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Getir
In another addition to FreshDirect’s leadership team, Sloan Eddleston has been
appointed as the Chief Executive Officer of FreshDirect, reporting to Evren. 
News>Online Retail


GETIR APPOINTS NEW LEADERSHIP FOR U.S. GROUP, FRESHDIRECT

Hatice Evren is the new U.S. group CEO, Getir & FreshDirect, and Sloan Eddleston
is now CEO of FreshDirect

Supermarket News Staff | Jan 30, 2024

Save

Grocery delivery company Getir has named new leadership to head the company’s
U.S. Group and FreshDirect teams, appointing Hatice Evren as U.S. Group CEO,
Getir and FreshDirect and Sloan Eddleston as CEO of FreshDirect. The
announcement was made by Nazim Salur, founder and CEO, Getir and is effective
immediately. 

In her new role as U.S. Group CEO, Getir and FreshDirect, Evren will work with
leaders at Getir US and FreshDirect, facilitating cross-channel development and
creating synergies between the two US companies, while leveraging her experience
at Getir’s headquarters. Evren was previously the chief of global business
functions for Getir.



Evren brings experience and a proven track record of leadership in the
technology, ecommerce, and grocery spaces. Prior to her role as chief of global
business functions for Getir, Evren headed Getir’s core grocery business in
Turkey as CEO. Evren holds an MBA from Harvard University and BS in Industrial
Engineering from Bogazici University. 

In another


addition to FreshDirect’s leadership team, Sloan Eddleston has been appointed as
the CEO of FreshDirect, reporting to Evren. Eddleston brings extensive expertise
in the grocery, mass retail, on-demand delivery, and food and beverage sectors
to the leading online grocer. His focus on improving customer value propositions
and passion for forming high-performing teams will enable him to build upon
FreshDirect’s strong foundations and pioneering position in digital grocery
delivery, driving growth and profitability for the business. 





Eddleston’s previously worked at Walmart, where he held a leading role in the
company’s digital transformation. His most recent roles as chief marketplace,
strategy and growth officer at Wonder, and prior role as COO of an on-demand
delivery business in Manhattan and Brooklyn create a perfect combination of
industry expertise and familiarity with FreshDirect’s core customer base in New
York City and the surrounding tri-state area.



“As we continue to revolutionize and lead the grocery delivery space, the
additions of Hatice and Sloan to our U.S.-based leadership team, ensure
sustainable success and growth for Getir and FreshDirect.  We look forward to
leveraging their respective extensive experience and industry knowledge to
provide strategies and services that will benefit our customers and enhance
their shopping experience, as well as further solidify our leading market
position,” said Salur.

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