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3 REASONS WHY TRADITIONAL CORPORATE WELLNESS PROGRAMS ARE NOT ENOUGH



March 4, 2022


AS THE "GREAT RESIGNATION" RAGES ON, IT'S TIME TO THINK DIFFERENTLY ABOUT
HELPING EMPLOYEES SHOW UP TO THEIR JOBS EMPOWERED, ENGAGED, AND MOTIVATED TO
REACH THEIR FULL POTENTIAL.

The COVID-19 pandemic led to major changes in our world and the workplace.
Expanded use of productivity tools and growth of hybrid and remote work led to
varied outcomes. While companies may have benefited from increased output and
historic increases in revenue, individual employees haven’t fared as well.

How do we know this? A record number of employees have left their jobs over the
course of the pandemic. In just 5 months in 2021, over 14% of the U.S. workforce
resigned–that’s nearly 20 million people.

Why is this happening? Research leads to one consistent theme: Burnout.


HOW COMPANIES ARE ADDRESSING BURNOUT

An Indeed survey conducted in 2021 found that over half of respondents were
experiencing burnout, up from 43% who said the same in a survey prior to the
pandemic. In addition, two-thirds of those surveyed said that this feeling has
worsened over the course of the pandemic. Excessive work, exhaustion, and stress
as a result of their jobs have sent employees looking for new opportunities, or
even leaving the traditional workforce entirely.

To the credit of many employers, companies are not ignoring the burnout
epidemic. The past two years have seen an increased investment in corporate
wellness programs–more employees than ever have access to wellness stipends,
meditation apps, and online mental health services. And while these employee
wellness programs are beneficial, their mere existence is not enough. Here are 3
reasons why:


1. EMPLOYEES BEAR THE BRUNT OF THE WORK

Traditional wellness programs don’t really address burnout. They give
organizations the appearance of an investment in mental wellness, but without
providing employees the wrap-around support they really need.

Think about it this way: Why is an employee expected to improve their physical
and mental wellness alone, when their stress was at least in some part caused by
the employer? Without the education and support to use these tools effectively,
employees have to take on the additional burden of figuring out how these tools
relate to work performance.


2. PROGRAMS DON'T PROVIDE PERSONALIZED INSIGHT

Heart rate, skin temperature, oxygen saturation, your happiness on a scale from
1 to 10–without any context, these are all just numbers. And to employees, how
they relate to their well-being at work is unclear.

Long-term behavioral change requires personalized insights and coaching to
transform both how employees show up to work each day, and how their employers
support them. Data also helps inform leadership about what their people need.


3. IT IS DIFFICULT TO MEASURE IMPACT ON EMPLOYEE WELL-BEING

Employers using traditional wellness programs give access to tools, but have no
plan to track how any of these benefits actually improve the well-being of their
employees.

In addition, it’s unclear how many employees are using these services at all.
A report by the RAND Corporation found that among large employers, only 20-40%
of employees participate in wellness programs in any given year. It’s hard to
justify the expense of wellness tools when you don’t even know the benefit of
the few utilizing the tools available to them.


HOW WHOOP UNITE IS ADDRESSING THE BURNOUT EPIDEMIC

Organizations have a responsibility to protect their employees’ emotional and
physical health on the job. This commitment means not only giving employees the
tools they need, but also ensuring they know how to use them.

Leading organizations, including 4 of the largest 10 global consulting firms,
are turning to WHOOP to provide employees with the technology, education, and
coaching they need to better understand what their bodies and minds require to
show up to work at their best.

WHOOP technology analyzes key health metrics like sleep trends, biometric data,
and daily activity and provides the additional support of education and coaching
to give employees the knowledge they need to take control of their own health.
At the same time, WHOOP helps employers gain insight into the stressors and
challenges that their people are managing–on and off the job.

As employees exercise more agency over their career choices, now is the time for
employers to take clear and definitive action to better support their teams’
physical and mental wellness.

To learn more about how WHOOP is driving the next generation of employee health,
read our ebook, Unlocking Employee Resilience: Solving the Corporate Burnout
Epidemic.

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