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CES 2024: Stagwell (STGW) and MNTN Announce Partnership in Unified Performance
SolutionsLearn More

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MNTN
 * MNTN Performance TV
   
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    * MNTN for B2C
      
      See how B2C advertisers utilize the MNTN platform to drive performance
   
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      See how B2B advertisers utilize the MNTN platform to generate demand
   
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   More From MNTN
   
    * QuickFrame
   
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    * Automated Optimization
      
      Auto-Optimized to drive stronger results
   
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      The best streaming TV networks, every time
   
    * Creative Solutions
      
      Accessible solutions to create high quality Connected TV ads
   
    * Reporting Suite
      
      Report into a customizable dashboard and Google Analytics
   
    * Creative-as-a-Subscription™
      
      Tap into a consistent stream of performance-driven TV creatives
   
    * Simple Activation
      
      Launch your campaign in just a few clicks
   
    * Integrations and APIs
      
      Empowering nimble measurement and fresh audiences
   
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      Proprietary attribution tailor-made for Connected TV
   
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      Scale performance with MNTN’s expansive audience capabilities

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    * Case Studies
      
      Brand & agency success stories
      
       * Media Agency Rocks Out With MNTN, Driving Ticket Sales for High-Profile
         Power-Sports Client
         
         A global creative media agency had a specific challenge to address —
         sell tickets for a large-scale rock concert. Sounds fairly
         straightforward, right? Not exactly. The event wasn’t being hosted by a
         large venue, or a musician, or even a sports team. Instead, it was
         sponsored by one of the agency’s high-profile power-sports clients.
         With this in mind, the agency knew they needed an effective way to
         reach consumers outside of their client’s typical audience. Paid social
         and search efforts were starting to plateau, and they wanted a targeted
         new advertising solution that could drive ticket sales for the event.
         Looking for a performance channel that would produce meaningful
         results, they gave Connected TV (CTV) a try. With MNTN Performance TV,
         the agency was able to help their power-sports customer to exceed
         campaign goals — for the concert and beyond.
      
       * Ancient Nutrition Rings in a Strong New Year With MNTN Performance TV
         and Creative-as-a-Subscription™
         
         Ancient Nutrition is a whole food supplements company focused on making
         powerful superfoods accessible to everyone. In a very competitive
         industry, they needed a way to drive high-intent consumers — those with
         a strong likelihood of converting — to their website. Eager to try a
         new channel, Ancient Nutrition looked to Connected TV (CTV) and found
         the right advertising solution in MNTN Performance TV. At a pivotal
         seasonal moment when many consumers want products that support a
         healthy lifestyle — the end of Q4 and into Q1 — they relied on MNTN to
         ramp up their revenue. Then, in the new year, Ancient Nutrition turned
         to Creative-as-a-Subscription™ (CaaS) to gain professionally-produced
         TV ads at no additional cost and take advantage of an opportunity to
         reinvest some of their creative dollars back into hardworking media.
         Together, Performance TV and CaaS enabled them to scale and deliver
         significantly more revenue with the same marketing budget.
      
       * Talkspace Uses MNTN to Bring CTV Efforts In-House and Grow Usage for
         Online Therapy
         
         Online and mobile therapy provider Talkspace wanted to elevate their
         advertising by employing Connected TV (CTV). They needed an advertising
         solution that would give them speed and flexibility, while avoiding
         some of the potential pitfalls of programmatic advertising, like fraud.
         Talkspace also was looking for a platform that would enable their
         in-house team to ramp up quickly, with more control over the ad
         creative development process, and access to faster data and deeper
         insights, all while achieving fully measurable performance outcomes.
         MNTN Performance TV paired with Creative-as-a-Subscription™ (CaaS)
         proved to be just what they were looking for.
      
      View All
   
    * White Papers
      
      Research & analysis
      
       * The Small Business Guide to Reporting and Measurement on Connected TV 
         
         When advertising on traditional linear television, it’s difficult to
         know when — or even if — an ad ran, and campaign reporting is
         inconsistent, at best. Conversely, with performance-first capabilities
         similar to other digital channels like Meta or Google, Connected TV
         (CTV) provides detailed campaign data that gives you full visibility
         into your results. In […]
      
       * How To Set Up A Successful A/B Test for Connected TV
         
         A/B testing is a strategy in which marketers compare two or more
         variations of a specific component of their campaign. When done
         intentionally, A/B testing provides data-backed insights to inform more
         effective creative designs, audience strategies, and other campaign
         improvements that marketers can make to enhance the performance of
         their Connected TV campaigns. Looking to […]
      
       * The Small Business Guide to Developing a Strong Connected TV Creative
         Strategy
         
         A vital piece to producing top results on CTV is a comprehensive
         creative strategy — this will ensure that the ads you serve on TV
         screens are working hard for you. Yes, what your advertisements look
         like is important, but to guarantee consumer engagement and drive
         business, you need to be thinking about more than […]
      
      View All
   
    * Webinars & Events
      
      See what we're up to next
      
      On-Demand
      
      The Top Mistakes Brands Make With Their CTV Ad Spend
      
      Presented by:
      
      
      
       * On-Demand
         
         The Brand Safe Haven: Why CTV is a (Digital) Storm Shelter
         
         Presented by:
         
         
      
       * On-Demand
         
         Q5 is the New Q1: How to Keep Your CTV Strategy Going Strong Into 2024
         
         Presented by:
         
         
      
       * On-Demand
         
         Ad Lang Syne: How 2024 Will Shake Up Media Buying
         
         Presented by:
         
         
      
      View All
   
    * Press & Announcements
      
      For the latest press, news, and announcements
      
       * Press
         
         MNTN CEO Mark Douglas on Netflix-WWE Deal
         
         1 Min Read
      
       * News
         
         MNTN Selected for Ad Age Best Places To Work 2024
         
         4 Min Read
      
       * Press
         
         Sailing the AI Wave With Mark Douglas, the President and CEO of Mntn
         
         1 Min Read
      
      View All
   
    * Blog
      
      Best practices, insights, and more.
      
       * Advertising
         
         How to Increase Brand Awareness: 10 Strategies for Success
         
         by The MNTN Team
      
       * Advertising
         
         W-Shaped Attribution Model: What Is It and How Does It Work?
         
         by The MNTN Team
      
       * Connected TV
         
         CTV Experience: 10 Ways to Connect With Your Audience
         
         by The MNTN Team
      
      View All

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   MNTN Research
   
    * Advertiser Trends
      
      Insight into the statistics and trends shaping streaming television
      advertising
   
    * Consumer Insights
      
      Analysis of viewership and adoption of streaming television
   
    * Ad Creative Analysis
      
      Data-driven insights on Connected TV and video advertising formats
   
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MNTN Next Gen TV


THE NEXT GEN OF PERFORMANCE TV HAS ARRIVED.

Tons of upgrades, with one goal: making The Hardest Working Software in
Television™ work even harder.

Explore Now


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The best of the best in advertising use Performance TV




MNTN IS ONE OF AD AGE’S BEST PLACES TO WORK 2024

At MNTN, we love what we do, who we do it with, and where we do it. Thank you,
Ad Age, for validating our feelings.

Learn More



MNTN X STAGWELL @ CES

Fresh off our newly announced partnership, MNTN’s Mark Douglas and Stagwell’s
Mark Penn joined Bloomberg to talk shop and compare notes on the floor of CES.

Listen in on their chat about getting the world's largest brands on the
performance train, chasing "the holy grail of complete measurement," and
forecasting AI's impact on Adland in the year ahead.

Watch Now



MNTN NAMED FAST COMPANY’S NEXT BIG THING IN TECH

We’re on a roll! First, we introduced Next Gen Performance TV. Now, Fast Company
has recognized MNTN as the Next Big Thing in Tech. Coincidence? We think not.

Shout out to everyone making us — and Performance TV — big, from the MNTN team
to our advertisers and partners.

Learn More



MNTN PARTNERS WITH BWT ALPINE F1® TEAM

Everyone wants to slap their logo on the hood of a race car — but how many can
actually keep up with one?

MNTN is now an official partner of BWT Alpine F1® Team. Between their
950-horsepower A523 racing engine and our 651,000-optimizations-a-day
Performance TV engine, we’re ready to show the world just how quickly brands can
start driving serious performance with Connected TV campaigns — no pit stops
necessary.

Watch the Video



MEET SEYMOUR ROAS

As far back as he can remember, MNTN Chief Performance Officer Seymour Roas has
been obsessed with optimization. As a child, he crafted the most efficient
pinewood derby car in town. In college, everyone wanted him and his perfect
notes in their study groups. Then he discovered the art of performance
advertising — and has since dedicated his life to ensuring marketers get the
best possible return on ad spend.

If you’re all about performance advertising, you’re going to want to meet
Seymour.

See More



MNTN CEO NAMED TECH INNOVATOR OF THE YEAR

When you’re transforming TV advertising, you’re bound to win an award or two.

“Performance marketers just want to find their next consumer and were totally
reliant on Meta and Google,” said MNTN President and CEO Mark Douglas. “Now they
can use MNTN to reach those same consumers and do it on television for the first
time. That’s a huge innovation on TV and that’s why MNTN and I were named tech
innovator of the year.”

Learn More



THE HOTTEST DEMO EVER

Ryan Reynolds and Steve-O team up for MNTN’s hottest demo yet, showing it’s
never been easier for any brand to launch a TV campaign across top streaming
networks.

Watch Steve-O burn through a demo of MNTN’s Performance TV software as he
uploads his own TV spot for Steve-O’s Hot Sauce For Your Butthole— all while
eating a Carolina Reaper.

Watch the Video


MNTN News and Announcements

News

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing
Ecosystem for Brands

Jan 10, 2024

News

MNTN CEO: All the New Ad Dollars in TV Will Come From Small Ad Businesses

Nov 17, 2023

News

MNTN Named Official Performance TV Partner of BWT Alpine F1 Team Ahead of the
Las Vegas Grand Prix 

Nov 16, 2023


MNTN IS MAKING TV ADVERTISING EASY, AFFORDABLE, AND FULLY MEASURABLE.

Learn how to better drive performance for your digital campaigns with this
full-funnel solution.

Request Demo

MNTN Performance TV

Solutions

 * MNTN for B2C
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Explore MNTN

 * Automated Optimization
 * Premium Inventory
 * Creative Solutions
 * Reporting Suite
 * Creative-as-a-Subscription™
 * Simple Activation
 * Integrations and APIs
 * Verified Visits™
 * Audience Targeting

More from MNTN

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Copyright © 2024 MNTN, Inc. All rights reserved.

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