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Agencies Brand Marketing Commerce Convergent TV Creativity Inside the Brand
Media Performance Marketing Programmatic Social Marketing
Agencies Brand Marketing Commerce Convergent TV Creativity Inside the Brand
Media Performance Marketing Programmatic Social Marketing

Editor’s Pick
Influencers & Creators

Sorry, Selena. Catch Ya Later, Kylie. The Golden Age of the Red-Carpet
Influencer Is Over.

By Robert Klara

Social Media Week

‘Proactive and Not Reactive:’ How Charity NSPCC and Agencies Sustain Diversity
Efforts

By Kathryn Lundstrom

BRANDSHARE

Is AR Part of Your Holiday Marketing Strategy?

8th Wall

Merger & Acquisition News

WPP Combines VMLY&R With Wunderman Thompson to Form VML

By Stephen Lepitak

Voice

LGBTQ+ Culture Challenges Brands to Set New Goals Beyond Profit

By Graham Nolan

Popular Now
 1. WPP Combines VMLY&R With Wunderman Thompson to Form VML
 2. Abby Phillip’s and Laura Coates’ CNN Shows Officially Debut Tonight
 3. Microsoft’s Activision Blizzard Deal Will Be a New Lure for Brands
 4. Omnicom Media Group Leaders Explain New Agency-as-a-Platform Model
 5. In 2021, 73% of Agency Leaders Were White. In 2022, It Was 90%.


BRANDSHARE FROM MNTN

To Build Trust in Your B2B Marketing, You Have to Kill Your Brand



Augmented Reality Advertising News
View All
Augmented Reality Advertising News

Pat McGrath Labs Works With Google to Let New Yorkers Try on Makeup in AR

By Brandy Shaul

Augmented Reality Advertising News

General Mills Lets Shoppers ‘Creep to a New Beat’ in AR Cereal Game

By Brandy Shaul

Augmented Reality Advertising News

Maybelline Promotes New Mascara With Building-Scale AR Mirror

By Brandy Shaul

Augmented Reality Advertising News

Walmart Uses Augmented Reality to Let Shoppers Try On Makeup in Its App

By Brandy Shaul



Creativity x Culture
View All
Diversity, Equity and Inclusion

According to UPS, We Are in the Midst of a ‘Jefa’ Movement

By Luz Corona

Social Media Week

11 Things We Learned About the Creatorverse at Social Media Week Europe

By Rebecca Stewart, Stephen Lepitak, Brittaney Kiefer

Alcohol Industry News

Captain Morgan’s First 0.0% Ad Asks, ‘Why You Always Whying?’

By Rebecca Stewart

Legacy Brands

Lego’s Epic, Play-Along Superhero Ad Gives Marvel a Run for Its Money

By Rebecca Stewart

Retail Media
View All
Retail Media Advertising

Buyers Question Inventory Quality, Transparency on Google’s AI-powered
Performance Max

By Catherine Perloff

Retail Media Advertising

Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There

By Elizabeth Marsten

Marketing and Sales

Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary
Marketing Hubs

By Olivia Morley

Data & Insights

The US Ad Industry Will Grow 5% in 2023, According to a New Forecast

By Olivia Morley





Adweek Podcasts
View All
Adweek Podcasts

Mutual Learning and Inspiring Insights With Katie Welch

By Jenny Rooney

Adweek Podcasts

Adweek Podcast: Happy Hour With Tip Top Proper Cocktails

By Al Mannarino, Luz Corona

Adweek Podcasts

TechMagic Podcast: Game Engine Alternatives, Voice Print Rights, Space Fashion

By Cathy Hackl

Adweek Podcasts

Activision Blizzard’s Game-Changing Marketing Approach

By Colin Daniels

Magazine
View All
Agency of the Year

Special Feature: Building a Better Agency

By Adweek Staff

Agency of the Year

Gut’s Dedication to Brave Work Makes It Adweek’s 2023 Breakthrough Agency of the
Year

By Stephen Lepitak

Agency of the Year

Following a Reinvigoration of Its Brand, Ogilvy Is Adweek’s 2023 Global Agency
of the Year

By Kyle O’Brien

Agency of the Year

The Curious Case of Colle McVoy, Adweek’s 2023 U.S. Midsize Agency of the Year

By Paul Barbagallo

In case you missed it
Sports Marketing News

The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State Farm
and Taylor Swift

By Jason Notte

Sustainability News

Havas Wins Shell Media Account Following Review—and Climate Protests

By Kathryn Lundstrom & Olivia Morley

Independent Agencies

Small and Midsize Agencies Find Landing New Business Increasingly Difficult

By Olivia Morley

Voice

Failure to Launch: Delta Delivered Bad News And Did It Poorly

By Jonathan Jacobs


THE ADWEEK RESOURCE LIBRARY

Be a better marketer and get access to the latest Adweek-created guides,
exclusive research, and sponsor white papers.
See What’s New

Agencies
View All
Merger & Acquisition News

WPP Combines VMLY&R With Wunderman Thompson to Form VML

By Stephen Lepitak

Social Media Week

‘Proactive and Not Reactive:’ How Charity NSPCC and Agencies Sustain Diversity
Efforts

By Kathryn Lundstrom

Creative Thinkers

How Top Creatives Analyze and Learn From the Work of Others

By Kyle O’Brien

Creative Thinkers

The ‘Ultimate Driving Machine’ Architect Looks Back on 50 Years of Creativity

By Kyle O’Brien

Brand Marketing
View All
Food Industry News

Adopting Channels in New Ways Is Driving PepsiCo’s Marketing Success

By Stephen Lepitak

Influencers & Creators

Sorry, Selena. Catch Ya Later, Kylie. The Golden Age of the Red-Carpet
Influencer Is Over.

By Robert Klara

Diversity, Equity and Inclusion

Carhartt and Friends Write the Brand’s Next 135 Years of History

By Jason Notte

Alcohol Industry News

From the Stadium to the Skies: Booze-Free Brands Break New Ground

By T.L. Stanley

Commerce
View All
Social Media Week

How Shopify Is Wooing Creators, the ‘New Generation of Entrepreneurs’

By Catherine Perloff

Platforms

Apple’s Search Deal Is Critical to Google. The Courts May Rule It Illegal

By Trishla Ostwal

Retail Media Advertising

Buyers Question Inventory Quality, Transparency on Google’s AI-powered
Performance Max

By Catherine Perloff

Adweek Podcasts

Brave Commerce Podcast: Creating Authentic Experiences

By Sarah Hofstetter, Rachel Tipograph

CONVERGENT TV
View All
Connected TV News

Shoppable Ads Are Paying Off for Smart TV Owners

By Bill Bradley

Sports Marketing News

Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign

By Mollie Cahillane

Measurement

Paramount Adds iSpot as New Currency Partner

By Mollie Cahillane

Business of Marketing

Hollywood Went on Strike. But at Agencies, the Show Must Go On—and Evolve

By Bill Bradley

Creativity
View All
Voice

LGBTQ+ Culture Challenges Brands to Set New Goals Beyond Profit

By Graham Nolan

Experiential Marketing

After Going Public, Birkenstock Builds Interactive Parks to Help New Yorkers
Slow Down 

By Leslie Blount

Retail News

A Retail Brand Challenged Customers to Steal From Its Store–If They Could Outrun
an Elite Sprinter

By Kennyatta Collins

Diversity, Equity and Inclusion

According to UPS, We Are in the Midst of a ‘Jefa’ Movement

By Luz Corona


Media
View All
AI News

AI Watch: Weekly Updates for the Latest in Generative AI News

By Trishla Ostwal

C-Suite

The Information Hires Former Morning Brew Exec in Latest Consumer Revenue
Leadership Shuffle

By Mark Stenberg

Adweek Podcasts

Activision Blizzard’s Game-Changing Marketing Approach

By Colin Daniels

Emerging Technologies

Adobe Is Not Done With Its Generative AI Offerings

By Trishla Ostwal

Performance Marketing
View All
SEM News

Brand Knowledge Will Level Up Your AI-Driven Search Engine Marketing

By Ryan Schuster

Experiential Marketing

The New ‘Mobile’ Marketing Means Taking Your Brand on Tour

By Ralph Failla

Retail Media Advertising

Not Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There

By Elizabeth Marsten

B2B

These B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing

By Paul Barbagallo

Programmatic
View All
Lessons Learned

This Nonbinary VP Found Ad Tech More Inclusive Than Network TV

By Olivia Morley

AI News

AI Watch: Weekly Updates for the Latest in Generative AI News

By Trishla Ostwal

Programmatic

Can a New Definition Solve the Internet’s Quality Problem?

By Catherine Perloff

Emerging Technologies

Google Lets Publishers Opt Out of AI Training Data

By Trishla Ostwal

Social Marketing
View All
Social Media Week

11 Things We Learned About the Creatorverse at Social Media Week Europe

By Rebecca Stewart, Stephen Lepitak, Brittaney Kiefer

Social Media Week

Creators Should be Part of Every Brief–Even When They Make Brands Uncomfortable

By Brittaney Kiefer

Social Media Week

Burger King’s TikTok Strategy Continues Its Mission to Give Consumers Their Way

By Kyle O’Brien

Voice

What Sets Latinx Influencers Apart From the Rest of The Creator Economy

By Sandy Archila



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ecosystem.

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