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Text Content

Score Brand and Business Impact With Midseason NFL TV Ad Insights. Download
Report>
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FUTURE-PROOF TV AD MEASUREMENT

Struggling to prove and optimize TV ROAS? Fast, accurate and actionable
measurement across linear and streaming investments is the key to TV advertising
success. Meet the new standard for TV ad measurement.




DON'T SETTLE FOR BLACK BOXES

Say hello to total TV ad transparency.

Explore the TV Data Hub


THIS WEEK’S MOST SEEN TV AD


VERIZON TV SPOT, 'CAROLERS: IPHONE 15 PRO'

Your browser does not support the video tag. Click To View
2.6K Airings
$7M TV Ad Spend
677.6M Impressions
97 Attention Index
2.18% Interruption Rate
Today Last Airing Date
View All Top Ads


CREATIVE ASSESSMENT


AVOID MISSING THE MARK WITH TV AND VIDEO AD CREATIVE

Traditional survey-based creative testing is too slow. Get robust analytics in
24 hours or less during planning and final stages of creative development, plus
in-market testing to identify creative wear. Assess brand recognition, purchase
intent, likeability, and sentiment of your ads and benchmark against
competitors.

Learn More


MEDIA MEASUREMENT


ELIMINATE WASTED TV AND STREAMING AD IMPRESSIONS

Immediately verify TV ad impressions and manage frequency with real-time media
measurement. Know exactly where and when your creatives ran — and even those of
your competitors. Drill into specific networks and CTV publishers that are
driving the most incremental reach to maximize your investments.

Learn More


TV ATTRIBUTION


STOP FLYING BLIND ON TV AD PERFORMANCE AND ROAS

Do you know the true impact of cross-platform TV advertising on your business?
Can you precisely attribute results to media buys and creatives? How do your
conversion and lift rates compare to benchmarks? Our outcome-based attribution
will show you the way.

Learn More



GET AN EDGE ON THE COMPETITION WITH EVERY SECOND OF TV AD ACTIVITY AT YOUR
FINGERTIPS

iSpot measures creative effectiveness, impressions, performance and
second-by-second attention of all TV ads leveraging a proprietary ad catalog,
exclusive access to 52M smart TVs and set-top boxes and direct integrations with
300+ streaming platforms and DSPs. Get a leg up on the competition with insight
into all TV ad creative in your category and competitive benchmarking.

60K Advertisers
2.2M Creatives
$521B Ad Spend
63T Impressions
41B Attributed Conversions
52M TVs & Set Top Boxes


DON'T JUST TAKE OUR WORD FOR IT


More Customers
> The iSpot Unified Measurement platform provided us with important insights
> into publisher and creative performance and will help inform and maximize the
> impact of future OTT investments.
> James Bussiere
> Senior Vice President of Marketing, Amica
> Read the full story




LATEST RESOURCES



Article

UNWRAPPING HOLIDAY TV AD TIPS

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Article

NFL TV AD REACH GOES THE EXTRA YARD

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Event

ISPOT AT CES 2024

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