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Managed Entitlements
Overview Benefits How it works Use cases Success stories FAQs Getting started


MANAGED ENTITLEMENTS FOR AWS MARKETPLACE


AUTOMATE SOFTWARE LICENSE TRACKING AND ENTITLEMENT DISTRIBUTION USING AWS
LICENSE MANAGER

Learn how to use managed entitlements



Managed entitlements enable customers to distribute, activate, and track
software license entitlements acquired in AWS Marketplace through AWS License
Manager. Administrators can use AWS License Manager to automate the distribution
and activation of software entitlements to end-users and workloads across
accounts in their AWS organization. Managed entitlements also provide built-in
controls that allow only approved users and workloads to consume licenses. You
can subscribe to, track, and manage software licenses at scale, as third-party
products purchased in AWS Marketplace create managed entitlements in AWS License
Manager.

Visit the AWS License Manager Console to start managing your software licenses.



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BENEFITS

Ease


Manage license entitlements for third-party software purchases from AWS
Marketplace in one place, via AWS License Manager.

Speed


Programmatically distribute access to software entitlements across AWS accounts
in your organization.


Visibility


Centralize visibility and tracking of third-party software licenses purchased in
AWS Marketplace to improve clarity around organization-wide license use.





HOW IT WORKS





USE CASES

Automate and accelerate entitlement distribution


Once subscribed to a third-party Amazon Machine Image (AMI), Container, or
Machine Learning product in AWS Marketplace, you can automate the distribution
of license entitlements across multiple accounts set up in AWS Organizations.
This eliminates the need for each account to manually subscribe to each product.


Govern license access through account distribution


With a centralized administrative AWS account, you can govern license access by
distributing entitlements to individual accounts on an as needed basis. This
reduces the potential for duplicative buying or license overuse.


Share licenses across your AWS Organization


With a centralized administrative AWS account, you can share licenses to your
AWS  Organization by distributing entitlements to your AWS Organization ID.
Licenses granted to an Organizations ID, will be automatically granted or
revoked according to the AWS Account membership in that organization. 





SUCCESS STORIES


ALLY FINANCIAL

"This service works extremely well. Such a great idea and great implementation.
Kudos to the team – it’ll make our lives so much easier. I was able to implement
it for all beta-granted accounts very easily."


James Barney, Principal Cloud Enablement Engineer, Ally Financial


CROSSCODE INC.

"Software license management is a major challenge that most software development
teams face; it’s not core to the products they’re building but it is critical
and necessary to the product’s business success. Current solutions are
inefficient, and much of the time you must build it yourself. License management
services through AWS addresses a big problem area that teams like ours face.
With managed entitlements, Crosscode has directly reduced at least 8 weeks of
development time and saved several hundred man-hours, in addition to measurable
savings on long-term support and other costs that would otherwise be involved.
Quite frankly, we’d be in big trouble without it."


Edwin Gnichtel, CTO, Crosscode Inc.

 


CLOUDSHARE

"I found the UI and CLI for managed entitlements to be intuitive and simple to
understand. We are excited to leverage this feature across our organization,
since it fits our use case to help us govern grants on specific accounts more
efficiently."


Moshe Tepper, Engineering Team Lead, CloudShare

 

Other Customers





FREQUENTLY ASKED QUESTIONS

FAQs for Software Buyers


 * How do I get started?
   
   
   To get started, you will need an active subscription to a third-party
   software product from AWS Marketplace. In the AWS Marketplace console, click
   on the license link on your subscription detail page to arrive at AWS License
   Manager, or navigate directly to the AWS License Manager console. Existing
   and new AWS Marketplace purchases, including free, paid, and
   Bring-Your-Own-License subscriptions, will produce a license that is shown
   within AWS License Manager. You can use AWS License Manager to track and
   manage your AWS Marketplace licenses. Your AMI, Containers, and Machine
   Learning product subscriptions can also be distributed to AWS accounts in
   your organization, as defined by AWS Organizations.
   

 * As an administrator, can I track and govern license use across AWS accounts
   in my organization?
   
   
   Yes. As an administrator, you first define the management account that you
   would like to use to govern licenses. Then, use that account to subscribe to
   any distribution-supported software product type (AMI, Containers, Machine
   Learning) in AWS Marketplace. Each subscription will result in a license that
   appears in your AWS License Manager account. For each license, you can view
   detailed information, such as the product name, seller of record, and license
   start and expiry dates. Use the Grant function to distribute the license
   entitlement to other member accounts in your organization as defined by AWS
   Organizations.

 * As an administrator, how do I distribute or remove license access to AWS
   accounts in my organization?
   
   You can distribute a license entitlement by providing the AWS account that
   you want to grant access to use the license. You can use AWS License Manager
   to distribute licenses via UI and API. You can also revoke license access by
   deleting the grant for the specified AWS account.
   

 * As an administrator, how do I manage and distribute AWS MP licenses to my
   entire organization?
   
   
   You can use AWS License Manager to distribute AWS MP licenses to your
   organization ID. Once distributed, you can bulk activate and deactivate the
   license across all accounts in your organization. AWS License manager will
   keep track and distribute the license to new accounts added to the
   organization and disable the license when accounts are removed from the 
   organization.
   

FAQs for Vendors selling licenses through AWS Marketplace


 * How do managed entitlements work for me as a seller?
   
   
   Vendors with existing AWS Marketplace product listings will not have to do
   additional work. AWS Marketplace automatically creates licenses for customers
   in AWS License Manager on your behalf when they make purchases. AWS
   Marketplace will also backfill existing licenses purchased from AWS
   Marketplace into AWS License Manager for customers to manage.
   

 * How do customers get access to a license after they make a purchase?
   
   
   When you sell your product through AWS Marketplace, a license is
   automatically created in AWS License Manager. The license is issued to the
   AWS account that purchased your product.

 * Can I use AWS to activate and enforce licenses so customers can use my
   software?
   
   
   For licenses with resource-based pricing (e.g., by Amazon Elastic Compute
   Cloud (EC2) instance type), AWS only enables customers that have purchased
   licenses to launch your software on ECS/EKS, Amazon EC2, and Amazon
   Sagemaker. For all other license types, you can continue using existing AWS
   Marketplace APIs to verify customers’ licenses. You can also onboard onto AWS
   License Manager APIs instead, which provide the added benefit of tracking
   license use.
   

 * Can I enable customers to use my software purchased in AWS Marketplace
   between on-premises and AWS?
   
   
   Yes. To enable entitlement management between AWS and on-premises on software
   purchased in AWS Marketplace, you need to integrate directly with managed
   entitlements through AWS License Manager. This enables you to support
   customers by centralizing their license management experience, whether the
   license is used in an AWS account or in an on-premises environment.
   




GETTING STARTED

For buyers

Learn about the steps to get started as a buyer.

Learn more 
For sellers

Learn more about the steps to get started as a seller.

Learn more 



WANT TO LEARN MORE?

We're here to help you get started with AWS Marketplace.



 


CONTACT US


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Get connected with a solutions architect that can share best practices and help
solve unique challenges.



 


JOIN FORUM


ASK AND ANSWER QUESTIONS 

Access AWS Marketplace forum to share ideas, answer questions, and learn about
new services and best practices.



 


EXPLORE RESOURCES


EXPAND YOUR CLOUD KNOWLEDGE 

Explore AWS Marketplace library of resources with AWS technical content authored
by industry leaders on key-topics.





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ServersApplication StacksContinuous Integration and Continuous
DeliveryInfrastructure as CodeIssue & Bug TrackingMonitoringLog AnalysisSource
ControlTesting
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Management
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