Transitioning to post-cookie world with a creative strategy TRAVIS TEO Co-Founder and Executive Director 11:45 - 12:30 PANEL DISCUSSION | [MARKETING AUTOMATION] IMPLEMENTING END-TO-END MARKETING SOLUTIONS FROM DATA CAPTURING TO MARKETING AUTOMATION – How MarTech empowers efficient Data-driven Marketing – The benefits of Marketing automation throughout your end-to-end Marketing strategies and operations VICTOR COBO RAMIREZ Asia eCommerce & MarTech Lead ALICE CHIU Marketing Director ANTHONY CONNOR Segment Lead APAC 12:30 - 12:50 KEYNOTE PRESENTATION | [COOKIELESS] HOW MARKETERS CAN PREPARE FOR A COOKIELESS AND PRIVACY-FIRST FUTURE? – How to transofrm tracking and attribution with privacy-driven marketing strategies – How to generate meaningful insights and optimise Customer experience from customer journey with 1st party data” CHRIS NGAN GM, Hong Kong & Taiwan 12:50 - 13:20 FIRESIDE CHAT | [CUSTOMER DATA PLATFORM] UTILISING CUSTOMER DATA PLATFORM (CDP) TO DESIGN DISTINCTIVE DIGITAL EXPERIENCE – How to gain customer insights through the deployment of CDP – How CDP has enabled the capturing of customer digital experience across multiple touch-points ROMAIN ROUQUIER VP of Data WILLIAM FERRELL Associate Director, Digital Brand 13:20 - 13:50 PANEL DISCUSSION | [METAVERSE] ARE YOU READY? MARTECH IN REAL WORLD VS. METAVERSE – Marketing in the Metaverse – Metaverse: The new spacial web and who owns it? AKINA HO Head of Digital Transformation & Innovation ERIC THAIN General Manager, Brand Development SUM WONG CEO 13:50 - 14:10 KEYNOTE PRESENTATION | [CUSTOMER DATA ANALYTICS] HOW TO LEVERAGE SOCIAL DATA AND AI CAPABILITIES TO ANALYSE DIFFERENT CONSUMER SEGMENTATIONS While traditional market research might give us an idea about their demographic and socioeconomic factors, we’re often very much in the dark when it comes to their needs, values, habits, personality and mindset. In this session, learn more about how Social Media data teamed up with AI allows you to create a marketing strategy based on audience insights and consumer segmentations far beyond demographic and socioeconomic factors. MELVIN CHNG Area Director, Hong Kong 14:10 - 14:50 PANEL DISCUSSION | [MOBILE-FIRST AND BEYOND] ENVISIONING MOBILE CUSTOMER JOURNEYS AND FUTURE TRENDS IN THE NEW NORMAL – Building up user habits & personalised customer journey based upon a mobile-first approach – Navigating the future of mobile customer engagement and fostering brand loyalty YOYO NG General Manager RACHEL LAM Head of Marketing, HK & SH FELIX TSUI VP of Strategy Planning & Execution COLMAN HO Branding & Marketing Specialist 14:50 - 15:10 KEYNOTE PRESENTATION | [AI & CUSTOMER JOURNEY] DESIGNING AN AI-POWERED CUSTOMER JOURNEY ON MICROSOFT CLOUD MARTIN KOVÁČ Principal Program Manager, Product & Growth, Dynamics Engineering 15:10 - 15:55 PANEL DISCUSSION | [PERSONALISATION] HOW CROSS-CHANNELS PERSONALISED TOUCHES ENHANCE CUSTOMER JOURNEY AND DRIVE ROI – What technologies help to create personalised experience for customers from offline to online – How personalised marketing initiatives across multiple channels drive ROI and improve brand loyalty SARAH MATHEWS Group Head of Media Partnerships APAC SAMUEL HUI Co-Owner & Chief Transformation Officer JANIS TSE Global Marketing Director LAWRENCE CHAU Head of Marketing Communications 15:55 - 16:00 CHAIRPERSON CLOSING REMARKS Add to Calendar HELLO WORLD Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs. An enticing agenda filled with panel discussions, fireside chats, lightning talks & more awaits you here. A guaranteed 85% attendance of senior leadership positions, ensuring you will learn and network with the likes of CMOs, Heads, Directors etc. This summit is designed for senior level executives in functions such as: Marketing & Technology | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | Product Marketing | Automation | Digital Transformation & Growth | Digital Experience | Information Technology | SEO & SEM 0 + Attendees 0 + Speakers 0 + Sessions REGISTRATION * All Access Pass - Industry Attendees Only FOR THIS EVENT ONLY. Access to all live sessions, live Q&A, virtual breakout sessions, resources, Spotlight series & more. free * Season Pass - Industry Attendees Only INCLUDES THIS EVENT. Access to all the upcoming Virtual MarTech Summits without having to register one by one for each event. Limited availability. Access to all live sessions, live Q&As, virtual breakout sessions, resources, Spotlight series & more. free * On-Demand Content Access INCLUDES LIVE ACCESS. Unlimited access to online materials of all sessions post-summit for 3 months (25/05/2022 - 25/08/2022). Subject to speaker consent. OR purchase an annual BEETc On Screen pass, where you can view 120+ sessions & 100+ hours of previous and future summit content. More information: https://www.beetc.io/on-screen $59 × * All Access Pass - Vendor Attendee Pass This pass is for vendors, solution providers, consultants, software / services providers or marketing agencies to join the event. $49 × * Discount code Add a discount code Apply Continue By the power of Tito CONFIRMED SPEAKERS We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details. Linkedin MARTIN KOVÁČ Principal Program Manager, Product & Growth, Dynamics Engineering, Microsoft [Software Development] Linkedin SAMUEL HUI Co-Owner & Chief Transformation Officer, HKBN [IT & Services] Linkedin ROMAIN ROUQUIER VP of Data, South China Morning Post [Newspapers] Linkedin RACHEL LAM Head Of Marketing, HK and SH, Saxo Markets [Financial Services] Linkedin CHRISTINE CHAN Head of Business Development and Marketing, Deacons [Legal Services] Linkedin LAWRENCE CHAU Head Of Marketing Communications, Midland [Real Estate] Linkedin CHRIS NGAN GM, Hong Kong & Taiwan, The Trade Desk [Marketing Services] Linkedin CHELSEA PERINO Managing Director, Global Marketing & Communications, The Executive Centre [Real Estate] Linkedin MELVIN CHNG Area Director, Hong Kong, Meltwater [IT & Services] Linkedin SUM WONG CEO, EventX [IT & Services] Linkedin EDDY CHAN Partner Manager – Hong Kong/ Taiwan, Digital Experience (DX) Channel, Adobe [Software Development] Linkedin COLMAN HO Branding & Marketing Consultant, World Family English [Education] Linkedin SARAH MATHEWS Group Head of Media Partnerships APAC, Tripadvisor [Internet] Linkedin VICTOR COBO RAMIREZ Asia eCommerce & MarTech Lead, Manulife [Financial Services] Linkedin YOYO NG General Manager, iClick Interactive Asia Group Limited [Advertising Services] Linkedin ANTHONY CONNOR Segment Lead APAC, Twilio [Internet] Linkedin WILLIAM FERRELL Associate Director, Digital Brand, Colgate-Palmolive [Consumer Goods] Linkedin FELIX TSUI VP of Strategy Planning & Execution, The Club By HKT [Internet] Linkedin TRAVIS TEO Co-Founder and Executive Director, Adzymic [Marketing Services] Linkedin TONY LO Country Lead for Hong Kong & Taiwan, Verticurl [Marketing and Advertising] Linkedin JANIS TSE Global Marketing Director, Plaza Premium Group [Hotel & Hospitality] Linkedin KEN IP Group Head of Marketing/AGM, B.S.C. Group Limited [Building Materials] Linkedin MAYBELYNE NG Head of Marketing & Communications, APAC, Benoy [Design] Linkedin VINCENT LEUNG Global Head of Digital Brand Marketing, Lenzing Group [Chemicals] Linkedin EDITH WONG Chief Marketing Officer, Invest Hong Kong [International Trade & Development] Linkedin ERIC THAIN General Manager, Brand Development, HK Express [Airline & Aviation] Linkedin ALICE CHIU Marketing Director, Novoheart [Biotechnology Research] Linkedin AKINA HO Head of Digital Transformation & Innovation, Great Eagle Holdings Limited [Real Estate] Request to Speak Request to Speak AGENDA OVERVIEW Agenda Subject to Change. Subject to change 10:00 – 10:45 CHAIRPERSON OPENING & PANEL DISCUSSION | [BRANDING / SOCIAL VALUES] BUILDING BRANDING STRATEGIES TO CONNECT BUSINESS PRINCIPLES AND VALUES WITH TODAY’S CUSTOMERS – The need of consistency and transparency in building brand’s image and values – Generate creative and innovative marketing strategies to sustain brand’s sense of purpose EDITH WONG Chief Marketing Officer VINCENT LEUNG Global Head of Digital Brand Marketing CHELSEA PERINO Managing Director, Global Marketing & Communications MAYBELYNE NG Head of Marketing & Communications, APAC 10:45 – 11:30 PANEL DISCUSSION | [FIRST-PARTY DATA] GOODBYE COOKIES. HELLO CUSTOMER EXPERIENCE! – What the end of cookies really mean for your business, and what to focus on now? – The rise of first-party data and how do we address the privacy implications? – How brands can leverage data and technology to enhance the benefits of targeted marketing? Trade-offs between using CDPs, DMPs, and MDM solutions. – How and why technology choices matter when it comes to customer identity management and customer engagement going forward? KEN IP Group Head of Marketing/AGM CHRISTINE CHAN Head of Business Development & Marketing TONY LO Country Lead for Hong Kong & Taiwan EDDY CHAN Partner Manager – Hong Kong/ Taiwan, Digital Experience (DX) Channel 11:30 – 11:45 LIGHTNING TALK | [EMERGING TECHNOLOGIES] CREATIVE PERSONALISATION IN COOKIELESS WORLD – The importance of creative personalisation in a post-cookie world – How will Dynamic Creatives Optimisation (DCO) continue to play an integral part of digital advertising – Transitioning to post-cookie world with a creative strategy TRAVIS TEO Co-Founder and Executive Director 11:45 – 12:30 PANEL DISCUSSION | [MARKETING AUTOMATION] IMPLEMENTING END-TO-END MARKETING SOLUTIONS FROM DATA CAPTURING TO MARKETING AUTOMATION – How MarTech empowers efficient Data-driven Marketing – The benefits of Marketing automation throughout your end-to-end Marketing strategies and operations VICTOR COBO RAMIREZ Asia eCommerce & MarTech Lead ALICE CHIU Marketing Director ANTHONY CONNOR Segment Lead APAC 12:30 – 12:50 KEYNOTE PRESENTATION | [COOKIELESS] HOW MARKETERS CAN PREPARE FOR A COOKIELESS AND PRIVACY-FIRST FUTURE? – How to transofrm tracking and attribution with privacy-driven marketing strategies – How to generate meaningful insights and optimise Customer experience from customer journey with 1st party data” CHRIS NGAN GM, Hong Kong & Taiwan 12:50 – 13:20 FIRESIDE CHAT | [CUSTOMER DATA PLATFORM] UTILISING CUSTOMER DATA PLATFORM (CDP) TO DESIGN DISTINCTIVE DIGITAL EXPERIENCE – How to gain customer insights through the deployment of CDP – How CDP has enabled the capturing of customer digital experience across multiple touch-points ROMAIN ROUQUIER VP of Data WILLIAM FERRELL Associate Director, Digital Brand 13:20 – 13:50 PANEL DISCUSSION | [METAVERSE] ARE YOU READY? MARTECH IN REAL WORLD VS. METAVERSE – Marketing in the Metaverse – Metaverse: The new spacial web and who owns it? AKINA HO Head of Digital Transformation & Innovation ERIC THAIN General Manager, Brand Development SUM WONG CEO 13:50 – 14:10 KEYNOTE PRESENTATION | [CUSTOMER DATA ANALYTICS] HOW TO LEVERAGE SOCIAL DATA AND AI CAPABILITIES TO ANALYSE DIFFERENT CONSUMER SEGMENTATIONS While traditional market research might give us an idea about their demographic and socioeconomic factors, we’re often very much in the dark when it comes to their needs, values, habits, personality and mindset. In this session, learn more about how Social Media data teamed up with AI allows you to create a marketing strategy based on audience insights and consumer segmentations far beyond demographic and socioeconomic factors. MELVIN CHNG Area Director, Hong Kong 14:10 – 14:50 PANEL DISCUSSION | [MOBILE-FIRST AND BEYOND] ENVISIONING MOBILE CUSTOMER JOURNEYS AND FUTURE TRENDS IN THE NEW NORMAL – Building up user habits & personalised customer journey based upon a mobile-first approach – Navigating the future of mobile customer engagement and fostering brand loyalty YOYO NG General Manager RACHEL LAM Head of Marketing, HK & SH FELIX TSUI VP of Strategy Planning & Execution COLMAN HO Branding & Marketing Specialist 14:50 – 15:10 KEYNOTE PRESENTATION | [AI & CUSTOMER JOURNEY] DESIGNING AN AI-POWERED CUSTOMER JOURNEY ON MICROSOFT CLOUD MARTIN KOVÁČ Principal Program Manager, Product & Growth, Dynamics Engineering 15:10 – 15:55 PANEL DISCUSSION | [PERSONALISATION] HOW CROSS-CHANNELS PERSONALISED TOUCHES ENHANCE CUSTOMER JOURNEY AND DRIVE ROI – What technologies help to create personalised experience for customers from offline to online – How personalised marketing initiatives across multiple channels drive ROI and improve brand loyalty SARAH MATHEWS Group Head of Media Partnerships APAC SAMUEL HUI Co-Owner & Chief Transformation Officer JANIS TSE Global Marketing Director LAWRENCE CHAU Head of Marketing Communications 15:55 – 16:00 CHAIRPERSON CLOSING REMARKS Subject to change 10:00 - 10:45 CHAIRPERSON OPENING & PANEL DISCUSSION | [BRANDING / SOCIAL VALUES] BUILDING BRANDING STRATEGIES TO CONNECT BUSINESS PRINCIPLES AND VALUES WITH TODAY'S CUSTOMERS – The need of consistency and transparency in building brand’s image and values – Generate creative and innovative marketing strategies to sustain brand’s sense of purpose EDITH WONG Chief Marketing Officer VINCENT LEUNG Global Head of Digital Brand Marketing CHELSEA PERINO Managing Director, Global Marketing & Communications MAYBELYNE NG Head of Marketing & Communications, APAC 10:45 - 11:30 PANEL DISCUSSION | [FIRST-PARTY DATA] GOODBYE COOKIES. HELLO CUSTOMER EXPERIENCE! – What the end of cookies really mean for your business, and what to focus on now? – The rise of first-party data and how do we address the privacy implications? – How brands can leverage data and technology to enhance the benefits of targeted marketing? Trade-offs between using CDPs, DMPs, and MDM solutions. – How and why technology choices matter when it comes to customer identity management and customer engagement going forward? KEN IP Group Head of Marketing/AGM CHRISTINE CHAN Head of Business Development & Marketing TONY LO Country Lead for Hong Kong & Taiwan EDDY CHAN Partner Manager – Hong Kong/ Taiwan, Digital Experience (DX) Channel 11:30 - 11:45 LIGHTNING TALK | [EMERGING TECHNOLOGIES] CREATIVE PERSONALISATION IN COOKIELESS WORLD – The importance of creative personalisation in a post-cookie world – How will Dynamic Creatives Optimisation (DCO) continue to play an integral part of digital advertising – Transitioning to post-cookie world with a creative strategy TRAVIS TEO Co-Founder and Executive Director 11:45 - 12:30 PANEL DISCUSSION | [MARKETING AUTOMATION] IMPLEMENTING END-TO-END MARKETING SOLUTIONS FROM DATA CAPTURING TO MARKETING AUTOMATION – How MarTech empowers efficient Data-driven Marketing – The benefits of Marketing automation throughout your end-to-end Marketing strategies and operations VICTOR COBO RAMIREZ Asia eCommerce & MarTech Lead ALICE CHIU Marketing Director ANTHONY CONNOR Segment Lead APAC 12:30 - 12:50 KEYNOTE PRESENTATION | [COOKIELESS] HOW MARKETERS CAN PREPARE FOR A COOKIELESS AND PRIVACY-FIRST FUTURE? – How to transofrm tracking and attribution with privacy-driven marketing strategies – How to generate meaningful insights and optimise Customer experience from customer journey with 1st party data” CHRIS NGAN GM, Hong Kong & Taiwan 12:50 - 13:20 FIRESIDE CHAT | [CUSTOMER DATA PLATFORM] UTILISING CUSTOMER DATA PLATFORM (CDP) TO DESIGN DISTINCTIVE DIGITAL EXPERIENCE – How to gain customer insights through the deployment of CDP – How CDP has enabled the capturing of customer digital experience across multiple touch-points ROMAIN ROUQUIER VP of Data WILLIAM FERRELL Associate Director, Digital Brand 13:20 - 13:50 PANEL DISCUSSION | [METAVERSE] ARE YOU READY? MARTECH IN REAL WORLD VS. METAVERSE – Marketing in the Metaverse – Metaverse: The new spacial web and who owns it? AKINA HO Head of Digital Transformation & Innovation ERIC THAIN General Manager, Brand Development SUM WONG CEO 13:50 - 14:10 KEYNOTE PRESENTATION | [CUSTOMER DATA ANALYTICS] HOW TO LEVERAGE SOCIAL DATA AND AI CAPABILITIES TO ANALYSE DIFFERENT CONSUMER SEGMENTATIONS While traditional market research might give us an idea about their demographic and socioeconomic factors, we’re often very much in the dark when it comes to their needs, values, habits, personality and mindset. In this session, learn more about how Social Media data teamed up with AI allows you to create a marketing strategy based on audience insights and consumer segmentations far beyond demographic and socioeconomic factors. MELVIN CHNG Area Director, Hong Kong 14:10 - 14:50 PANEL DISCUSSION | [MOBILE-FIRST AND BEYOND] ENVISIONING MOBILE CUSTOMER JOURNEYS AND FUTURE TRENDS IN THE NEW NORMAL – Building up user habits & personalised customer journey based upon a mobile-first approach – Navigating the future of mobile customer engagement and fostering brand loyalty YOYO NG General Manager RACHEL LAM Head of Marketing, HK & SH FELIX TSUI VP of Strategy Planning & Execution COLMAN HO Branding & Marketing Specialist 14:50 - 15:10 KEYNOTE PRESENTATION | [AI & CUSTOMER JOURNEY] DESIGNING AN AI-POWERED CUSTOMER JOURNEY ON MICROSOFT CLOUD MARTIN KOVÁČ Principal Program Manager, Product & Growth, Dynamics Engineering 15:10 - 15:55 PANEL DISCUSSION | [PERSONALISATION] HOW CROSS-CHANNELS PERSONALISED TOUCHES ENHANCE CUSTOMER JOURNEY AND DRIVE ROI – What technologies help to create personalised experience for customers from offline to online – How personalised marketing initiatives across multiple channels drive ROI and improve brand loyalty SARAH MATHEWS Group Head of Media Partnerships APAC SAMUEL HUI Co-Owner & Chief Transformation Officer JANIS TSE Global Marketing Director LAWRENCE CHAU Head of Marketing Communications 15:55 - 16:00 CHAIRPERSON CLOSING REMARKS Add to Calendar WHAT'S DIFFERENT ALL LIVE SESSIONS All our sessions are in real-time, allowing for live interaction with experts including speaker Q&As, live polling and connecting with the rest of the MarTech loving audience DEDICATED REGIONAL FOCUS This Virtual Summit has a complete coverage on APAC region with a special focus on Hong Kong Market INTENSIVE ONE-DAY TRACK Holistic inclusion of B2C and B2B aspects of MarTech Trends and Pain-points with a new speaker line-up SPONSORS Become a Sponsor Become a Sponsor View All Sponsors HELLO WORLD Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs. An enticing agenda filled with panel discussions, fireside chats, lightning talks & more awaits you here. A guaranteed 85% attendance of senior leadership positions, ensuring you will learn and network with the likes of CMOs, Heads, Directors etc. This summit is designed for senior level executives in functions such as: Marketing & Technology | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | Product Marketing | Automation | Digital Transformation & Growth | Digital Experience | Information Technology | SEO & SEM 0 + Attendees 0 + Speakers 0 + Sessions REGISTRATION * All Access Pass - Industry Attendees Only FOR THIS EVENT ONLY. Access to all live sessions, live Q&A, virtual breakout sessions, resources, Spotlight series & more. free * Season Pass - Industry Attendees Only INCLUDES THIS EVENT. Access to all the upcoming Virtual MarTech Summits without having to register one by one for each event. Limited availability. Access to all live sessions, live Q&As, virtual breakout sessions, resources, Spotlight series & more. free * On-Demand Content Access INCLUDES LIVE ACCESS. Unlimited access to online materials of all sessions post-summit for 3 months (25/05/2022 - 25/08/2022). Subject to speaker consent. OR purchase an annual BEETc On Screen pass, where you can view 120+ sessions & 100+ hours of previous and future summit content. More information: https://www.beetc.io/on-screen $59 × * All Access Pass - Vendor Attendee Pass This pass is for vendors, solution providers, consultants, software / services providers or marketing agencies to join the event. $49 × * Discount code Add a discount code Apply Continue By the power of Tito A BEETC. EVENT ADVISORY BOARD MarTech Community FAQs Terms and Conditions GDPR Privacy and Cookies Policy Sponsorship Opportunities: sponsor@themartechsummit.com Delegate Registration: marketing@themartechsummit.com General Enquiry: hello@themartechsummit.com COPYRIGHT © 2022 BEETC LTD. ALL RIGHTS RESERVED. REGISTERED IN ENGLAND AND WALES. COMPANY REGISTER NUMBER 10786196 REGISTER AGENDA SPEAKERS SPONSORS We use cookies to provide the services and features offered on our website, and to improve our user experience. By accepting, you agree to our terms and conditions. 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