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Text Content

How good is your pricing performance? Schedule your aicorite® Live Demo.
Click to Book Live Demo
 * Mission
 * Consulting
 * Training
 * Events
 * We are hiring
 * aicorite®
 * Let’s talk

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 * Mission
 * Consulting
 * Training
 * Events
 * We are hiring
 * aicorite®
 * Let’s talk

How good is your pricing performance? Schedule your aicorite® Live Demo.
Click to Book Live Demo
 * Mission
 * Consulting
 * Training
 * Events
 * We are hiring
 * aicorite®
 * Let’s talk

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 * Mission
 * Consulting
 * Training
 * Events
 * We are hiring
 * aicorite®
 * Let’s talk


BECOME A
PRICING
CHAMPION

Schuppar Consulting is the No. 1 choice for B2B companies that want to optimize
their prices on a sustainable basis. Learn how to make yourself irreplaceable
for your customers and finally get the prices you deserve.

Let's talk


NEW
Attention, inflation alert!
Now things have to move fast.
New

A producer price inflation rate of 31% speaks for itself. We show you how to
implement price increases quickly and in line with demand despite the current
difficult situation – and without losing your customers:

 * Price Increase Program
 * Price Negotiator Training
 * Pricing Dashboard with Facts & Indices

NEW
Schuppar Training Programs in 2022
New

Check out our new overview and find the perfect training for your sales and
purchasing teams.

Our Trainings
Play Video
Play Video
New Seminar
Price Increase Extreme
New

Negotiate extreme price increases and get your prices up by +41% or more. Book
your 2-day seminar with Dr. Björn Schuppar now.

Book now


SETTING HIGH PRICES AND SECURE THEM IN YOUR DEALS WITH CUSTOMERS?

We’ll show you how to reach this ambitious goal. Learn how to push through every
price increase from now on and even put a smile on the face of your negotiating
partners by doing it.


Mike Olosky
Chief Operating Officer at Simpson Strong-Tie (Formerly Henkel Adhesive, Member
of the Executive Committee)
Chemicals
"Changing the Pricing Culture with Schuppar Consulting resulted in +2.2%-pts.
Margin improvement and volume growth on plan:"

Norbert Pomplun
Key Account Manger at GF Casting Solutions
Auto
“We now understand that we can really improve in many areas as a sales team.
This boosts the motivation & enthusiasm of the team.”

Dr. Volker Pfahlert
Founder/Co-Founder/ Shareholder & CEO Numares (Formerly Executive Positions at
Roche Diagnostics and Draeger Medical)
Pharma
“The impact of the Strategic Pricing and Implementation Program with Dr.
Schuppar and his team was a substantial margin improvement (high single digit)
driven by accelerated growth of high margin products.”

Ralf Drews
CEO at Greif-Velox Maschinenfabrik GmbH
Machinery
“With the help of the Schuppar Strategic Selling program we won 2 major tenders,
which grew our business by 4 Million €. My organization switched from farming to
hunting mode.”

Joris Merckx
CEO at Thor NV (Formerly President & CEO at Chemetall)
Chemicals
“More than 30 Million € EBITDA over 18 months (700 Million Sales). Schuppar
Consulting enabled us to improve consistently our margin in a sustainable way."

Patrick Yong
Managing Director at Bostik Vietnam
Chemicals
“Just want to say thank you for the great session. Realized more tools/
techniques that my team and I should be focusing on.”

Daniel Lopez Cruz
Managing Director Corporate Investment at Investcorp
Private Equity
“Schuppar Consulting offers more than just concepts. The consulting team
successfully helped us to sustainably develop the pricing for our portfolio
firms.”

Tineke Beirlaen
Chief Commercial Officer at Fixatti
Chemicals
“Perfect trainings that make even less experienced negotiators feel comfortable
when facing tough customer negotiations.”

Alex Sosik
Senior Account Manager at Arkema
Chemicals
“The training was pretty much on target. I particularly liked the role plays
followed by useful feedback.”

Dr. Ingo Lehrke
CEO at Algiax (Formerly CEO tesa Labtec)
Pharma
“We achieved a price increase at an average of 5.3%. The best was the change in
mindset within my sales department. Understanding that a price increase is
possible even if it seemed impossible at the beginning.”

Adam Lin
Sales Director APAC Bostik
Chemicals
“Gentlemen, wanted to thank you again for the knowledge you bestowed on my team
members and me. The class was excellent and I am sure it will pay big dividends
to the company, employees and personal growth of all who experience the wealth
of preparation and knowledge.”

Vincent Legros
Arkema Group CEO at Bostik
Chemicals
“We recovered plus 46 Million € EBITDA on 2.000 Million € Sales with Price
Increase Trainings & Pricing Clinics® across 3 regions and BUs.”

Andres Amador Marin
Commercial Director Americas at Vestolit
Chemicals
“My takeaways: Approaching customers with price increases, improving negotiation
skills, understanding the counterparty temperament, impact on price increase,
gaining new business.”

Malte WItt
Vice President Sales and Marketing EMEA at Armacell
Construction
“+4.5% better net-net prices in my region with Schuppar Pricing Trainings and
Pricing Clinics® Workshops.”

Abhay Kulkani
Sales & Marketing Director BASF India
Chemicals
“I have been over 32 years in my job and attended many training sessions and the
Schuppar program was the best training we've had in many years.”

Carsten Hagenbucher
Partner Investment at Charterhouse
Private Equity
“Schuppar Consulting enabled our portfolio companies by their hands-on price
programs throughout the global sales organization on all continents, to educate
our salespeople towards added value selling.”

Ian Higgins
Business Development Manager Aerospace at Chemetall
Chemicals
“I really benefited from your sales training course, the best that I have ever
experienced.”

Jürgen Walda
Vice President & General Manager, Avery Dennison, former CEO at Lohmann Tapes
Chemicals
“With the global Value Pricing Culture Program we improved our profit margin
significantly. Depending on the area between 2-5%-Pts.”

Jean Fayolle
Vice President Adhesives EMEA & SA at Henkel
Chemicals
“The consulting team successfully helped us to professionally adapt our pricing
for the sales department. The employees were trained in a global roll-out with
pricing blackbelts. In addition, the different market segments were supported in
the best way possible for the implementation of price changes incurred by
increasing raw material and transport costs.”

Tito Soso
Partner Corporate Investment at L-Gam
Private Equity
“The initial results compensated for the consulting expenses as early as within
the first weeks. The high inflationary pressures of the raw materials were
successfully passed on by smart and differentiated price increases.”

Laurent Couvreur
Director Regional Segments Asia Pacific at BASF
Chemicals
“SCORE (strategic selling concept) is part of my everyday life, as we are using
the Global Sales Process for following the progress of our projects in APAC
region.”

Hermann Reichenecker
Chairman of the Management Board at Storopack
Packaging
“With our worldwide pricing excellence program, implemented with the help of
Schuppar Consulting, we have been able to optimize our prices competitively and
always customer benefit-oriented. “

Leonhard Engels
Managing Partner at Agis Industrie Service
Distribution
"The decisions taken during the cooperation with Schuppar Consulting helped us
very much during the economic crisis. We were able to increase our prices and
thus also our contribution margins in time. We recommend Schuppar Consulting
without any reservations.“

Andrea Zoochi
CEO at EVOCA Group
Machinery
“Convincing product life cycle pricing strategies were developed during several
workshops. At the same time the employees were trained in pricing. Negotiations
with important key customers were systematically prepared by using the Pricing
Clinic® Methodology. Thanks to the specialty pricing calculator we now set the
right prices for machines with low volumes.”

Hartwig Retzlaff
Managing Partner at Babacous (Formerly CEO at Deutsche See)
Food
"With the help of advanced sales software supported by Schuppar Consulting our
sales employees can easily and transparently conduct price calculations in their
daily business. The effect of the new software was enhanced sustainably by
professional training measures for more than 120 people in sales and by the
introduction of proposed performance indicators and leadership processes.”

Jim Morgan
Strategic Accounts Manager at Bostik
Chemicals
“The training content, style and interactivity was excellent. You kept us all
engaged while providing a valuable and fun learning experience.”

Meinolf Brauer
CEO at walter services
Services
"With the help of the pricing project with Schuppar Consulting we achieved the
turnaround and increased our EBIT within the first year by 2.3 Million €. The
collaboration with Schuppar Consulting over achieved our targets.“

Martin Burki
Commercial Director at Arkema
Chemicals
“Target achieved. My whole Crew will join this great training. It is amazing how
much motivation it is creating among the teams.”

Gerrit Vloedgraven
Regional Sales Manager at Fixatti
Chemicals
“The explanation of what type of pricing negotiator I am helped me a lot of. I
now understand clearly how I can improve myself.”

Nico Gayken
Founder at NEXT ROCK (Formerly Director Marketing at Greif-Velox Maschinenfabrik
GmbH)
Machinery
„Very good, individual and efficient training program. The trainer shared a lot
of insights and best practices from the industries. Especially the purchaser
point of view was highly appreciated by the sales teams.“

Dr. Eberhard Wildermuth
CEO Sales at Witzenmann
Automotive
“Pricing Trainings and Clinics® are extremely powerful tools. We could recover
more than 2 Million € across Divisions which was strongly needed to maintain for
the customers our valued engineering expertise and applied service levels.”

Dieter Verhoeven
Chief Purchasing Officer at PRYM Group
Consumer
"I liked the very practical and real-life approach and examples."

Markus Leypold
Pricing Head EMEA at Axalta
Chemicals
“Getting to know different ways of argumentation to increase prices in difficult
times.”

Jens Hummes
Regional Sales Director at Bostik
Chemicals
"The training was a good motivation to negotiate prices and I really liked the
best practices shown by the trainer team."

Ernesto Osorno
General Manager Mexico at BASF
Chemicals
„Many thanks for organizing and executing the best negotiation training seminar
I ever had in my long career in Sales. It was fun to do the Role Plays with my
colleagues and the opportunity to share experiences with them. This negotiation
Seminar will for sure let us become better negotiators and prepares us for the
upcoming challenges.”


ARE YOU FACING
THESE CHALLENGES?


 * Is strong competition putting pressure on your margins?
 * Do you often lose out when negotiating prices with strong buyers?
 * Are you afraid of losing your customers if you increase your prices?




WE SHOW YOU HOW
TO CHANGE THIS:


 * Get reliable strategies that will help you establish a more profitable
   pricing culture.
 * Benefit from tailor-made solutions that help you master your individual price
   challenges.
 * Learn how to get your customers on your side by selling prices with ease and
   conviction.

Let's talk


SETTING HIGH PRICES AND SECURE THEM IN YOUR DEALS WITH CUSTOMERS?

We’ll show you how to reach this ambitious goal. Learn how to push through every
price increase from now on and even put a smile on the face of your negotiating
partners by doing it.

We recovered plus 44 Mio.$ EBITDA on 2,000 Mio.$ Sales with Price Increase
Trainings & Pricing Clinics® across 3 regions and BUs.
Vincent Legros
Arkema Group, CEO Bostik

We recovered plus 44 Mio.$ EBITDA on 2,000 Mio.$ Sales with Price Increase
Trainings & Pricing Clinics® across 3 regions and BUs.
Vincent Legros
Arkema Group, CEO Bostik

We recovered plus 44 Mio.$ EBITDA on 2,000 Mio.$ Sales with Price Increase
Trainings & Pricing Clinics® across 3 regions and BUs.
Vincent Legros
Arkema Group, CEO Bostik

We recovered plus 44 Mio.$ EBITDA on 2,000 Mio.$ Sales with Price Increase
Trainings & Pricing Clinics® across 3 regions and BUs.
Vincent Legros
Arkema Group, CEO Bostik

We recovered plus 44 Mio.$ EBITDA on 2,000 Mio.$ Sales with Price Increase
Trainings & Pricing Clinics® across 3 regions and BUs.
Vincent Legros
Arkema Group, CEO Bostik

We recovered plus 44 Mio.$ EBITDA on 2,000 Mio.$ Sales with Price Increase
Trainings & Pricing Clinics® across 3 regions and BUs.
Vincent Legros
Arkema Group, CEO Bostik

We recovered plus 44 Mio.$ EBITDA on 2,000 Mio.$ Sales with Price Increase
Trainings & Pricing Clinics® across 3 regions and BUs.
Vincent Legros
Arkema Group, CEO Bostik

 * 1
 * 2
 * 3


LEARN FROM THE BEST. GET EXCLUSIVE
KNOW-HOW, SKILLS AND TOOLS DEVELOPED
BY INTERNATIONAL PRICING EXPERTS.

Our mission is to develop a sustainable and profitable pricing culture in the
B2B area. We are convinced that the world will be very grateful for your price
increase. Do you want to know why? Find out more.

Mission


DR. BJÖRN SCHUPPAR

Pricing Expert, Partner & Managing Director




MARTIN AHLEFELDER

Pricing Expert, Partner & Managing Director



You need help with your pricing challenges? Get in touch with our Management
Team.
Let's talk


BECOME A PART OF THE SUCCESS STORY

0 years
More than 20 years of expertise of coaching and training organizations
0 people
Over 10,000 people trained globally in pricing negotiations
0 negotiations
Guided 3,000 real negotiations with the Pricing Clinic® method
0 publications
Released 70 publications, lectures and a book about pricing excellence
0 keynotes speeches
Held more than 250 keynote speeches
 
0 companies
Over 400 companies are using Schuppar methods successfully


AWARD WINNING SALES CONSULTANT COMPANY

Read more


CREATOR OF THE UNIQUE PRICING CLINIC® METHOD

Read more
Experienced trainer 💪
Passionate motivators 💬
Open communicators 🤩


WHAT WE ARE:

 * Mindset-is-key advocates
 * Tailor-made solutions providers
 * Hand-in-Hand guides
 * Implementors of successful systems
 * Inspiring trainers & promotors
 * Honest feedback givers


WHAT WE ARE NOT:

 * Unexperienced/Franchise consultors
 * Theoretical concept fetishists
 * Data analysts with no impact
 * Proponents of complex models
 * Unaccepted coaches
 * Advertisers for unrealistic approaches

Protecting and even increasing your margins is easier than you think. Let’s take
a close look at your individual challenges and work hand in hand to develop a
reliable and game-changing price increase strategy.

Let's talk


SCHUPPAR CONSULTING IS THE RIGHT CHOICE FOR YOU IF YOU…

 * would like to get 100% control over your sales and margins.

 * want to learn how to prepare the best way for pricing meetings.

 * would like to find out when is the right time to optimize prices.

 * hate the feeling of being overwhelmed during pricing negotiations.

 * want to learn how to communicate price increases the right way.

 * need a partner to bring your price management on the next level.


PROFESSIONAL PRICE AND NEGOTIATION MANAGEMENT IS THE NUMBER-1-LEVER TO ENSURE A
SUCCESSFUL FUTURE FOR YOUR COMPANY.

As a leading specialist in earnings maximization, we advise suppliers in the
following sectors:

AUTOMOTIVE

CONSTRUCTION

CHEMICALS

INDUSTRIAL
GOODS

MECHANICAL
ENGINEERING

RETAIL

IT

MEDICAL
TECHNOLOGY

CONSUMER
GOODS

FINANCIAL
SERVICES


WANT TO BECOME A MASTER AT THE NEGOTIATION TABLE? THEN START TRAINING YOUR
NEGOTIATION MUSCLES TODAY WITH THE AICORITE®

Justification & Arguments
 5/5
Confidence in Pricing
 5/5
Facts and Market Insights
 5/5
Play Video




WHAT YOU GET:

 * Comprehensive market information researched by artificial intelligence
 * Many unbeatable arguments in a short time
 * Digital coaching programs with focus on pricing negotiations
 * A virtual trainer that trains your negotiation skills
 * Best-practice templates and supporting documents for future negotiations


WHAT YOU GET:

 * Save a lot of your valuable time
 * Be better prepared than ever before
 * Increase your self-confidence
 * Become a way better seller

 * Schedule Your Aicorite® Live Demo:

Start With Better Prices Today


FIND THE SOLUTION THAT FITS BEST FOR YOU


Play Video
Learn more about
our solutions


CONSULTING

With our sales consulting services, we open up new perspectives for customers
that want to change their previous pricing strategy.

We have developed suitable programs for different starting situations, which we
can adapt to your individual challenges at any time.

Discover more


TRAININGS

Our practical in-house training courses ensure quick results in negotiations
with existing customers.

Your sales team will learn new methods and approaches that directly address
typical pain points every salesperson knows.

Discover more


EVENTS

We frequently host webinars and public events.

In doing so, we share in-depth best-practice knowledge on the subject of price
management, from which our customers benefit every day in their daily B2B lives.

Discover more



DR. BJÖRN SCHUPPAR

Pricing Expert, Partner & Managing Director




YOU WANT TO MASTER YOUR PRICING BUT YOU’RE UNSURE WHICH OF OUR SOLUTIONS IS THE
RIGHT ONE FOR YOUR BUSINESS?

Then get in touch with our Global Sales Director Desiree for a free
consultation.

Let's talk
Trusted by first-class businesses at any size



ACROSS ALL OUR PROJECTS CLIENTS ACHIEVE +2,3% POINTS
HIGHER RETURN ON AVERAGE




OBSESSED WITH YOUR SUCCESS. GET TO KNOW OUR HEROES.

Read more


START WITH BETTER PRICES TODAY

Get instant access to the aicorite® and start training your negotiation muscles
today.

Get Access to the aicorite®



CONSULTING

Pricing Excellence Compass New
Pricing Transformation & Harmonization
Price Increase Programs
Negotiation & Tender Management
Pricing Clinic® Method
Value Price Setting – Vitamin Value® New
Strategic Account Selling

TRAINING

Price Increase Master Training
Price Negotiation Refresher Training
Advanced Negotiation Training
Price Defense Training
Strategic Account Selling Training
Pricing Excellence Training
Strategic Price Manager Training
Value Selling Training
Pricing Software Training

EVENTS

Price Leadership 2023


SIGN UP FOR OUR NEWSLETTER

Receive regular updates on market pricing in your industry. Benefit from smart
pricing strategies & practical advises for your price management.

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   by email to info@schuppar-consulting.com or to the contact details given in
   the imprint with effect for the future. Further information can be found in
   the privacy policy.
 * 





Schuppar Consulting GmbH
Immermannstrasse 19
40210 Düsseldorf, Germany

+49 211 83 68 05 01
info@schuppar-consulting.com
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https://www.linkedin.com/legal/privacy-policy Cookie Expiry 2 years

Accept Google Tag Manager Name Google Tag Manager Provider Google Ireland
Limited, Gordon House, Barrow Street, Dublin 4, Ireland Purpose Cookie by Google
used to control advanced script and event handling. Privacy Policy
https://policies.google.com/privacy?hl=en Cookie Name _ga,_gat,_gid Cookie
Expiry 2 Years

Marketing (1)
Marketing

Marketing cookies are used by third-party advertisers or publishers to display
personalized ads. They do this by tracking visitors across websites.

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Accept Facebook Pixel Name Facebook Pixel Provider Meta Platforms Ireland
Limited, 4 Grand Canal Square, Dublin 2, Ireland Purpose Cookie by Facebook used
for website analytics, ad targeting, and ad measurement. Privacy Policy
https://www.facebook.com/policies/cookies Cookie Name
_fbp,act,c_user,datr,fr,m_pixel_ration,pl,presence,sb,spin,wd,xs Cookie Expiry
Session / 1 Year

External Media (4)
External Media

Content from video platforms and social media platforms is blocked by default.
If External Media cookies are accepted, access to those contents no longer
requires manual consent.

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Accept Facebook Name Facebook Provider Meta Platforms Ireland Limited, 4 Grand
Canal Square, Dublin 2, Ireland Purpose Used to unblock Facebook content.
Privacy Policy https://www.facebook.com/privacy/explanation Host(s)
.facebook.com

Accept Google Maps Name Google Maps Provider Google Ireland Limited, Gordon
House, Barrow Street, Dublin 4, Ireland Purpose Used to unblock Google Maps
content. Privacy Policy https://policies.google.com/privacy?hl=en&gl=en Host(s)
.google.com Cookie Name NID Cookie Expiry 6 Month

Accept Vimeo Name Vimeo Provider Vimeo Inc., 555 West 18th Street, New York, New
York 10011, USA Purpose Used to unblock Vimeo content. Privacy Policy
https://vimeo.com/privacy Host(s) player.vimeo.com Cookie Name vuid Cookie
Expiry 2 Years

Accept YouTube Name YouTube Provider Google Ireland Limited, Gordon House,
Barrow Street, Dublin 4, Ireland Purpose Used to unblock YouTube content.
Privacy Policy https://policies.google.com/privacy?hl=en&gl=en Host(s)
google.com Cookie Name NID Cookie Expiry 6 Month

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