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WHAT IT MEANS: A FORRESTER PODCAST

Each week, the What It Means podcast invites Forrester analysts to discuss the
latest trends and challenges to help business and technology leaders make bold
decisions and become truly customer-obsessed. Topics range from tech-driven
innovation and CX design to B2B buying trends and marketing planning. Listen now
and subscribe to get a new episode each week. Got a comment or question? Email
our team at podcast@forrester.com.





LATEST EPISODES

Podcast


DECIPHERING CLOUD COSTS: THERE’S HOPE

What It Means 15 hours ago
There are a lot of reasons why cloud cost management is a thorn in the CIO’s
side. In this episode, Principal Analyst Tracy Woo describes how FinOps, the
FOCUS standard, and other new initiatives can help reduce cloud costs.
Listen Now
Podcast


WHAT MAKES JOURNEY-CENTRIC COMPANIES DIFFERENT

What It Means May 23, 2024
Journey centricity can help companies boost their revenue, reduce costs, and
build better experiences for customers and employees. What defines a
journey-centric company, and what does it take to become one? Vice President and
Principal Analyst Joana de Quintanilha explains on this week’s episode of What
It Means.
Listen Now
Podcast


HOW BRANDS CAN STEER CLEAR OF GENAI BACKLASH

What It Means May 16, 2024
As generative AI becomes more pervasive in products and ads, consumers are
questioning what they see and, by extension, whether they should trust the
brands using it. How should brands navigate these perils? Principal Analyst
Audrey Chee-Read shares insights and advice on What It Means.
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Podcast


BREAKING DOWN THE EU AI ACT

What It Means May 9, 2024
The world’s first binding legislation on AI has arrived, and its impact will
extend far beyond Europe’s borders. This week on What It Means, Principal
Analyst Enza Iannopollo explains the EU AI Act’s timeline, enforcement, and
potential impact on innovation.
Listen Now
Podcast


TOP CYBERSECURITY THREATS IN 2024

What It Means May 2, 2024
In today’s cybersecurity environment, threat detection is key. In this episode,
Principal Analyst Brian Wrozek and Senior Analyst Janet Worthington discuss the
top five cybersecurity threats in 2024 and how organizations can protect
themselves. 
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Podcast


THE RISE OF AI IN THE CLOUD

What It Means April 25, 2024
How important is AI to cloud providers? And how vital is cloud to the expanding
list of AI workloads? In this episode, Vice President and Principal Analyst Mike
Gualtieri and Principal Analyst Lee Sustar explore all aspects of the rise of AI
in the cloud.
Listen Now
Podcast


CAN AI HELP PROVE CX ROI?

What It Means April 18, 2024
Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI
help? Principal Analyst Pete Jacques thinks so and joins the podcast to explain
how AI can help CX leaders prove ROI.
Listen Now
Podcast


MAINFRAME MYTH BUSTING

What It Means April 11, 2024
If you think mainframes are dying or dead, this is the podcast episode for you.
Senior Analyst Brent Ellis shares new data and insights on the current state and
future of mainframes.
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Podcast


WHY IT’S TIME TO TRANSFORM YOUR B2B REVENUE PROCESS

What It Means April 4, 2024
Many B2B companies’ revenue processes lack a key ingredient: customer value.
Without it, efforts to grow will ultimately falter. This week on What It Means,
Principal Analysts Amy Hawthorne and Rick Bradberry discuss how companies can
begin transforming their revenue processes to better serve customers.
Listen Now
Podcast


ARE YOU A BETTER MANAGER THAN A BOT?

What It Means March 28, 2024
After years of underinvestment in management training, the era of AI brings an
intriguing question: Can human managers be replaced by AI? Vice President and
Principal Analyst Katy Tynan joins the podcast to provide her perspective.
Listen Now
Podcast


HOW MARKETERS CAN TAKE GENAI FROM PILOT PROJECTS TO PROFICIENCY

What It Means March 21, 2024
As the hype surrounding generative AI yields to pragmatism, how can marketers
take their genAI efforts from experimentation to excellence? VP and Principal
Analyst Jay Pattisall and Principal Analyst Lisa Gately share advice on this
week’s episode of What It Means.
Listen Now
Podcast


MANAGING WELL IN A HYBRID-WORK WORLD

What It Means March 14, 2024
Hybrid work is now the norm for many office jobs, but management styles haven’t
quite caught up, says Senior Analyst Angelina Gennis. On this week’s podcast
episode, she explains what it means to manage well in a post-pandemic work
world. 
Listen Now
Podcast


WHAT HUMAN AND TECHNICAL SKILLS WILL MATTER MOST TO B2B MARKETERS?

What It Means March 7, 2024
What skills and competencies will B2B marketers need most to succeed in the
future? In this episode, Principal Analyst Naomi Marr and VP and Principal
Analyst Katy Tynan discuss what’s driving the need for new technical and human
skills and how to close the gap.
Listen Now
Podcast


WILL DIGITAL AGENCIES DISAPPEAR?

What It Means February 29, 2024
As all marketing becomes digital marketing, the need for specialized digital
agencies will shrink. What’s in store for the agency landscape, agency jobs, and
the marketers who work with agencies? VP and Principal Analyst Jay Pattisall
weighs in on this week’s podcast episode.
Listen Now
Podcast


WHAT MOTIVATES B2B CUSTOMERS TO BECOME ADVOCATES?

What It Means February 22, 2024
Customer advocacy initiatives often leave a key question unanswered: How do
customers benefit? On this episode of What It Means, VPs and Principal Analysts
Laura Ramos and Amy Bills explain how B2B companies can get more value from
customer advocacy by understanding what motivates customers to participate.
Listen Now
Podcast


THE TRUST ADVANTAGE FOR B2B FIRMS

What It Means February 15, 2024
Trust is paramount in high-stakes B2B buying relationships. How can B2B
companies build and maintain trust among buyers? VP and Principal Analyst Ian
Bruce explains on this episode of What It Means.
Listen Now
Podcast


IS TOO MUCH TECH OVERBURDENING CLINICIANS?

What It Means February 8, 2024
How is the growing disconnect between tech leaders and clinicians contributing
to burnout? Find out as Senior Analyst Shannon Germain Farraher explores the
current and future state of technology in clinical settings.  
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Podcast


TECH TRENDS TO WATCH IN 2024

What It Means February 1, 2024
How will generative AI impact infrastructure plans? What regulatory issues will
tech leaders have to grapple with? Hear Forrester’s technology analysts discuss
their predictions for the latest tech trends in 2024.
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Podcast


HOW CHIP SHORTAGES COULD IMPACT YOUR AI PLANS

What It Means January 25, 2024
Nothing can slow the AI revolution — except perhaps a shortage of the chips AI
relies on. In this episode, VP and Research Director Glenn O'Donnell discusses
how ongoing chip shortages could impact your AI plans.
Listen Now
Podcast


COP28 REVIEW

What It Means January 18, 2024
The annual United Nations Climate Change Conference, known as COP28, wrapped up
last month to mixed reviews. In this episode, Senior Analyst Abhijit Sunil
discusses what he saw at the event and some of the key takeaways for business
and technology leaders.
Listen Now



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