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  YouTube Content Strategy and Video Production Masterclass
2-module Series:
Module 1: Covers content strategy for building influence and brand positioning
(Feb. 10).
Module 2: Producing, optimizing content; how to grow your channel & influence
(Mar. 1).
9:00am–11:00am PST (Live Online)



Module 1: Feb. 10th. Module 2: Mar. 1st. YouTube Content Strategy and Video
Production Masterclass, a 2-module Series (Live Online). 9:00am–11:00am PST
Dear Robert,

You’re invited to learn how to optimize your YouTube channel content strategy
and video production live online with Adam Finer, brand owner, YouTuber, and
business intelligence professional.

With YouTube being the second biggest search engine in the world receiving three
billion more monthly visits than Facebook, it is essential for businesses of all
sizes to have a presence on the platform. However, without a good understanding
of YouTube’s audience, its content types and algorithm, it can be hard to build
influence and correctly position your brand.

This 2-module workshop series will teach you what you need to know to formulate
a successful strategy for your YouTube content, and how to produce and grow your
channel and influence.

Quick summary of key takeaways:

 * The correct mindset and focus necessary for starting your channel with the
   best chance of success.
 * The different content types at your disposal, and their pros and cons.
 * How to conduct competitor research and content analysis to make sure your
   videos provide the most value and answer all the questions the YouTube
   audience is asking.
 * Strategies and techniques for building your audience on and off YouTube.
 * Video production tips and tricks that help you prepare your videos to
   maximize audience retention and engagement.
 * The video upload process, from export settings to thumbnails to keyword tags,
   and more.
 * How to improve video SEO and SERP ranking.
 * Live Q&A with the instructor.

BONUS: Another added benefit is that we’ll send you recordings of updated course
material in the future, as long as we have your current contact information.
Can’t attend the live workshop? No problem. All workshops are recorded, and
we’ll send you the recording, workbook, and any supplementary materials within a
day of completion after we’ve had time to edit the recording.

  Module 1: Feb. 10th. Module 2: Mar. 1st. YouTube Content Strategy and Video
Production Masterclass, a 2-module Series (Live Online). 9:00am–11:00am PST

YouTube Workshop 1: YouTube content strategy for building influence and brand
positioning.

Description:

In this first workshop, you’ll learn how to maximize the marketing potential of
video content on the YouTube platform. You will know how to formulate a
successful strategy for your YouTube content that will, in turn, help you to
build your brand’s audience and influence.

Key takeaways:

 * The correct mindset and focus necessary for starting your channel with the
   best chance of success.
 * The different content types at your disposal, and their pros and cons.
 * How to conduct competitor research and content analysis to make sure your
   videos provide the most value and answer all the questions the YouTube
   audience is asking.
 * How to use YouTube Analytics data your content generates to continually
   fine-tune your content as you go.
 * SEO techniques you can use to feed the YouTube algorithm and rank your videos
   higher in search results.
 * Strategies and techniques for building your audience on and off YouTube.

YouTube Workshop 2: YouTube practical guide to producing and optimizing video
content; and how to grow your channel and influence.

Description:

In this second workshop, you will learn loads of practical tips and tricks on
how to produce high-quality video content for your YouTube channel that will
keep viewers engaged and increase your brand awareness and influence.

You’ll also be guided on the equipment and software you’ll need, from basic to
advanced, to produce the best quality video possible.

With over 50 million channels on YouTube, it is becoming increasingly important
to produce video content that cuts through the noise.

Fortunately, there are tried and tested ways of optimizing your content to help
make it stand out from the crowd, feed the YouTube algorithm and boost its SEO.

Key takeaways:

 * Learn about the different types of equipment you’ll need to produce the best
   quality videos possible.
 * Video production tips and tricks that help you prepare your videos to
   maximize audience retention and engagement.
 * The video upload process, from export settings to thumbnails to keyword tags,
   and more.
 * How to improve video SEO and SERP ranking.

Instructor: Adam Finer

"The insight I gained during this workshop is INVALUABLE. I can't wait to start
incorporating what I've learned into our digital / video strategies moving
forward."—Kristen Modzelewski, Sr. Digital Marketing Specialist—Clark-Reliance
Requirements to Become a Certified Digital Marketer (CDM)

The Direct Marketing Association of Northern California brings you live online
and recorded marketing workshops which you can take à la carte or to become a
Certified Digital Marketer (CDM). The workshops are for those who are ready for
more in-depth training on digital marketing or demand generation topics. The
workshops are practical and tactical, with step-by-step instruction and
integrated case studies. More than 2,000 professionals take advantage of over
100 live workshop dates and times offered per year.

To become a Certified Digital Marketer (CDM), all you need to do is complete 8
workshops within a two-year period. The workshops are offered as live online or
you can order the recorded classes. You can take any combination of live or
recorded classes you like.

We know that marketing technology never stays the same and we update our courses
every quarter to offer the very latest information.

A very unique feature of our workshop offerings is that we will send you updated
versions of your workshop for as long as we have your up-to-date contact
information.

After each live online workshop you’ll receive the recording and all promised
follow up documents from the instructor. Even if you sign up for a live online
class and miss it, don’t worry, the recording will be sent to you within a day
of completion after we’ve had time to edit the recording.

Students who complete the Certified Digital Marketer (CDM) program will receive
a frameable Certificate of Completion. And, a digital badge to include on your
website, blog, email signature, or social profiles.

We look forward to you attending these important DMAnc.org Certification
Workshops.

Sincerely yours,


Laurie B. Beasley, Chair, DMA Northern California
lbeasley@beasleydirect.com Our Corporate Sponsors:



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