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SUCCESS-STORY


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YourStory



HOW NETCORE HELPED YOURSTORY ADOPT AMP INTERACTIVITY TO TURN AROUND ITS EMAIL
MARKETING AND INCREASE CONVERSIONS BY A WHOPPING 5.5X


Download Now





5.5X
Lift in conversions from the events
85%
Contribution to overall conversions




 


COMPANY:

YourStory is the definitive platform for content, connections and communication
that powers brand and business objectives. A new-age, digital-first platform
that can power both your brand and business objectives. They are a premier
content & connections platform that can power both your brand and business
objectives.

Industry:
Media and Publications

Location:
India

Category:
Interactive Emails powered by AMP

Solution used:
Netcore’s Email 2.0

 

Challenges

YourStory’s existing email marketing strategy needed enhancement in terms of
better participation and conversions in its events.

The primary challenges were

 * Maximize registrations via emails
 * Create a seamless user experience
 * Increase customer leads via events

Solution

Powering Email with AMP

Netcore’s Customer Success Team collaborated closely with YourStory’s marketing
team to transform their event campaigns with AMP emails.

The outcome was:

 * Simplified Registration Process: Users can share their information within the
   creative, on-the-fly!
 * Reduced Drop-offs: Without the need to redirect the user to a third-party
   platform, the drop-offs will reduce tremendously

Download full success story

SUCCESS-STORY



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Discover how Axis Direct increases its open rate by 27% and click rate by 2...

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OYO


Learn how Netcore assisted the world's third largest hotel chain in doublin...

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