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GINX TV > Interview > Madden NFL 24



EA'S MONICA DINSMORE ON PRESENTING THE FIRST MADDEN POSITIVE PLAYER AWARD,
SUPPORTING MCS COMMUNITY

EA's Monica Dinsmore discusses presenting the first Madden NFL Positive Player
Award to one of the community's most dedicated players.
By patches chance | 
First Published February 10, 2024, 03:35
GINX/EA


As the football season winds to a close, the same rings true for the Madden
Championship Series. The esports competition to crown the year's top MCS
competitor is as hotly contested as ever, but the event also saw the
presentation of the first MCS Positive Player Award.

This marks the second Positive Player Award from EA, but it's the first time a
member of the Madden community has been a recipient of this honor. We had the
opportunity to speak to EA Sr. Director of Esports Brand & Marketing Monica
Dinsmore about the importance of this award and fostering positivity in
competitive gaming.


EA REVEALS GREG "SL1MGHOST" ALLEN AS FIRST-EVER MCS POSITIVE PLAYER AWARD
RECIPIENT



During the heavily anticipated Ultimate Madden Bowl Finals broadcast, EA took a
moment to reveal Greg "SL1MGHOST" Allen as the first winner of the Madden NFL 24
Championship Series (MCS) Positive Player Award. Nominations and voting for the
award were done directly through the MCS community, and SL1MGHOST spoke briefly
about the honor.

“I've always tried to look out for people in a positive way. This is truly
amazing,” he said. “I want to thank all the competitors. I do a lot behind the
scenes to try to make sure everybody's okay, to make it positive… You know, this
is probably the best award that I've gotten in my lifetime.”

We also had the opportunity to speak to EA's Sr. Director of eSports Brand &
Marketing, Monica Dinsmore, about the MCS Positive Player Award and how this
award came to be.

"It began at the Electronic Arts level. It's super important for EA to create a
safe space for our players to engage in our games. Our mission at EA is to
inspire the world to play. And in order to connect with our global online
community, we need them to feel welcome. We need it to be a safe environment and
for evernyone to be included every time they play our games," she said.

"Esports is such a great platform for us to be able to showcase
sportspersonship, and that's why the first Positive Player Award was given to a
competitor in the ALGS (Apex Legends Global Series)," she said. "Now we're
moving on to MCS and Madden, and then the next we'll be working with the EA
Sports FC community. Using that is a really great way to amplify this really
special award."

Gaming already brings people together, but competitive gaming has a special
knack for creating dedicated close-knit communities even within larger gaming
communities. When we spoke, Dinsmore talked about the power of using esports to
bring players together in this way.

"It's such an amazing position to be in. Especially to be able to work across
multiple games, because it really is a way to further connect beyond the game
and bond around fandom. [Players] bond around that sort of deep love for people
that play. It's almost like a special club if you get esports, especially if you
get to attend an esports event in person," she said. "That's such an awesome
experience for you to share with your fans and people that love the game. It's
like a special club you feel like you belong to that is created by the community
for the community. And then, ultimately publishers like EA do what they can to
support that community."

"In talking with the nominees and subsequently the winners, it's just a really
special way to be recognized within your own community. To know that your fellow
competitors nominated you and supported you, and it's not just something that
there's an EA committee sitting there and evaluating. It's really for the
community and by the community, and the sentiment that I hear from nominees is
that it's just a really special honor for the fellow competitors to nominate
you," she said. "It feels like it just goes above and beyond what you could
actually win in competition. It recognizes something that is really about your
character, so that just makes it something that is really special for all the
nominees but particularly the winner."

As our conversation wrapped up, EA's Monica Dinsmore also hammered home how
special it has been to make the MCS Ultimate Madden Bowl Finals a part of the
larger Super Bowl week experience, including Madden 24 being featured in the NFL
Pro Bowl Games.

"It is really beneficial for us as a Madden ecosystem to show up together and
show up alongside those big moments in the NFL. We wanna make it a celebration
of football," she said. "The more that we can show up, as an esports
organization and as a game, collectively with the real-life football game that
we all love, it just makes it more impactful. And, like I said, a celebration of
all things that are football."


WRITTEN BY PATCHES CHANCE



Patches Chance is a Houston-based freelance writer and editor with experience
covering professional wrestling, gaming, and entertainment.

Her work has been featured at Paste Magazine, Heavy, Fanbyte, The Loadout, and
GINX TV. He has also worked as an editor with Daily DDT and RealSport101.



Follow me on:  


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