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Bring Direct Mail to the Martech Stack


THE HYBRID EXPERIENCE

Easily orchestrate direct mail with your existing digital marketing efforts to
deliver a hybrid experience for your customers.

Learn More



OUR CUSTOMERS LEAD WITH THE HYBRID EXPERIENCE



FROM THE BLOG



Building Brand Affinity: How to Remain Competitive in the B2B Sales Landscape

By PFL Team

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FORBES



Welcome To The Hybrid Experience: How Brands Can Engage Consumers In A Hybrid
World

By Nick Runyon, President, PFL

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A HYBRID EXPERIENCE FOR A HYBRID WORLD

By combining physical and digital marketing, we produce greater results than
could ever be achieved by either one alone.

PFL is the leader in the Hybrid Experience category. PFL integrates with CRMs
and MAPs to leverage digital intent signals that inform the content and timing
of direct mail. We deliver authentic human experiences orchestrated with a
brand’s digital customer experience, the result is one-to-one personalization at
infinite scale. And what does that really mean? It means increased brand loyalty
and ROI.

120x

ROI

21x

Meetings Booked

10x

ROI



12x

Meetings Booked

23x

ROI

+55%

Closed Won Deals



Earn Attention

The “Attention Economy” we are living in has created a culture of inattention
and an economy of deficiency. Decision-makers are flooded with repeated digital
solicitations that fall on distracted ears. PFL will help you capture your
recipient’s attention in ways no digital experience can.

Build Affinity

We allow the injection of delightful, multi-sensory experiences into the
otherwise mundane day of customers, prospects, and even employees—wherever they
might be. PFL’s “orchestrated serendipity” quickly creates attention and
affinity for your brand.




Accelerate Growth

When customers or prospects lose interest or enthusiasm in your brand,
salespeople lose sales. PFL overcomes all that by helping sales teams target and
interact with specific prospects, offering the appropriate incentives that will
accelerate the relationship and the business.


THE HYBRID EXPERIENCE PLATFORM

PFL brings the measurement, personalization, and predictability expected from
digital to direct mail. The Hybrid Experience Platform integrates with your
current systems and listens for intent signals, or behavioral data, to influence
the timing and content for your most effective channel…direct mail.

Integrated

The platform seamlessly works with the systems already in place used to engage
prospects and customers.  

Orchestrated

We automate the sending of personalized, timely direct mail experiences.

Impactful 

Relevant direct mail experiences demand attention, increase affinity, and
amplify growth.  




THE HYBRID EXPERIENCE SOLUTIONS

The Hybrid Experience set of business solutions creates a cohesive GTM motion
that engages future and current customers. It solves, all at once, the
challenges of disparate systems and transparency; siloed systems and operations;
and demands for growth.

HX Marketing

Harness the power of digital signals and behavioral data to earn attention and
affinity.

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HX Sales

Empower sales reps to personalize direct mail to engage prospects.

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HX Operations

Streamline processes while creating an holistic, scalable customer experience.

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“Direct mail is inherently engaging, but PFL helps us capitalize on timing,
personalization and delivery, which helps us blow past our goals.”

Henry Link
Senior Marketing Program Manager | Paycor

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Create Integrated, Orchestrated,
Impactful Experiences at Scale

PFL delivers authentic human experiences by orchestrating impactful direct mail
in an ecosystem fueled by data. We bring the measurement, personalization, and
predictability you expect from digital to direct mail. We have a proven track
record of amplifying growth for some of the biggest brands in the world.

Book a Meeting



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