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 * Our Leadership
 * Our Services
   * Tracking
   * Concept/Product Development
   * Purchase Journey
   * Segmentation
   * Message Development
 * Case Studies
 * Blog
 * Contact




 * Our Leadership
 * Our Services
   * Tracking
   * Concept/Product Development
   * Purchase Journey
   * Segmentation
   * Message Development
 * Case Studies
 * Blog
 * Contact


WE HELP ORGANIZATIONS
NAVIGATE CHANGE



Russell Research’s team of insights strategists helps you navigate your unique
market to address audience needs, optimize customer experience, and see around
corners to capitalize on what’s next.






WHAT WE DO

Russell Research is a custom market research firm, helping customer-centric
companies understand how the people they serve manage their world. Whether you
call them customers, senior decision makers, or consumers, we leverage the
latest research tools to understand their worlds and what motivates their
actions. Our clients come to us when they need to make critical business
decisions. We provide a human lens on your marketplace to help you thrive.



QUALITATIVE RESEARCH:
FROM EMPATHY TO ACTION

We reveal stories that inspire action. We help you develop empathy through a
deep understanding of your customers’ motivations, needs, and decisions—the
“why” behind observable behaviors. That empathy contributes to your development
of meaningful and impactful products, communications and experiences for
customers.




QUANTITATIVE RESEARCH:
SCIENTIFIC RIGOR & CUSTOM SOLUTIONS

We provide concrete data to drive decision-making. We help you validate, size,
and measure the audiences, messaging and marketplace factors impacting your
world so that you can act confidently. Using a combination of traditional and
cutting-edge methodologies, our scientific rigor and custom solutions support
your unique strategic challenges.




A SAMPLING OF OUR EXPERIENCE

We provide research expertise to some of the world’s most successful companies,
innovative agencies, and consultancies. Our global experience includes CPG,
financial services, pharma, media, retail, and technology, among other things.
We work directly with companies and brands and also partner with agencies to
help support their clients. A few of our clients:



 
 
 
 
 
 
 
 
 
 
 
 




CORE SERVICES




TRACKING


CONCEPT/
PRODUCT
DEVELOPMENT


PURCHASE
JOURNEY


SEGMENTATION


MESSAGE
DEVELOPMENT


CASE STUDIES




 * HEALTH TECH
   
   
   Concept/Product Testing Consumer Health & Wellness Quant


 * TELECOM RETAIL SIGNAGE
   
   
   B2B Consumer Message Development Qual Technology


 * HOME IMPROVEMENT
   
   
   Consumer Home Improvement Purchase Journey Qual Qual/Quant Quant


 * SOUND INNOVATIONS
   
   
   Concept/Product Testing Consumer Electronics Quant


 * INTERNATIONAL ONCOLOGY COMMUNICATIONS
   
   
   B2B Health & Wellness Message Development Qual Qual/Quant Quant


 * DAIRY PRODUCTS
   
   
   Consumer Consumer Products Qual Qual/Quant Quant Segmentation & Personas


 * HEADPHONES
   
   
   Consumer Electronics Purchase Journey Qual


 * HVAC SYSTEMS
   
   
   B2B Consumer Electronics Purchase Journey Qual


 * TRAVEL & TOURISM
   
   
   B2B Quant Retail Tracking


 * PHARMA BRAND CREATIVE
   
   
   Consumer Message Development Pharma Qual


 * TRANSPORTATION OPTIONS
   
   
   Consumer Message Development Public Sector Qual


 * CLEANING SUPPLIES
   
   
   B2B Concept/Product Testing Manufacturing Qual Qual/Quant Quant


 * AUTOMOTIVE AFTERMARKET
   
   
   Automotive Consumer Qual Qual/Quant Quant Segmentation & Personas


 * COFFEE RETAIL
   
   
   Concept/Product Testing Consumer Food and Beverage Quant


 * B2B RETAIL
   
   
   B2B Quant Retail Tracking


 * CONSUMER TECHNOLOGY ADVERTISING
   
   
   Consumer Message Development Quant Technology


 * PHARMA PRODUCT LAUNCH CREATIVE
   
   
   B2B Consumer Message Development Pharma Qual Qual/Quant Quant


 * SKIN CARE ADVERTISING
   
   
   Consumer Consumer Products Message Development Qual


 * HEALTH & BEAUTY RETAIL
   
   
   Consumer Purchase Journey Qual Retail


 * HEALTHCARE IT & DATA SOLUTIONS
   
   
   Consumer Health & Wellness Message Development Quant


 * DIGITAL SHOPPING JOURNEY FOR AUTOS
   
   
   Automotive Consumer Purchase Journey Qual Qual/Quant Quant


 * NEWS MEDIA SEGMENTATION
   
   
   Consumer Media Qual Qual/Quant Quant Segmentation & Personas


 * HEALTHCARE NETWORK POSITIONING
   
   
   Concept/Product Testing Consumer Health & Wellness Quant


 * BROADCAST TV GUT CHECK
   
   
   Consumer Media Message Development Quant

 * 
 * 





OUR APPROACH




OUR HUMANLENS APPROACH TO DRIVING BRAND GROWTH

We draw on consumer psychology and behavioral science principles to:




Drive brand growth



Understand deep-seated emotions and non-conscious drivers of choice



Place events and patterns into systems and mental models



Go beyond traditional category definitions to directly address the end results
desired by customers to reveal new opportunities



Identify meaningful signals of cultural and behavioral change



Isolate the touch- and inflection points that hold the primary opportunity for
brand involvement




NEWS


 




BLACK FRIDAY—BEYOND THE HYPE

November 15, 2023
Read More
 




THE POWER OF THE WOMEN-LED ECONOMY

September 29, 2023
Read More
 




ACTIVATION WORKSHOPS – BRINGING RESEARCH TO LIFE

May 18, 2023
Read More


HOW CAN WE HELP?


Contact Us








One Meadowlands Plaza
Suite 1001
East Rutherford, NJ 07073

Phone: (201) 528-0400
Fax: (201) 528-0210



© COPYRIGHT 2024 RUSSELL MARKETING RESEARCH INC. PRIVACY POLICY RESPONDENT
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