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 * Why MessageSpecs?
 * Free Webinar
 * MessageDeck
   * MessageShop
 * About
   * Get the Book!
   * MessageMentor
   * Contact
   * Testimonials
 * Musings

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 * Home
 * MessageDeck
 * Free Webinar
 * Why MessageSpecs?
 * About
 * Musings
 * Contact


IT PAYS TO BE A
NERD THAT TALKS GOOD!



🤓 Have the solution but can’t explain its value to your buyers?

😵‍💫 Is your messaging all over the place, overwhelming your audience?

😶 Feel like you look and sound just like everyone else?

You might be tempted to work with a marketing agency to help.

You’d be making a mistake—until you have your market message nailed.

Be a Nerd that Talks Good


TALK TECH, WITHOUT DUMBING IT DOWN.

Branding • Marketing • Sales • Employee Engagement • Public Relations • Product
Marketing

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100


ACCESSIBLE

Engaging for tech-minded teams without any marketing experience (but also great
for agencies!)

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TIME AND MONEY

Bring your message to market faster, with fewer re-dos

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25


YEARS EXPERIENCE

Guided by decades of proven comms and marketing expertise

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WEEKS TO RESULTS

Start speaking with one voice in under a month


DESIGNED TO HELP YOU GET NOTICED, GET REMEMBERED, AND GET RESULTS.

MessageSpecs’ process is designed to help you develop the right words to sell
complex technical solutions through human-centric stories and playbooks that
meet audiences where they are.

 * Loved by nerds and non-technical teams alike
 * Avoids overwhelming audiences but retains important details

 * Supports multi-channel marketing
 * Saves time and money by getting teams on the same page


WORK WELL
WITH OTHERS.

MessageSpecs is designed to enhance the messaging of in-house and external
teams, to help everyone stay on the same page and perform with one focus.

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FOR STARTUPS

Get your messaging right and nail quick wins

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FOR SCALEUPS

Unify messaging across your entire enterprise

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FOR AGENCIES

Get projects rolling faster and build stronger client relationships


WHAT PEOPLE SAY ABOUT JOEL

“Joel was great from the start— as an engineer, I wanted straight facts with no
fluff and he worked with me. He had a unique gift to be able to draw out big
broad strokes and ideas from minds that are very techie and detailed. Such a
necessary task to gain focus for a small team or organization and well worth an
investment for the future. Joel was great and easy to work with as well. Highly
recommend!!”

Undisclosed Engineering Client


“It seemed like every 2 minutes you were dropping an “aha” moment into my hands
when we last spoke. 🙌🏾”

Zach Roberts, Founder
Break into Product Marketing


“Many people claim to describe the complicated and technical simply. Joel is one
of the rare professionals who can deliver on this promise. He synthesized ideas
from many enthusiastic, over-caffeinated cyber marketing professionals, and
birthed the More to MD Cyber Than You Think campaign to highlight the strength
and diversity of the cybersecurity ecosystem in Maryland.

Like a ninja, Joel quickly identified the CAMI voice and brand personality and
produced shorts that integrated perfectly with our identity: collaborative,
forward-thinking, and a bit playful (who says cybersecurity can’t be fun?!).”

Tasha Cornish, Executive Director
Cybersecurity Association of Maryland, Inc. (CAMI)


“EVERYONE should take advantage of this. Your stuff is killer, dude.”

Zach Messler, Product Marketing Advisor and Mentor
ZachMessler.com


“Because of Joel’s experience on both sides of the equation, he really is an
advocate for the vendor and the buyer. And that is why I think his approach is
so powerful.“

Carlos Guerrero, Senior Compliance Executive
360 Advanced


“In our experience, cybersecurity companies can really struggle to communicate
their mission and value proposition to various stakeholders, including investors
and customers. It’s a huge pain point for our members.

When it came to creating an event around this topic, Joel was my first call.
Again, he executed a very on-brand, high-quality product for our organization,
from event ideation to follow-up call-to-actions.”

Tasha Cornish, Executive Director
Cybersecurity Association of Maryland, Inc. (CAMI)


“Joel was great from the start— as an engineer, I wanted straight facts with no
fluff and he worked with me. He had a unique gift to be able to draw out big
broad strokes and ideas from minds that are very techie and detailed. Such a
necessary task to gain focus for a small team or organization and well worth an
investment for the future. Joel was great and easy to work with as well. Highly
recommend!!”

Undisclosed Engineering Client


“It seemed like every 2 minutes you were dropping an “aha” moment into my hands
when we last spoke. 🙌🏾”

Zach Roberts, Founder
Break into Product Marketing

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SIMPLE SCOPING FOR EVERY BUDGET

MessageSpec engagements are scoped by how much “message therapy” is needed to
get you to your goal. No matter where you’re starting, start delivering
on-target, effective messaging quicker than you might expect.

AUDIT

Sometimes, you’re too close to the trunks to know you’re in an elephant herd and
not a forest.

Take a step back and let us identify opportunities to message better.

Book your audit

WORKSHOPS

The MessageDeck method builds scalable messaging frameworks that are
agency-ready.

Or equip your internal team with the tools to execute consistent marketing and
branding activities.

Book a workshop

ACTIVATION

Think of this as Specs-as-a-Service.

You’ll have access to industry-veteran messaging and content — from sales
assets, to engagement campaigns, to product gamification.

Book a discovery

COACHING

Need to improve your personal delivery of technical material or establish
thought leadership?

MessageMentor is intimate, one-on-one executive, or technical coaching.

Book a discovery


READY FOR OPEN MINDS INSTEAD OF BLANK STARES?

There has never been a better time than right now.

Let’s talk

MessageSpecs™ is a marketing and communications consultancy that specializes in
helping smart, tech-forward companies deliver messaging that sticks and scales.


 * Why MessageSpecs?
 * Free Webinar
 * MessageDeck
   * MessageShop
 * About
   * Get the Book!
   * MessageMentor
   * Contact
   * Testimonials
 * Musings

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・All rights reserved.


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