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DTC Branded with Claims



“ I’VE SPENT MUCH OF MY LIFE PUTTING CONVERSATIONS ABOUT HEALTH WHERE THEY
BELONG – IN CENTER COURT.
I BELIEVE IT’S SO IMPORTANT FOR OLDER ADULTS,
LIKE MYSELF, TO LEARN ABOUT OUR RISK FOR RSV
INFECTION AND HOW TO HELP PREVENT IT, SO WE CAN HELP
SIDELINE RSV”
– EARVIN “MAGIC” JOHNSON, COMPENSATED SPOKESPERSON FOR SIDELINE RSV BY GSK


“ I’VE SPENT MUCH OF MY LIFE PUTTING CONVERSATIONS
ABOUT HEALTH WHERE THEY BELONG – IN CENTER COURT. I BELIEVE IT’S SO IMPORTANT
FOR OLDER ADULTS,
LIKE MYSELF, TO LEARN ABOUT OUR RISK FOR RSV
INFECTION AND HOW TO HELP PREVENT IT, SO WE CAN HELP SIDELINE RSV” – EARVIN
“MAGIC” JOHNSON
COMPENSATED SPOKESPERSON FOR
SIDELINE RSV BY GSK


 * PASSION PLAY TRANSCRIPT
   
   Mr. Johnson:
   
   “I make my health a priority, and I’m passionate about inspiring others to do
   the same.
   
   Mr. Johnson:
   
   “I’ve teamed up with GSK to help bring education and awareness around a
   common, contagious virus called RSV. Understanding how to help protect
   yourself against this virus is important, especially for older adults who are
   at an increased risk for severe infection.”
   
   SUPER:
   
   RSV = Respiratory syncytial virus
   
   Mr. Johnson: “My mission in life is to empower older adults to be their own
   health advocates by putting their health first. Know your risks to help
   Sideline RSV.”
   
   SUPER:
   
   Visit SidelineRSV.com
   
   #SidelineRSV
   
   Earvin “Magic” Johnson is compensated by GSK for his work on Sideline RSV.
   
   Trademarks are owned by or licensed to the GSK group of companies.
   
   Intended for US audiences only.
   
   ©2023 GSK or licensor.
   
   RSAVID230004 February 2023
   
   Produced in USA.

Sideline RSV is a health education campaign by GSK aimed at helping older adults
and their loved ones know the risks of respiratory syncytial virus (RSV). RSV is
a common, contagious virus that typically causes mild symptoms. Older adults,
adults with chronic heart or lung disease, and adults with weakened immune
systems have an increased risk of severe RSV infection. Each year approximately
177,000 adults 65 and older are hospitalized in the US due to RSV and an
estimated 14,000 of those cases result in death. For adults 60 and older, some
data suggest that there is an increased risk for severe RSV infection that can
lead to hospitalization.

Learn More


 * PASSION PLAY TRANSCRIPT
   
   Mr. Johnson:
   
   “I make my health a priority, and I’m passionate about inspiring others to do
   the same.
   
   Mr. Johnson:
   
   “I’ve teamed up with GSK to help bring education and awareness around a
   common, contagious virus called RSV. Understanding how to help protect
   yourself against this virus is important, especially for older adults who are
   at an increased risk for severe infection.”
   
   SUPER:
   
   RSV = Respiratory syncytial virus
   
   Mr. Johnson: “My mission in life is to empower older adults to be their own
   health advocates by putting their health first. Know your risks to help
   Sideline RSV.”
   
   SUPER:
   
   Visit SidelineRSV.com
   
   #SidelineRSV
   
   Earvin “Magic” Johnson is compensated by GSK for his work on Sideline RSV.
   
   Trademarks are owned by or licensed to the GSK group of companies.
   
   Intended for US audiences only.
   
   ©2023 GSK or licensor.
   
   RSAVID230004 February 2023
   
   Produced in USA.

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This website is funded and developed by GSK. This site is intended for US
residents only. ©2023 GSK or licensor.
RSAWCNT230008 March 2023
Produced in USA.

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