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Life Health > Running Your Business > Marketing and Lead Generation




12 TOP STATES FOR MILLIONAIRE HOUSEHOLDS

By Allison Bell

Slideshow Januar 03, 2024 at 11:50 AM Share & Print



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You may have millionaires next door because, these days, there are a lot of
millionaires.

About 18% of U.S. households could be classified as millionaire households, if
you include the value of home equity, and millionaire households now make up 25%
of the total in one state.






For a look at the 12 states with the highest percentage of households in the
millionaire category, read through the gallery.

What it means: Plenty of people have enough net worth to keep a financial
professional busy.





The data: Many articles about the U.S. millionaire population rely on a
Wikipedia article summarizing 2019 survey data compiled in 2020 by Phoenix
Marketing International, a market research firm that was acquired by MarketCast
in 20222.

The Federal Reserve Board makes detailed household net worth
information available through its Survey of Consumer Finances data access
tool, but not state-level household net worth information.

The U.S. Census Bureau now uses $500,000 and up as its top state-level net worth
category, and the Internal Revenue Service uses $11.4 million as its minimum
state-level net worth category.

The U.S. Securities and Exchange Commission once used a related figure — $1
million in household net worth excluding the value of the primary residence — to
distinguish sophisticated, “accredited investors” from ordinary investors.

The SEC is now trying to increase the cutoff, because the percentage of
households that qualify as accredited investor households based on net worth
climbed to 12.5% in 2022, from 1.7% in 1983, when the current rules were
adopted.

The SEC noted that it’s had a hard time finding comprehensive net worth data.

Our numbers: We combined the latest Census Bureau state-level household asset
distribution figures, for 2021, with the latest IRS state wealth tables, which
are based on 2019 tax returns, to come up with state-level millionaire household
count estimates.

We increased the household millionaire counts by 10% to adjust for income growth
since 2019.

In some cases, we were unable to come up with millionaire household estimates
because of lack of detailed Census Bureau net worth data for some states, such
as Delaware and North Dakota.

The list of factors that could throw off our millionaire household counts
includes estimation errors, state-to-state variations in inflation in income
inflation and the IRS individual wealth reporting lag.

Start Slideshow


ALLISON BELL

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12 Top States for Millionaire Households

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12. PENNSYLVANIA

Estimated millionaire household share: 19.8%
Households: 5,259,000

Households with net worth ...
From $500,000 to $11.4 million: 1,504,724
Over $11.4 million: 9,868
Estimated millionaire households: 1,042,570

Credit: Shutterstock

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11. MAINE

Estimated millionaire household share: 20.0%
Households: 658,000

Households with net worth ...
From $500,000 to $11.4 million: 274,257
Over $11.4 million: 787
Estimated millionaire households: 131,351

Credit: Adobe Stock
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10. CONNECTICUT

Estimated millionaire household share: 20.0%
Households: 1,551,000

Households with net worth ...
From $500,000 to $11.4 million: 464,012
Over $11.4 million: 2,839
Estimated millionaire households: 309,666

Credit: Adobe Stock
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9. GEORGIA

Estimated millionaire household share: 20.1%
Households: 759,000

Households with net worth ...
From $500,000 to $11.4 million: 217,889
Over $11.4 million: 1,462
Estimated millionaire households: 152,886

Credit: Shutterstock

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8. MONTANA

Estimated millionaire household share: 21.0%
Households: 498,000

Households with net worth ...
From $500,000 to $11.4 million: 200,471
Over $11.4 million: 721
Estimated millionaire households: 104,465

Credit: Shutterstock
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7. MASSACHUSETTS

Estimated millionaire household share: 21.5%
Households: 2,788,000

Households with net worth ...
From $500,000 to $11.4 million: 1,088,447
Over $11.4 million: 4,449
Estimated millionaire households: 598,182

Credit: Shutterstock
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6. WYOMING

Estimated millionaire household share: 21.7%
Households: 274,000

Households with net worth ...
From $500,000 to $11.4 million: 75,556
Over $11.4 million: 616
Estimated millionaire households: 59,339

Credit: Shutterstock

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5. HAWAII

Estimated millionaire household share: 22.0%
Households: 494,000

Households with net worth ...
From $500,000 to $11.4 million: 296,622
Over $11.4 million: 272
Estimated millionaire households: 108,470

Credit: Shutterstock
Exit


4. FLORIDA

Estimated millionaire household share: 22.2%
Households: 8,980,000

Households with net worth ...
From $500,000 to $11.4 million: 2,547,583
Over $11.4 million: 20,697
Estimated millionaire households: 1,996,546

Credit: Shutterstock
Exit


3. NEW YORK

Estimated millionaire household share: 22.6%
Households: 7,786,000

Households with net worth ...
From $500,000 to $11.4 million: 2,137,906
Over $11.4 million: 18,816
Estimated millionaire households: 1,759,424

Credit: Shutterstock
Exit


2. WASHINGTON

Estimated millionaire household share: 23.4%
Households: 3,200,000

Households with net worth ...
From $500,000 to $11.4 million: 1,376,935
Over $11.4 million: 5,465
Estimated millionaire households: 747,262

Credit: Shutterstock
Exit


1. CALIFORNIA

Estimated millionaire household share: 27.3%
Households: 14,350,000

Households with net worth ...
From $500,000 to $11.4 million: 5,429,148
Over $11.4 million: 38,202
Estimated millionaire households: 3,912,325

Credit: Adobe Stock

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Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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ADMETRICS GMBH

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device characteristics

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NEXXEN INC.

Cookie duration: 180 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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EPSILON

Cookie duration: 184 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session.


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ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, IP addresses, Device identifiers,
Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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TRIPLELIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics, Precise
location data

more

Cookie duration resets each session. Uses other forms of storage.


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XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics, Precise
location data

more

Cookie duration resets each session. Uses other forms of storage.


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NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session.


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NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Privacy choices,
Probabilistic identifiers, IP addresses, Users’ profiles, Device identifiers,
Device characteristics

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Cookie duration resets each session.


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NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device characteristics

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Cookie duration resets each session. Uses other forms of storage.


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ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session.


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ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session.


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TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics

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Cookie duration resets each session. Uses other forms of storage.


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EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics, Precise location data

more

Uses other forms of storage.


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ADFORM A/S

Cookie duration: 1 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

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MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Device characteristics, Precise location data

more

Uses other forms of storage.


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RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

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SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Device
identifiers, Device characteristics, Precise location data

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RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device characteristics

more




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AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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OPENX

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers, Device
characteristics

more

Cookie duration resets each session.


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YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Device characteristics, Precise location data

more

Cookie duration resets each session.


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ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


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SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Precise location
data

more

Uses other forms of storage.


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PUBMATIC, INC

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Uses other forms of storage.


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COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Browsing and interaction data, User-provided data,
Privacy choices, Probabilistic identifiers, IP addresses, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more




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PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device identifiers

more

Cookie duration resets each session.


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CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session.


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GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more

Cookie duration resets each session.


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CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more

Uses other forms of storage.


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ADLOOX SA

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, Probabilistic identifiers, IP addresses, Device identifiers,
Device characteristics

more

Uses other forms of storage.


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BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


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LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Browsing and interaction data, User-provided data,
Privacy choices, Probabilistic identifiers, IP addresses, Users’ profiles,
Device identifiers, Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Authentication-derived identifiers, Device characteristics,
Precise location data

more

Cookie duration resets each session.


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LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more

Cookie duration resets each session.


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ASK LOCALA

Doesn't use cookies.

Data collected and processed: Non-precise location data, Privacy choices, IP
addresses, Device identifiers, Device characteristics, Precise location data

more

Uses other forms of storage.


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NEAR INTELLIGENCE

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device identifiers, Device characteristics,
Precise location data

more

Uses other forms of storage.


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DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device characteristics

more




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BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Authentication-derived identifiers, Device characteristics,
Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Device
identifiers, Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Device characteristics

more

Cookie duration resets each session.


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TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics

more

Uses other forms of storage.


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STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics

more

Uses other forms of storage.


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OS DATA SOLUTIONS GMBH &AMP; CO. KG

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics

more

Uses other forms of storage.


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PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Device characteristics

more

Uses other forms of storage.


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PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


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ADACADO TECHNOLOGIES INC. (DBA ADACADO)

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses

more

Cookie duration resets each session.


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BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics, Precise
location data

more

Cookie duration resets each session.


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SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, User-provided data,
Privacy choices, Probabilistic identifiers, IP addresses, Users’ profiles,
Device identifiers, Device characteristics

more

Cookie duration resets each session.


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BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session.


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REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device identifiers, Device characteristics

more

Uses other forms of storage.


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ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Device characteristics, Precise location data

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DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more




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USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles

more

Cookie duration resets each session.


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EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Device identifiers, Device characteristics

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ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session.


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SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


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IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session.


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ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, IP addresses, Device identifiers,
Authentication-derived identifiers

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BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, Privacy choices, IP
addresses, Device characteristics

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TABMO SAS

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data

more

Uses other forms of storage.


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INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device characteristics

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WIZALY

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Authentication-derived
identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Uses other forms of storage.


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JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Precise location data

more

Cookie duration resets each session.


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SAGE&#43;ARCHER BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

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ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, IP addresses, Device identifiers, Device
characteristics, Precise location data

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ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device characteristics

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EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device identifiers, Authentication-derived identifiers, Device
characteristics

more

Cookie duration resets each session.


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CELTRA INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device identifiers, Device
characteristics, Precise location data

more

Uses other forms of storage.


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MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Device
identifiers, Device characteristics

more

Uses other forms of storage.


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GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Browsing and interaction data, Privacy choices,
Users’ profiles, Device identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Device characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, IP addresses, Device identifiers, Device characteristics

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ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more

Uses other forms of storage.


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NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

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Cookie duration resets each session.


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AUDIENCEPROJECT APS

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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EFFILIATION / EFFINITY

Cookie duration: 2 (days).

Data collected and processed: Device characteristics

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Cookie duration resets each session. Uses other forms of storage.


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SEENTHIS AB

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics

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COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers

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TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Probabilistic identifiers, IP addresses, Users’ profiles,
Device identifiers, Authentication-derived identifiers, Device characteristics,
Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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HUMAN

Doesn't use cookies.

Data collected and processed: Non-precise location data, Probabilistic
identifiers, IP addresses, Device identifiers, Device characteristics

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ADLUDIO LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics

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BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers, Device
characteristics

more

Cookie duration resets each session.


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PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

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NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics, Precise location data

more

Uses other forms of storage.


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OTTO (GMBH &AMP; CO KG)

Cookie duration: 365 (days).

Data collected and processed: Browsing and interaction data, User-provided data,
Privacy choices, IP addresses, Users’ profiles, Device identifiers

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Cookie duration resets each session. Uses other forms of storage.


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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session.


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LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Non-precise location data, Privacy choices, IP
addresses, Device identifiers, Device characteristics, Precise location data

more

Uses other forms of storage.


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ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics, Precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: Browsing and interaction data, User-provided data,
Privacy choices, Probabilistic identifiers, IP addresses, Users’ profiles,
Device identifiers, Device characteristics

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GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Device
characteristics

more

Uses other forms of storage.


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THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Device identifiers, Device characteristics, Precise location data

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Cookie duration resets each session. Uses other forms of storage.


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MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

Data collected and processed: Browsing and interaction data, Probabilistic
identifiers, IP addresses, Users’ profiles, Device identifiers, Device
characteristics

more

Uses other forms of storage.


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AUDIENCE NETWORK

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session.


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CINT AB

Cookie duration: 730 (days).

Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device identifiers, Device characteristics

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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more

Uses other forms of storage.


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GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, Privacy choices, IP addresses, Users’
profiles, Device identifiers, Authentication-derived identifiers, Device
characteristics

more

Uses other forms of storage.


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REVJET

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Privacy choices, IP
addresses, Users’ profiles, Device identifiers

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Cookie duration resets each session.


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PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Probabilistic
identifiers, IP addresses, Device identifiers, Device characteristics

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CLINCH LABS LTD

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, Probabilistic identifiers, IP addresses,
Users’ profiles, Device identifiers, Device characteristics

more

Cookie duration resets each session.


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ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses

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HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

Data collected and processed: IP addresses

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Cookie duration resets each session.


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AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, IP addresses, Device
identifiers, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Privacy choices, IP addresses, Device identifiers,
Authentication-derived identifiers, Device characteristics

more

Cookie duration resets each session.


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OBJECTIVE PARTNERS BV

Cookie duration: 90 (days).

Data collected and processed: Device identifiers

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Cookie duration resets each session.


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ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: Browsing and interaction data, Privacy choices, IP
addresses, Device identifiers, Device characteristics

more

Cookie duration resets each session.


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EBAY INC

Cookie duration: 90 (days).

Data collected and processed: Privacy choices, IP addresses, Device
characteristics

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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, Browsing and
interaction data, Probabilistic identifiers, IP addresses, Device identifiers,
Authentication-derived identifiers, Device characteristics, Precise location
data

more

Cookie duration resets each session.


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RESPONSIVEADS, INC.

Doesn't use cookies.

Data collected and processed: Non-precise location data, Browsing and
interaction data, User-provided data, IP addresses, Device characteristics,
Precise location data

more




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VIMEO

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VODAFONE GMBH

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MAGNITE

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SCENESTEALER

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NETQUEST

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NETFLIX

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MACROMILL GROUP

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APPLOVIN CORP.

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