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REALVU® TECHNOLOGY

RealVu is the industry leader in viewable impression ad serving and reporting.
RealVu’s patented Content Rendering Control (CRC) technology makes ad serving
decisions based on the viewability of the ad space, allowing publishers,
programmatic platforms, and buyers to transact more efficiently in the new
viewable digital advertising landscape.

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REALVU ANALYTICS ADAPTER

RealVu is now offering a viewable analytics adapter that works with SSP header
bidder solutions which is designed to enhance monetization by selling in view ad
spaces for higher CPMs. In view ad spaces create higher returns for both the
publishers and advertisers. Unique demand is created by the screening of all ad
spaces for viewability in real time. Viewability analytics are handled by RealVu
with selling of inventory managed by your SSP.

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REALVU® PROGRAMMATIC VIEWABLE EXCHANGE SOLUTION

With RealVu's patented Pre-Bid CRC technology, advertising exchange partners can
now offer truly transparent brand safe inventory that is RealVu certified
in-view at the point of purchase, finally bringing together data, audience
targeting, and viewablity. Other pre-bid solutions only “target” inventory that
is more likely to be viewable.

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VIEWABLE IMPRESSION PLATFORM FOR PUBLISHERS

The RealVu viewable impression platform gives publishers the tools they need to
satisfy clients demanding highly viewable campaigns, while managing lost
impressions and increasing view yield. It also provides site wide analytics so
publishers understand viewable percentages for each of their ad units, in
addition to the devices, screen resolutions, and browser window dimensions of
your viewers experience.

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REALVU® FRAUD PROTECTION

RealVu pre-bid validation code provides a clear path from buyer to seller,
creating a holistic brand safe environment where fraud cannot flourish
undetected. RealVu monitors every ad unit before delivery and follows the
activity of the unit after the ad is delivered, measuring viewable impressions,
monitoring URL authenticity and spider botnet activity in addition to dozens of
other methods of impression fraud.

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VIEWABLE IMPRESSION PLATFORM FOR ADVERTISERS

With viewablity becoming a standard, agencies turn to RealVu, the leader in
viewable impression technology, to validate ad campaigns for brand safety,
prevent fraud, and measure viewable impressions. By using RealVu verification
and analytics with Content Rendering Control (CRC), agencies can gauge the
general health and quality of all their advertising inventory sources.

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All contents of the www.realvu.com site are © Copyright 2014 RealVu, Inc. and/or
its licensors. All rights reserved. RealVu is a registered trademark of RealVu,
Inc. Certain elements of the RealVu system are the subject of one or more
pending patent applications and/or issued patents, including, without
limitation, U.S. Patent No. 7,313,590; 7,886,067. Any rights not expressly
granted herein are reserved. Privacy Policy