Submitted URL: http://app.response.oracle-mail.com/e/er?elq_mid=194875&sh=241926091522081119181515181108161417260923&cmid=WWMK200616P00122C00112990...
Effective URL: https://blogs.oracle.com/cx/post/3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist?source=:em:nw:mt::::RC_WWMK...
Submission: On June 07 via api from US

Summary

This website contacted 12 IPs in 3 countries across 10 domains to perform 107 HTTP transactions. The main IP is 2a02:26f0:6c00:28e::a15, located in Frankfurt am Main, Germany and belongs to AKAMAI-ASN1, NL. The main domain is blogs.oracle.com.
TLS certificate: Issued by DigiCert TLS Hybrid ECC SHA384 2020 CA1 on November 11th 2020. Valid for: a year.
This is the only time blogs.oracle.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
1 1 142.0.160.14 7160 (NETDYNAMICS)
1 1 142.0.160.13 7160 (NETDYNAMICS)
1 72 2a02:26f0:6c0... 20940 (AKAMAI-ASN1)
3 2a02:26f0:6c0... 20940 (AKAMAI-ASN1)
1 2a02:26f0:6c0... 20940 (AKAMAI-ASN1)
1 2a02:26f0:6c0... 20940 (AKAMAI-ASN1)
5 23.45.98.212 16625 (AKAMAI-AS)
1 2a02:26f0:6c0... 20940 (AKAMAI-ASN1)
6 52.85.170.54 16509 (AMAZON-02)
1 2 15.188.95.229 16509 (AMAZON-02)
15 52.85.170.58 16509 (AMAZON-02)
1 52.85.170.39 16509 (AMAZON-02)
1 3.232.192.25 14618 (AMAZON-AES)
107 12
Domain Requested by
62 blogs.oracle.com 1 redirects blogs.oracle.com
static.oracle.com
s.go-mpulse.net
15 consent-pref.trustarc.com consent.trustarc.com
consent-pref.trustarc.com
prefmgr-cookie.truste-svc.net
7 www.oracle.com static.oracle.com
blogs.oracle.com
6 consent.trustarc.com static.oracle.com
consent.trustarc.com
blogs.oracle.com
5 cdn.app.compendium.com static.oracle.com
3 www.oracleimg.com static.oracle.com
www.oracleimg.com
3 static.oracle.com blogs.oracle.com
static.oracle.com
2 oracle.112.2o7.net 1 redirects blogs.oracle.com
1 prefmgr-cookie.truste-svc.net blogs.oracle.com
1 consent-st.trustarc.com consent-pref.trustarc.com
1 assets.adobedtm.com static.oracle.com
1 c.go-mpulse.net s.go-mpulse.net
1 s.go-mpulse.net blogs.oracle.com
1 s1973398186.t.eloqua.com 1 redirects
1 app.response.oracle-mail.com 1 redirects
107 15

This site contains links to these domains. Also see Links.

Domain
www.oracle.com
go.oracle.com
www.facebook.com
twitter.com
www.linkedin.com
www.youtube.com
Subject Issuer Validity Valid
www-cs-02.oracle.com
DigiCert TLS Hybrid ECC SHA384 2020 CA1
2020-11-11 -
2021-11-14
a year crt.sh
www-cs-01.oracle.com
DigiCert SHA2 Secure Server CA
2021-04-14 -
2022-04-18
a year crt.sh
akstat.io
DigiCert Secure Site ECC CA-1
2020-05-06 -
2021-08-05
a year crt.sh
cdn2.content.compendiumblog.com
GeoTrust RSA CA 2018
2020-07-01 -
2021-09-30
a year crt.sh
assets.adobedtm.com
DigiCert TLS RSA SHA256 2020 CA1
2021-01-08 -
2021-09-30
9 months crt.sh
*.trustarc.com
Go Daddy Secure Certificate Authority - G2
2020-05-21 -
2022-07-17
2 years crt.sh
*.112.2o7.net
DigiCert TLS RSA SHA256 2020 CA1
2021-04-14 -
2022-04-20
a year crt.sh
*.truste-svc.net
Go Daddy Secure Certificate Authority - G2
2020-04-25 -
2022-06-23
2 years crt.sh

This page contains 6 frames:

Primary Page: https://blogs.oracle.com/cx/post/3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist?source=:em:nw:mt::::RC_WWMK200616P00122C0011:NSL400161077&elq_mid=194875&sh=241926091522081119181515181108161417260923&cmid=WWMK200616P00122C0011299096
Frame ID: 57290A04FAACDA3CE22AE01213419DA6
Requests: 95 HTTP requests in this frame

Frame: https://consent.trustarc.com/get?name=crossdomain.html&domain=oracle.com
Frame ID: FCBF949A98376B9CEB07386025EF2F49
Requests: 1 HTTP requests in this frame

Frame: https://consent-pref.trustarc.com/?type=oracle6&site=oracle.com&action=notice&country=de&locale=en&behavior=expressed&gtm=1&layout=default_eu&irm=undefined&from=https://consent.trustarc.com/
Frame ID: BE891E5AF1AD8EB71F04887903C377BB
Requests: 15 HTTP requests in this frame

Frame: https://consent-pref.trustarc.com/defaultpreferencemanager/A9F3689C5A8498C34A7C21F3013A250C.cache.html
Frame ID: B11615394158F9B0CF0A4F92F2C88E4C
Requests: 1 HTTP requests in this frame

Frame: https://prefmgr-cookie.truste-svc.net/cookie_js/cookie_iframe.html?parent=https://consent-pref.trustarc.com/?type=oracle6&site=oracle.com&action=notice&country=de&locale=en&behavior=expressed&gtm=1&layout=default_eu&irm=undefined&from=https://consent.trustarc.com/
Frame ID: 7E0D47D65BC29FF0E1D3E565C3471D64
Requests: 1 HTTP requests in this frame

Frame: https://consent-pref.trustarc.com/cookie_inneriframe.html
Frame ID: 7824694A8CFF576D709BF0583BFBBEF6
Requests: 1 HTTP requests in this frame

Screenshot


Page URL History Show full URLs

  1. http://app.response.oracle-mail.com/e/er?elq_mid=194875&sh=241926091522081119181515181108161417260923&cmid=WWMK2... HTTP 302
    https://s1973398186.t.eloqua.com/e/er?elq_mid=194875&sh=241926091522081119181515181108161417260923&cmid=WWMK2... HTTP 302
    https://blogs.oracle.com/cx/post/3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist?source=... Page URL

Detected technologies

Overall confidence: 100%
Detected patterns
  • html /<link[^>]+?href="[^"]*bootstrap(?:\.min)?\.css/i

Overall confidence: 100%
Detected patterns
  • script /\/\/assets.adobedtm.com\//i

Overall confidence: 100%
Detected patterns
  • script /jquery.*\.js(?:\?ver(?:sion)?=([\d.]+))?/i

Page Statistics

107
Requests

99 %
HTTPS

38 %
IPv6

10
Domains

15
Subdomains

12
IPs

3
Countries

4134 kB
Transfer

6562 kB
Size

11
Cookies

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

  1. http://app.response.oracle-mail.com/e/er?elq_mid=194875&sh=241926091522081119181515181108161417260923&cmid=WWMK200616P00122C0011299096&s=1973398186&lid=489163&elqTrackId=ca34ed7224574708b47636a8ad4dbed9&elq=ad17160f78dd46d5969db8f6800ce19a&elqaid=194875&elqat=1 HTTP 302
    https://s1973398186.t.eloqua.com/e/er?elq_mid=194875&sh=241926091522081119181515181108161417260923&cmid=WWMK200616P00122C0011299096&s=1973398186&lid=489163&elqTrackId=ca34ed7224574708b47636a8ad4dbed9&elq=ad17160f78dd46d5969db8f6800ce19a&elqaid=194875&elqat=1 HTTP 302
    https://blogs.oracle.com/cx/post/3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist?source=:em:nw:mt::::RC_WWMK200616P00122C0011:NSL400161077&elq_mid=194875&sh=241926091522081119181515181108161417260923&cmid=WWMK200616P00122C0011299096 Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 37
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  • https://oracle.112.2o7.net/b/ss/oracleglobal/1/JS-2.6.0/s6217492847222?AQB=1&pccr=true&vidn=305F414E455A35EA-6000163E0071D474&ndh=1&pf=1&t=7%2F5%2F2021%2022%3A33%3A32%201%20-120&fid=010134C2CBE0E667-05662A070F4072CD&ce=UTF-8&ns=oracle&pageName=blogs%3Aen-us%3A%2Fcx%2Fpost%2F3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist&g=https%3A%2F%2Fblogs.oracle.com%2Fcx%2Fpost%2F3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist%3Fsource%3D%3Aem%3Anw%3Amt%3A%3A%3A%3ARC_WWMK200616P00122C0011%3ANSL400161077%26elq_mid%3D194875%26sh%3D241926091522081119181515181108161417260923%26cmid%3DWWMK200616P00122C0011299096&cc=USD&ch=blogs%3Aen-us%3A%2Fcx%2Fpost%2F&h3=D%3DpageName&c10=cx&c20=D%3Dv20&v20=New&c24=D%3Dv24&v24=no%20value&c26=D%3Dv26&v26=blogs%3Aen&c38=D%3DpageName&c39=D%3DpageName&c50=D%3Ds_vi&v50=D%3Ds_vi&c51=ora_code%3A1.80%3AJS%202.6.0%3Ablogs%3A2.18&v51=D%3DpageName&v52=https%3A%2F%2Fblogs.oracle.com%2Fcx%2Fpost%2F3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist%3Fsource%3D%3Aem%3Anw%3Amt%3A%3A%3A%3Arc_wwmk200616p00122c0011%3Ansl400161077%26elq_mid%3D194875%26sh%3D241926091522081119181515181108161417260923%26cmid%3Dwwmk200616p00122c0011299096&c54=D%3Dv54&v54=not%20logged%20in&c55=A&c67=-1%7ENoTRUSTe%7ENoCookie&v106=%3Aem%3Anw%3Amt%3A%3A%3A%3ARC_WWMK200616P00122C0011%3ANSL400161077&v107=source%7E%3Aem%3Anw%3Amt%3A%3A%3A%3ARC_WWMK200616P00122C0011%3ANSL400161077&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1
Request Chain 46
  • https://blogs.oracle.com/cx/_idcservice/SCS_VISITOR_COUNT HTTP 301
  • https://blogs.oracle.com/cx/post/_idcservice/SCS_VISITOR_COUNT

107 HTTP transactions

Resource
Path
Size
x-fer
Type
MIME-Type
Primary Request 3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist
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Redirect Chain
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  • https://blogs.oracle.com/cx/post/3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist?source=:em:nw:mt::::RC_WWMK200616P00122C0011:NSL400161077&elq_mid=194875&sh=241926091522081119181515181...
9 KB
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Document
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Verdicts & Comments Add Verdict or Comment

197 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

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AirBorn&rsquo;s products can be found everywhere from Mars and the moon, fighter jets, and submarines to your local emergency room.</p>\n\n<p>Here are a few highlights from our conversation, but please check out the full replay to hear even more.</p>\n\n<h2>From print and PDFs to omnichannel content management</h2>\n\n<p>Many legacy high-tech and engineering businesses understand the need for change. Too much friction in the buying process means a nimble competitor can quickly capitalize with faster response times. And many customers now expect&mdash;nay, require&mdash;digital self-service.</p>\n\n<p>AirBorn began with a print catalog operation and mindset. However, given all the permutations of AirBorn&rsquo;s parts&mdash;they literally have billions of potential part numbers and SKUs&mdash;they needed to move to a dynamic content model that could surface the underlying data and tailor the content to a customer&rsquo;s use case and channel.</p>\n\n<h2>Massive reduction in content operations maintenance</h2>\n\n<p>Embracing digitally native assets required a new way of thinking about content creation, as well as how to update it. Previously, the AirBorn team made updates at the channel level, multiplying both the effort and room for error.</p>\n\n<p>In a new dynamic model, Patrick explained how the paradigm shifts. &ldquo;If we change the data that we get directly from our engineering team in just one place, that cascades down, removing touch points and speeding up the amount of time we spend with these maintenance tasks.&rdquo;</p>\n\n<p>The result? They&rsquo;re reducing that time to at least half, if not one-third, of what they used to do!</p>\n\n<h2>Shining a light on dark content</h2>\n\n<p>When you create as many PDFs and have as many unstructured images as AirBorn, keeping track for reuse or governance purposes seems an insurmountable challenge. However, in this scenario, Oracle&rsquo;s AI-enabled solution allows for automatic <a href=\"https://blogs.oracle.com/content/smart-categorization-for-smarter-content-management\" target=\"_blank\">Smart Tagging</a>, thus driving &lsquo;findability&rsquo; via search.</p>\n\n<p>Before, when the sales team came to their marketing department for help locating images for upcoming presentations, it took quite some time to fill such a request. But Patrick says the new technology has dramatically improved their efforts. &ldquo;With Oracle Content Management, they&rsquo;re quickly filtering and delivering for particular uses, which has been wonderful.&rdquo;</p>\n\n<h2>The future is bright with opportunity</h2>\n\n<p>AirBorn&rsquo;s early wins with Oracle Contentment Management have come at relatively low cost and risk as well. The company tackled the implementation and integrations in-house and raved about the easy-to-consume documentation.</p>\n\n<p>But Patrick and his team aren&rsquo;t stopping there. &ldquo;As we got into the platform,&rdquo; he said, &ldquo;we were learning about so many things we&rsquo;d be able to do and were able to quickly spin up what we needed for this project. What&rsquo;s next for us? The sky is really the limit.&rdquo; And I couldn&rsquo;t agree more with his sign-off: &ldquo;It&rsquo;s been fun, and I can&rsquo;t wait to see what we build next.&rdquo;</p>\n\n<p><strong>Listen to our full conversation below, and learn more about Oracle Content Management at <a href=\"http://www.oracle.com/cx/content-management\">www.oracle.com/cx/content-management</a>.</strong></p>\n\n<p><iframe allow=\"autoplay *; fullscreen *; encrypted-media *\" allowfullscreen=\" \" frameborder=\"0\" height=\"480\" id=\"kaltura_player\" mozallowfullscreen=\"\" sandbox=\"allow-forms allow-same-origin allow-scripts allow-top-navigation allow-pointer-lock allow-popups allow-modals allow-orientation-lock allow-popups-to-escape-sandbox allow-presentation allow-top-navigation-by-user-activation\" 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width=\"850\"></iframe></p>\n","canonical_url":null,"featured_image":{"id":"CONT2CA23723CF1F438A9A017A1BE750C92F","type":"DigitalAsset","typeCategory":"DigitalAssetType","links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items/CONT2CA23723CF1F438A9A017A1BE750C92F?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}]},"featuredpost":false,"publish_date":{"value":"2021-06-07T04:00:00.000Z","timezone":"UTC"},"desc":"Airborn Global Marketing Manager Patrick Tolbert shares how Oracle Content Management has been a key part of the company's digital transformation strategy."},"slug":"oracle-content-management-accelerates-digital-transformation-at-airborn"},{"description":"See how Oracle Unity Customer Data Platform can help you understand your customers’ needs and provide the appropriate, device","language":"en-US","updatedDate":{"value":"2021-06-04T14:16:07.213Z","timezone":"UTC"},"type":"Blog-Post","typeCategory":"ContentType","createdDate":{"value":"2021-04-05T11:06:26.225Z","timezone":"UTC"},"taxonomies":{"items":[{"id":"04AB96F12A1146B98153BF330836E368","name":"Customer Experience","shortName":"CX","categories":{"items":[{"id":"D68D66666D44454D9C901897FE0B1329","name":"Customer Experience Technology","apiName":"cx-customer-experience-technology","nodes":[{"id":"D68D66666D44454D9C901897FE0B1329","name":"Customer Experience Technology","apiName":"cx-customer-experience-technology"}],"links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/taxonomies/04AB96F12A1146B98153BF330836E368/categories/D68D66666D44454D9C901897FE0B1329?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}]},{"id":"123B4A06D8924F5FAF03DE8C9B96B973","name":"Marketing","apiName":"cx-marketing","nodes":[{"id":"123B4A06D8924F5FAF03DE8C9B96B973","name":"Marketing","apiName":"cx-marketing"}],"links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/taxonomies/04AB96F12A1146B98153BF330836E368/categories/123B4A06D8924F5FAF03DE8C9B96B973?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}]}]},"links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/taxonomies/04AB96F12A1146B98153BF330836E368?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}]}]},"name":"Oracle Unity Customer Data Platform Redefines Customer Inte","renditions":{"items":[]},"links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items/COREF880956FECB34BB98AD3179E75ADB566?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}],"id":"COREF880956FECB34BB98AD3179E75ADB566","fields":{"featured_image_alt_text":null,"attachments":null,"comments":null,"time_to_read":4,"author":[{"id":"COREE88E0391CE5E468481D8C80D4A5C5DB9","type":"Blog-Author","typeCategory":"ContentType","links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items/COREE88E0391CE5E468481D8C80D4A5C5DB9?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}]}],"featured_image_alternate_text":"Oracle Unity Customer Data Platform","title":"Oracle Unity Customer Data Platform Redefines Customer Intelligence","body":"<!DOCTYPE html><p>Let&rsquo;s all repeat it together: The traditional &ldquo;customer journey&rdquo; is dead! &nbsp;</p>\n\n<p>The way customers engage with brands is now dynamic and somewhat unpredictable, yet they expect to be served with a relevant experience in real time every time they interact with a brand. It can be more challenging now to really understand your customers&rsquo; needs and provide the appropriate, device-centric, contextually-accurate experiences they&rsquo;ve come to expect.</p>\n\n<p>The reason for this conundrum is simple&mdash;data.&nbsp;Or rather, the inability of brands to make sense of their data.&nbsp;</p>\n\n<p>Just a few years ago in 2018, <a href=\"https://www.socialmediatoday.com/news/how-much-data-is-generated-every-minute-infographic-1/525692/\" target=\"_blank\">more than 2.5 quintillion bytes of data were created every single day</a>, and that number is expected to reach <a href=\"https://www.weforum.org/agenda/2019/04/how-much-data-is-generated-each-day-cf4bddf29f/\" target=\"_blank\">463 exabytes per day by 2025</a>. (An exabyte is equal to approximately one quintillion bytes.)</p>\n\n<p>This enormous amount of data includes customer behavioral, transactional, financial, and demographic data, most of which resides in silos across many different organizational and geographic boundaries.&nbsp;And then there are the various systems, such as <a href=\"https://www.oracle.com/cx/sales/what-is-crm/\" target=\"_blank\">CRM</a>, POS, web analytics, service ticketing, <a href=\"https://www.oracle.com/cx/marketing/automation/what-is-marketing-automation/\" target=\"_blank\">marketing automation</a>, commerce, and more.</p>\n\n<p>This separation of customer data&mdash;and the inability to cultivate meaningful customer insights from it&mdash;is the number one barrier preventing companies from delivering exceptional <a href=\"https://www.oracle.com/cx/what-is-cx/\" target=\"_blank\">customer experiences</a>.</p>\n\n<h2>Today&rsquo;s solutions fall short</h2>\n\n<p>Thousands of different marketing technologies promise a solution to this problem. This in itself is a problem because the customer experience is not limited to marketing. Many of today&rsquo;s solutions are too narrowly focused and don&rsquo;t consider the end-to-end customer experience across <a href=\"http://www.oracle.com/cx/marketing/\" target=\"_blank\">marketing</a>, <a href=\"http://www.oracle.com/cx/sales/\" target=\"_blank\">sales</a>, <a href=\"http://www.oracle.com/cx/service/\" target=\"_blank\">customer service</a>, <a href=\"https://www.oracle.com/cx/marketing/customer-loyalty/\" target=\"_blank\">customer loyalty</a>, and more.</p>\n\n<p><img alt=\"Oracle Unity Customer Data Platform\" height=\"434\" src=\"[!--$CEC_DIGITAL_ASSET--]CONTA431D87409A74C2397963287AEBCE470[/!--$CEC_DIGITAL_ASSET--]\" width=\"936\" /></p>\n\n<p>Let&rsquo;s consider <a href=\"https://www.oracle.com/cx/customer-data-platform/what-is-cdp/\" target=\"_blank\">customer data platforms</a> (CDP), a popular packaged software solution that creates a comprehensive customer database accessible by other systems to analyze, track, and manage customer interactions. Unfortunately, many of today&rsquo;s CDPs, along with data lakes and service providers, don&rsquo;t go far enough to address CX professionals&#39; real concerns and fall short in one or more areas:</p>\n\n<ol>\n\t<li>They&lsquo;re limited in their scope to a few marketing-specific use cases.</li>\n\t<li>They&rsquo;re &ldquo;data storage&rdquo;-centric.</li>\n\t<li>They struggle with stitching together large amounts of data and profiles.</li>\n\t<li>They lack the <a href=\"https://www.oracle.com/artificial-intelligence/what-is-artificial-intelligence.html\" target=\"_blank\">artificial intelligence</a> and <a href=\"https://www.oracle.com/data-science/machine-learning/\" target=\"_blank\">machine learning</a> capabilities that can make sense of massive amounts of data.</li>\n</ol>\n\n<p>Additionally, they tend to have limited direct integrations with marketing, sales, and service applications for using the data to influence the customer experience in a contextually rich way.</p>\n\n<p>But CX professionals care about&nbsp;understanding their customers&nbsp;better and using that <a href=\"https://www.oracle.com/cx/marketing/digital-intelligence/\" target=\"_blank\">customer intelligence</a>&nbsp;to engage with them in a more relevant way&nbsp;across every interaction. Their goals: greater customer satisfaction, increased customer lifetime value, and stronger brand loyalty.</p>\n\n<h2>A shift in thinking</h2>\n\n<p>So how should brands think about solving this big data challenge?&nbsp;It&rsquo;s critical to shift from a customer journey-centric view to a data-first approach, where the customer is truly your focus. Such a move enables you to change the dialogue with your customers from being very predictable and transactional to incredibly responsive and conversational.</p>\n\n<p>Making this transformation requires customer data that&rsquo;s real-time, intelligent, and predictive to deliver the most relevant, in-the-moment, and personalized customer experiences at scale.&nbsp;</p>\n\n<h2>Oracle Unity Customer Data Platform</h2>\n\n<p>We&rsquo;ve actively invested in addressing these issues for our customers, helping them connect data sources, get more value from their data assets, and enrich their data to deliver highly-personalized experiences at every touchpoint of the customer journey.</p>\n\n<p>Embedded within Oracle CX Cloud, <a href=\"https://www.oracle.com/cx/customer-data-platform/\" target=\"_blank\">Oracle Unity Customer Data Platform</a> enables contextually rich individualized engagements by connecting data, intelligence, and outcomes across the entire customer experience. It applies data-driven intelligence to determine the next best experience by feeding those actions directly into Oracle and partner applications.</p>\n\n<p>If a customer interacts with a service agent to report an issue, for example, it&rsquo;s important the agent know that this is a high-value customer who just made a major purchase, which would come from the sales team. This collaborative, connected approach enables the brand to optimize how they engage with their customers, improve customer satisfaction, and increase customer lifetime value.</p>\n\n<p><img alt=\"Oracle Unity Customer Data Platform\" height=\"442\" src=\"[!--$CEC_DIGITAL_ASSET--]CONTF032F6B85F0846CE840365BF7DB8E078[/!--$CEC_DIGITAL_ASSET--]\" width=\"936\" /></p>\n\n<p>Oracle Unity Customer Data Platform enables organizations to react and respond to the unknowns and optimize how they engage with their customers during each and every interaction.</p>\n\n<ol>\n\t<li><strong>Connected Data:&nbsp;</strong>Oracle Unity simplifies the consolidation of offline, online, and third-party individual-level customer data from all disparate systems in real time into a dynamic and connected profile.</li>\n\t<li><strong>Connected Intelligence:</strong> Oracle Unity leverages AI and machine learning to add an intelligence layer on top of the data to contextually derive the best customer experience.</li>\n\t<li><strong>Connected Experience: </strong>Because Oracle Unity is embedded within Oracle Cloud CX, it can activate individualized experiences across the entire customer journey&mdash;from marketing to sales to service.</li>\n</ol>\n\n<p>We&rsquo;re excited about the value Oracle Unity delivers to our customers and its ability to enable CX professionals across all industries to deliver contextually aware, highly-personalized experiences that delight customers whenever and however they engage with your brand.</p>\n\n<p>The results will speak for themselves&mdash;happier, more loyal customers who are likely to become advocates for your brand.</p>\n\n<p><strong>To learn more,&nbsp;see Oracle Unity in action with a <a href=\"https://www.oracle.com/webfolder/s/quicktours/cx/pt-cx-service-unity-customerintell/index.html\" target=\"_blank\">quick product tour</a>.</strong></p>\n\n<p><strong><a href=\"http://www.oracle.com/webfolder/s/quicktours/cx/pt-cx-service-unity-customerintell/index.html\" target=\"_blank\"><img alt=\"Oracle Unity Customer Data Platform product tour\" height=\"452\" src=\"[!--$CEC_DIGITAL_ASSET--]CONT9AC4D84323EA47B9918CFB27285EDE09[/!--$CEC_DIGITAL_ASSET--]\" width=\"950\" /></a></strong></p>\n\n<p><em>Post originally published in 2018; updated June 2021.</em></p>\n","canonical_url":null,"featured_image":{"id":"CONT2A47B704D75C448289727060F7F18D88","type":"DigitalAsset","typeCategory":"DigitalAssetType","links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items/CONT2A47B704D75C448289727060F7F18D88?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}]},"featuredpost":null,"publish_date":{"value":"2021-06-04T04:00:00.000Z","timezone":"UTC"},"desc":"See how Oracle Unity Customer Data Platform can help you understand your customers’ needs and provide the appropriate, device-centric, contextually-accurate experiences they’ve come to expect."},"slug":"oracle-cx-unity-redefines-customer-intelligence"},{"description":"See how an IoT-enabled approach to customer service can help you truly unlock more potential for your business.","language":"en-US","updatedDate":{"value":"2021-06-02T04:01:01.593Z","timezone":"UTC"},"type":"Blog-Post","typeCategory":"ContentType","createdDate":{"value":"2021-04-05T11:06:26.225Z","timezone":"UTC"},"taxonomies":{"items":[{"id":"04AB96F12A1146B98153BF330836E368","name":"Customer Experience","shortName":"CX","categories":{"items":[{"id":"2E1448B6E41C4813BDCDCCED93C6BF89","name":"Ask the Experts","apiName":"cx-ask-the-experts","nodes":[{"id":"2E1448B6E41C4813BDCDCCED93C6BF89","name":"Ask the Experts","apiName":"cx-ask-the-experts"}],"links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/taxonomies/04AB96F12A1146B98153BF330836E368/categories/2E1448B6E41C4813BDCDCCED93C6BF89?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}]},{"id":"521BAD35F8BB414E9CE4B73721224652","name":"Customer Service","apiName":"cx-customer-service","nodes":[{"id":"521BAD35F8BB414E9CE4B73721224652","name":"Customer Service","apiName":"cx-customer-service"}],"links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/taxonomies/04AB96F12A1146B98153BF330836E368/categories/521BAD35F8BB414E9CE4B73721224652?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}]}]},"links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/taxonomies/04AB96F12A1146B98153BF330836E368?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}]}]},"name":"Adopt a Proactive Approach to Customer Service with IoT Dat","renditions":{"items":[]},"links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items/CORE0F5D7E779EB040CF8178C9EB43136FCB?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}],"id":"CORE0F5D7E779EB040CF8178C9EB43136FCB","fields":{"featured_image_alt_text":null,"attachments":null,"comments":null,"time_to_read":4,"author":[{"id":"CORECF83C45891D9436E9A8583840092F85D","type":"Blog-Author","typeCategory":"ContentType","links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items/CORECF83C45891D9436E9A8583840092F85D?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}]}],"featured_image_alternate_text":"IoT-enabled approach to customer service","title":"Adopt a Proactive Approach to Customer Service with IoT Data","body":"<!DOCTYPE html><p style=\"margin-bottom:11px\">When your agents have all the right information at their fingertips, it&rsquo;s much easier to <a href=\"https://blogs.oracle.com/cx/tap-into-iot-enabled-customer-service-to-know-your-customer-and-reduce-frustration-v2\" target=\"_blank\">get to know your customers and reduce their level of frustration</a>. But can this knowledge and visibility really lead to cost savings, increased revenue opportunities, and improved customer retention rates? When harnessed properly, it can.</p>\n\n<p>In this post, we&rsquo;ll look at how an <a href=\"https://www.oracle.com/cx/service/iot-connected-asset-monitoring/\" target=\"_blank\">IoT-enabled approach to customer service</a> can help you truly unlock more potential for your business.</p>\n\n<h2 style=\"margin-top:3px\">Better self-service and self-help capabilities</h2>\n\n<p><a href=\"https://businesspartnermagazine.com/why-call-deflection-needed-call-centers/\" target=\"_blank\">Call deflection</a> can greatly reduce contact center costs and reserve support associates for more complex issues. But you must have the right information at hand to use it effectively.</p>\n\n<p>When a connected device collects and communicates customer data to a service center software system, it improves your customer&rsquo;s ability to self-serve. Once they consent to share relevant and detailed device data, the system can make recommendations and enable customers to act. Using IoT data, brands can empower customers with <a href=\"https://www.oracle.com/cx/service/digital-customer-service/\" target=\"_blank\">self-service tools</a>, such as <a href=\"https://www.oracle.com/cx/service/knowledge-management/\" target=\"_blank\">knowledge article access</a>, embedded videos, installation instructions, and/or configuration settings, when responding to their questions.</p>\n\n<p>Let&rsquo;s say you recently sold a new refrigerator. Upon activation, there appears to be a wide temperature fluctuation in the main compartment. With access to the right IoT data, you can respond to the customer&rsquo;s question about how to properly configure multiple cooling zones with a response specific to the make, model, installation date, and current state of operation. You could even send the customer detailed instructions on how to properly configure the refrigerator along with a checklist of related maintenance items for handy reference in case they&rsquo;re the cause of the fluctuation.</p>\n\n<p>Access to such valuable IoT data lets you solve a customer&rsquo;s issue more quickly and with a much more detailed and personalized response.&nbsp; &nbsp;</p>\n\n<p><img alt=\"IoT-enabled approach to customer service\" height=\"495\" src=\"[!--$CEC_DIGITAL_ASSET--]CONTDC6349B0A5384D93AE8EB61AFE071442[/!--$CEC_DIGITAL_ASSET--]\" width=\"950\" /></p>\n\n<h2>Automatic engagement</h2>\n\n<p>What if you could address issues without a customer having to ask for assistance? What if the IoT-enabled device could automatically log a service request on their behalf?</p>\n\n<p>At this stage of the IoT-enabled approach to customer service, the customer engagement model begins to transform. Your brand shifts from a reactive model, where IoT data merely augments an inbound interaction, to a proactive one. In the proactive model, inbound IoT-originated interactions become new, de facto customer service channels supported by your contact center.</p>\n\n<p>In addition to channels like chat, email, text, social, and phone, you now have &ldquo;IoT channel&rdquo; interactions originating from a brand&rsquo;s connected products that stream data into the contact center. When this happens, contact center managers need to align service staffing levels and agent resources to support the new IoT interactions.</p>\n\n<p>To continue with the refrigerator example, the IoT-enabled appliance learns about the softness and hardness of the water, and how often water is passed through the filtration system. It develops a custom water filter replacement schedule, and the customer receives a proactive notification with details on when to replace the filter. The notification includes directions to the closest store and a link to an <a href=\"https://www.oracle.com/cx/ecommerce/what-is-ecommerce/\" target=\"_blank\">ecommerce site.</a> The notification may also include a link to a how-to installation video that will guide the customer through replacing the water filter.</p>\n\n<p>In this example, the <a href=\"https://www.oracle.com/internet-of-things/what-is-iot/\" target=\"_blank\">IoT device data</a> was used to create a performance model of the water filter and predict when the water filter would need to be replaced. You&rsquo;re now able to leverage that data and proactively engage with the customer, drastically reducing the inbound calls about poor water quality, the type of water filter needed, where to purchase a replacement filter, and how to install it.</p>\n\n<p>With IoT data, you can decide whether to deliver an augmented inbound experience or a more proactive experience. Ultimately, you and your customers both win.</p>\n\n<h2>Looking ahead</h2>\n\n<p>In my next post, we&rsquo;ll explore the capabilities of IoT data in helping you offer a personalized auto-fix and even prevent product or service failures altogether.</p>\n\n<p>In the meantime, check out the earlier posts in this series for more information:</p>\n\n<ul>\n\t<li><a href=\"https://blogs.oracle.com/cx/post/how-to-unlock-the-value-of-iot-enabled-customer-service-experiences\" target=\"_blank\">How to unlock the value of IoT-enabled customer service experiences</a></li>\n\t<li><a href=\"https://blogs.oracle.com/cx/post/tap-into-iot-enabled-customer-service-to-know-your-customer-and-reduce-frustration-v2\" target=\"_blank\">2 ways IoT data improves customer service</a></li>\n</ul>\n\n<p>To learn more about <a href=\"https://www.oracle.com/cx/service/iot-connected-asset-monitoring/\" target=\"_blank\">IoT Service Monitoring for Connected Assets</a>, <a href=\"https://www.oracle.com/webfolder/s/quicktours/cx/pt-service-monitoring-connected-assets-iot/index.html\" target=\"_blank\">take a quick product tour</a>.</p>\n\n<p><a href=\"https://www.oracle.com/webfolder/s/quicktours/cx/pt-service-monitoring-connected-assets-iot/index.html\" target=\"_blank\"><img alt=\"IoT service monitoring for connected assets\" height=\"428\" src=\"[!--$CEC_DIGITAL_ASSET--]CONTD3BDDB8F37A54934B4768DE14E00DC43[/!--$CEC_DIGITAL_ASSET--]\" width=\"950\" /></a></p>\n","canonical_url":null,"featured_image":{"id":"CONT47344329AD514C51BC57C36A8611D358","type":"DigitalAsset","typeCategory":"DigitalAssetType","links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items/CONT47344329AD514C51BC57C36A8611D358?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}]},"featuredpost":null,"publish_date":{"value":"2021-06-02T04:00:00.000Z","timezone":"UTC"},"desc":"See how an IoT-enabled approach to customer service can help you truly unlock more potential for your business."},"slug":"empower-and-delight-customers-by-enriching-self-help-and-automatic-engagement-v2"}],"links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items?q=((type eq \"Blog-Post\"))&limit=3&orderBy=fields.publish_date:desc&channelToken=5dff765def684c478225e9ccefd685b2&fields=ALL&cb=_cache_6ad6","rel":"self","method":"GET","mediaType":"application/json"},{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items?q=((type eq \"Blog-Post\"))&limit=3&orderBy=fields.publish_date:desc&channelToken=5dff765def684c478225e9ccefd685b2&fields=ALL&cb=_cache_6ad6","rel":"canonical","method":"GET","mediaType":"application/json"},{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/metadata-catalog/items?channelToken=5dff765def684c478225e9ccefd685b2","rel":"describedby","method":"GET","mediaType":"application/schema+json"},{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items?q=((type eq \"Blog-Post\"))&offset=3&limit=3&orderBy=fields.publish_date:desc&channelToken=5dff765def684c478225e9ccefd685b2&fields=ALL&cb=_cache_6ad6","rel":"next","method":"GET","mediaType":"application/json"},{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items?q=((type eq \"Blog-Post\"))&offset=0&limit=3&orderBy=fields.publish_date:desc&channelToken=5dff765def684c478225e9ccefd685b2&fields=ALL&cb=_cache_6ad6","rel":"first","method":"GET","mediaType":"application/json"},{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items?q=((type eq \"Blog-Post\"))&offset=1716&limit=3&orderBy=fields.publish_date:desc&channelToken=5dff765def684c478225e9ccefd685b2&fields=ALL&cb=_cache_6ad6","rel":"last","method":"GET","mediaType":"application/json"}]}
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Brands benefit from learning more about their customers&rsquo; behaviors and preferences, while customers reap the rewards earned.</p>\n\n<p><a href=\"https://www.oracle.com/cx/marketing/customer-loyalty/\" target=\"_blank\">Oracle CrowdTwist Loyalty and Engagement</a> is a leading multi-channel loyalty program provider, helping brands deepen relationships with customers through spend and engagement. We offer several game mechanics that incentivize and reward customers for their brand interactions.</p>\n\n<p>In this article, we&rsquo;ll examine how to leverage the Oracle CrowdTwist platform to create a fun gamified experience for your loyalty members.</p>\n\n<h2>1. Points for spend and engagement</h2>\n\n<p>A points economy provides the foundation and underlying currency for loyalty programs. Points are assigned to all transactional and engagement-related activities, and their weight depends on the value and frequency of the action. Points-based programs are typically easy to participate in, keeping members motivated to earn.</p>\n\n<p>There are two ways in which members can earn points in an Oracle CrowdTwist loyalty program: spend and engagement.</p>\n\n<p>When rewarding members for spending, the Oracle CrowdTwist platform allows clients to establish a baseline point-per-dollar conversion rate for commerce transactions. Transactional multiplier rules based on tender and transaction types can then be layered in to customize reward opportunities further. For example, consider offering 4x points to customers who pay with a brand&rsquo;s private label credit card.</p>\n\n<p style=\"text-align:center\"><img alt=\"CrowdTwist Points Conversion\" height=\"500\" src=\"[!--$CEC_DIGITAL_ASSET--]CONT56EFEA831A554D3787CE7DEF4F9F585C[/!--$CEC_DIGITAL_ASSET--]\" width=\"340\" /></p>\n\n<p>Brands can also assign point values to engagement-related activities, but on an individual basis. For example, a one-time survey should be worth a higher point value than a daily login, which loyalty members can complete every day.</p>\n\n<p>Oracle CrowdTwist offers nine varying frequency caps (daily, weekly, monthly, and lifetime) across all purchase and engagement activities, providing flexibility for all program types.</p>\n\n<p style=\"text-align:center\"><img alt=\"Oracle CrowdTwist Frequency Caps\" height=\"508\" src=\"[!--$CEC_DIGITAL_ASSET--]CONTE5F5F1AAB45E40B4AF88B059F3F4A6E9[/!--$CEC_DIGITAL_ASSET--]\" width=\"790\" /></p>\n\n<h2>2. Oracle CrowdTwist out-of-the-box engagement activities</h2>\n\n<p>Activities allow CrowdTwist clients to incentivize and collect actionable data from customers at every touchpoint. The platform tracks a variety of engagement behaviors, including referrals, reading or watching content, connecting socially, entering a code, and taking a survey, poll, or quiz.</p>\n\n<p>CrowdTwist offers four primary activities native to our platform that boost audience engagement and drive loyalty through gamification:</p>\n\n<ul>\n\t<li>Code Redemption</li>\n\t<li>Surveys</li>\n\t<li>Polls</li>\n\t<li>Quizzes</li>\n</ul>\n\n<p>Each feature has its own self-service tool and the option of a customer-facing widget and/or corresponding APIs for integration.</p>\n\n<p><strong>Code Redemption</strong> is designed to award points to users who redeem a code value within the loyalty dashboard. It drives acquisition and incentivizes members to log in after completing external actions, such as attending events or following brands on social media. The Oracle CrowdTwist platform provides the opportunity to create standalone or grouped code redemption campaigns.</p>\n\n<div style=\"text-align:center\">\n<figure class=\"image\" style=\"display:inline-block\"><img alt=\"Foot Locker and Tarte examples\" height=\"571\" src=\"[!--$CEC_DIGITAL_ASSET--]CONT88688670BA184301B6397A6F4FE706B3[/!--$CEC_DIGITAL_ASSET--]\" width=\"985\" />\n<figcaption>Client Examples: Foot Locker prints unique codes worth varying point values to be distributed to &quot;FLX&quot; loyalty members in store and redeemed within the program dashboard. Cosmetics brand Tarte created an Instagram Story scavenger hunt that prompted members to find a secret code to be redeemed within their loyalty dashboard for a free reward.</figcaption>\n</figure>\n</div>\n\n<p>&nbsp;</p>\n\n<p><strong>Surveys</strong> allow brands to gather first-party preferences and insights from their loyalty member bases. They can be built with three different types of responses:</p>\n\n<ul>\n\t<li>Free Response: Allows members to give a detailed answer in their own words.</li>\n\t<li>Multi-Select: Members pick all options that apply.</li>\n\t<li>Single-Select: Members pick one answer.</li>\n</ul>\n\n<p>Marketers can then leverage survey responses to create personalized customer journeys and more targeted marketing efforts.</p>\n\n<div style=\"text-align:center\">\n<figure class=\"image\" style=\"display:inline-block\"><img alt=\"Nutrena Plaid Perks program\" height=\"383\" src=\"[!--$CEC_DIGITAL_ASSET--]CONT89F5E71E9FB740E3A449E87B5B94F8C7[/!--$CEC_DIGITAL_ASSET--]\" width=\"926\" />\n<figcaption>Client Example: Cargill &ldquo;Nutrena Plaid Perks&rdquo; uses surveys as part of their onboarding journey to better understand a member&rsquo;s relationship with the brand today.</figcaption>\n</figure>\n</div>\n\n<p style=\"margin-left:8px\">&nbsp;</p>\n\n<p><strong>Polls</strong> record loyalty member opinions or votes on a specific topic. Members can see real-time poll results after submitting their responses, and the Oracle CrowdTwist platform offers several ways to share this information with them, including:</p>\n\n<ul>\n\t<li>A simple success message.</li>\n\t<li>A chart of results (horizontal bar, vertical bar, or pie).</li>\n\t<li>An option to show percentage labels on the chart.</li>\n</ul>\n\n<div style=\"text-align:center\">\n<figure class=\"image\" style=\"display:inline-block\"><img alt=\"Vitamix rewards program\" height=\"795\" src=\"[!--$CEC_DIGITAL_ASSET--]CONTDE5C31848BF94382B1806759FBA23F92[/!--$CEC_DIGITAL_ASSET--]\" width=\"1488\" />\n<figcaption>Client Example: Vitamix leveraged a poll within their rewards program to glean which benefits members were most excited about in 2021. They then shared the final results with all members in a monthly recap email.</figcaption>\n</figure>\n</div>\n\n<p>&nbsp;</p>\n\n<p><strong>Quizzes</strong> increase engagement by testing members&rsquo; knowledge across brand-related content or fun, seasonal trivia questions. A quiz can have any number of multi-select and single-select questions.</p>\n\n<p>There are three different grading and awarding strategies:</p>\n\n<ul>\n\t<li>Answer all correctly.</li>\n\t<li>Answer a certain number of questions correctly.</li>\n\t<li>Complete the quiz.</li>\n</ul>\n\n<p style=\"text-align:center\"><img alt=\"Quiz example\" height=\"576\" src=\"[!--$CEC_DIGITAL_ASSET--]CONTD5B13A8A0E514B7C83349676BA3733E6[/!--$CEC_DIGITAL_ASSET--]\" width=\"1620\" /></p>\n\n<h2>3. Brand-integrated custom engagement activities</h2>\n\n<p>In addition to out-of-the-box engagement activities, the Oracle CrowdTwist platform also provides flexibility for clients to create unique custom activities based on their brand&#39;s content and engagement opportunities. Activities can be credited via direct integration between the client and CrowdTwist, leveraging our API library, batch file transfer, or JavaScript tag.&nbsp;</p>\n\n<p>CrowdTwist also offers a &ldquo;point-on-click&rdquo; option for actions that aren&#39;t easily tracked via an integration. In these cases, points are awarded when a member clicks on an activity icon and is directed to a specific webpage or video.</p>\n\n<div style=\"text-align:center\">\n<figure class=\"image\" style=\"display:inline-block\"><img alt=\"Sleep Number &quot;Inner Circle Rewards&quot;\" height=\"500\" src=\"[!--$CEC_DIGITAL_ASSET--]CONT1382EF3D5D784AC0ADB8B3F28A7DD82D[/!--$CEC_DIGITAL_ASSET--]\" width=\"1035\" />\n<figcaption>Client Example: Sleep Number &quot;Inner Circle Rewards&quot;</figcaption>\n</figure>\n</div>\n\n<p>&nbsp;</p>\n\n<p>After purchasing a Sleep Number bed, loyalty members are incentivized to complete various engaging sleep-related activities that help keep the brand top of mind. All brand-related content and surveys, such as the &ldquo;Take the Pillowfit Quiz&rdquo; and &ldquo;How To Find The Right Sheet,&rdquo; are hosted on Sleep Number&rsquo;s website, leveraging Oracle CrowdTwist to track and incentivize for engagement.</p>\n\n<p>Using the data collected from these activities, Sleep Number can personalize the customer experience and target members with relevant communications and promotions. They&rsquo;re also able to identify their brand advocates and surprise and delight them with rewards and points.</p>\n\n<h2>Strengthen customer relationships with gamification</h2>\n\n<p>When you support these gamification tactics with the right rewards mix for your customers, they&rsquo;ll be motivated to complete more activities, earn more points, and make more redemptions. And the more active your customers are with your loyalty program, the easier it will be for you to retain, engage, and create stronger relationships with them.</p>\n\n<p>To learn more about Oracle CrowdTwist, <a href=\"https://www.oracle.com/webfolder/s/quicktours/cx/gqt-cx-mkt-oraclecrowdtwist/index.html\" target=\"_blank\">take a quick product tour</a>, or <a href=\"https://blogs.oracle.com/marketingcloud/6-oracle-crowdtwist-customers-rank-among-americas-best-loyalty-programs-for-2021\" target=\"_blank\">check out some of our clients&rsquo; award-winning programs</a>.</p>\n","canonical_url":null,"featured_image":{"id":"CONTE799003A1274452ABCDE61C0CC7238B1","type":"DigitalAsset","typeCategory":"DigitalAssetType","links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items/CONTE799003A1274452ABCDE61C0CC7238B1?channelToken=5dff765def684c478225e9ccefd685b2","rel":"self","method":"GET","mediaType":"application/json"}]},"featuredpost":false,"publish_date":{"value":"2021-05-06T18:01:00.000Z","timezone":"UTC"},"desc":"See how you can leverage the Oracle CrowdTwist platform to create a fun gamified experience for your loyalty members."},"slug":"3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist"}],"links":[{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items?q=((type eq \"Blog-Post\") and (slug eq \"3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist\"))&limit=1&orderBy=fields.publish_date:asc&channelToken=5dff765def684c478225e9ccefd685b2&fields=ALL&cb=_cache_6ad6","rel":"self","method":"GET","mediaType":"application/json"},{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items?q=((type eq \"Blog-Post\") and (slug eq \"3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist\"))&limit=1&orderBy=fields.publish_date:asc&channelToken=5dff765def684c478225e9ccefd685b2&fields=ALL&cb=_cache_6ad6","rel":"canonical","method":"GET","mediaType":"application/json"},{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/metadata-catalog/items?channelToken=5dff765def684c478225e9ccefd685b2","rel":"describedby","method":"GET","mediaType":"application/schema+json"},{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items?q=((type eq \"Blog-Post\") and (slug eq \"3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist\"))&offset=0&limit=1&orderBy=fields.publish_date:asc&channelToken=5dff765def684c478225e9ccefd685b2&fields=ALL&cb=_cache_6ad6","rel":"first","method":"GET","mediaType":"application/json"},{"href":"https://orasites-prodapp.cec.ocp.oraclecloud.com/content/published/api/v1.1/items?q=((type eq \"Blog-Post\") and (slug eq \"3-ways-to-gamify-your-loyalty-program-with-oracle-crowdtwist\"))&offset=0&limit=1&orderBy=fields.publish_date:asc&channelToken=5dff765def684c478225e9ccefd685b2&fields=ALL&cb=_cache_6ad6","rel":"last","method":"GET","mediaType":"application/json"}]}
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This page lists any security headers set by the main page. If you want to understand what these mean and how to use them, head on over to this page

Header Value
Content-Security-Policy frame-ancestors 'self' https://community.oracle.com https://explore.oracle.com https://www.oracle.com
X-Frame-Options SAMEORIGIN

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

app.response.oracle-mail.com
assets.adobedtm.com
blogs.oracle.com
c.go-mpulse.net
cdn.app.compendium.com
consent-pref.trustarc.com
consent-st.trustarc.com
consent.trustarc.com
oracle.112.2o7.net
prefmgr-cookie.truste-svc.net
s.go-mpulse.net
s1973398186.t.eloqua.com
static.oracle.com
www.oracle.com
www.oracleimg.com
142.0.160.13
142.0.160.14
15.188.95.229
23.45.98.212
2a02:26f0:6c00:1a0::11a6
2a02:26f0:6c00:28e::a15
2a02:26f0:6c00:2aa::366
2a02:26f0:6c00:2b0::1e80
2a02:26f0:6c00:2b9::11a6
3.232.192.25
52.85.170.39
52.85.170.54
52.85.170.58
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1a1fe14b8277aada84b5fc159263a5bf62a29c2e0f726e93d0dfcc1fe0bd6b84
1c2c267caa75a28aa43f31c73f737b8174fa7ebd4ff59f40ccaf03a9e4a76965
1ea22ef5cc12712e650ac15269e8e7b75904f47246ce6eb04bf0fcd42f8bed77
22cdbdcc95b5fa3254c7022fd4210d379bf4505952b0e8d38b029b97a397a888
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53e1bcc0140eafa09efa1ca0caf41e46da3723a56634bf940792c24afa25e50d
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