www.kantata.com Open in urlscan Pro
2a05:d014:275:cb02::c8  Public Scan

Submitted URL: https://info.kantata.com/Njc3LUxFSi02OTYAAAGOLyFMCLr3U3TeNv4U8Kw53sB-N3UpPwRHoLp_PS_azGMMr0RLGJ5Na8PbZOor6Y_hFRS0jOg=
Effective URL: https://www.kantata.com/blog/article/introducing-the-2023-professional-services-maturity-benchmark?mkt_tok=Njc3LUxFSi02O...
Submission: On December 14 via api from US — Scanned from DE

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NameProviderPurposeExpiryTypeCookieConsent [x14]Cookiebot
get.kantata.com
kantata-dev.netlify.app
kantata-staging.netlify.app
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accepted the cookie consent box.SessionHTTPtest_cookieGoogleUsed to check if the
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visitor to login to a website through their LinkedIn application for example.1
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domain180 daysHTTPcampaignmavenlink.comUsed in context with promotional-codes on
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partners.1 dayHTTPJSESSIONIDNew RelicPreserves users states across page
requests.SessionHTTPCONSENTYouTubeUsed to detect if the visitor has accepted the
marketing category in the cookie banner. This cookie is necessary for
GDPR-compliance of the website. 2 yearsHTTP

Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
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PersistentHTMLDRIFT_SESSION_ID [x2]form-styling--kantata-next.netlify.app
DriftAllows the website to recoqnise the visitor, in order to optimize the
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SessionHTMLDRIFT_SESSION_STARTED [x2]form-styling--kantata-next.netlify.app
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PersistentHTMLljs-source-lang [x2]develop--kantata-next.netlify.app
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country-setting of the visitor - This allows the website to show content most
relevant to that region and language.PersistentHTML_biz_flagsA [x3]BizibleThis
cookie serves multiple purposes; it determines whether the user has submitted
any forms, performed cross-domain migration or has made any tracking opt-out
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experience. 1 dayHTTP

Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.

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the visitor's use of video-content - The cookie roots from Wistia, which
provides video-software to websites.PersistentHTMLevents/1/#New RelicUsed to
monitor website performance for statistical purposes.SessionPixeljserrors/1/#New
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behavior on the website. This is used to compile statistical reports and
heatmaps for the website owner.SessionPixelu [x2]Adobe
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on visitors' website-behaviour. This is used for internal analysis and website
optimization. SessionHTTP_vwo_sn [x4]VWOCollects statistics on the visitor's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been read.1 dayHTTP_vwo_uuid [x4]VWOUsed by Visual
Website Optimizer to ensure that the same user interface variant is displayed
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yearsHTTP_vwo_uuid_v2 [x4]VWOThis cookie is set to make split-tests on the
website, which optimizes the website's relevance towards the visitor – the
cookie can also be set to improve the visitor's experience on a website.1
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website's sub-pages. SessionHTTPmuxDatapa.tedcdn.comThis cookie is used in
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video content, the cookie remembers where to start the video when the visitor
reloads the video.20 yearsHTTPljs-visits [x2]develop--kantata-next.netlify.app
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user.PersistentHTML__utm.gifAmazonGoogle Analytics Tracking Code that logs
details about the visitor's browser and computer.SessionPixelcollectGoogleUsed
to send data to Google Analytics about the visitor's device and behavior. Tracks
the visitor across devices and marketing
channels.SessionPixel_hjRecordingEnabled [x2]develop--kantata-next.netlify.app
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is used to compile statistical reports and heatmaps for the website
owner.SessionHTMLhjActiveViewportIdsdevelop--kantata-next.netlify.appThis cookie
contains an ID string on the current session. This contains non-personal
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optimize the visitor's
experience.PersistentHTMLhjViewportId [x2]develop--kantata-next.netlify.app
HotjarSaves the user's screen size in order to adjust the size of images on the
website.SessionHTMLNRBA_SESSIONTEDCollects data on the user’s navigation and
behavior on the website. This is used to compile statistical reports and
heatmaps for the website owner.PersistentHTML__hssc [x2]HubspotIdentifies if the
cookie data needs to be updated in the visitor's browser.1
dayHTTP__hssrc [x2]HubspotUsed to recognise the visitor's browser upon reentry
on the website.SessionHTTP__hstc [x2]HubspotSets a unique ID for the session.
This allows the website to obtain data on visitor behaviour for statistical
purposes.180 daysHTTP__utma [x3]GoogleCollects data on the number of times a
user has visited the website as well as dates for the first and most recent
visit. Used by Google Analytics.2 yearsHTTP__utmb [x3]GoogleRegisters a
timestamp with the exact time of when the user accessed the website. Used by
Google Analytics to calculate the duration of a website visit.1
dayHTTP__utmc [x3]GoogleRegisters a timestamp with the exact time of when the
user leaves the website. Used by Google Analytics to calculate the duration of a
website visit.SessionHTTP__utmt [x2]GoogleUsed to throttle the speed of requests
to the server.1 dayHTTP__utmv [x3]GoogleSaves user-defined tracking parameters
for use in Google Analytics.SessionHTTP__utmz [x3]GoogleCollects data on where
the user came from, what search engine was used, what link was clicked and what
search term was used. Used by Google Analytics.6
monthsHTTP_cltk [x2]MicrosoftRegisters statistical data on users' behaviour on
the website. Used for internal analytics by the website operator.
SessionHTML_hjRecordingLastActivityHotjarSets a unique ID for the session. This
allows the website to obtain data on visitor behaviour for statistical
purposes.SessionHTML_hjTLDTest [x3]HotjarRegisters statistical data on users'
behaviour on the website. Used for internal analytics by the website operator.
SessionHTTP_vis_opt_exp_#_combiVWOUsed by Visual Website Optimizer to ensure
that the same user interface variant is displayed for each visit, if the user is
participating in a design experiment.100 daysHTTPhubspotutk [x2]HubspotSets a
unique ID for the session. This allows the website to obtain data on visitor
behaviour for statistical purposes.180 daysHTTPln_orLinkedInRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. 1 dayHTTPubvtkantata.comCollects data on the user's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been loaded with the purpose of generating reports
for optimising the website content.3
daysHTTPvid [x2]cdn-app.pathfactory.comCollects data on visitor interaction with
the website's video-content. This data is used to make the website's
video-content more relevant towards the visitor. 2 yearsHTTPvwoSn [x2]VWO
develop--kantata-next.netlify.appThis cookie is set to make split-tests on the
website, which optimizes the website's relevance towards the visitor – the
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website.PersistentHTMLAnalyticsSyncHistoryLinkedInUsed in connection with
data-synchronization with third-party analysis service. 30
daysHTTP__utmd [x2]GoogleThis cookie is used to assign specific visitors into
segments, this segmentation is based on visitor behavior on the website - the
segmentation can be used to target larger
groups.SessionHTTPvisitor-idMedia.netThis cookie is used to collect information
on the visitor. This information will be stored for internal analytics at the
website's operator – Internal analytics is used by websites to optimize their
domains.1 yearHTTPcookiecookieshare.mindstamp.comThis cookie is used by the
website’s operator in context with multi-variate testing. This is a tool used to
combine or change content on the website. This allows the website to find the
best variation/edition of the site.SessionHTTPspwww.kantata.comRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. 1 yearHTTP_sp_id.#.expiresstart.kantata.comContains the
expiry-date for the cookie with corresponding name.
PersistentHTML_sp_ses.#.expiresstart.kantata.comContains the expiry-date for the
cookie with corresponding name. PersistentHTMLubpvstart.kantata.comDetermines if
a user leaves the website straight away. This information is used for internal
statistics and analytics by the website operator. 6
monthsHTTPubvsstart.kantata.comCollects data on the user's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been loaded with the purpose of generating reports for
optimising the website content.180 daysHTTP_vwo_ssmVWOPending400
daysHTTPl.gifwww.kantata.comThis cookie is used by the website’s operator in
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variation/edition of the site.
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split-tests on the website, which optimizes the website's relevance towards the
visitor – the cookie can also be set to improve the visitor's experience on a
website.SessionPixeltddevelop--kantata-next.netlify.appRegisters statistical
data on users' behaviour on the website. Used for internal analytics by the
website operator. SessionPixel

Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.

NameProviderPurposeExpiryType6suuid6sc.coRegisters user behaviour and navigation
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INTRODUCING THE 2023 PROFESSIONAL SERVICES MATURITY BENCHMARK


UPDATEDFEB 20, 2023

By Chris Scalia, Chief Customer Officer, Kantata

This is an excerpt of Kantata’s introduction to SPI’s 2023 Professional Services
Maturity Benchmark report. Click here to download the full report for free.

I’m excited to present you with the 2023 edition of the annual SPI Professional
Services Maturity Benchmark, which analyzes the performance of over 700
professional services businesses of all shapes and sizes.

At Kantata, the Professional Services Maturity Benchmark is an invaluable tool
we use with our customers and prospective customers to help establish
a picture of what’s possible through the digital transformation of their PS
organizations. SPI’s annual research provides essential, up-to-date information
on what high performance looks like across key pillars, while also providing a
constructive framework for understanding the sequence of steps required to
achieve operational maturity. I encourage you to actively use this report to
evaluate how your business stacks up and find key strategic areas for
optimization and transformation.

As Kantata’s Chief Customer Officer, I have spoken with many professional
services organizations that are navigating economic challenges and struggling to
make critical decisions with confidence. These organizations are wondering what
they can do, when demand is more volatile than ever, to ensure their business is
in a position to consistently deliver work, while protecting their
margins, their clients, and their valued team members. This year’s benchmark
tells a story of an industry that has found ways to protect and enhance
financial performance – profitability increased from 2021 to 2022 – while also
struggling to fully come to grips with lingering impacts from the pandemic,
changing work norms that create productivity risks, and an ongoing talent war
that can threaten the core of a PS organization. These overarching challenges
have resulted in the degradation of certain Key Performance Indicators, with
average employee billable utilization and project margins below five year
averages, the number of projects delivered on time dipping by 5%, and project
overruns increasing by 21%.

Despite these apparent headwinds, the SPI report again highlights the
relationships between higher performance and adoption of purpose-built
technology solutions for PS organizations. For organizations with over 50
employees, the difference between businesses using a solution in SPI’s PSA
category and those that are not is significant. Adopters of PS-specific
solutions, for example, enjoy a 5% difference in average billable utilization
and a 16% difference in average project margins.


LEARN MORE

Download the Professional Services Maturity Benchmark to learn how these results
align with the improvements Kantata’s customers are seeing when they adopt the
Kantata Professional Services Cloud. As a preface to the benchmark, we
demonstrate some of the many ways the Kantata Cloud is driving transformational
outcomes for Kantata’s customers – who make up 30% of the surveyed users in this
study, the most of any provider in SPI’s PSA category.


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