www.meltwater.com Open in urlscan Pro
76.76.21.93  Public Scan

Form analysis
0 forms found in the DOM

Text Content

 * Our Suite
 * By Need
 * Resources
 * Customers
 * About

 * Pricing
 * Request Demo
 * Log in
 * 


CYBERPORT HONG KONG

--------------------------------------------------------------------------------

Housing over 1,650 startups and tech companies, Cyberport is home to Hong Kong's
innovative digital technology community. Wholly-owned by the Hong Kong SAR
government, the organisation aims to realise Hong Kong's vision to become an
innovation and digital technology hub. Built upon its three pillars of talent
cultivation, industry development and the integration of traditional and new
economies, Cyberport supports budding techpreneurs through funding and a
comprehensive incubation process. In 2017, Cyberport and Meltwater forged a
partnership to better understand the horizon of Hong Kong's tech industry. Using
Meltwater's advanced Media Monitoring capabilities, Cyberport set out to fully
track and measure the organisation's brand reputation at the world stage as well
as monitor the progress of the various startups under their purview.


MELTWATER IS ABLE TO

Provide comprehensive media analysis to evaluate campaign success

Build a richly insightful report for stakeholders to understand brand's
reputation

Develop recommendations for amplification of future events

Request demo


CHALLENGE

Prior to the partnership, Cyberport needed a service that could help monitor as
well as analyse its publicity efforts and the overall landscape in four key
areas - brand reputation, campaign success, awareness of its incubation
programmes, and updates on Hong Kong's regulatory framework as well as key
topics.



The team conveyed to Meltwater its marketing communications goals and they
wanted a brief overview of their brand’s reputation based on media intelligence.

“Meltwater greatly boosted our capabilities in measuring the media coverage of
Cyberport. Furthermore, the technopreneurial spirit and impetus of Meltwater
resonated with what Cyberport values and advocates to the rest of the world.”

Rebecca Tam, Senior Manager, Corporate Communications


SOLUTION

The team at Meltwater identified actionable and tangible metrics most important
to the Cyberport team - the volume of mentions in the media, the top sources
reporting on their brand and events, and sentiment analysis of the coverage.



By tracking international coverage, Cyberport wanted to better position its
brand to attract the best tech companies to further boost the tech ecosystem in
Hong Kong. The news sources were relevant to Cyberport because the team wanted
to identify media partners which would help amplify their events and campaigns
to a wider audience. 



For sentiment analysis, Meltwater's proprietary AI-powered grading of news
reports gave Cyberport a broad understanding of how the brand is reported in the
news. These measures helped Cyberport improve its campaign management and
further optimised recommendations for upcoming events.


OUTCOME

Meltwater Helped Cyberport by:

Providing comprehensive media analysis to evaluate campaign success.

Building a richly insightful report for stakeholders to understand its brand’s
reputation.

Developing recommendations for amplification of future events.

Download Customer Success Story (pdf)




PRODUCT FEATURES

Custom ReportsMedia MonitoringSocial Media MonitoringConsumer InsightsSales
IntelligenceSocial Media PublishingPress DistributionReal-time AlertingSocial
Media AnalyticsPR ReportingAPIsNewsletters & Website NewsfeedsMedia
DatabaseSocial Media EngagementSocial Influencer Management


OUR SUITE

Media IntelligenceMedia RelationsSocial Listening & AnalyticsSocial Media
ManagementConsumer IntelligenceInfluencer MarketingSales IntelligenceAPI & Data
Integration


CONTACT

Contact usPricingRequest DemoSubscribe to Newsletter


RESOURCES

Customer StoriesBlogGuides & ReportsWebinarsEventsProduct
UpdatesAcademyCommunity


CONNECT

LinkedInInstagramTwitterFacebook


ABOUT

About UsCareersOur ImpactPressInvestor Relations
© Meltwater. All rights reserved.

PrivacyLegalMobile Apps