gdsgroup.com
Open in
urlscan Pro
162.13.82.19
Public Scan
Submitted URL: http://mail.gdsgroup.com/NjcyLVRHWi03OTcAAAGGtfOpxB6WIJ_Xdd2fVef28iyqKFe7RBSKE_hpha5z86jE1e62nLZgiI8N6A0E8jPCZNvYfG4=
Effective URL: https://gdsgroup.com/insights/article/location-intelligencepaving-the-way-for-large-scale-adas-adoption/?&utm_source=...
Submission: On September 07 via api from IE — Scanned from NL
Effective URL: https://gdsgroup.com/insights/article/location-intelligencepaving-the-way-for-large-scale-adas-adoption/?&utm_source=...
Submission: On September 07 via api from IE — Scanned from NL
Form analysis
0 forms found in the DOMText Content
* How we help * Event Experiences * VIRTUAL SUMMITS Deep peer-to-peer learning enabling companies to deliver strategic digital transformation. Find out more * VIRTUAL SHOWCASES Enter an immersive broadcast virtual environment that amplifies thought-leadership and elevates audience engagement. Find out more * VIRTUAL ROUNDTABLES 90-minutes of targeted problem solving focused on shared challenges with the most senior minds. Find out more * LIVE EVENTS Introduce your thought leadership to the table with face-to-face engagements that resonate into real-world results. Find out more * JUGO Unlock the human dimension with a complete, self-serve internal & external meetings and events experience platform. Find out more View all event experiences * Calendar * Insights * About us * ABOUT US Helping leaders outpace the speed of change. Find out more * OUR HISTORY Bringing people together for over 29 years. Find out more * CAREERS Winning together is the only way to win. Find out more * CHARITY Making a difference. Committing to change. Find out more * Contact Become a sponsor * How we help * Event Experiences * Virtual summits * Virtual showcases * Virtual roundtables * Live events * Jugo * View all event experiences * Calendar * Insights * About us * About us * Our history * Careers * Charity * Contact * Become a sponsor Article - IT LOCATION INTELLIGENCE: PAVING THE WAY FOR LARGE SCALE ADAS ADOPTION Intelligent automated driving technologies continue to advance; however, these systems rely heavily on sensors. These sensors have limitations such as blind spots and struggling to operate well in bad weather such as snow, sleet, and fog. So, how can you make intelligent automated driving systems safer and more efficient? One solution is location data and leading vehicle organizations are deeply relying on it. Better detailed location data can help make quick automated driving systems become more conscious of an automobile’s overall environment, improving driver safety and awareness. So, how is the intelligent automation automotive industry embracing the future with location technology? This blog will answer that question and a whole lot more so let’s dive right in… WHAT IS ADAS? Advanced driver assistance systems (ADAS) are the fastest growing technology division in the motorized market. According to Design News, the market share is expected to expand from $30bn to more than $100bn in the next few years alone. A staggering ascent and for good reason. ADAS has a wide range of abilities including lane departure warning, emergency braking and blind spot detection to name just a few. These abilities have considerably enriched human protection and the driving experience. Automotive companies are already implementing and selling semi-automated ADAS (also known as S-ADAS) in vehicles with General Motors, Volvo and Tesla leading the way for consumers to purchase and buy self-driving vehicles in showrooms now. ARTIFICIAL INTELLIGENCE One of the key factors for ADAS and S-ADAS to work efficiently and resourcefully is artificial intelligence (AI) and machine learning (ML). Both technologies need a huge amount of data to execute at an optimal level vs a conventional package. According to a whitepaper from Cambridge Consultants – “AI technologies vastly outperform traditional software techniques when it comes to real-time perception, prediction, and decision-making tasks. As future ADAS systems tackle more complex self-driving scenarios, even more AI will be required.” A big constraint for companies, and consumers alike, is budget and cost. A quick search for a Tesla Model X and it is over $112k for the brand-new base car. With the optional extras, that price could add $1000s to the final price. According to Forbes, last year the average “new car” price was $45,031. That has more than double if compared to the aforementioned Model X. The ADAS systems rely “on powerful AI-enabled compute platforms, which are only available from a small number of vendors, and require high-bandwidth, low-latency vehicle networks to carry large volumes of sensor data to the central compute module,” which takes a huge amount of financial investment to run and maintain. During a recent Meet the Boss roundtable, in partnership with a multinational PaaS organization, the topic of location intelligent automation and ADAS adoption was debated. The roundtable had representation from a wide range of worldwide businesses including a large trucking company, a global vehicle supplier, and an automotive technology supplier amongst others. They believed that despite the popularity of Apple and Google Maps – Waze is the best public navigation app. However, many claimed that it needs to be automated as it can be distracting to the driver due to the app being powered by users. On its official Help page it states that – “The easiest way to improve Waze is just to drive around with Waze open on your screen. Even if you aren’t using Waze to navigate, just open it. You don’t have to do anything. The more people drive with Waze open, the better the navigation.” Having this crowd sourced approach is clearly working as it is the second most downloaded mapping app in the US behind Google Maps. They also said that sorting vast amounts of data in real time takes a huge quantity of processing power and that an alignment of standards needs to be set soon. The Future. What does the potential mode of transport look like for our global roads, streets, and highways? Edzard Overbeek, CEO of HERE Technologies, spoke at CES 2022 and he said that “the waves of innovation flowing through the global automotive industry have delivered remarkable advancements in connected, electric and automated vehicle technologies.” Such an exciting industry to be in now – so watch this space! For further reading, Plato Pathrose has written a brilliant book titled “ADAS and Automated Driving” which is available from all good bookstores and online. Back to insights TRENDING CONTENT IT Article THE GDS SUMMIT DELEGATE EXPERIENCE What is a GDS Summit and how can attending as a delegate help you to deliver success? Find out more IT Article RECYCLING ENERGY How going green in your business now – at scale – is possible. Not only to benefit your bottom line, but for your consumers, family, and emplyees too. Find out more IT Article WHAT IS ORGANIZATIONAL INNOVATION AND HOW CAN I IMPLEMENT IT? Looking ahead might feel impossible right now, but it’s also essential. Find out more JOIN THE CONVERSATION IT Roundtable - America OPTIMIZE IT OPERATIONS WITH NETWORK PERFORMANCE MANAGEMENT 6th September 2022 10:00 - 11:30 EST Find out more Data Roundtable - Europe REDEFINING IT OPERATIONS AND APPLICATION LIFECYCLE MANAGEMENT WITH AI-DRIVEN DIGITAL OPERATIONS 6th September 2022 10:30 - 12:00 BST Find out more IT Roundtable - Europe WHY IDENTITY IS THE NEW VULNERABILITY 6th September 2022 14:00 - 15:30 CEST Find out more RELATED CONTENT View all IT Article THE GDS SUMMIT DELEGATE EXPERIENCE What is a GDS Summit and how can attending as a delegate help you to deliver success? Find out more IT Article RECYCLING ENERGY How going green in your business now – at scale – is possible. Not only to benefit your bottom line, but for your consumers, family, and emplyees too. Find out more IT Article WHAT IS ORGANIZATIONAL INNOVATION AND HOW CAN I IMPLEMENT IT? Looking ahead might feel impossible right now, but it’s also essential. Find out more IT Article CRYPTOCURRENCY – WHAT IS IT & WHY SHOULD I CARE? A look at cryptocurrency from what it is to why leaders should have it on their radar for the future consumer. Find out more IT Article WOMEN IN LEADERSHIP & TECHNOLOGY What are the main challenges for female leaders? Find out more IT Article HOW TO BECOME A BETTER LEADER IN TECH Tech leaders are under greater pressure to perform than ever, so how do they become better leaders? Find out more IT Article FINTECH INDUSTRIAL DISRUPTER: THE RISE OF THE DIGITAL BANK Big money is being poured into FinTech, so what happens next? Find out more IT Article THE HYBRID CIO: HOW HAVE HR ISSUES AFFECTED THE CHANGE MAKERS? Find out more IT Article ARTIFICIAL INTELLIGENCE VS AUGMENTED INTELLIGENCE Find out more RELATED EVENTS View all IT Roundtable - America OPTIMIZE IT OPERATIONS WITH NETWORK PERFORMANCE MANAGEMENT 6th September 2022 10:00 - 11:30 EST Find out more Data Roundtable - Europe REDEFINING IT OPERATIONS AND APPLICATION LIFECYCLE MANAGEMENT WITH AI-DRIVEN DIGITAL OPERATIONS 6th September 2022 10:30 - 12:00 BST Find out more IT Roundtable - Europe WHY IDENTITY IS THE NEW VULNERABILITY 6th September 2022 14:00 - 15:30 CEST Find out more IT Roundtable - America REDEFINING CYBER RESILIENCE: FROM BEFORE TO AFTER THE ATTACK 7th September 2022 10:00 - 11:30 EST Find out more IT Roundtable - America BRINGING A GROWTH MINDSET INTO YOUR TALENT STRATEGY 7th September 2022 10:30 - 12:00 EST Find out more IT Live - Chicago THE SUSTAINABLE BUSINESS: BEST PRACTICES FOR BRIDGING AUTOMATION, FINOPS, AND SUSTAINABILITY 7th September 2022 17:30 - 20:30 EST Find out more IT Roundtable - America HYBRID WORK IS THE WAY FORWARD 8th September 2022 11:00 - 12:30 EST Find out more IT Roundtable - Europe SUSTAINABILITY TRANSFORMATION IN THE CLOUD 8th September 2022 11:30 - 13:00 CEST Find out more IT Roundtable - Europe MAKING CUSTOMER SERVICE MEANINGFUL (AND HUMAN) AGAIN 8th September 2022 13:00 - 14:30 GMT Find out more * How we help * Event experiences * Calendar * About GDS * Contact * Privacy Policy * * * * × This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy. Read more Accept all Decline all