www.boohoo.com
Open in
urlscan Pro
104.16.32.60
Public Scan
Submitted URL: https://www.boohoo.com/page/privacy-policy.html
Effective URL: https://www.boohoo.com/page/privacy-notice.html
Submission: On March 07 via api from US — Scanned from DE
Effective URL: https://www.boohoo.com/page/privacy-notice.html
Submission: On March 07 via api from US — Scanned from DE
Form analysis 2 forms found in the DOM
Name: simpleSearch — GET /search
<form role="search" method="get" action="/search" name="simpleSearch" class="b-search_input" data-event-submit="handleSubmit" data-tau="search_form">
<meta content="/search?q={q}" itemprop="target">
<div class="b-search_input-wrapper">
<span class="b-search_input-size_helper" data-ref="sizeHelper"></span>
<input role="combobox" aria-autocomplete="list" aria-controls="search-suggestions-list" aria-expanded="false" aria-haspopup="listbox" aria-label="Search combobox" aria-owns="search-suggestions-list" data-ref="input" data-event-blur="handleBlur"
data-event-focus="handleFocus" data-event-input="handleInput" data-event-keydown="handleKeydown" data-event-click.prevent="handleOpenClick" data-tau="search_dialog_input" id="header-search-input" class="b-search_input-input m-empty"
type="search" name="q" value="" placeholder="What are you looking for?" autocapitalize="off" autocomplete="off" autocorrect="false" spellcheck="false" itemprop="query" maxlength="50" enterkeyhint="search" title="Search">
<button aria-hidden="true" class="b-search_input-clear" data-ref="clearButton" data-event-click="clearInput" data-tau="search_dialog_clear" type="reset" title="Clear input" tabindex="-1">
</button>
</div>
<button class="b-search_input-submit" data-ref="submit" type="submit" title="Search" aria-label="Search" data-tau="search_dialog_input_submit" hidden="">
</button>
<div data-widget="visualSearch" data-syte-config="{
"account": 6717,
"apiKey": "fyoR8VjaNBbhrRgX+IdWiXTwqal/REpPfy5jxLyjDRc=",
"offersURL": "//cdn.syteapi.com/v1.1/offers/bb",
"similarUrl": "//cdn.syteapi.com/v1.1/similars",
"maxProductsPopup": 30,
"maxProductsDesktop": 5,
"maxProductsMobile": 15,
"maxProductsCTA": 3
}" data-show-visual-search-url="https://www.boohoo.com/on/demandware.store/Sites-boohoo-UK-Site/en_GB/VisualSearch-Show"
data-generate-signature-url="https://www.boohoo.com/on/demandware.store/Sites-boohoo-UK-Site/en_GB/VisualSearch-SignatureGenerate" data-no-products-msg="No products found!"
data-upload-error="An error occurred uploading your image. Please try again." class="b-search_input-visual_search_wrapper" data-initialized="1">
<button type="button" data-widget="button" data-event-click.prevent="handleVisualSearchClick" data-forward-to-parent="handleVisualSearchClick" class="b-search_input-visual_search_icon --syte-sdk-start-camera-upload" title="Visual Search"
data-initialized="1">
<svg role="img" class="i-icon i-icon-camera" xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 32 32" focusable="false">
<path fill="currentColor"
d="M 27.694 28 L 27.694 28 L 4.435 28 C 3.766 28 3.19 27.765 2.715 27.292 C 2.238 26.82 2 26.251 2 25.584 L 2 9.09 C 2 8.488 2.226 7.945 2.682 7.464 C 3.137 6.979 3.701 6.738 4.371 6.738 L 4.371 6.738 L 27.596 6.738 C 28.267 6.738 28.835 6.974 29.302 7.447 C 29.767 7.919 30 8.488 30 9.154 L 30 25.648 C 30 26.251 29.773 26.799 29.318 27.292 C 29.165 27.529 28.943 27.705 28.651 27.825 C 28.36 27.94 28.041 28 27.694 28 Z M 27.694 26.584 C 27.997 26.584 28.234 26.496 28.407 26.325 C 28.581 26.152 28.668 25.938 28.668 25.681 L 28.668 9.186 C 28.668 8.929 28.571 8.704 28.375 8.511 C 28.181 8.316 27.943 8.22 27.66 8.22 L 4.469 8.22 C 4.188 8.22 3.96 8.305 3.788 8.478 C 3.614 8.649 3.527 8.856 3.527 9.09 L 3.527 25.584 C 3.527 25.864 3.624 26.1 3.819 26.293 C 4.014 26.487 4.252 26.584 4.534 26.584 L 27.694 26.584 Z M 21.067 4 L 26.037 4 L 26.037 5.418 L 21.067 5.418 L 21.067 4 Z M 21.067 15.5 L 21.067 15.5 Z M 21.067 14.793 L 29.383 14.793 L 29.383 16.209 L 21.067 16.209 L 21.067 14.793 Z M 2.747 15.5 L 2.747 15.5 Z M 2.747 14.793 L 10.9 14.793 L 10.9 16.209 L 2.747 16.209 L 2.747 14.793 Z M 16.033 23.62 C 14.906 23.62 13.878 23.345 12.947 22.797 C 12.016 22.249 11.274 21.51 10.722 20.575 C 10.17 19.641 9.893 18.625 9.893 17.53 C 9.893 16.8 10.002 16.123 10.217 15.5 C 10.652 14.277 11.398 13.288 12.459 12.537 C 13.52 11.787 14.712 11.409 16.033 11.409 C 17.266 11.409 18.398 11.746 19.428 12.426 C 20.456 13.101 21.207 14.008 21.684 15.147 C 21.987 15.855 22.139 16.639 22.139 17.499 C 22.161 18.615 21.901 19.641 21.358 20.575 C 20.818 21.51 20.069 22.249 19.118 22.797 C 18.164 23.345 17.135 23.62 16.033 23.62 Z M 16.033 12.826 C 15.015 12.826 14.093 13.117 13.272 13.698 C 12.448 14.277 11.874 15.039 11.549 15.985 C 11.398 16.501 11.322 17.016 11.322 17.53 C 11.322 18.39 11.533 19.174 11.956 19.882 C 12.379 20.59 12.953 21.154 13.678 21.574 C 14.403 21.993 15.183 22.201 16.016 22.201 C 16.85 22.201 17.628 21.993 18.355 21.574 C 19.081 21.154 19.654 20.584 20.075 19.864 C 20.5 19.147 20.71 18.369 20.71 17.53 C 20.71 16.971 20.59 16.36 20.352 15.694 C 19.986 14.835 19.406 14.143 18.614 13.615 C 17.824 13.09 16.964 12.826 16.033 12.826 Z">
</path>
</svg>
</button>
<div data-ref="visuaSearchTemplate" class="b-visual_search m-hide">
<div class="b-visual_search-form js-visual-search-form m-hide">
<input type="file" name="file" data-event-change="handleImageChange" accept="image/*" data-ref="visualSearchUpload">
</div>
<div class="b-visual_search-results">
<div class="b-visual_search-header js-visual-search-results-header">
<span class="b-visual_search-header_title"> Visual Search </span>
<button type="button" class="b-visual_search-header_change_image b-link" data-event-click.prevent="handleVisualSearchClick"> Change Image </button>
<button class="b-visual_search-header_close_button" title="Close" aria-label="Close" type="button" data-dismiss="modal" data-event-click.prevent="closeVisualSearch" data-ref="firstFocusElement" data-tau="dialog_close">
</button>
</div>
<div data-ref="visualSearchResults">
</div>
<div class="b-visual_search-error_message m-hide" data-ref="visualSearchError">
<img class="b-visual_search-error_icon" src="/on/demandware.static/Sites-boohoo-UK-Site/-/default/dwb6e1d790/images/visualsearch/searching.svg"> No results found. Please try using a different image.
</div>
</div>
<div class="b-visual_search-upload_progress m-hide" data-ref="uploadProgress">
<div class="b-visual_search-upload_progress_icon" data-ref="iconWrapper">
<img data-ref="processingIcon" class="b-visual_search-upload_progress_camera" src="/on/demandware.static/Sites-boohoo-UK-Site/-/default/dwcdb6148e/images/visualsearch/visualsearch-search-camera-loop.gif" alt="icon" loading="lazy">
<img class="b-visual_search-upload_progress_fashion" src="/on/demandware.static/Sites-boohoo-UK-Site/-/default/dwc6d41c2f/images/visualsearch/visualsearch-search-icos-loop.gif" alt="icon" loading="lazy">
</div>
<p class="b-visual_search-upload_progress_text">Uploading your image</p>
<div class="b-visual_search-progress_bar">
<div class="b-visual_search-progress_bar_loader js-progress-bar" data-ref="progressBar"></div>
</div>
</div>
</div>
<script type="template/mustache" data-ref="visualSearchResultsTemplate"> <div data-ref="visualSearchResults">
<div class="b-visual_search-result_scroll_list">
{{#searchGroups}}
<div class="b-visual_search-result_scroll_item js-matched-regions">
<div class="b-visual_search-result_scroll_thumbnail js-thumbnail {{#active}}m-active{{/active}}"
style="{{thumbnailStyles}}"
data-event-click="searchResultsGroupClick"
data-idx={{idx}}
>
</div>
</div>
{{/searchGroups}}
</div>
<div class="b-visual_search-refinements">
<div class="b-visual_search-refinement_item">
<label class="b-visual_search-refinement_label b-button m-info m-with_icon" for="visual-search-refine-size">Size</label>
<div class="b-select">
<select id="visual-search-refine-size" class=" b-select-input" data-event-change="filterBySize">
{{#sizeFilterOptions}}
<option value="{{value}}" {{#selected}}selected{{/selected}}>
{{value}}
</option>
{{/sizeFilterOptions}}
</select>
<span aria-hidden="true" class="b-select-icon"></span>
</div>
</div>
<div class="b-visual_search-refinement_item">
<label class="b-visual_search-refinement_label b-button m-info m-with_icon" for="visual-search-sort-by">Sort</label>
<div class="b-select">
<select id="visual-search-sort-by" class="b-select-input" data-event-change="sortSearchResults">
{{#sortingOptions}}
<option value="{{value}}" {{#selected}}selected{{/selected}}>
{{displayValue}}
</option>
{{/sortingOptions}}
</select>
<span aria-hidden="true" class="b-select-icon"></span>
</div>
</div>
</div>
<div
class="b-carousel m-similar_products"
data-widget="carousel"
data-forward-to-parent="findSimilar"
data-tau-unique="recommendations"
>
<h2 class="b-carousel-title">
Similar Products
</h2>
<button
class="b-carousel-ctrl m-prev"
tabindex="-1"
aria-hidden="true"
title="Previous"
data-ref="elemPrevButton"
data-event-click="scrollToPrevPage"
data-tau="carousel_prev"
>
</button>
<button
class="b-carousel-ctrl m-next"
tabindex="-1"
aria-hidden="true"
title="Next"
data-ref="elemNextButton"
data-event-click="scrollToNextPage"
data-tau="carousel_next"
>
</button>
<div
class="b-carousel-track"
data-ref="elemCarouselTrack"
data-event-scroll.passive="onScroll"
data-event-touchstart="onScroll"
data-event-mousedown.prevent="onMouseDown"
data-event-mouseup="onMouseUp"
>
{{#items}}
<div
class="b-carousel-item"
data-tau="carousel_tile"
{{#hidden}}hidden{{/hidden}}
>
<section class="b-product_tile"
data-widget="productTile"
data-forward-to-parent="findSimilar"
data-pid="{{id}}"
data-accessibility-alerts='{
"addedtowishlist": "Product added to wish list"
}'
>
<div class="b-product_tile-container">
<div class="b-product_tile-top">
<a
class="b-product_tile-image_link"
href="{{link}}"
data-pid="{{id}}"
data-ref="tileImageLink"
data-tau="product_image"
>
<picture
class="b-minicart_product-picture"
>
{{#images.product_image_category_page.0.sources}}
<source media="{{media}}" srcset="{{srcset}}" />
{{/images.product_image_category_page.0.sources}}
<img
src="{{images.product_image_category_page.0.url}}"
alt="{{images.product_image_category_page.0.alt}}"
loading="lazy"
/>
</picture>
</a>
<button
type="button"
class="b-wishlist_button m-tile"
data-id="addToWishlist"
data-widget="buttonWithIcon"
data-event-click="handleClick"
data-add-to-wishlist-url="/on/demandware.store/Sites-boohoo-UK-Site/en_GB/Wishlist-AddProduct"
data-widget-event-click="wishlistButtonClickHandler"
data-classes-active="m-added"
aria-label="Save for later"
title="Save for later"
aria-pressed="false"
data-tau="product_addToWishList"
>
<i class="b-wishlist_button-icon" aria-hidden="true"></i>
</button>
</div>
<h3
itemprop="name"
class="b-product_tile-title"
>
<a
tabindex="-1"
href="{{link}}"
class="b-product_tile-link"
data-pid="{{id}}"
data-tau="product_name"
>
{{productName}}
</a>
</h3>
<div class="b-product_tile-price" data-tau="product_price">
<div
class="b-price"
data-widget="label"
data-id="priceBlock"
data-tau-price="{{#price.isRangePrice}}price-range{{/price.isRangePrice}}{{#price.isDefaultPrice}}product_price{{/price.isDefaultPrice}}}"
>
{{#price.isCustomFormat}}
<span class="b-price-item m-old" data-tau-price="old">
{{#price.list}}
{{price.list.formatted}}
{{/price.list}}
{{^price.list}}
{{#price.sales}}
{{price.sales.formatted}}
{{/price.sales}}
{{#price.min}}
{{price.min.sales.formatted}}
{{/price.min}}
{{/price.list}}
</span>
<span
class="b-price-item m-with_coupon"
style="{{price.formattedCustomStyle}}"
data-tau-price="new"
>
{{price.formattedCustomMsg}}
</span>
{{/price.isCustomFormat}}
{{^price.isCustomFormat}}
{{#price.isDefaultPrice}}
<span
class="b-price-item {{#price.list}}m-new{{/price.list}}"
style="color:
{{#price.list}}
#d33100
{{/price.list}}
{{^price.list}}
inherit
{{/price.list}}
"
data-tau-price="{{#price.list}}new{{/price.list}}{{^price.list}}list{{/price.list}}"
>
{{price.sales.formatted}}
</span>
{{#price.list}}
<span class="b-price-to b-sr_only">, was</span>
<span class="b-price-item m-old" data-tau-price="old">
{{price.list.formatted}}
</span>
<span class="b-price-to b-sr_only">Is</span>
{{/price.list}}
{{#price.discountPercent}}
<span
class="b-price-discount"
style="color: inherit"
>
{{price.discountPercent}}% OFF
</span>
{{/price.discountPercent}}
{{/price.isDefaultPrice}}
{{#price.isRangePrice}}
{{#price.min.sales}}
<span class="b-price-to b-sr_only">From</span>
<span class="b-price-item" data-tau-price="old">
{{price.min.sales.formatted}}
</span>
{{/price.min.sales}}
{{#price.max.sales}}
<span class="b-price-divider">-</span>
<span class="b-price-to b-sr_only">to</span>
<span class="b-price-item" data-tau-price="new">
{{price.max.sales.formatted}}
</span>
{{/price.max.sales}}
{{/price.isRangePrice}}
{{/price.isCustomFormat}}
</div>
</div>
<div class="b-product_similar-show_similar_product">
<button
type="buttom"
class="b-link visual-search-show-similiar"
data-event-click.prevent="findSimilar"
data-image-url="{{imageUrl}}"
data-sku="{{id}}"
data-color="{{colourCode}}"
>
<span>Show Similar</span>
</button>
</div>
<div
class="b-product_tile_swatches
{{#variationAttributes.0.values.7}}m-for_desktop{{/variationAttributes.0.values.7}}
{{#variationAttributes.0.values.3}}m-for_devices{{/variationAttributes.0.values.3}}"
>
<div class="b-product_tile_swatches-inner">
{{#variationAttributes.0.values}}
{{#hasInStockVariant}}
<a
class="b-product_tile_swatches-swatch {{#selected}}m-selected{{/selected}}"
title="{{description}}"
href="{{url}}"
data-attr-value="{{value}}"
data-tau-color-id="{{id}}"
data-pid="{{product.id}}"
{{#images.swatch.0}}
style="background-image: url('{{images.swatch.0.url}}')"
{{/images.swatch.0}}
{{^images.swatch.0}}
style="background-color: {{code}}"
{{/images.swatch.0}}
></a>
{{/hasInStockVariant}}
{{/variationAttributes.0.values}}
</div>
<a
class="b-product_tile_swatches-swatch m-leftover m-hide"
href="{{link}}"
title="Show all"
aria-label="Show all"
data-tau="product_color_showAll"
data-pid="{{product.id}}"
></a>
</div>
</div>
</section>
</div>
{{/items}}
</div>
</div>
</div>
</script>
</div>
<button class="b-search_input-close" data-ref="closeButton" data-event-click="closeSearch" data-event-keydown="closeSearchKeyboard" data-tau="search_dialog_close" type="reset" title="Search" aria-label="Search">
</button>
<input type="hidden" name="lang" value="en_GB">
</form>Name: subscribe-form — POST /on/demandware.store/Sites-boohoo-UK-Site/en_GB/NewsletterSubscribe-Subscribe
<form class="b-newsletters" aria-label="Sign up for email" name="subscribe-form" action="/on/demandware.store/Sites-boohoo-UK-Site/en_GB/NewsletterSubscribe-Subscribe" method="POST" data-signup-email="dwfrm_newslettersubscribe_email"
data-accessibility-announcement-msg="Subscribed for newsletters" data-widget="newsletterSubscribe" data-event-submit.prevent="handleSubmit" data-initialized="1">
<div class="content-asset">
<h2 class="b-footer_title" id="footer-signup-title"> SUBSCRIBE! GET AN EXTRA 10% OFF & INSIDE INFO!* </h2>
</div>
<div class="b-newsletters-group" data-ref="formContent">
<div data-widget="inputEmail" data-widget-event-input="onEmailInput" class="b-form_section m-required
" data-id="dwfrm_newslettersubscribe_email"
data-validation-config="{"patterns":{"parse":"^[a-zA-Z0-9.!#$%&'*+\\/=?^_`{|}~-]+@[a-zA-Z0-9](?:[a-zA-Z0-9-]{0,61}[a-zA-Z0-9])?(?:\\.[a-zA-Z0-9](?:[a-zA-Z0-9-]{0,61}[a-zA-Z0-9])?)+[a-zA-Z]{1,}$"},"errors":{"required":"Don’t forget about me!","minLength":"Your Email must contain at least {minlength} letters or symbols","maxLength":"The field Email should be no more than 250 characters length","parse":"Hold up! That doesn’t seem right."},"mandatory":true,"maxLength":250}"
data-initialized="1">
<input data-ref="field" id="dwfrm_newslettersubscribe_email" type="email" class="b-input b-newsletters-input" placeholder="Enter your email" aria-describedby="dwfrm_newslettersubscribe_email-error" aria-label="Email"
pattern="^[a-zA-Z0-9.!#$%&'*+\/=?^_`{|}~-]+@[a-zA-Z0-9](?:[a-zA-Z0-9-]{0,61}[a-zA-Z0-9])?(?:\.[a-zA-Z0-9](?:[a-zA-Z0-9-]{0,61}[a-zA-Z0-9])?)+[a-zA-Z]{1,}$" name="dwfrm_newslettersubscribe_email" required="" value="" maxlength="250"
aria-required="true" autocomplete="email" data-event-input="onInput" data-event-blur="validate">
<div role="alert" class="b-form_section-message" data-ref="errorFeedback" id="dwfrm_newslettersubscribe_email-error" hidden="hidden"></div>
</div>
<div class="content-asset">
<p class="b-newsletters-terms">*Extra 10% discount sent via email to new subscribers only. By subscribing, you agree to receive marketing communications from boohoo by email. You can unsubscribe at any point. </p>
<p>
</p>
</div>
<div data-widget="inputHidden" class="b-form_section
m-hidden" data-id="dwfrm_newslettersubscribe_source" data-validation-config="{"patterns":{},"errors":{},"mandatory":false}" data-initialized="1">
<input data-ref="field" id="dwfrm_newslettersubscribe_source" type="hidden" class="b-input " name="dwfrm_newslettersubscribe_source" value="Newsletter" maxlength="2147483647" data-event-blur="validate">
</div>
<div class="b-newsletters-privacy" data-ref="agreeToPrivacy">
<div data-widget="inputCheckbox" data-id="agreeToPrivacy" class="b-form_section m-required
" data-validation-config="{"patterns":{},"errors":{"required":"You must agree to our Privacy Policy to subscribe"},"mandatory":true}" data-initialized="1">
<div class="b-checkbox">
<input type="checkbox" data-ref="field" class="b-checkbox-input " id="dwfrm_newslettersubscribe_agreeToPrivacy" name="dwfrm_newslettersubscribe_agreeToPrivacy" required="" value="true" aria-required="true" data-event-change="validate"
checked="" data-event-blur="validate" aria-describedby="dwfrm_newslettersubscribe_agreeToPrivacy-error">
<label class="b-checkbox-label" for="dwfrm_newslettersubscribe_agreeToPrivacy">
<span class="b-form_section-required" aria-hidden="true"> * </span>
<div class="b-form_section-label">By signing up, you agree to our <a href="/page/privacy-policy.html" target="_blank">Privacy Policy</a></div>
</label>
</div>
<div role="alert" class="b-form_section-message" data-ref="errorFeedback" id="dwfrm_newslettersubscribe_agreeToPrivacy-error" hidden="hidden"></div>
</div>
</div>
<button type="submit" class="b-newsletters-submit b-button m-small" data-widget="button" data-widget-event-click="handleSubmit" data-event-click.prevent="handleClick" data-id="submitButton" data-initialized="1"> Subscribe </button>
</div>
<div class="b-newsletters-message_success" data-ref="successMessage" hidden="hidden">
</div>
</form>Text Content
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PRIVACY NOTICE
Here at boohoo.com UK Ltd (‘boohoo’) we are committed to protecting and
respecting the privacy of your personal data. This privacy notice explains how
your data is collected, used, transferred and disclosed by boohoo. It applies to
data collected when you use our websites, iOS and android applications, when you
interact with us through social media, email, or phone, or when you participate
in our competitions or events. It also applies to the extent that someone has
nominated you through our "refer a friend" function or purchased an e-gift card
on your behalf. It covers:
* The personal data we collect
* How we collect your data
* How we use your data
* Marketing preferences, adverts and cookies
* Links to other websites and third parties
* How we share your data
* Your rights
* Changes to this privacy notice
* How to contact us
WHO IS BOOHOO
boohoo is a leading online fashion retail company. We design, source, market and
sell clothing, shoes, accessories and beauty products targeted at 16-24 year-old
consumers in almost every country in the world.
Boohoo.com UK Ltd, of 49-51 Dale Street, Manchester M1 2HF (collectively
referred to as “boohoo”, “we”, “us” and “our” in this privacy notice) is the
controller and responsible for your personal data collected through the
www.boohoo.com website (the “website”) and boohoo app (the “app”).
Details of our Data Protection Officer responsible for overseeing questions in
relation to this privacy notice, and our details are set out in the “How to
Contact Us” section at the end of this notice.
OUR COMMITMENT TO YOU
We take the protection of your personal data seriously and will process your
personal data fairly, lawfully and transparently. This privacy notice describes
the personal data we are collecting about you and how it is used.
We will only collect and use your personal data for the following purposes, to:
* fulfil your order(s)
* fulfil orders made on your behalf (e.g. e-gift card orders)
* communicate with you following a "refer a friend" nomination
* keep you up to date with the latest offers and trends
* give you a better shopping experience
* help us to make our marketing more relevant to you and your interests
* improve our services
* meet our legal responsibilities
HOW WE KEEP YOUR DATA SAFE AND SECURE
We have appropriate organisational safeguards and security measures in place to
protect your data from being accidentally lost, used or accessed in an
unauthorised way, altered or disclosed.
The communication between your browser and our website uses a secure encrypted
connection wherever your personal data is involved.
We require any third party who is contracted to process your personal data on
our behalf to have security measures in place to protect your data and to treat
such data in accordance with the law.
In the unfortunate event of a personal data breach, we will notify you and any
applicable regulator when we are legally required to do so.
THE PERSONAL DATA WE COLLECT
Personal data means any information about an individual from which that person
can be identified. It does not include anonymised data, where the identity and
identifying information has been removed.
While our website is designed for a general audience, we will not knowingly
collect any data from children under the age of 13 or sell products to children.
If you are under the age of 13, you are not permitted to use or submit your data
to the website.
The following groups of personal data are collected:
* Identity Data includes information such as: first name, last name, title,
date of birth (optional), occupation, personal description, photo and gender.
* Contact Data includes information such as: email address, billing address,
delivery address, location, country, telephone number, loyalty programme
membership number, and social media id (if you log in by social media).
* Financial Data includes information such as: payment card details and bank
account.
* Transaction Data includes information such as: details of your purchases and
the fulfilment of your orders (such as basket number, order number, subtotal,
title, currency, discounts, shipping, number of items, product number, single
item price, category, tax etc.); payments to and from you and details of
other products and services you have obtained from us, correspondence or
communications with you in respect of your orders, and details of any rewards
and bonuses awarded.
* Technical Data includes information such as: details of the device(s) you use
to access our services, your internet protocol (IP) address, login data, your
username and password, browser type and version, time zone setting and
location, browser plug-in types and versions, operating system and platform.
* Profile Data includes information such as: purchases or orders made by you,
product and style interests, preferences, feedback, and survey responses.
* Usage Data includes information such as: how and when you use our
website/app, how you moved around it, what you searched for; website/app
performance statistics, traffic, location, weblogs and other communication
data; loyalty programme activities; and details of any other boohoo products
and services used by you.
* Marketing and Communications Data includes information such as: your
preferences in receiving marketing from us and our third parties and your
communication preferences.
We also collect, use and share Aggregated Data such as statistical or
demographic data for any purpose. Aggregated Data may be derived from your
personal data but is not considered personal data as this data does not directly
or indirectly reveal your identity. For example, we may aggregate your Usage
Data to calculate the percentage of users accessing a specific website feature.
However, if we combine or connect Aggregated Data with your personal data so
that it can directly or indirectly identify you, we treat the combined data as
personal data which will be used in accordance with this privacy notice.
HOW WE COLLECT YOUR DATA
We may collect personal data about you in the following ways:
* Direct interactions – you may give us your Identity, Contact, Financial,
Transaction, Profile, and Marketing and Communications data (as described
above) by filling in forms, entering information online or by corresponding
with us by post, phone, email, telephone or otherwise. This includes personal
data you provide, for example, when you:
* Create an account or purchase products on our website;
* Subscribe to our newsletter, discussion boards, social media sites or
create wish lists;
* Enter a competition;
* Join a Boohoo loyalty programme;
* Complete a voluntary market research survey;
* Contact us with an enquiry or to report a problem (by phone, email, social
media, or messaging service);
* Use the “refer a friend” function on our website; or
* When you log in to our website via social media.
* Automated technologies or interactions – as you interact with our website, we
may automatically collect the following types of data (all as described
above): Technical Data about your equipment, Usage Data about your browsing
actions and patterns, and Contact Data where tasks carried out via our
website remain uncompleted, such as incomplete orders or abandoned baskets.
We collect this data by using cookies, server logs and other similar
technologies. Please see our Cookie Policy for further details.
* Third parties – we may receive personal data about you from various third
parties, including:
* Identity and Contact data from another individual when they purchase an
e-gift card for you or use the "refer a friend" function on our website;
* Technical Data from third parties, including analytics providers such as
Google. Please see further information in the section entitled ‘Marketing
preferences, adverts and cookies’.
* Technical Data from affiliate networks through whom you have accessed our
website;
* Identity and Contact Data from social media platforms when you log in to
our website using such social media platforms;
* Identity and Contact data from third parties, including organisations
(including law enforcement agencies), associations and groups, who share
data for the purposes of fraud prevention and detection and credit risk
reduction; and
* Contact, Financial and Transaction Data from providers of technical,
payment and delivery services.
HOW WE USE YOUR DATA
The legal basis for processing your personal data
We will only collect and process your personal data where we have a legal basis
to do so. As a data controller, the legal basis for our collection and use of
your personal data varies depending on the manner and purpose for which we
collected it.
We will only collect personal data from you when:
* we have your consent to do so, or
* we need your personal data to perform a contract with you. For example, to
process a payment from you, fulfil your order or provide customer support
connected with an order, or
* the processing is in our legitimate interests and not overridden by your
rights, or
* we have a legal obligation to collect or disclose personal data from you.
Uses made of your personal data
Your personal data is used by boohoo to support a range of different activities.
These are listed in the table below together with the types of data used and the
legal bases we rely on when processing them, including where appropriate, our
legitimate interests. Please be aware that we may process your personal data
using more than one lawful basis, depending on the specific activity involved.
Please contact us if you need details about the specific legal ground we are
relying on to process your personal data where more than one ground has been set
out in the table below.
Purpose/Activity
Type of data
Lawful basis for processing including basis of legitimate interest
To create an account and register you as a new customer (either directly or via
social media).
* Identity
* Contact
* Performance of a contract with you
To process and deliver your order including: recording your order details;
keeping you informed about the order status; process payments and refunds,
collect money owed to us; and automated decision making to assist fraud
prevention and detection.
* Identity
* Contact
* Financial
* Transaction
* Performance of a contract with you
* Necessary for our legitimate interests (e.g. to recover debts due to us)
* For automated decision making we consider that fraud detection and prevention
is in our legitimate interests to ensure that fraudulent transactors are
unable to benefit from our services and in the legitimate interest of the
public as whole due to the impact of fraud on the consumer market; we also
consider it a necessary element of entering into a contract with you that we
are able to verify your identity and prevent fraud.
To manage our relationship with you, including: providing you with any
information, products and services that you request from us(or that has been
requested on your behalf through our "refer a friend" function); notifying you
about changes to our services, terms and conditions or privacy notice; asking
you to leave a review or take a survey.
* Identity
* Contact
* Profile
* Marketing and Communications
* Performance of a contract with you
* Necessary for our legitimate interests (to keep our records updated and to
study how customers use our products and services)
To enable you to take part in a competition, event, survey, or receive a reward
for shopping with us.
* Identity
* Contact
* Profile
* Usage
* Marketing and Communications
* Necessary for our legitimate interests (to study how customers use our
products and services, to develop them and grow our business)
* Where you have decided to enter into a competition or event, for the
performance of a contract with you
To administer, protect and improve our business and our website/app, including:
troubleshooting, data analysis, testing, system maintenance, support, data
analysis, reporting and hosting of data; setting default options for you, such
as language and currency.
* Identity
* Contact
* Profile
* Technical
* Transaction
* Marketing and Communications
* Necessary for our legitimate interests (for running our business, provision
of administration and IT services, network security, and to detect and
prevent fraud)
* Necessary to comply with a legal obligation
To deliver relevant website content, online advertisements and information for
you; and measure the effectiveness of the advertising provided.
* Identity
* Contact
* Profile
* Usage
* Marketing and Communications
* Technical
* Necessary for our legitimate interests (to study how customers use our
products and services, to develop them, to grow our business and to inform
our marketing strategy)
To use data analytics to: improve our website, products, services, marketing,
customer relationships and experiences;
and for market research, statistical and survey purposes.
* Technical
* Usage
* Necessary for our legitimate interests (to define types of customers for our
products and services, to keep our website updated and relevant, to develop
our business and to inform our marketing strategy)
To recommend products, services discounts and offers that may be of interest to
you, including to send you such information by email, post or SMS.
* Identity
* Contact
* Technical
* Usage
* Profile
* Marketing and Communications
* Necessary for our legitimate interests (to develop our products and services
and grow our business) or
* Consent.
See further details in the section ‘Marketing preferences, adverts and
cookies'
To inform or remind you by email of any task carried out via our website which
remains uncompleted, such as incomplete orders or abandoned baskets.
* Identity
* Contact
* Usage
* Necessary for our legitimate interests (to improve the shopping experience of
our customers)
To protect our customers, boohoo group companies and website from fraud and
theft
* Identity
* Contact
* Profile
* Necessary for our legitimate interests (to detect and prevent fraud)
To process and deliver your e-gift card orders including taking payment and
communicating with you and/or the nominated recipient if delivered to another
person.
* Identity
* Contact
* Financial
* Transaction
* For automated decision making we consider that fraud detection and prevention
is in our legitimate interests to ensure that fraudulent transactors are
unable to benefit from our services; we also consider it a necessary element
of entering into a contract with you that we are able to verify your identity
and prevent fraud.
We will only use your personal data for the purposes for which we collected it,
unless we reasonably consider that we need to use it for another reason and that
reason is compatible with the original purpose. If we wish to use your personal
data for an unrelated purpose, we will notify you and we will explain the legal
basis which allows us to do so. We may process personal data without your
consent, in compliance with the above rules, where this is required or permitted
by law.
If you have any questions about how boohoo use any of your personal data, please
contact our Data Protection Officer, Keri Devine at DPO@boohoo.com.
How long we keep your data for
We will keep your personal data for no longer than is necessary for the
purpose(s) it was provided for and to meet our legal obligations. Further
details of the periods for which we retain data are available on request.
MARKETING PREFERENCES, ADVERTS AND COOKIES
Marketing - your preferences
We may send you marketing communications and promotional offers:
* if you have opened an account with us or purchased goods from us, or
registered for a promotion or event, and you have not opted out of receiving
that marketing (in accordance with your preferences, as explained below);
* by email if you have signed up for email newsletters;
* if you have provided us with your details when you entered a competition and
you have consented to receiving such marketing (in accordance with your
preferences, as explained below).
We may use your Identity, Contact, Technical, Transactional, Usage, Profile Data
and Marketing and Communications Data to form a view on what we think you may
like, or what may be of interest to you, and to send you details of products and
offers which may be relevant for you.
We will ask you for your preferences in relation to receiving marketing
communications by email, post, SMS and other communication channels.
From time to time we may also include with your order, inserts advertising
goods, services or offers from other third-party companies that you may be
interested in.
In respect of third party marketing communications, we will obtain your express
opt-in consent before we share your personal data with any third party for
marketing purposes.
You will always have full control of your marketing preferences. If you do not
wish to continue receiving marketing information from us (or any third party, if
applicable) at any time:
* you can unsubscribe or ‘opt-out’ by using the unsubscribe button and
following the link included in the footer of any marketing email; or
* account holders may withdraw their consent by simply logging in to My Account
and editing your ‘Contact Preferences’.
We will process all opt-out requests as soon as possible, but please note that
due to the nature of our IT systems and servers it may take a few days for any
opt-out request to be implemented.
Cookies
Our website uses cookies to distinguish you from other users of our website and
to keep track of your visits. They help us to provide you with the very best
experience when you browse our website and to make improvements to our website.
They also help us and our advertising networks to make advertising relevant to
you and your interests.
You can set your browser to refuse all or some browser cookies, or to alert you
when websites set or access cookies. If you disable or refuse cookies, please
note that some parts of our website may become inaccessible or not function
properly.
For detailed information on the cookies which we and our third-party providers
use and the reasons why we use them, please refer to our Cookie Policy.
Online ads
We use online advertising to keep you aware of what we’re up to and to help you
find our products. Like many companies, we may target boohoo banners and ads to
you when you use other websites and apps, based on your Contact, Technical,
Usage and Profile Data. We do this using a variety of digital marketing networks
and ad exchanges, and a range of advertising technologies such as web beacons,
pixels, ad tags, cookies, and mobile identifiers, as well as specific services
offered by some sites and social networks, such as Facebook’s Custom Audience
Service.
Our use of analytics and targeted advertising tools
We use a range of analytics and targeted advertising tools to display relevant
website content on our website and online advertisements on other websites and
apps (as described above) to you, deliver relevant content to you in marketing
communications (where applicable), and to measure the effectiveness of the
advertising provided. For example, we use tools such as Google Analytics to
analyse Google's interest-based advertising data and/or third-party audience
data (such as age, marital status, life event, gender and interests) to target
and improve our marketing campaigns, marketing strategies and website content.
We may also use tools provided by other third parties, such as Facebook, Content
Square, Adroll, Responsys, Criteo and Bing to perform similar tasks, using your
Contact, Technical, Usage and Profile Data.
In order to opt out of targeted advertising you need to disable your ‘cookies’
in your browser settings (see Cookie Policy for details) or opt-out of the
relevant third-party Ad Settings. For example, you can opt-out of the Google
Display Advertising Features. As an added privacy measure, you can also use the
The Digital Advertising Alliance (which includes companies such as Google,
Responsys and Facebook) provides a tool called WebChoices that can perform a
quick scan of your computer or mobile devices, find out which participating
companies have enabled customised ads for your browser, and adjust your browser
preferences accordingly.
If you would like any further information about the data collected by these
third parties or the way in which the data is used, please contact us.
LINKS TO OTHER WEBSITES AND THIRD PARTIES
Our website may include links to and from the websites of our partner networks,
advertisers and affiliates, or to social media platforms. If you follow a link
to any of these websites, please note that these websites have their own privacy
policies and that we do not accept any responsibility or liability for these
policies. Please check these policies before you submit any personal data to
their websites.
HOW WE SHARE YOUR DATA
We may disclose and share your personal data with the parties set out below:
* where you have consented for us to do so. For example, if you have consented
to receive marketing materials from third parties, or in respect of third
parties’ (including co-branded or jointly promoted) products and services, we
may pass your data on to the relevant third parties for the purpose of
sending you such marketing communications;
* to business partners, suppliers, sub-contractors and other third parties that
we use in connection with the running of our business for the purposes set
out in the table above in the section ‘How we use your data’, such as:
* third party service providers that we engage to provide IT systems and
software, and to host our website;
* third party payment processing services (including Worldpay, Adyen, Paypal,
and in certain regions, Klarna, Laybuy, Clearpay and Zip (please see T&C’s
https://www.klarna.com/uk/terms-and-conditions/ /
https://www.clearpay.co.uk/en-GB/terms-of-service /
https://www.laybuy.com/uk/consumer-terms
https://zip.co/uk/terms-conditions/for more information) to process your
payment to us. boohoo does not store your payment information. Your payment
details are provided to the payment processing service you have selected, who
are required to comply with applicable regulations and data protection laws.
Please refer to the privacy policy of the relevant provider for details of
how they process your personal data;
* services and to provide marketing and advertising services;
* third party service providers that we engage to deliver and process your
e-gift card orders and e-gift card payment (including Jigsaw Business
Solutions Ltd and Stripe Payments UK Ltd)
* third party service providers that we engage to deliver goods you have
ordered and to manage any returns;
* third party service providers that we engage to send emails and postal mail
on our behalf including in relation to incomplete orders or abandoned
baskets, or marketing communications, to provide data cleansing services and
to provide marketing and advertising services;
* analytics and search engine providers that assist us in the improvement and
optimisation of our website;
* affiliate networks through whom you have accessed our website;
* to any third party to whom we may choose to sell, transfer, or merge parts of
our business or our assets. Alternatively, we may seek to acquire other
businesses or merge with them. If a change happens to our business, then the
new owners may use your personal data in the same way as set out in this
privacy notice.
* to protect our customers, boohoo group companies and website from fraud and
theft, we may share personal data that is required to make identity checks
and personal data that we obtain from making identity checks (including data
relating to your age, name and location), together with account information,
with other boohoo group companies and with third party organisations
(including law enforcement agencies), involved in fraud prevention and
detection and credit risk reduction. Please note that the other boohoo group
companies and these third parties may retain a record of the information that
we provide to them for this purpose;
* we may share your personal data with Ravelin and/or Risk Guardian and/or
other fraud prevention and analysis service providers, in order to carry
out fraud prevention checks on our behalf. If personal data is provided to
Ravelin, Ravelin will also use this personal data to improve its service
and machine learning to improve its automated processing. A copy of
Ravelin's privacy notice can be found at:
https://www.ravelin.com/privacy-policy-new which explains how Ravelin will
use your personal data for these purposes; and
* we may further share personal data that is required to make identity
checks and personal data that we obtain from making identity checks
(including data relating to your age, name and location), together with
account information, with organisations (including law enforcement
agencies), involved in fraud prevention and detection and credit risk
reduction. Please note that these third parties may retain a record of the
information that we provide to them for this purpose;
* if we are under a duty to disclose or share your personal data in order to
comply with any legal obligation; or
* to our professional advisers including lawyers, bankers, auditors and
insurers who provide consultancy, banking, legal, insurance and accounting
services.
WORLDPAY
Worldpay are the data controller in respect of the Personal Information that you
give to them (and which they hold about you) when you sign up for, access, or
use services, features, technologies or functions offered on the Worldpay
website (including when using Worldpay to pay for goods or services offered on
the Boohoo website) and in relation to Personal Information collected during the
course of business as set out in their Privacy Policy which can be found on
their website at https://www.worldpay.com/
YOUR DATA AND COUNTRIES OUTSIDE OF EUROPE
The personal data we collect from you may be transferred to, and stored at,
destinations outside the European Economic Area ("EEA") using legally-provided
mechanisms to lawfully transfer data across borders. It may also be processed by
staff operating outside the EEA who work for us or for one of our suppliers.
Such staff may be engaged in, among other things, the fulfilment of your order,
the processing of your payment details and the provision of support services. We
will take all steps necessary to ensure that your data is treated securely and
in accordance with this privacy notice.
Whenever we transfer personal data outside the EEA, we will ensure a similar
degree of protection is afforded to it by ensuring appropriate safeguards, as
required by law, are in place. This may include using specific contractual
clauses approved by the European Commission which give personal data the same
protection as it has in Europe. More information about these is available here
http://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX:32010D0087
Please contact us if you want further information on the countries to which we
may transfer personal data and the specific mechanism used by us when
transferring your personal data outside the EEA.
YOUR RIGHTS
You have several rights under the data privacy legislation. This includes, under
certain circumstances, the right to:
* request access to your personal data
* request correction of your personal data
* request erasure of your personal data
* request restriction of processing of your personal data
* request the transfer of your personal data
* object to processing of your personal data
* request human intervention for automated decision making
Brief details of each of these rights are set out below. If you wish to
exercise any of these rights, please email us at DPO@boohoo.com.
Request access to your personal data
You have the right to obtain a copy of the personal data we hold about you and
certain information relating to our processing of your personal data.
Request correction of your personal data
You are entitled to have your personal data corrected if it is inaccurate or
incomplete. You can update your personal data at any time by logging into your
account and updating your details directly, or by emailing us at DPO@boohoo.com.
Request erasure of your personal data
This enables you to request that boohoo delete your personal data, where there
is no good reason for us continuing to process it. Note, however, that we may
not always be able to comply with your request of erasure for specific legal
reasons which will be notified to you, if applicable, at the time of your
request.
Request restriction of processing of your personal data
You have a right to ask boohoo to suspend the processing of your personal data
in certain scenarios, for example if you want us to establish the accuracy of
the data, or you have objected to our use of your data but we need to verify
whether we have overriding legitimate grounds to use it. Where processing is
restricted, we are allowed to retain sufficient information about you to ensure
that the restriction is respected in future.
Request the transfer of your personal data
You have the right to obtain a digital copy of your personal data or request the
transfer of your personal data to another company. Please note though that this
right only applies to automated data which you initially provided consent for us
to use or where we used the data to perform a contract with you.
Object to processing of your personal data
You have the right to object to the processing of your personal data where we
believe we have a legitimate interest in processing it (as explained above). You
also have the right to object to our processing of your personal data for direct
marketing purposes. In some cases, we may demonstrate that we have compelling
legitimate grounds to process your data which override your rights and freedoms.
Request human intervention for automated decision making and profiling
You have the right to request human intervention where we are carrying out
automated decision making when processing your personal data. This form of
processing is permitted where it is necessary as part of our contract with you,
providing that appropriate safeguards are in place or your explicit consent has
been obtained.
We will try to respond to all legitimate requests within one month.
Occasionally, it may take us longer than a month if your request is particularly
complex or you have made a number of requests. In this case, we will notify you
and keep you updated. We may need to request specific information from you to
help us confirm your identity and ensure your right to exercise any of the above
rights. This is a security measure to ensure that personal data is not disclosed
to any person who has no right to receive it.
Right to lodge a complaint
If you have any concerns or complaints regarding the way in which we process
your data, please email us directly at DPO@boohoo.com. You also have the right
to make a complaint to the ICO (the data protection regulator in the UK). We
would, however, appreciate the chance to deal with your concerns before you
approach the ICO, so please do contact us in the first instance.
CHANGES TO THIS PRIVACY NOTICE
From time to time we may change this privacy notice. If there are any
significant changes we will post updates on our website, applications or let you
know by email.
HOW TO CONTACT US
We welcome feedback and are happy to answer any questions you may have about
your data.
Please send any questions, comments or requests for more information to our
nominated representative and Data Protection Officer Keri Devine, who can be
contacted at DPO@boohoo.com.
This privacy notice was last updated on 10th March 2021 (Version v1.11)
Boohoo.com UK Limited,
Registered Company Number: 05723154,
UK VAT Number: 185 4874 61.
CONTENTS
* Who is boohoo
* Our commitment to you
* How we keep your data safe and secure
* The personal data we collect
* How we collect your data
* How we use your data
* Marketing preferences, adverts and cookies
* Links to other websites and third parties
* How we share your data
* Worldpay
* Your data and countries outside of Europe
* Your Rights
* Changes to this privacy notice
* How to contact us
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