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Adestra
 * Why Adestra?
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EMAIL AUTOMATION SOFTWARE THAT INSPIRES ENGAGEMENT

Engage your email audience with personalized content that drives conversions.

Request a demo




SEE WHAT ADESTRA CAN DO FOR YOU.






DELIVER ENGAGING EMAILS AT EVERY STEP OF THE CUSTOMER JOURNEY.

DEEPEN CUSTOMER RELATIONSHIPS WITH AUTOMATED AND PERSONALIZED EMAIL PROGRAMS

Increase engagement while saving time using a visual journey builder that
enables drag-and-drop creation of complex multi-touch journeys.

 * Powerful segmentation allows you to deliver the appropriate next message
   based on customer behavior
 * Dynamic content increases engagement at every step of the journey

DELIVER EMAIL THAT STANDS OUT ON EVERY DEVICE

Design beautiful emails without knowing a line of code using an intuitive email
builder and built-in render previews.

 * Create new email layouts  with flexible templates and a modular editor
 * Customize based on the subscribers’ device or email client

TAILOR MESSAGES TO EVERY SUBSCRIBER.

Personalize each email with demographic and behavioral data and deliver product
and content recommendations powered by machine learning.

MAXIMIZE THE SUCCESS OF EVERY SEND.

Continually optimize your email with A/B testing, and prevent formatting errors
with device and render previews.

UNCOVER CLEAR INSIGHTS WITH RICH REPORTING AND ANALYTICS.

Dig deeper into the data with click-to-conversion tracking, cart abandonment
reporting, click quality mitigation, and more.



> We needed a reliable partner in this endeavour, and that’s why we’ve been a
> long-time partner and advocate of [Upland] Adestra. Their continued focus on
> development, advanced technology capabilities, and support through customer
> service is unrivaled in their industry.
> 
> Andrew Hinton
> Head of Procurement, UBM


EMAIL MARKETING INDUSTRY CENSUS

How does your email program stack up? Take a look at key findings, stats, and
insights from industry leaders.

Get the Report


EMAIL SOFTWARE THAT MEETS YOUR UNIQUE NEEDS.

Our enterprise software delivers results for leading brands across diverse
industries.

MEDIA & PUBLISHING

Connect your audience with their favorite content.

 * Deliver curated newsletters tailored to readers’ interests
 * Automate newsletter creation

Read more

RETAIL

Convert casual shoppers into loyal customers.

 * Personalized product recommendations based on browsing or purchase history
 * Deliver cart-abandonment emails to increase conversion

Read more

RESTAURANT

Deliver emails that keep your customers coming back for seconds. 

 * Personalized promotions and menu updates 
 * Drive repeat purchases with loyalty programs 

FINANCE

Increase customer retention with a personal email experience.

 * Personalized account alerts
 * Promote new products, services, or educational material most relevant to your
   customer

NONPROFIT ORGANIZATIONS

Motivate your subscribers to take action for your cause.

 * Drive donations with targeted fundraising emails
 * Deliver personalized content about the issues and causes that matter most to
   your supporters

AGENCIES

Manage multiple brands effortlessly with a flexible account structure

 * Say goodbye to siloed activity and data use with total control over your
   account structure
 * Manage cross-brand email campaigns and reporting all in one place

Read more


RELIABLE PRODUCTS.
REAL RESULTS.

 * Incisive Media
 * Immediate Media
 * Naked Wines

Adestra

INCISIVE MEDIA GETS MORE EMAIL TO THE INBOX WITH DELIVERABILITY WORKSHOPS



One of the world's most established publishers in the finance and technology
sectors, Incisive Media, needed expert advice for improving inbox placement.



Read more

400% more leads

Read more

Adestra

IMMEDIATE MEDIA CO GIVES BBC GARDENERS’ WORLD MAGAZINE READERS A COMPLETELY
TAILORED DIGITAL EXPERIENCE



Immediate Media needed to curate email content based on individuals' online
behavior. See why they implemented Upland Adestra



Read more

20% CTR increase

Read more

Adestra

NAKED WINES DRIVES CUSTOMER LOYALTY WITH PERSONALIZED EMAILS.



Naked Wines needed an automated way to deliver highly personalized wine
recommendations at scale.



Read more

7.9% gross profit/customer increase

Read more




AN EMAIL MARKETING SOFTWARE TO DELIGHT YOUR SUBSCRIBERS WITH EVERY SEND.

Get the features you need to make your email program a success.

CAMPAIGN MANAGEMENT

 * Drag-and-drop automation builder
 * Multi-touch journeys
 * Calendar view – see entire email program at-a-glance

EMAIL DESIGN

 * Modular email builder
 * Device-specific design for mobile and desktop-optimized email
 * Flexible templates enable multiple emails from one master template

PERSONALIZATION & TARGETING

 * Send targeted emails based on behavioral or demographic data
 * Dynamic content, personalized with user data points
 * Machine learning assigns contacts to user personas and delivers personalized
   content/product recommendations

EMAIL OPTIMIZATION

 * Render testing – preview emails across devices/clients
 * A/B test up to 26 variables simultaneously
 * Automatically deploy winning version
 * Test subject lines, copy, creative, and more

REPORTING & ANALYTICS

 * User-friendly data visualization, including heatmaps and geographic reporting
 * Track user journeys from click to conversion
 * Prevent bots from skewing metrics with click quality mitigation

FLEXIBLE ACCOUNT STRUCTURE

 * Set permissions for each user level
 * Multi-level account structure enables brand management
 * Scalable and tailored to fit your business needs


ELEVATE YOUR CUSTOMER EXPERIENCE WITH EMAIL MARKETING SERVICES.

Pair Upland Adestra with other products for engaging customers across every
marketing touchpoint.

MOBILE MESSAGING

Text messaging software with feature-rich SMS, MMS, and mobile wallet.

Learn more

LOCALYTICS

Mobile app marketing software and analytics to understand user behavior.

Learn more

RANT & RAVE

Customer engagement software for voice-of-customer insights and feedback.

Learn more

See all Marketing products


NEED MORE SUPPORT? WE’VE GOT YOU. 

Our Premier Success Plans provide personalized training, custom integrations,
template creation, and more. 

Let’s talk


RESOURCES TO DRIVE IMPACT

eBook

EMAIL MARKETING INDUSTRY CENSUS

Webinar

WHY EMAIL IS THE KEY TO MARKETING ROI

eBook

EMAIL MARKETING INDUSTRY CENSUS: KEY SECTOR REPORT

See all resources


READY TO GET THINGS DONE?

Let’s get to work

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Frost Bank Tower
401 Congress Avenue, Suite 1850
Austin, TX 78701-3788, USA

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