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Text Content

 * HOME
 * ABOUT US
 * OUR TECHNOLOGY
 * SOLUTIONS
   * FOR AGENCIES
   * FOR DSPs
   * FOR SSPs
   * FOR PUBLISHERS
 * LITESWITCH
 * RESOURCES
   * BLOG
   * BUYER’S GUIDES
   * RESEARCH
   * CASE STUDIES
 * CONTACT US
 * LOGIN


✕

Middleware for the global programmatic technology ecosystem Smart infrastructure
enabling SSP and DSP partners to connect, save and optimize. Find out more
Programmatic Insights Report Download Deep-dive into programmatic market trends
with the BidSwitch Programmatic Insights Report. Read More about Programmatic
Insights Singular point of platform interconnectivity for programmatic supply
and demand technology partners. Connect and trade across all media formats
globally. Connect and trade now Seamless global access and distribution Fighting
fraud and supporting transparency BidSwitch leverages our central role in the
programmatic ecosystem to combat fraud and transparency issues via a range of a
technology innovations and services. Read about TAG Certification


BIDSWITCH



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SMART INFRASTRUCTURE FOR THE GLOBAL
PROGRAMMATIC ECOSYSTEM_



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SITTING IN A UNIQUE POSITION IN THE ECOSYSTEM, BIDSWITCH REPRESENTS NEUTRAL
MIDDLEWARE THAT ALLOWS CONNECTED PROGRAMMATIC TECHNOLOGY PARTNERS TO SEAMLESSLY
ACCESS NEW PLATFORMS AND SERVICES; OPTIMIZE BIDSTREAM PERFORMANCE AND GENERATE
TECHNICAL COSTS EFFICIENCIES.

Connected to over 180 Supply platforms across all media formats, BidSwitch
listens to the entire global programmatic bidstream processing, filtering for
fraud & classifying it-- layering on data and other services, then intelligently
distributing it to relevant buyers across more than 220 Demand Side Technology
platforms – all in real-time.

 





SOLUTIONS

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PROVIDING VALUE ACROSS THE ECOSYSTEM_

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FOR AGENCIES

See an overview of what Agencies need to know about how BidSwitch works and how
we create value.

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Optimize trading


FOR SSP'S

Learn how to gain access to more than 220 Demand platforms as well as access
troubleshooting, reporting & other tools and services.

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access demand


FOR DSP'S

Discover how to get instant access to 180+ global supply platforms as well as
access bidstream, reporting and a range of other tools & services.

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access supply


FOR PUBLISHERS

Find out what Publishers need to know about how BidSwitch works and how we
create value.

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Get more control


FOR


DATA

Scaled access to the bidstream and new distribution / monetization
opportunities.

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Contact us
 

> "The ease of integration and ability to scale quickly with BidSwitch is  a
> valuable asset to our expansion goals."



MEREDITH GOLDMAN, VP OF GLOBAL PARTNERSHIPS

Criteo
> "BidSwitch's powerful suite of tools helps us quickly enable new programmatic
> supply partners, countries, and, emerging ad formats. Our partnership was key
> to launching the industry's first programmatic virtual reality offering
> launched at Cannes."





Verizon Media (now Yahoo)

> "We were impressed by how seamless it was to implement True Price — no heavy
> lifting from our side and the results were immediate. It dramatically
> simplified our internal processes."



TEAM LEAD

PlaceIQ

> "The ease of integration and ability to scale quickly with BidSwitch is  a
> valuable asset to our expansion goals."



MEREDITH GOLDMAN, VP OF GLOBAL PARTNERSHIPS

Criteo
> "BidSwitch's powerful suite of tools helps us quickly enable new programmatic
> supply partners, countries, and, emerging ad formats. Our partnership was key
> to launching the industry's first programmatic virtual reality offering
> launched at Cannes."





Verizon Media (now Yahoo)

> "We were impressed by how seamless it was to implement True Price — no heavy
> lifting from our side and the results were immediate. It dramatically
> simplified our internal processes."



TEAM LEAD

PlaceIQ

> "The ease of integration and ability to scale quickly with BidSwitch is  a
> valuable asset to our expansion goals."



MEREDITH GOLDMAN, VP OF GLOBAL PARTNERSHIPS

Criteo


 * 
 * 
 * 


FEATURES

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EFFICIENCY, TRANSPARENCY AND CONTROL_

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BIDSWITCH BRINGS FORWARD A RANGE OF INFRASTRUCTURE, TOOLS AND SERVICES DESIGNED
TO OPTIMIZE OUR PARTNERS PROGRAMMATIC TRADING CAPABILITIES.

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Learn more

TECHNOLOGY PARTNER CONNECTION & MARKETPLACE

FINANCING, BILLING RECONCILIATION & PROCESSING

BUILT-IN FRAUD, INVALID TRAFFIC, MALWARE DETECTION

SINGLE POINT OF INTEGRATION & PROTOCOL INTEROPERABILITY

DEAL MANAGEMENT & TROUBLESHOOTING TOOLS

BID OPTIMIZATION & MANAGEMENT TOOLS


FEATURES

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EFFICIENCY, TRANSPARENCY AND CONTROL_

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BIDSWITCH BRINGS FORWARD A RANGE OF INFRASTRUCTURE, TOOLS AND SERVICES DESIGNED
TO EMPOWER OUR PARTNERS TRADING.

TECHNOLOGY PARTNER CONNECTION & MARKETPLACE

BUILT-IN FRAUD, INVALID TRAFFIC, MALWARE DETECTION

SINGLE POINT OF INTEGRATION & PROTOCOL INTEROPERABILITY

BID OPTIMIZATION & MANAGEMENT TOOLS

DEAL MANAGEMENT & TROUBLESHOOTING TOOLS

FINANCING, BILLING RECONCILIATION & PROCESSING

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Learn more

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HOW PLACEIQ SAVED 26% ON MEDIA SPEND

PlaceIQ was eager to explore a product that claimed to deliver significant cost
savings in the midst of these ever changing auction dynamics.

Download case study


NEWS & INSIGHTS

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 * Traffic Shaping: The BidSwitch Guide to Best Practice
   on February 5, 2024
   
   Crunching some BidSwitch numbers shows that between 2020 and 2022 bidstream
   traffic increased 157%. This is a trend confirmed by eMarketer, which reports
   that bid requests transmitted through the programmatic bidstream grew around
   2.3 times between 2020 to 2023. 

 * Supply-Side Spotlight: Equativ
   on January 24, 2024
   
   In this edition of Supply-Side Spotlight, we're chatting with Matt O'Reilly,
   Senior Director, Platform Partnerships at Equativ. We're covering a slew of
   topics, including supply chain transparency, the hot topic of curation, the
   future of addressability, and much more. 

 * OpenRTB 2.6 and Why it Matters for CTV
   on January 8, 2024
   
   Version 2.6 of the OpenRTB (ORTB) specification is part of the API protocol
   which forms the backbone of the programmatic industry. Developed by the IAB
   Tech Lab and available since April 2022, it introduced significant changes to
   the way bid requests are managed—especially in the CTV space. 

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See all



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