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NOVARTIS MALAYSIA'S CVD COMMITMENT RECOGNISED AT REGIONAL PR AWARDS

By Business Times - June 19, 2024 @ 6:45pm

Novartis Malaysia’s commitment to changing the treatment paradigms of
cardiovascular disease (CVD) outcomes in Malaysia was recognised at the recent
regional level Marketing-Interactive PR Awards 2024.

KUALA LUMPUR: Novartis Malaysia's commitment to changing the treatment paradigms
of cardiovascular disease (CVD) outcomes in Malaysia was recognised at the
recent regional level Marketing-Interactive PR Awards 2024.

The winning campaign, titled "Bending the Curve of Life: Changing the Treatment
Paradigms of Cardiovascular Disease in Malaysia," won gold in the category of
Best PR Campaign under healthcare and pharmaceuticals.

It beat out tough competitors from across Southeast Asia, South Asia and Oceania
regions.

The campaign ingeniously integrated various communication channels, including
digital media, traditional advertising, and community engagement initiatives. 

More News


"Novartis Malaysia aims to empower individuals by equipping them with crucial
knowledge about CVD risk factors, prevention measures, early detection, and
innovative treatment options," it said.



The hallmark of the campaign lies in the introduction of six innovative
initiatives, laser-focused on raising awareness of cholesterol risk factors
among Malaysians. 



To achieve this, Novartis Malaysia forged 14 continuous and collaborative
partnerships across government agencies, healthcare professionals (HCPs) and the
public.

Mohamed Elwakil, country president of Novartis Malaysia said the award serves as
a testament to Novartis Malaysia's dedication in championing cholesterol
awareness and transforming CVD management.

"We believe that by fostering sustainable partnerships within the healthcare
ecosystem, we can inspire collective action and drive meaningful behavioral
changes towards achieving optimal heart health," he added.

Melissa Hon, country communications and patient advocacy head, said the prime
objective of the campaign was to enhance Malaysians' understanding of the risk
factors associated with an 'invisible' disease. 

"By utilising innovative communication channels and engaging communities, we
have educated individuals about risk factors, prevention and treatment options,"
she added.

Hon said the achievement highlights the exceptional belief, collaboration and
unwavering commitment of all stakeholders to bring their "A" Game to take on a
particularly challenging disease area.

"We extend our gratitude to our partner agencies, Acendus Communications,
Afterhours Events & Marketing Services, and Eyescream Productions in supporting
our purpose of improving and extending the lives of over 32 million Malaysians,"
she said.


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