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Effective URL: https://www.forrester.com/what-it-means/
Submission: On May 30 via api from NL — Scanned from NL
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Skip to content * Blogs & Podcasts * Blogs * Complimentary Webinars * Podcasts * Who We Serve * Technology and Security * Technology Architecture And Delivery * Customer Experience * Digital Business * B2C Marketing * B2B Marketing * Sales * Product Management * Government * Featured Insights * Annual Planning * Client Success Stories * Cross-Functional Alignment * Customer Obsession * Emerging Technology * Generative AI * Predictions * Sustainability * Zero Trust Security * What We Offer * Research * Forrester Decisions is our portfolio of research services that helps executives, functional leaders, and their teams plan and pursue their most pressing initiatives. * Blank * B2B Marketing Executives * B2B Sales * B2C Marketing Executives * Customer Experience * Demand & ABM * Digital Business & Strategy * Partner Ecosystem Marketing * Portfolio Marketing * Blank * Product Management * Revenue Operations * Security & Risk * Technology Architecture & Delivery * Technology Executives * Forrester Market Insights * Blank * Consulting * Events * B2B Summits * CX Summits * Technology Summits * ADDITIONAL OFFERINGS * Analyst Relations Council * Certification * FeedbackNow * Reprints * Who We Are * About Us * Our Objectivity * Diversity And Inclusion * Environmental, Social, and Governance * Blank * Our Leadership * Our Board * Newsroom * Careers * Investor Relations Search Log In Become A Client Show Menu Log In Search * Blogs & Podcasts * Blogs * Complimentary Webinars * Podcasts * Who We Serve * Technology and Security * Technology Architecture And Delivery * Customer Experience * Digital Business * B2C Marketing * B2B Marketing * Sales * Product Management * Government * Featured Insights * Annual Planning * Client Success Stories * Cross-Functional Alignment * Customer Obsession * Emerging Technology * Generative AI * Predictions * Sustainability * Zero Trust Security * What We Offer * Research * Forrester Decisions is our portfolio of research services that helps executives, functional leaders, and their teams plan and pursue their most pressing initiatives. * Blank * B2B Marketing Executives * B2B Sales * B2C Marketing Executives * Customer Experience * Demand & ABM * Digital Business & Strategy * Partner Ecosystem Marketing * Portfolio Marketing * Blank * Product Management * Revenue Operations * Security & Risk * Technology Architecture & Delivery * Technology Executives * Forrester Market Insights * Blank * Consulting * Events * B2B Summits * CX Summits * Technology Summits * ADDITIONAL OFFERINGS * Analyst Relations Council * Certification * FeedbackNow * Reprints * Who We Are * About Us * Our Objectivity * Diversity And Inclusion * Environmental, Social, and Governance * Blank * Our Leadership * Our Board * Newsroom * Careers * Investor Relations Become A Client WHAT IT MEANS: A FORRESTER PODCAST Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning. Listen now and subscribe to get a new episode each week. Got a comment or question? Email our team at podcast@forrester.com. LATEST EPISODES Podcast DECIPHERING CLOUD COSTS: THERE’S HOPE What It Means 15 hours ago There are a lot of reasons why cloud cost management is a thorn in the CIO’s side. In this episode, Principal Analyst Tracy Woo describes how FinOps, the FOCUS standard, and other new initiatives can help reduce cloud costs. Listen Now Podcast WHAT MAKES JOURNEY-CENTRIC COMPANIES DIFFERENT What It Means May 23, 2024 Journey centricity can help companies boost their revenue, reduce costs, and build better experiences for customers and employees. What defines a journey-centric company, and what does it take to become one? Vice President and Principal Analyst Joana de Quintanilha explains on this week’s episode of What It Means. Listen Now Podcast HOW BRANDS CAN STEER CLEAR OF GENAI BACKLASH What It Means May 16, 2024 As generative AI becomes more pervasive in products and ads, consumers are questioning what they see and, by extension, whether they should trust the brands using it. How should brands navigate these perils? Principal Analyst Audrey Chee-Read shares insights and advice on What It Means. Listen Now Podcast BREAKING DOWN THE EU AI ACT What It Means May 9, 2024 The world’s first binding legislation on AI has arrived, and its impact will extend far beyond Europe’s borders. This week on What It Means, Principal Analyst Enza Iannopollo explains the EU AI Act’s timeline, enforcement, and potential impact on innovation. Listen Now Podcast TOP CYBERSECURITY THREATS IN 2024 What It Means May 2, 2024 In today’s cybersecurity environment, threat detection is key. In this episode, Principal Analyst Brian Wrozek and Senior Analyst Janet Worthington discuss the top five cybersecurity threats in 2024 and how organizations can protect themselves. Listen Now Podcast THE RISE OF AI IN THE CLOUD What It Means April 25, 2024 How important is AI to cloud providers? And how vital is cloud to the expanding list of AI workloads? In this episode, Vice President and Principal Analyst Mike Gualtieri and Principal Analyst Lee Sustar explore all aspects of the rise of AI in the cloud. Listen Now Podcast CAN AI HELP PROVE CX ROI? What It Means April 18, 2024 Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI help? Principal Analyst Pete Jacques thinks so and joins the podcast to explain how AI can help CX leaders prove ROI. Listen Now Podcast MAINFRAME MYTH BUSTING What It Means April 11, 2024 If you think mainframes are dying or dead, this is the podcast episode for you. Senior Analyst Brent Ellis shares new data and insights on the current state and future of mainframes. Listen Now Podcast WHY IT’S TIME TO TRANSFORM YOUR B2B REVENUE PROCESS What It Means April 4, 2024 Many B2B companies’ revenue processes lack a key ingredient: customer value. Without it, efforts to grow will ultimately falter. This week on What It Means, Principal Analysts Amy Hawthorne and Rick Bradberry discuss how companies can begin transforming their revenue processes to better serve customers. Listen Now Podcast ARE YOU A BETTER MANAGER THAN A BOT? What It Means March 28, 2024 After years of underinvestment in management training, the era of AI brings an intriguing question: Can human managers be replaced by AI? Vice President and Principal Analyst Katy Tynan joins the podcast to provide her perspective. Listen Now Podcast HOW MARKETERS CAN TAKE GENAI FROM PILOT PROJECTS TO PROFICIENCY What It Means March 21, 2024 As the hype surrounding generative AI yields to pragmatism, how can marketers take their genAI efforts from experimentation to excellence? VP and Principal Analyst Jay Pattisall and Principal Analyst Lisa Gately share advice on this week’s episode of What It Means. Listen Now Podcast MANAGING WELL IN A HYBRID-WORK WORLD What It Means March 14, 2024 Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up, says Senior Analyst Angelina Gennis. On this week’s podcast episode, she explains what it means to manage well in a post-pandemic work world. Listen Now Podcast WHAT HUMAN AND TECHNICAL SKILLS WILL MATTER MOST TO B2B MARKETERS? What It Means March 7, 2024 What skills and competencies will B2B marketers need most to succeed in the future? In this episode, Principal Analyst Naomi Marr and VP and Principal Analyst Katy Tynan discuss what’s driving the need for new technical and human skills and how to close the gap. Listen Now Podcast WILL DIGITAL AGENCIES DISAPPEAR? What It Means February 29, 2024 As all marketing becomes digital marketing, the need for specialized digital agencies will shrink. What’s in store for the agency landscape, agency jobs, and the marketers who work with agencies? VP and Principal Analyst Jay Pattisall weighs in on this week’s podcast episode. Listen Now Podcast WHAT MOTIVATES B2B CUSTOMERS TO BECOME ADVOCATES? What It Means February 22, 2024 Customer advocacy initiatives often leave a key question unanswered: How do customers benefit? On this episode of What It Means, VPs and Principal Analysts Laura Ramos and Amy Bills explain how B2B companies can get more value from customer advocacy by understanding what motivates customers to participate. Listen Now Podcast THE TRUST ADVANTAGE FOR B2B FIRMS What It Means February 15, 2024 Trust is paramount in high-stakes B2B buying relationships. How can B2B companies build and maintain trust among buyers? VP and Principal Analyst Ian Bruce explains on this episode of What It Means. Listen Now Podcast IS TOO MUCH TECH OVERBURDENING CLINICIANS? What It Means February 8, 2024 How is the growing disconnect between tech leaders and clinicians contributing to burnout? Find out as Senior Analyst Shannon Germain Farraher explores the current and future state of technology in clinical settings. Listen Now Podcast TECH TRENDS TO WATCH IN 2024 What It Means February 1, 2024 How will generative AI impact infrastructure plans? What regulatory issues will tech leaders have to grapple with? Hear Forrester’s technology analysts discuss their predictions for the latest tech trends in 2024. Listen Now Podcast HOW CHIP SHORTAGES COULD IMPACT YOUR AI PLANS What It Means January 25, 2024 Nothing can slow the AI revolution — except perhaps a shortage of the chips AI relies on. In this episode, VP and Research Director Glenn O'Donnell discusses how ongoing chip shortages could impact your AI plans. Listen Now Podcast COP28 REVIEW What It Means January 18, 2024 The annual United Nations Climate Change Conference, known as COP28, wrapped up last month to mixed reviews. In this episode, Senior Analyst Abhijit Sunil discusses what he saw at the event and some of the key takeaways for business and technology leaders. Listen Now POSTS NAVIGATION 1 2 … 19 Next * Analyst Briefings * Newsroom * Complimentary Webinars * Contact Us * Investor Information * Careers * Policies * Podcasts * Fraud Alerts * Brand * UK Slavery Statement Become A Client © 2024 Forrester Research, Inc. and/or its subsidiaries. All rights reserved. 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