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</form>Text Content
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PLATFORMS
* MyPreferences
Collect, orchestrate, and manage zero-party data.
* Zero-Party Data
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MYPREFERENCES
PREFERENCE MANAGEMENT
Collect, manage, and connect customer preferences across the enterprise.
STRATEGIC PROCESS
WHAT IS PREFERENCE MANAGEMENT?
Preference Management refers to a strategic process that encompasses collecting,
managing, and seamlessly integrating customer preferences throughout the
customer journey.
It aligns directly with how companies interact with their customers, extending
beyond subscription preferences to include preferred communication channels,
frequency choices, content, lifestyle preferences, feedback, and more. These are
collected through a range of tailored experiences that deeply resonate with each
individual.
Preferences Enable Compliance, Communications, & Content (Scotiabank)
WATCH TESTIMONIAL
SOLUTION
A COMPREHENSIVE END-TO-END PREFERENCE MANAGEMENT SOLUTION
Collect preferences at every stage of the customer journey
Whether it it’s building preference centers or crafting micro experiences, our
purpose built configuration module empowers marketers to seamlessly deliver
individualized experiences precisely when needed, facilitating effective
preference collection during “moments that matter”.
And with our no code designer Sites, creating experiences in minutes is easy.
Purpose-built Platform Is Flexible & Scalable (SiriusXM)
WATCH VIDEO
BUILDING
CRAFT PRIVACY-CENTRIC PREFERENCE MANAGEMENT EXPERIENCES
Building preference management experiences goes beyond great design, you must
respect individual privacy while fostering meaningful interactions. Our
intelligent business rules engine enables compliant experiences, while
empowering your customers to finely tailor their engagement.
Pricing For Growth Companies Start at $2000 / Month
LEARN MORE
FLEXIBILITY
LEVERAGE MULTI-DIMENSIONAL & HIGHLY CONFIGURABLE PREFERENCE STRUCTURES
MyPreferences provides unmatched flexibility to create and manage highly
granular preference experiences. You can precisely tailor preference hierarchies
to individual needs and systematically categorize communications by channels,
product lines, customer types, and any other criteria.
Build Trust by delivering content your customers want
LEARN MORE
ART & SCIENCE
ACCESS THE ART & SCIENCE OF DELIVERING VALUE ACROSS THE CUSTOMER JOURNEY
Creating effective preference experiences, involves both “art” and “science”.
Leverage our robust Experience API, intuitive no code designer (i.e., science),
and a team of strategists to equip marketers with all the best practice
essentials (i.e., art). Tailor each experience for value, infused with a human
touch, and aligned with customer desires.
Well developed preference centers elevate an organization into a higher level of
privacy management maturity, placing control back into the individual
individual’s hands.
-- Gartner Market Guide for Consent and Preference Management, Nader Henein,
Bart Willemsen
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