www.salesforce.com Open in urlscan Pro
184.26.43.142  Public Scan

Form analysis
1 forms found in the DOM

POST

<form id="fileUploadForm" enctype="multipart/form-data" method="post" target="fileUploadIframe"><input type="file" id="fileSelector" name="file" style="display: none;"><input name="filename" type="hidden"></form>

Text Content

___

Skip to content


MARKETING CLOUD ENGAGEMENT

Build relationships with engagement marketing tools, powered by AI. Activate
your data to deliver personalized campaigns at scale and increase customer
lifetime value.

Watch demo




WHAT CAN YOU DO WITH AN ENGAGEMENT MARKETING PLATFORM?

Create and deliver AI-powered, personalized campaigns connecting every moment of
customer engagement.


ACTIVATE RELEVANT CUSTOMER DATA AT SCALE.


AI-POWERED SEGMENTATION

Target audiences using embedded AI. Identify the perfect send time and frequency
to ensure your tailored content drives customer engagement.




REAL-TIME CUSTOMER JOURNEYS

Automate customer engagement by creating smart cross-channel campaigns through
email, mobile, advertising, and chat apps.




UNIFIED CUSTOMER ENGAGEMENT

Unite experiences across marketing, commerce, sales, and service to create
connected customer journeys that increase engagement and build loyalty.







ENGAGE WITH HYPER-DYNAMIC CONTENT ON THE RIGHT CHANNEL.


PERSONALIZED EMAIL MARKETING

Build and automate email campaigns by integrating transactional and promotional
messages into one platform.




CONVERSATIONAL MOBILE MESSAGING

Send relevant content on your customer’s preferred channel and device —
including text, push notifications, in-app messages, and chat apps.




CONTENT THAT CONVERTS

Use drag-and-drop tools, personalized scripting language, and interactive
content like carousels and weather reports to drive conversions.







MAXIMIZE MARKETING EFFECTIVENESS.


EMBEDDED ANALYTICS

Optimize campaign performance with dashboards for email, mobile, and journey
data — all to help you drive engagement and grow customer lifetime value.




GOOGLE ANALYTICS INTEGRATION

Connect campaigns with Google Analytics web data for a deeper understanding of
customer behavior across email, customer journeys, and your website.




RELEVANT ADVERTISING

Activate first-party data for audiences across Google, Meta, Twitter, and more
to improve your return on ad spend and find new customers.







EXTEND THE POWER OF MARKETING CLOUD ENGAGEMENT WITH THESE RELATED PRODUCTS.


DATA CLOUD FOR MARKETING

Activate your data, scale insights with AI, and unify all your data into a
single customer profile.

Learn more


MARKETING CLOUD PERSONALIZATION

Automate dynamic offers for each customer in real time across each moment in the
customer journey.

Learn more


MARKETING CLOUD INTELLIGENCE

Optimize marketing performance and spend across every campaign, channel, and
journey.

Learn more


LOYALTY MANAGEMENT

Nurture relationships and create lasting loyalty on the world’s #1 CRM.

Learn more


View all products



MARKETING CLOUD ENGAGEMENT PRICING

Find the right Marketing Cloud Engagement edition for your business needs.


PROFESSIONAL

Personalized marketing automation

$ 1250
org/USD/month*
(billed annually)

 * 
   Email Marketing
 * 
   Content Creation
 * 
   Robust analytics

Contact us


CORPORATE

Personalized cross-channel strategic marketing

$ 4200
org/USD/month*
(billed annually)

 * 
   Journey Orchestration
 * 
   Mobile Messaging
 * 
   AI-Powered Insights

Contact us


ENTERPRISE

Sophisticated journeys across channels, brands, and geographies

Request a quote
Price based on contact and message volume

 * 
   Journey Orchestration
 * 
   Multiple Business Units
 * 
   Global platform

Contact us

This page is provided for information purposes only and subject to change.
Contact a sales representative for detailed pricing information.

View detailed pricing


GET THE MOST OUT OF YOUR ENGAGEMENT MARKETING TOOLS WITH PARTNER APPS AND
EXPERTS.





STAY UP TO DATE ON ALL THINGS MARKETING.

Sign up for our monthly marketing newsletter to get the latest research,
industry insights, and product news delivered straight to your inbox.

Sign up now


LEARN NEW SKILLS WITH FREE, GUIDED LEARNING ON TRAILHEAD.





HIT THE GROUND RUNNING WITH MARKETING TIPS, TRICKS, AND BEST PRACTICES.

Guide


GET 50 PROVEN TACTICS FOR INCREASING EMAIL ROI AND LOWERING MARKETING SPEND.

Get the guide
Blog


LEARN THE TOP EMAIL MARKETING KPIS TO HELP YOU KEEP LEARNING, TESTING, AND
EVOLVING.

Read the blog
Blog


MARKETERS NEED TO REWRITE THEIR EMAIL BEST PRACTICES AS HISTORIC KPIS LOSE
RELEVANCE. HERE'S HOW.

Read the blog
Analyst Report


SEE THE COST SAVINGS AND BUSINESS BENEFITS OF USING MARKETING CLOUD.

Read the Report
See all resources


READY TO TAKE THE NEXT STEP?


TALK TO AN EXPERT.

Tell us a bit more so the right person can reach out faster.
Request a call


STAY UP TO DATE.

Get the latest research, industry insights, and product news delivered straight
to your inbox.
Sign up for newsletter



MARKETING CLOUD ENGAGEMENT FAQ


WHAT IS AN ENGAGEMENT MARKETING PLATFORM?

A marketing engagement platform helps marketers, businesses, and brands create
and implement strategies to engage with their customers and build long-term
relationships. It combines various marketing channels, like email, mobile
messaging, chat apps (WhatsApp), and more with campaign management to engage
with customers throughout their journey, from initial awareness to post-purchase
engagement.


Engagement marketing platforms provide features such as customer segmentation,
personalized messaging, social media integration, email marketing automation,
analytics, and campaign management. The goal is to create meaningful engagement,
drive customer connect, and build loyalty by delivering relevant and valuable
content or experiences.


HOW DO ENGAGEMENT MARKETING TOOLS HELP MY BUSINESS?

Marketing Engagement platforms enable brands to build loyal customer
relationships with a range of marketing activities, including lead generation,
customer retention, brand advocacy, and upselling/cross-selling. Using an
engagement marketing platform effectively, businesses can enhance customer
satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.


HOW DO I CHOOSE THE RIGHT ENGAGEMENT MARKETING PLATFORM?

Choose the engagement platform that best suits your business's needs, aligns
with your goals, and empowers you to execute effective and successful marketing
campaigns across multiple channels. Key considerations include native
connectivity to your data as well as marketing, commerce, and service
experiences, channel breadth, flexibility to manage simple and complex journeys,
native measurment tools, embedded AI, customer support and training resources,
reputation (for example analyst reports and product reviews), as well as
dependability and scalability.


IS ENGAGEMENT THE SAME AS EXACTTARGET?

Marketing Engagement is the evolution of ExactTarget platform that was acquired
by Salesforce. Marketing Engagement has greatly expanded on the original
ExactTarget features and functionalities and incorporates additional messaging,
data integrations, channels, and AI capabilities.


IS ENGAGEMENT THE SAME AS JOURNEY BUILDER?

Journey Builder is the campaign management tool at the heart of Marketing
Engagement, with several embedded, marketer-friendly AI features like send-time
optimization, engagement frequency, and multi-variant testing. With pre-build
Journey templates, customers are able to get started sending promtional and
transactional emails, mobile messages, like push and SMS, and any custom
channels quickly.


IS ENGAGEMENT THE SAME AS SALESFORCE MOBILE STUDIO?

Mobile Studio is a part of Marketing Enagagement were marketers can create and
manage all of their mobile marketing and tranactional messaging. Mobile Studio
supports SMS, WhatsApp, push notification and in-app allowing brand to connect
with on-the-go customers on their prefered channel and device.


IS ENGAGEMENT THE SAME AS SALESFORCE ADVERTISING STUDIO?

Advertising Studio is one of the channels that can be used for audience
activation in Marketing Engagement. Advertising audience targets can be added
into journeys along with email, mobile messages, and so on, and can be added or
removed from an audience based on engagement within the journey. Advertising
supports audience mapping to Google, Facebook, Instagram, YouTube, Snapchat,
LinkedIn and Twitter, as well as customer integrations.




NEED HELP?

No problem. Chat with our sales experts or call us at 1-800-960-3691.

Let's chat No thanks
Contact Us

We use cookies to make your interactions with our website more meaningful. They
help us better understand how our websites are used, so we can tailor content
for you. For more information about the different cookies we are using, read the
Privacy Statement. To change your cookie settings and preferences, see the
Cookie Consent Manager.
Accept All Cookies



COOKIE CONSENT MANAGER




 * GENERAL INFORMATION


 * REQUIRED COOKIES


 * FUNCTIONAL COOKIES


 * ADVERTISING COOKIES

GENERAL INFORMATION

We use three kinds of cookies on our websites: required, functional, and
advertising. You can choose whether functional and advertising cookies apply.
Click on the different cookie categories to find out more about each category
and to change the default settings.
Privacy Statement

REQUIRED COOKIES

Always Active

Required cookies are necessary for basic website functionality. Some examples
include: session cookies needed to transmit the website, authentication cookies,
and security cookies.

Cookies Details‎

FUNCTIONAL COOKIES

Functional Cookies


Functional cookies enhance functions, performance, and services on the website.
Some examples include: cookies used to analyze site traffic, cookies used for
market research, and cookies used to display advertising that is not directed to
a particular individual.

Cookies Details‎

ADVERTISING COOKIES

Advertising Cookies


Advertising cookies track activity across websites in order to understand a
viewer’s interests, and direct them specific marketing. Some examples include:
cookies used for remarketing, or interest-based advertising.

Cookies Details‎
Back Button


COOKIE LIST

Filter Button
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Clear
checkbox label label
Apply Cancel
Save Settings
Accept All Cookies


Live chat:Let's Chat