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CATEGORIES OPEN FOR ENTRY!

Early Deadline: Wednesday, February 16, 2022

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 * Categories
 * How to Enter
 * Rates
 * Eligibility
 * Contact Us
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CELEBRATING THE INDUSTRY’S FINEST FOR 10 YEARS.

Sports Media Awards attendees will gather this April to recognize and celebrate
 the ever-evolving industry. Finalists and winners will be recognized across
production, marketing, and technology teams, saluting their hard work and
innovation from the one of the sports media’s most challenging years to date.




CATEGORIES


CAMPAIGNS / CONTENT / TECH

Activation at Live Event

Whose brand marketing became an event within the event? This category
recognizing brand marketing excellence and innovation that occurred during a
live sporting event.

Last year's winner: IBM & The USTAEnabling the 2020 (Virtual) US Open

More information
Activation at Virtual Event

Whose brand marketing became an experience within its virtual offering? This
category recognizing brand marketing excellence and innovation that occurred
during a live sporting event.

More information
Awareness Campaign for a Social Good Initiative

Recognizing a tactic or strategic implementation to launch a social good event,
special, program or campaign.

Last year's winner: ESPN#oneteam Campaign

More information
Best Podcast Series

Which podcast series, primarily dedicated to sports, set the world ablaze? These
shows took on this red-hot genre and elevated the industry.

Last year's winner: SiriusXMDigging Up The Past with Christopher Russo

More information
Diversity Initiative

This award will honor a project, initiative, campaign, or business in sports
that best fostered true diversity and inclusion for the industry as well as the
communities they serve. 

More information
Documentary Series

Recognizing the quality of a TV or A web series produced specifically about an
event that took place in the world of sports.

Last year's winner: STARZ with Drawn Arms

More information
Documentary Special TV/Movie

Recognizing the quality of a special or TV movie produced specifically about an
event that took place in the world of sports.

More information
Esports Event

These sports may not have billion-dollar revenues, but they have shaken up the
landscape in 2017. Fans flocked to see (both in person and via stream) athletes
shine in their element. This category honors the best breakthrough sporting
events from the past year.

Last year's winner: FOX/FS1FOX NASCAR: iRacing

More information
Innovation During the COVID-19 Pandemic

Getting creative under a difficult situation, this award honors an sports
media/programming/technology initiative brought about as a result of the
pandemic. 

Last year's winner: 2020 eNASCAR Pro Invitational Series

More information
League of the Year for Breakthrough Sport

These sports may not have billion-dollar revenues, but they have shaken up the
landscape in 2017. Which leagues were best at rising to the top and fostering
not only terrific events, but a thriving community as well? 

Last year's winner: Riot Games VALORANT Esports

More information
Live Coverage of Sporting Event (National)

The big game! The award honors a live, single broadcast of a game or match by a
National network or station.

Last year's winner: FOX SportsSuper Bowl LIV

More information
Live Coverage of Sporting Event (Regional)

The big game! The award honors a live, single broadcast of a game or match by a
Local network or station.

Last year's winner: Fox Sports South9/25 Boston Red Sox @ Atlanta Braves Freddie
Freeman Walkoff

More information
Live Stream Presentation

A single sporting event designed to be viewed online alone or in conjunction
with a television network.

Last year's winner: FOX Sports2020 World Series Watch Party

More information
Marketing Campaign (National)

Recognizing the creative use of marketing platforms to promote a sports-themed
series or event that generated higher awareness and viewership for the National
broadcast.

Last year's winner: Turner SportsNBA Restart - ‘ON', NBA on TNT

More information
Marketing Campaign (Regional / Local)

Recognizing the creative use of marketing platforms to promote a sports-themed
series or event that generated higher awareness and viewership for the
Regional/Local broadcast.

Last year's winner: Fox Sports SunFun with Funko

More information
Marketing Initiative

What one new, untried tactic launched a thousand+ ships for an event, team or
show?

Last year's winner: Turner SportsDear Chicago, NBA on TNT

More information
Mobile App

Sure there's an app for that, but who did it the best? This category recognizes
excellence in developing a mobile application produced by or for a media
network, sports league or team that is designed to engage sports fans on the go
or create a second screen experience.

Last year's winner: theScore

More information
New Sports Show

This category honors the best-sports-themed series in any category launched in
the US Between Jan 1, 2021 - Jan 1, 2022.

Last year's winner: Big Ten Network/Orange Lion ProductionsThe B1G Moment

More information
Over the Top (OTT) Content Service

Recognizing the app/service with a proven ability to delivery of sports' video,
audio and other media content over the web without a multiple system operator
being involved in the control or distribution of the content.

Last year's winner: WWE Network

More information
Overall Social Media Excellence (Brand)

The best campaign utilizing social media platforms that brought remarkable viral
attention and creativity to a team, sports or sports-themes series.

Last year's winner: CBS Sports

More information
Overall Social Media Excellence (Limited Run/Campaign)

The best campaign utilizing social media platforms that brought remarkable viral
attention and creativity to a team, sports or sports-themes series.

Last year's winner: Big Ten NetworkBTN All-Decade Football & Basketball

More information
Pregame Show

Getting fans pumped up and warmed up for an upcoming competition, these pregame
programs produced keen perceptions and blended it with fun approach to
production. 

More information
Production Innovation

You've upgraded the viewing experience and audiences can now experience the game
like never before! This category honors the new productions elements that
transformed the telecast, from graphics to data to cameras and more.

Last year's winner: NFL/ The Famous GroupSuper Bowl "NFL 100 All-Time Team"
Mixed Reality Production

More information
Radio Program

Music to our ears. Best regularly scheduled local or national sports series that
was broadcast through a local or national radio platform.

Last year's winner: SiriusXM“Basketball & Beyond with Coach K” with Mike
Krzyzewski and Dave Sims

More information
Reality Series

Honoring programs that went both behind-the-scenes and in front of the camera to
deliver a program that focuses on one subject and/or competition throughout its
seasonal run. 

Last year's winner: DAZN & Evolve Studios40 Days

More information
RSN of the Year

Which regional sports network stepped up its game and delivered knockout
productions, terrific analysis and audience growth to match?

Last year's winner: Fox Sports Florida Regional Networks

More information
Seasonal Coverage (National)

From the opening match to the national championship, this category honors
national networks that have dedicated extensive resources into covering every
kick, pass, throw, hit and/or maneuver from athletes at a single league
throughout a single season.

Last year's winner: Turner Sports2020 NBA Bubble on House of Highlights

More information
Seasonal Coverage (Regional / Local)

From the opening match to the national championship, this category honors
regional networks and stations that showcase programming dedicated to the local
team throughout a single season.

Last year's winner: FOX Sports Midwest2019-20 St. Louis Blues

More information
Social Good TV Special or Episode

Recognizing content via a single episode of a TV or Web program that increased
viewers’ awareness of a social issue.

Last year's winner: Warnermedia News and SportsCapital One's The Match:
Champions for Charity

More information
Sports Betting Innovator of the Year

This award is open to any company or organization that has transformed the
sports betting industry through developing advancements and initiatives.

Last year's winner: FanDuel Sportsbook

More information
Use of Integrated Sponsorship for Broadcast

Highlighting a particularly effective way to incorporate a sponsor into an
on-air game, campaign or series.

Last year's winner: Rural Media GroupThe National Finals Rodeo Sponsor
Integration on The Cowboy Channel

More information
Webisode Series

An online-only program with five or more episodes revolving around sports.

Last year's winner: Telemundo Deportes Cambio de Juego

More information
Website

What online site was the best at raising TV viewing numbers for a series or
sporting event?

Last year's winner: Bleacherreport.com

More information


PEOPLE

All Stars – 10 Up and Coming Sports Innovators

Looking at the present to frame the future, this award will honor 10
up-and-coming executives, producers, movers, shakers, investors, etc. who are
under 30 and have already made an impact on sports business. Blending smart
thinking, a strong backbone and a vision of where the industry is (or should)
move, these honorees stand out above the rest. 

More information
Digital Executive

Utilizing the final frontier of media platforms, whose tactics changed the way
viewers absorb sports media on digital platforms and raised the bar for the
future use of technology?

Last year's winner: Tim Clark, NASCAR

More information
Marketing Executive

The person’s campaigns would have made tongues wag both inside and outside the
sports industry, with a consistent message that brought in the fans, drove
audiences and kept them coming back for more.

Last year's winner: Robert Gottlieb, FOX Sports

More information
Production Executive

This honor recognizes the minds behind the magic, honoring outstanding work from
a producer or production executive in sports media.

Last year's winner: Harold Bryant, CBS Sports

More information




HOW TO ENTER & RATES


ENTRY DEADLINE

Wednesday, February 16, 2022 by 11:59pm ET
$399/Entry


LATE ENTRY DEADLINE

Friday, February 25, 2022 by 11:59pm ET
$624/Entry

The entry process is completed solely online, from registration through to
payment…it’s easy!

The price of each primary entry is $399. If you are submitting a secondary entry
for the same person into two or more categories, the price drops to $199 for
each additional entry. Please note, the content for any tagged entries at the
reduced rate will need to be the same as the original entry. A late fee of $225
will accompany each entry during the “late entry” deadline period.

Payment in full must accompany the entry and is not refundable.

All entries must be submitted online by February 25, 2022 at 11:59pm EST. 

Finalists will be notified in March and honored during a ceremony at The New
York Athletic Club on April 19, 2022.




ELIGIBILITY

The Cynopsis Sports Media Awards are open to all individuals and teams worldwide
including:

 * Networks
 * MSOs
 * Teams
 * Leagues
 * Associations
 * Universities
 * Production companies/studios
 * Producers
 * Video game developers/producers
 * Website developers
 * App developers/producers
 * Licensing companies
 * Marketing companies
 * PR firms
 * Ad agencies
 * Creative services teams
 * Developers

Vendors are also eligible to compete on behalf of clients. The program is open
to national and international entrants.

The entry submitted must have been worked on (in part) between February 2021 and
February 2022.

Questions? Contact Stephanie Cronk: scronk@cynopsis.com



Enter Now











CONTACT US

You won’t want to miss this opportunity to connect with the leading executives
in the industry. Connect with the following Cynopsis team members today!

ALBERT NASSOUR

anassour@accessintel.com
917.545.3129

© 2021 Access Intelligence, LLC | Privacy Policy | Diversity Inclusion & Equity




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 * 2022 Sports Media Awards



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