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CAKE

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 * +1 (949) 548-CAKE
 * info@getCAKE.com

 * SolutionsFor Advertisers, Publishers, Networks
 * ResourcesCase Studies, Webinars, Whitepapers
 * BlogHow-to, Industry Insight, CAKE News
 * Support and Services24/7 Support & Professional Services

 * About
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 * Leadership
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 * +1 (949) 548-CAKE
 * info@getCAKE.com

CAKE Request a Demo
 * SolutionsFor Advertisers, Publishers, Networks
 * ResourcesCase Studies, Webinars, Whitepapers
 * BlogHow-to, Industry Insight, CAKE News
 * Support and Services24/7 Support & Professional Services
 * 

 * About
 * Customers
 * Leadership
 * Partners
 * Careers
 * News Room
 * Contact

 * 
 * 
 * 
 * 

 * +1 (949) 548-CAKE
 * info@getCAKE.com


INTEGRATED SOLUTIONS TO GROW WITH YOUR BUSINESS

CAKE's powerful performance marketing software will bring clarity to your
marketing campaigns and empower you with the insights to make intelligent
marketing decisions.


AFFILIATE MARKETING

Manage and measure partner performance with precision for improved profit
margins.

Learn More
Request a Demo


LEAD GENERATION

Collect, validate and distribute leads in real-time for maximum profitability.

Learn More
Request a Demo


MULTICHANNEL MARKETING

Measure channel performance using multitouch attribution, for ROAS optimization.

Learn More
Request a Demo

Readily integrate with 3rd-party systems or access 24/7 support.

Integrations Support


SEE CLEARLY




MANAGE, MEASURE AND OPTIMIZE PERFORMANCE MARKETING IN REAL-TIME.



View Solutions


INTEGRATED SOLUTIONS TO GROW WITH YOUR BUSINESS

CAKE's powerful performance marketing software will bring clarity to your
marketing campaigns and empower you with the insights to make intelligent
marketing decisions.


AFFILIATE MARKETING

Manage and measure partner performance with precision for improved profit
margins.

Learn More
Request a Demo


LEAD GENERATION

Collect, validate and distribute leads in real-time for maximum profitability.

Learn More
Request a Demo


MULTICHANNEL MARKETING

Measure channel performance using multitouch attribution, for ROAS optimization.

Learn More
Request a Demo



BOOST PARTNER PERFORMANCE WITH PRECISION

CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently
manage and measure your partner marketing program, optimize performance for the
highest profitability and attract valuable partners.

Learn More




MAXIMIZE PROFITABILITY WITH INTELLIGENT LEAD ROUTING

CAKE’s Lead Distribution Solution captures, validates, and distributes leads in
real-time and measures closed-loop performance to optimize acquisition efforts.

Learn More


DRIVE DIGITAL MARKETING PERFORMANCE WITH TRANSPARENT MEASUREMENT

CAKE’s MultiChannel Marketing Solution measures digital campaign performance
across all channels to provide a holistic view into cross-channel impact on the
customer journey.

Learn More




CAKE NEWS & RESOURCES

 * Guide
   
   CHOOSING THE RIGHT AFFILIATE SOFTWARE FOR YOUR COMPANY
   
   
   
   This checklist provides a guideline for how to evaluate cloud-based affiliate
   software solutions and select the one that meets your requirements, such as
   building strong partnerships and maximizing profitability.
   
   
   
   Mar 111 Minute Read
 * Insights
   
   ADLEADR IMPROVES ROI BY STREAMLINING ITS LEAD DISTRIBUTION AND AFFILIATE
   PROGRAMS ON A SINGLE PLATFORM — CAKE
   
   Adleadr, a UK-based performance marketing agency, was using two different
   platforms to manage lead distribution and affiliate marketing programs for
   its roster of clients. However, this led to lost revenue, poor leads, and
   inefficiencies. To address these issues, the agency was in search of a new
   solution. This is when CAKE stepped in. Adleadr decided
   ...
   
   Brittany ChristopherMar 41 Minute Read
 * White Paper
   
   KEYS TO SUCCESSFULLY LAUNCH AND GROW A LEAD DISTRIBUTION PROGRAM
   
   
   
   Whether you’re starting a new lead distribution program or have been running
   one for years, choosing the best path forward can feel like a challenge. This
   is especially true when it comes to leveraging technology to grow your
   business.
   
   
   
   Jun 301 Minute Read
 * Insights
   
   IN GOOD COMPANY – PERFORMANCE MARKETING SOFTWARE REVIEWS
   
   Where do you start when looking to purchase a consumer product? If you’re
   like many, one of the first things is to check out customer reviews on sites
   such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with
   insights and ultimately helps make smart buying decisions. The same holds
   true for business technology.
   ...
   
   Brittany ChristopherAug 2911 Minute Read
 * Insights
   
   LEAD DISTRIBUTION: THE NEXT BIG REVENUE GROWTH DRIVER FOR AFFILIATE NETWORKS
   
   Affiliate marketing has taken exciting strides over the past decades, and
   affiliate networks have played an important role in the industry’s rise. In
   fact, today the vast majority of advertisers, an impressive 83 percent,
   partner with affiliate networks and rely on them to secure deals with
   publishers. There are numerous ways they continue to deliver
   ...
   
   Garth HarrisDec 411 Minute Read
 * Insights
   
   GOOGLE CHROME 80: EVERYTHING YOU NEED TO KNOW AS A PERFORMANCE MARKETER
   
   Editor’s Note: This post was originally published in January 2020 and was
   revised on February 4, 2020, to include updated information from Google
   Chrome 80 release notes. For performance marketers, figuring out how to
   accurately measure campaign performance amidst ongoing privacy regulations
   remains a challenge. The wave of privacy initiatives kicked off in 2018 with
   ...
   
   Carlee BenitoFeb 47 Minute Read
 * White Paper
   
   BETTER TOGETHER: ADDING VALUE TO YOUR AFFILIATE PROGRAM WITH LEAD
   DISTRIBUTION
   
   
   
   Affiliate networks are already well-versed in creating, nurturing, and
   leveraging relationships. For these networks, lead distribution can provide a
   new revenue stream by getting the most value out of their campaign traffic by
   passing along qualified lead data to advertisers.
   
   
   
   Jun 81 Minute Read
 * Insights
   
   DIGITAL MARKETING STATISTICS THAT WILL SHAPE 2023
   
   Where is the state of digital advertising post-pandemic and in the midst of
   economic concerns? Digital advertising growth is slowing down from immediate
   post-pandemic years, but it is not decreasing dramatically. Instead, it is
   leveling off towards a more moderate pace. In 2021, the growth rate for U.S.
   digital ad spend reached 35 percent –
   ...
   
   Rocco J. SarichJan 2712 Minute Read
 * CAKE News
   
   LIFE IS GOOD, BUT THE CAKE IDEA PORTAL IS HERE TO MAKE IT EVEN BETTER FOR OUR
   CUSTOMERS
   
   We are pleased to invite our customers to the CAKE Idea Portal, an exclusive
   customer community, which provides a new, effective way for us to collaborate
   on what’s coming next! At CAKE, we believe in empowering customers, sharing
   knowledge, and inspiring continued innovation for performance and growth.
   With that in mind, we created a shared
   ...
   
   Garth HarrisMar 91 Minute Read
 * Insights
   
   CAKE RECOGNIZED AS INDUSTRY LEADER IN THE G2 SPRING 2021 GRID® REPORT
   
   As part of G2’s Spring 2021 Grid® reports, CAKE has earned high customer
   marks in 19 categories. G2 is the largest software marketplace and services
   review platform. According to G2, the Grid® represents the democratic voice
   of real software users, rather than the subjective opinion of one analyst. G2
   rates products from the categories algorithmically
   ...
   
   Brittany ChristopherApr 63 Minute Read


MORE THAN 500 OF THE WORLD’S MOST SUCCESSFUL ADVERTISERS, NETWORKS AND
PUBLISHERS BUILD THEIR BUSINESS ON CAKE’S PERFORMANCE MARKETING SOFTWARE.

 

 


READY TO HAVE
A LOOK AT CAKE?

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OUR NEWSLETTER

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CUSTOMER SUPPORT, THE KIND YOU DESERVE

We don’t like to think of any customer being stranded without a solution. Our
team of industry experts provide the answers and assistance you need. Our 24/7
phone support, extensive Knowledge Base, online ticketing system and
professional services are always available.

Explore CAKE’s Support Options
Explore CAKE’s Professional Services


DEPENDABLE AND SECURE, OUR PROMISE TO YOU

As a company, CAKE takes great care to ensure that our client’s data is safe and
that our enterprise-grade platform and world-class infrastructure is dependable
and secure. Our mission is to ensure data security and privacy and we continue
to deliver on this commitment through ongoing GDPR efforts and additional
security regulations.

Learn More




REAL DEMANDS, REAL HELP…

 * Client
   
   FOREXCLUB
   
   “We are a fast growing business, and CAKE provides a modern solution with the
   features we need to make our affiliate program a success. CAKE has allowed us
   to quickly increase our traffic volumes and drive more users to our Libertex
   product.” — Venera Islamgaraeva, CMO – Forex Club
   
   Dec 291 Minute Read
 * Client
   
   CASHKARO
   
   “CAKE gives us the insight and capabilities required to optimize each and
   every campaign we are running and ultimately drive maximum return on adspend
   for our clients and more savings for our members.” — Venera Rohan Bhargava,
   Co-Founder, CashKaro.com
   
   Dec 291 Minute Read
 * Client
   
   ADLEADR
   
   “CAKE’s flexible, robust software is a vast improvement for us. Rather than
   flipping between two independent solutions, having both lead management and
   affiliate tracking within one platform has streamlined our approach to
   managing and optimizing our customers’ performance marketing campaigns.
   Overall, clients, buyers, and affiliates have a far more professional view of
   our services now.
   ...
   
   Dec 291 Minute Read
 * Client
   
   STEAM DIGITAL MEDIA
   
   “Meeting the demands of advertisers and buyers can be complicated. CAKE
   provides detailed, real-time visibility and insights into cross-channel
   campaigns, plus world-class customer support to help drive our continued
   success.” — Lindsey Ruttan, Founder of STEAM Digital Media
   
   Dec 291 Minute Read
 * Client
   
   BLITZ ADS
   
   “Cake provides reports in different dimensions, which allow us to have more
   data for analysis, optimization and anti-fraud. As a network, many partners
   in the industry are also cake users, which makes the integration easier and
   more efficient.” — Eric Zhu, Founder of Blitzads Limited
   
   Dec 291 Minute Read
 * Client
   
   SURGE LOGICS
   
   “By streamlining our affiliate and lead distribution programs on CAKE, we are
   armed with significantly better insights into campaign performance and the
   ability to maximize profitability. This empowers us to provide our clients
   with the best leads at the best prices, helping them drive and expand their
   businesses.” Carter Matzinger — President at Surge Logics
   
   Dec 291 Minute Read
 * Client
   
   GRABON
   
   “After moving to CAKE, we have achieved a 45.7% spike in our client
   satisfaction and retention rates in the last eight months. This is made
   possible by the excellent reporting structure which helps us understand
   client needs more effectively.” — Sahil Singhani — VP Affiliate Marketing at
   GrabOn
   
   Dec 221 Minute Read


RESULTS, THE KIND YOU WANT

By boosting network traffic quality by 20%, Revenue Ads strengthened the ROI for
their advertisers and increased profitability for their affiliates.

Read Their Story



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