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A letter from our founder


OUR GROUP

The Brandtech Group is a marketing technology group that helps brands do their
marketing better, faster and cheaper using the latest technology

The Brandtech Group (formerly known as You & Mr Jones) was founded in June 2015


GROUP COMPANIES

Mofilm is a global community of over 10,000 filmmakers connected by technology
to create brilliant video content for the world’s leading brands.

Brandtech Consulting is our strategic practice. Comprising experts in
technology, purpose and innovation, it sits at the center of The Brandtech Group
and is a portal into the group.

55 is a global data company created by the former senior management team of
Google Southern Europe; it applies advanced data analytics and technology to
maximize marketing and commercial outcomes.

Mobkoi is a premium mobile marketing specialist. It works directly with
publishers to deliver tailor-made creative solutions into safe and select
environments.

Gravity Road is an award-winning digital innovation company. It brings together
marketing, entertainment and technology to create new types of metaverse-ready
content, which builds brands across evolving digital and virtual environments,
including gaming and esports worlds.

All marketing can be done better, faster and cheaper using technology

Oliver (part of Inside Ideas Group) is the pioneer and global leader in building
in-house digital marketing capabilities for brands.

Collectively is a leading full-service technology and data-driven influencer
marketing platform that enables brand-safe scaling of influencer marketing
programs globally.

Brandtech Media is a disruptive new global media operation, built around
in-housing, rooted in technology and founded on transparency. It brings together
content, commerce and community in a new integrated model that puts clients'
interests first.

Brandtech Commerce enables brands to take control of their e-commerce and social
commerce using technology and in-housing. Its capabilities are end-to-end, from
strategy to operations, and across all major marketplaces.

DP6 is a LatAm-based data analytics and marketing science specialist that
leverages technology and human/artificial intelligence to enhance brands'
business performance.

Acorn-i is an e-commerce technology and services platform that helps brands and
sellers grow and scale their business across all channels, both
direct-to-consumer and major digital marketplaces.

We invest in startups building tech-enabled ways for global brands to do their
marketing better, faster and cheaper.

Here are some representative Brandtech Ventures investments.

Got a startup we should know about?

Share your business


BRANDTECH VENTURES INVESTMENTS

Niantic is a pioneer of the real-world metaverse and is building a
state-of-the-art augmented reality platform for current and future generations
of AR hardware. It is best known as the creator of the AR mobile game Pokémon
GO.

Crossing Minds was created in Stanford’s Artificial Intelligence Lab and uses
personalized AI to understand human behavior through comprehensive taste
analytics and provide customizable recommendations and a cultural discovery
platform.

Personal identity is increasingly digital

Pixlee-Turnto have recently merged to provide the most innovative platform for
customer-generated content, ratings & reviews, Q&A and checkout comments on all
social media platforms.

Zappar is an augmented reality and metaverse content creation company, AR app
and self-serve platform that connects the digital world with the things around
you.

Elsy is the world's first company to use machine learning, algorithms and
artificial intelligence to deliver next-generation data-driven media planning
that improves media ROI and operational efficiency.

Blacktag is a global platform for interactive content by Black creators.

Good-Loop is a purpose-driven video advertising platform where every
programmatic media buy automatically triggers micro-payments to charity.

Brands used to be defined by what brands said to people, they’re now defined by
what people say to people

AI Foundation develops personalized metahumans driven by artificial
intelligence, and is at the forefront of the ethical AI movement.

Automat (now part of Salesfloor) provides a Conversational Marketing Cloud
platform that helps companies use AI to talk to their customers, and to
understand and serve them better.

Provenance uses blockchain to help brands and retailers share credible,
fact-checked and compelling social and environmental impact information.

Traackr is the world’s leading provider of Influencer Relationship Management
software, bringing a data-rich platform to marketers and guaranteeing accuracy
in influencer selection and customer targeting.

Jivox is a cloud-based DCO platform that dynamically serves and replaces
individual creative assets in real time to deliver thousands of different
personalized variations of the same ad to different users.

VidMob is a technology platform that connects marketers with a dispersed network
of expert social video creators and uses sophisticated AI to test and rapidly
optimize creative content frame-by-frame.

Engage Video Group is a data-driven video content company that uses algorithms
and advanced split-testing to create video content that vastly outperforms
online content engagement norms.

Griffin Gaming Partners is a venture capital firm that specializes in investing
across the entire gaming landscape including platforms, infrastructure,
developers and publishers. Their portfolio of investments includes Discord,
Tactile Games, Wave, Applovin and Subspace.

You can no longer buy attention, you have to earn it

IPO

Pinterest is a visual social bookmarking platform that helps you discover, save
and shop creative ideas.

Acquired

Tribe Dynamics (now part of CreatorIQ) is a data company that tracks and
measures social media influencers' content using a metric called Earned Media
Value to deliver Brand Momentum Insights.

Acquired

Amino (now part of Integral Ad Science) combines the best of blockchain,
advertising and payment technologies to enforce transparency.

Acquired

Beeswax (now part of Comcast Freewheel) is a Bidder-as-a-Service (BaaS) business
that empowers advertisers to do their own programmatic media buying with a
Real-Time Bidding solution.

Acquired

Gfycat is a user-generated platform and top-60 site in the US that lets you
create, discover and share GIFs.

Acquired

EVRYTHNG (now part of Digimarc) is the leading Internet of Things (IoT) platform
for consumer product brands, which activates product packaging to share stories
and offers, and empowers brand owners to authenticate their supply chain.


BETTER, FASTER, CHEAPER USING TECHNOLOGY


LEADERSHIP

The Brandtech Group is a partnership of brand and technology experts, and
like-minded entrepreneurs from around the world.


SARAH DAVIES

Partner


SARAH DAVIES

Partner

Sarah is a London-based, tech-focused, brand innovation expert. She runs
Brandtech Consulting, our creative strategy practice. Previously, Sarah was Head
of Innovation for Telefónica - leading a global team responsible for generating
€50m+ of new business opportunities in the areas of big data, IOT, digital and
sustainability.


EMMA COOKSON

Partner


EMMA COOKSON

Partner

Emma works with our global brand clients to elevate their marketing strategy and
operations. Emma’s background is in brand strategy and she previously served as
North American Chairman and CEO of renowned creative agency BBH. After 19 years
in the US, Emma is now London-based.


DAVID JONES

Founder / CEO


DAVID JONES

Founder / CEO

David created The Brandtech Group (formerly known as You & Mr Jones) to use the
power of technology to help global brands do their marketing better, faster and
cheaper. He’s also co-founder of the charity One Young World, and author of Who
Cares Wins: why good business is better business.


JEAN-MARC ANTONI

Founding Partner


JEAN-MARC ANTONI

Founding Partner

Jean-Marc is Founding Partner and our Global CFO. He drives the profitable
growth of the group. Prior to his role at The Brandtech Group, Jean-Marc was
Global CFO at Havas, the $2.4 billion revenue marketing and advertising holding
company. He is based in Paris.


JULIE HARDY

Partner


JULIE HARDY

Partner

Julie specializes in digital transformation, omnichannel and direct-to-consumer
strategy, primarily in the beauty and luxury sectors. She works with our clients
to design future-proof brand ecosystems and growth-hacking programs, building
synergies across group companies. After 10 years in New York, she is now based
in Paris.


RON CROEN

Partner


RON CROEN

Partner

Ron is based in San Francisco and has managed our Brandtech Ventures investment
activity since the founding of the group. He is an entrepreneur and start-up
advisor, and prior to joining The Brandtech Group, founded and led through IPO,
Nuance Communications, the global leader in speech recognition and related
technologies.

Without a purpose beyond profit, people won’t work for you or buy your products


PAULETTE FORTE

Associate Partner


PAULETTE FORTE

Associate Partner

Paulette is Chief People Officer for The Brandtech Group, and based in New York.
She came to the group from the NBA and her Human Resources expertise spans
organizational development, talent acquisition, employee relations, succession
planning, leadership development, as well as diversity and inclusion.

Personal identity is increasingly digital


DANIEL FLOYED

Partner


DANIEL FLOYED

Partner

Daniel leads global group clients to create and deliver integrated brandtech
solutions for their businesses. He has more than 20 years' experience, leads our
gaming capability, and prior to joining the group ran Havas UK. Daniel has been
involved in our purpose beyond profit, the youth leadership charity One Young
World, since its inception.


KARIMA OTMANI

Associate Partner


KARIMA OTMANI

Associate Partner

Karima joined group leadership in January 2021, having spent 18 months as Deputy
Group CFO. A background in audit and transactions at PwC, internal audit for
Etam, Richemont and Publicis, as well as four languages spoken, give Karima the
expertise to lead, alongside our global CFO, The Brandtech Group to the next
level in terms of financial controls.


GEORGE PREST

Partner


GEORGE PREST

Partner

As well as his group leadership role, George is cofounder of Brandtech
Consulting, our strategic and creative consultancy. Prior to joining in 2015,
George was Global Executive Creative Director at R/GA, and before that led
creative and sat on the Executive Board for the multi-award winning agency, Lowe
London.


ANDRÉ PINTO

Partner


ANDRÉ PINTO

Partner

André is Paris-based and responsible for group M&A. Before The Brandtech Group,
he served as Regional CFO for Havas in Brussels, Buenos Aires, Madrid, New York,
London and Hong Kong, as Head of M&A for Havas, and as Global CFO for Publicis
Worldwide. André’s career has seen him make more than 120 majority stake deals
across all global markets.


REBECCA SYKES

Associate Partner


REBECCA SYKES

Associate Partner

Rebecca is based in London and is primarily focused on group growth and synergy,
across the technology and automotive sectors. She also brings considerable
experience in the development of innovative brand content creation models,
knowledge she honed as CEO of Mofilm. Rebecca joined The Brandtech Group’s
central team in 2021.


ANNETTE STOVER

Partner


ANNETTE STOVER

Partner

Annette brings more than 20 years experience to her role at The Brandtech Group.
Previously she held roles at Havas including CMO, Chief of Staff/NY, Chief
Operating Officer/NY and Global Chief of Staff. Her group role encompasses
operations, sustainability, business development and onboarding, acquisitions,
investments, start-ups and integration.

Better, faster, cheaper using technology


WILL LUTTRELL

Partner


WILL LUTTRELL

Partner

Will is The Brandtech Group’s Chief Technology Officer. Co-founder and CTO of
verification technology firm Integral Ad Science (Nasdaq: IAS), and founder and
CEO of Amino Payments, he has spent his career innovating to make the digital
ecosystem more transparent, safe, and cost-effective. Will is accelerating our
tech roadmap and evolving our in-house operating system that enables clients to
connect to our companies.

You can no longer buy attention, you have to earn it


BETTY LOUIE

Partner


BETTY LOUIE

Partner

Betty is The Brandtech Group’s General Counsel. Previously Partner at an
international law firm, Betty brings over 20 years’ experience advising both
public and private companies on mergers and acquisitions, and financings.
Consistently ranked in Chambers Global and Legal500 since 2012, she is
experienced in the full range of corporate legal projects for high-growth
technology companies.


NICK EMERY

Partner


NICK EMERY

Partner

Nick is founding partner of Brandtech Media, which creates in-house solutions
for clients that make media better, faster, cheaper and more inventive. He
believes media is a force for good, a force for change, and is the most
fantastic and creative business to be in. Nick has launched two global media
networks, Mindshare, where he was the global CEO, and The Network.


LINSEY LOY

Partner


LINSEY LOY

Partner

Linsey is our Chief Growth Officer, helping brands leverage solutions across The
Brandtech Group to drive their growth - which in turn drives our own. Her
cross-industry experience encompasses media, content and data as well as
innovative performance and business process implementation. She was named by
Business Insider as one of Madison Avenue's rising stars in 2021.


VIRGINIE DOUIN

Partner


VIRGINIE DOUIN

Partner

Virginie leads The Brandtech Group’s e-commerce practice, and is focused on
enabling brands to in-house e-commerce operations end-to-end, and across all
major marketplaces. She brings her experience as a seven-year senior Amazon
exec, who, as Head of Global Agency Partnerships, created and led the global
partnership team at the world’s number one online retailer.

Gaming culture is driving culture


DREW BURDON

Partner


DREW BURDON

Partner

Drew is a highly experienced strategist, technologist and design-thinker based
in London. A former Executive Strategy Director at DDB Worldwide and R/GA
London, he cofounded our strategic practice, Brandtech Consulting, drawing on
his 20 years of guiding brands such as Nike, Volkswagen and Beats by Dre.


THE FUTURE OF MARKETING LIES AT THE INTERSECTION OF THE REAL, SOCIAL & VIRTUAL
WORLDS


RECENT NEWS

The latest news & announcements from The Brandtech Group


PRESS COVERAGE & RELEASES

Former Facebook Chief Creative Officer Mark D’Arcy Joins The Brandtech Group As
Partner & Chief Creative Officer

June 2022

The Brandtech Group acquires leading E-Commerce tech platform Acorn-i

June 2022

The Brandtech Group’s Mobkoi reels in Suzanne Spence as CEO

Campaign — March 2022

You & Mr Jones changes name to The Brandtech Group

Campaign — January 2022

The business is at a level of scale now': The Brandtech Group CEO David Jones on
building a business for the post-advertising world

Digiday — January 2022

If You Don't Disrupt Your Own Business, Someone Else Will

LBB — January 2022

Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says

Mediapost — January 2022

You & Mr Jones Becomes The Brandtech Group

Adweek — January 2022

You & Mr Jones Changes Name to Brandtech Group

AdAge — January 2022

You & Mr Jones Media hires Mindshare Global CFO Dawn Dickie

January 2022

Mindshare global CFO joins You & Mr Jones Media

Campaign — January 2022

You & Mr Jones accelerates geographic expansion with acquisition of leading
LATAM data & technology company, DP6

October 2021

You & Mr Jones hires Amazon Head Of Global Agency Partnerships, Virginie Douin,
to lead E-Commerce at the Brandtech Group

July 2021

You & Mr Jones adds three new partners including CTO Will Luttrell, announces
34.3% organic growth for Q1 2021

May 2021

You & Mr Jones Media Appoints Will Heins as Partner

May 2021

You & Mr Jones launches Media Division

April 2021

You & Mr Jones Hires First Chief People Officer. The appointment comes as the
technology holding company sets its sights on further growth.

Adweek — January 2021

You & Mr Jones raises $260 million, hires NBA’s Paulette Forte as chief people
officer

Campaign — January 2021

You & Mr Jones completes series B and hires first Chief People Officer to manage
exponential growth

January 2021

New holding companies are on the rise

Business Insider - August 2020

How the alternative holding agency groups are hitting growth spurts even during
the downturn

Digiday - August 2020

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media
Dollars And Do Good At The Same Time Launches In The United States

June 2020

You & Mr Jones creates world's leading global influencer business

August 2020

You & Mr Jones raises $200MM to further scale its ability to deliver enterprise
level technology-driven marketing solutions for the world’s leading brands

December 2019

Brandtech Group You & Mr Jones acquires majority stake in Inside Ideas Group —
parent company of Oliver

January 2019

You & Mr Jones Valued at $1.3 Billion

The Wall Street Journal — December 2019

You & Mr Jones Takes Majority Stake in Internal Marketing Firm

The Wall Street Journal — January 2019

Rebecca Sykes named CEO of MOFILM, the world’s leading people-powered marketing
company

April 2018

AI Foundation raises $10 million to launch products that benefit humanity

Venturebeat.com — September 2018

You & Mr Jones bolsters artificial intelligence investments, promotes Sarah
Davies and Julie Hardy, hires Daniel Floyed

The Drum — September 2018

A new type of ad agency is catering to brands born on digital channels – and
industry giants need a plan

Business Insider — May 2018

Video platform VidMob expands to London with You & Mr Jones as an investor

More About Advertising — May 2018

Traackr Raises $9 Million in Series B Funding to Fuel Influencer Marketing
Technology for Global Brands

Martechseries — April 2018

Rebecca Sykes tapped as Mofilm global CEO to pursue 'culturally relevant
creative'

The Drum — April 2018

Sykes Named CEO Of MOFILM

Mediapost.com — April 2018

Why former Havas chief David Jones invested in Bafta-winning agency Gravity Road

The Drum — March 2018

Gravity Road sells controlling stake to You & Mr Jones

Campaign — March 2018

You & Mr Jones announces investment in Pinterest to tap into the promise of
visual search & marketer value

October 2017

You & Mr Jones takes majority stake in mobile specialist Mobkoi

Campaign — June 2017

You & Mr Jones acquires mobile marketing company Mobkoi

June 2017

You & Mr Jones leads investment round in pioneering AI-driven conversational
marketing platform, Automat and announces investment in AI-start-up Crossing
Minds

June 2017

Betting big on mobile augmented-reality games

The Wall Street Journal — November 2017

20 million reasons why You & Mr Jones is high on Pinterest

Adweek — October 2017

Kate Spade uses AR to lure shoppers to Paris flagship during fashion week

Glossy — September 2017

You & Mr Jones continues investment spree

The Wall Street Journal — July 2017

Is 'Brandtech' the new marketing?

CMO.com — July 2017

Mobile marketing startup Mobkoi acquired by You & Mr Jones

The Drum — June 2017

You & Mr Jones Takes Majority Stake in Data Company Fifty-Five

January 2016

David Jones raises $350 million to launch first global brandtech group

June 2015


SOCIAL FEED




WITHOUT A PURPOSE BEYOND PROFIT, PEOPLE WON’T WORK FOR YOU OR BUY YOUR PRODUCTS


ONE YOUNG WORLD

Described by CNN as the ‘Young Davos’, One Young World is a registered charity,
created by Kate Robertson and our founder/CEO David Jones, that empowers
brilliant young people to drive positive change in the world. We’ve made One
Young World a shareholder in The Brandtech Group so, if we do well, they do too.




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WE’D LOVE TO HEAR FROM YOU

hello@thebrandtechgroup.com


INVESTMENTS

Got a startup we should know about? No warm intro required. We believe venture
should be transparent, open and accessible. Submit info on your startup in 5
minutes, follow this link.

Share your business


PRESS ENQUIRIES

press@thebrandtechgroup.com


LOCATIONS

We’re headquartered in New York with operations in Brazil, Argentina, Mexico,
Canada, Panama, UK, France, Germany, Switzerland, Greece, Netherlands, Ireland,
Italy, Czech Rep, Slovakia, Norway, Poland, Sweden, Turkey, South Africa, India,
Hong Kong, China, Taiwan, Singapore, Japan, South Korea, Malaysia, Philippines,
Australia and Indonesia.

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