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Submission: On January 18 via api from US — Scanned from DE
Effective URL: https://www.furnituretoday.com/furniture-retailing/automotive-protection-plan-provider-launches-furniture-division/?utm_term=Au...
Submission Tags: falconsandbox
Submission: On January 18 via api from US — Scanned from DE
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Skip to main content Enable accessibility for visually impaired Open the accessibility menu Open the Accessible Navigation Menu Skip to Content * Subscribe * Newsletter Search for: Search Toggle search Toggle Navigation Menu * NewsShow submenu for News * COVID-19 * E-commerce * Furniture Licensing * Furniture Manufacturing * Furniture People * Furniture Retailing * High Point Market * Industry & Issues * International * Markets & Tradeshows * Obituaries * Research / Analysis * Supply Chain * Tariffs * Technology * Bulletin Board * Market Dailies * Sponsored Content * MarketsShow submenu for Markets * Market Dailies * Atlanta Market * High Point Market * Las Vegas Market * Showtime * Tupelo Market * ProductsShow submenu for Products * Buyers Guide * Photo Galleries * Rugs * Bedding * Fabric * Home Accents * Kids Furniture * Outdoor Furniture * Upholstered Furniture * Edit Invites * ResearchShow submenu for Research * Furniture Research * Research Store * OpinionShow submenu for Opinion * Furniture Everyday * Podcast: On the Record * Mattress Matters * An Insider’s View * Don’t Call Me Gen Z * Gene Marks Foresight & Insight * From A Rep’s Perspective * Logistics Logic * Outside Views * Softer Side * Sourcing Strategies * Tech Talk * VideoShow submenu for Video * Home Furnishings Education Network * Destination FT: Mexico * All Video Galleries * Reader Rankings * Classifieds * EventsShow submenu for Events * Leadership Conference * Best Places to Work * Bedding Conference * Webinars * Furniture Manufacturing Expo * Empowered * FT Conferences/Events * All Industry Events * Issues Changes in Foot Traffic by Market Powered By Cleveland -15.0% Dallas-Ft Worth -23.1% Houston 1.8% Indianapolis -1.7% Los Angeles -10.4% Memphis -24.9% Nashville -14.4% New Orleans -16.6% New York-Metro -9.5% Pittsburgh -1.9% Tampa/St. Petersburg -2.1% Washington-Baltimore Metro -12.9% Furniture Retailing AUTOMOTIVE PROTECTION PLAN PROVIDER LAUNCHES FURNITURE DIVISION PERMAPLATE BELIEVES THERE'S PLENTY OF INNOVATION TO BE HAD FOR FURNITURE PROTECTION PLANS. ROBERT (BOBBY) DALHEIM // Senior Editor of Case Goods and Global Sourcing • January 14, 2022 * * * * * SALT LAKE CITY – Automotive protection plan provider PermaPlate has launched PermaPlate Furniture, a new division to provide administrative and protection plans for the furniture industry. Stay In-Tune with the U.S. Furniture Industry Get our exclusive Import/Export research report free when you sign up for our newsletter (over $200 value) Free emails, delivered twice-daily plus breaking news alerts Yes, I Want Access!No Thanks Please Wait... “We are excited about this addition to the PermaPlate line, as we know that innovation to service and retaining customers is financially critical for retailers.” said Tom Scott, the division’s managing director. “We wanted to design a different experience for furniture retailers and their valued customers, and we had a unique opportunity to design a solution that redefined how customers perceived furniture service contract plans, and more importantly how their plans could be priced, and how claims could be adjudicated.” Scott says PermaPlate, which has been in the appearance protection warranty industry for nearly 44 years, is in an ideal position to expand into furniture as it has the underwriting and administrator experience, service network and technology to impact real change for policyholders. He also believes there’s plenty of room for improvement in the furniture warranty protection space. “Technology that makes it easier for customers to purchase plans and file claims online is not significant innovation,” he told Furniture Today. “We will be disrupting the furniture warranty industry will a fresh perspective in how we redefine customer care. We will be eliminating unnecessary barriers for customers to get claims approved and working on solutions with our service network that decrease the time to resolve furniture issues for customers. “We looked at reviews and found the process to be quite laborious for consumers,” he continued. “There is a breakdown in the approval claims process, capturing accurate furniture issues and leveraging technologies with service technicians, which could provide better transparency for customers on parts and components to fix their furniture.” Scott says the company researched the industry over the past year, interviewing retailers, customers, furniture manufacturers, part suppliers and service technicians. It found that retailers are seeking new opportunities for revenue to offset greater operating expenses caused by the pandemic. “PermaPlate Furniture will complement our core services as an appearance protection warranty administrator and will offer a feasible solution for furniture retailers and, most importantly, to their valued customers,” said PermaPlate President John Nisson. “We see this as an opportunity to modernize an important economic industry like the furniture industry.” PermaPlate Furniture will offer retailers complimentary warranty education, sales associate training, in-store and online marketing creatives, and account management support. ROBERT (BOBBY) DALHEIM // Senior Editor of Case Goods and Global Sourcing Robert Dalheim, senior editor of case goods and global sourcing, has been writing about the woodworking industry and business news since 2015. He is a graduate of Northern Illinois University with degrees in journalism and political science. Contact Bobby at rdalheim@furnituretoday.com or by calling (336) 605-3815. EDITORS' PICKS * VANGUARD BUYS FORMER DREXEL PLANT IN NORTH CAROLINA * MATTRESS FIRM IPO FILING SHINES DETAILS ON RETAILER’S FINANCIAL STATE * CREST FURNITURE FOUNDER AND CEO SIMON KAPLAN DIES PRODUCTS FROM TOTAL HOME MARKET Previous Next RELATED CONTENT 241520 SponsoredE-commerce THE RECOMMERCE OPPORTUNITY FOR OVERSIZED PRODUCTS 239854 SponsoredE-commerce LILOLA HOME LAUNCHED TO +1500% SALES GROWTH IN THE FIRST YEAR WITH CYMAX GROUP 242420 Financial & Business News DOC SAYS RETAIL DROPS OFF IN DECEMBER; FURNITURE POSTS DECLINE 242102 Retail U.S. HOLIDAY RETAIL SALES GROW 8.5% OVER LAST YEAR 242108 Las Vegas Market BELLINI MODERN LIVING TO SHOWCASE ENTERTAINMENT COLLECTION AT VEGAS 242090 Furniture Manufacturing NEW YORK BANS FURNITURE AND MATTRESSES CONTAINING CERTAIN FLAME RETARDANTS EDITORS’ PICKS * VANGUARD BUYS FORMER DREXEL PLANT IN NORTH CAROLINA * MATTRESS FIRM IPO FILING SHINES DETAILS ON RETAILER’S FINANCIAL STATE * CREST FURNITURE FOUNDER AND CEO SIMON KAPLAN DIES * * * * * JOIN OUR NEWSLETTER Sign up to get exclusive industry information delivered directly to your inbox. 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