about.ads.microsoft.com Open in urlscan Pro
13.107.246.31  Public Scan

Submitted URL: http://microsoftadvertising.ai/
Effective URL: https://about.ads.microsoft.com/en/tools/productivity/copilot-in-microsoft-advertising
Submission Tags: falconsandbox
Submission: On June 25 via api from US — Scanned from AU

Form analysis 1 forms found in the DOM

Name: searchFormGET https://www.bing.com/search

<form class="c-search" autocomplete="off" id="searchForm" name="searchForm" role="search" action="https://www.bing.com/search" method="GET" data-seautosuggest="" data-seautosuggestapi="https://www.microsoft.com/msstoreapiprod/api/autosuggest"
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    <ul class="c-menu f-auto-suggest-no-results" aria-hidden="true" data-js-auto-suggest-postion="default" data-js-auto-suggest-position="default" role="listbox" style="overflow-x: visible;">
      <li class="c-menu-item" style="overflow-x: visible;"> <span tabindex="-1" style="overflow-x: visible;">No results</span></li>
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  </div>
</form>

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COPILOT IN THE MICROSOFT ADVERTISING PLATFORM

Copilot in the Microsoft Advertising Platform is your AI companion for creating
high-quality marketing easily and efficiently, guiding you through campaign
creation and answering questions along the way.

Sign up Free consultation




UPLEVEL YOUR MARKETING

Whether you’re iterating on a high-performing campaign or developing a new
concept from start to finish, you can do it with more ease and in less time –
thanks to the aptitude and agility of AI. Copilot in the Microsoft Advertising
Platform is always there to help you take your ideas further, build compelling
assets for your campaigns, and be your trusty advertising assistant.


ALWAYS ON SUPPORT

Do you want to make your marketing easier and faster with AI? Copilot is here to
help you. Copilot is a smart chat and tool that helps you create amazing
campaigns for any channel. You don't need to be an expert or hire one. Copilot
will guide you, answer your questions, and generate awesome images and messages
for your ads. Copilot is like having your own advertising assistant that works
24/7.





UNLOCK PRODUCTIVITY

With Copilot, you don't have to worry about spending a lot of money on
professional copywriting or photography. You can save time and energy by letting
Copilot handle the creation of beautiful images and engaging messaging for your
ad campaigns. This means you can quickly create campaigns and increase the
variety of your assets, allowing you to compete with bigger players, even if you
don't have a huge budget.





BOOST CREATIVITY

Boost experimentation and creativity within your marketing team. With Copilot,
you can easily iterate on your high-performing campaigns or develop new concepts
from start to finish, using the power of AI. By co-creating with Copilot, you
can experiment, refine, and craft inspired campaigns that resonate more deeply
with your audience. So, let Copilot help take your ideas further and spark
creativity within your team.





KEY COPILOT FEATURES

 1. Asset recommendations
 2. Conversational chat
 3. Image creation


ASSET RECOMMENDATIONS

Jumpstart campaign creation and easily create relevant, personalized ads using
AI-powered content recommendations.





CONVERSATIONAL CHAT

Get instantaneous and highly relevant answers to your questions related to
Microsoft Advertising features and capabilities with our AI-powered
conversational chat.





IMAGE CREATION

Stand out from the competition by using our AI-powered image generation feature
to create images personalized to your business and customized to your campaign.





UNLOCKING THE POWER AND POTENTIAL OF GENERATIVE AI FOR ADVERTISERS AND
PUBLISHERS

On April 29th, we announced the general availability of the Microsoft
Advertising Platform, expanded our partnership with Axel Springer, introduced
Microsoft Advertising’s Chat Ads API partner Direqt, and shared new consumer
behavior and search trends.

Read our blog post




EMBRACING AI: EMPOWERING GROWTH FOR BUSINESSES OF ALL SIZES

On May 15, 2024 join our virtual event ‘Embracing AI: Empowering businesses of
all sizes for growth’ live or on-demand and discover some of our latest
generative AI features that empower businesses of all sizes to activate their
creativity and productivity. We’ll cover Copilot in the Microsoft Advertising
Platform, Performance Max, Predictive Targeting and more!

Join now




ADOPTION AND APPLICATION OF AI IN DIGITAL ADVERTISING

IAB Europe and Microsoft surveyed a wide range of European industry stakeholders
to assess the promise and current state of their generative AI adoption. 41% of
respondents say they have a specific budget assigned to experiments with
generative AI and 51% are fostering AI talent within the team. Read the full
summary of this research on the IAB Europe website.

Learn more




EMPOWERING SMALL AND MIDSIZE BUSINESSES FOR GROWTH WITH GENERATIVE AI

Microsoft’s commitment to empowering SMBs through intuitive advertising
platforms, multi-channel campaigns, and personalized support, leveraging AI to
enhance operational efficiency, customer engagement, and creative capabilities.

Read our blog post




WAYS TO ACCESS COPILOT IN THE MICROSOFT ADVERTISING PLATFORM

01


CONVERSATIONAL CHAT

Click the Copilot button in your taskbar to launch conversational chat.



02


ASSET RECOMMENDATIONS

Enter your landing page URL during campaign creation to automatically get image
and text asset recommendations.



03


IMAGE CREATION

Generate an image from your asset library or while you’re choosing image assets
for a campaign.






GET STARTED TODAY

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FREQUENTLY ASKED QUESTIONS

WHAT CAN COPILOT IN THE MICROSOFT ADVERTISING PLATFORM DO?

Copilot in the Microsoft Advertising Platform combines the power
of natural language conversations and generative AI to simplify and enhance your
advertising experience. Whether you need help with campaign creation, asset
recommendations, or image creation, you can tell Copilot and it will guide you
with what to do in real-time.

CAN I EDIT ASSETS RECOMMENDED BY COPILOT IN THE MICROSOFT ADVERTISING PLATFORM?

Of course. You’re always in control. Copilot recommends assets, but also allows
you to refine them with the help of AI. Click the magic pen next to your
headline or description to ask Copilot to completely rewrite a headline or
description given a prompt, try a different tone of voice, to make your copy
more friendly, formal or persuasive.  Or you can ask for similar headlines based
on what you already have where Copilot will suggest variations on your chosen
theme.

WHAT LANGUAGES IS COPILOT IN THE MICROSOFT ADVERTISING PLATFORM AVAILABLE IN?

Copilot in the Microsoft Advertising Platform is available in English, French,
German, Spanish, Italian, Portuguese, Traditional Chinese, Simplified Chinese,
and Japanese.

HOW DO I KNOW THAT THE RECOMMENDATIONS I GET ARE NOT THE SAME AS OTHER USERS?

Recommendations by Copilot in the Microsoft Advertising Platform are derived
from a variety of data sources, including the landing page you provide and your
existing campaign assets, to provide users with unique, personalized
recommendations. With that, the opportunity for Copilot to generate duplicative
recommendations is limited. Just as two independent marketers might write
similar copy, there is a small chance that Copilot will render similar
recommendations. However, what Copilot won’t do is borrow data provided by other
advertisers to generate your recommendations. Your data is your data.

ARE AI-GENERATED IMAGES BRAND-SAFE?

In so many ways, AI creates exciting opportunities for all of us to bring new
ideas to life. Microsoft is taking new steps to ensure these new technologies
are resistant to abuse. We are committed as a company to a robust, technical,
and comprehensive approach that protects people, grounded in safety by design.
Our strong safety architecture is applied at the AI platform, model, and
applications levels. It includes aspects such as ongoing red team analysis,
preemptive classifiers, the blocking of abusive prompts, automated testing, and
rapid bans of users who abuse the system. Durable media provenance and
watermarking are essential to combat deepfakes in video, images, or audio. We
use cryptographic methods to mark and sign AI-generated content with metadata
about its source and history. Microsoft has been a leader in R&D on methods for
authenticating provenance, including as a co-founder of Project Origin and the
Coalition for Content Provenance and Authenticity (C2PA). We use provenance
technology, watermarking and fingerprinting techniques to quickly determine if
an image or video is AI generated or manipulated. We are committed to
identifying and removing deceptive and abusive content like this when it is on
our hosted consumer services such as LinkedIn, our Gaming network, and other
relevant services. 

CHAT WITH A MICROSOFT ADVERTISING EXPERT TODAY

Receive help with account signup, campaign creation. or general support.

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