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Podcasts


CHANGING THE GAME: HOW THE NEW ENGLAND PATRIOTS ARE GOING GLOBAL


Global Expansion
Wednesday, September 6, 2023

Duration33 Minutes
Listen OnSpotify

Apple Podcasts

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In recent years, the NFL has made a concerted effort to broaden its appeal
globally, with teams like the New England Patriots playing to sold-out crowds in
cities like London, Mexico City and Frankfurt.

But it’s not just about playing games abroad. The NFL is now allowing teams to
market their brands outside the US, and to begin building their operations in
international markets. This year, the New England Patriots will be both playing
a game in Frankfurt, Germany, and starting to build out their business team
through G-P there, as well.

On this episode, host Thomas Merchant is joined by Jen Ferron, CMO of Kraft
Sports and Entertainment (KSE), owner of the New England Patriots, and G-P’s
very own CMO, Heidi Arkinstall. Together, they’ll explore what this historic
global expansion means to the team as both a business and a brand.


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GLOBAL THINKING. GLOBAL GROWTH.
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