www.ulta.com Open in urlscan Pro
23.205.224.195  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Skip to main content Skip to section navigation Skip to footer
 * Investor
 * Overview
 * Company Info
   * Leadership Team
   * Annual Reports & Proxy
   * FAQ
   * Contacts
 * News & Events
   * Press Releases
   * IR Calendar
   * Presentations
   * Email Alerts
 * Financial Info
   * Financial Results
   * Balance Sheet
   * Income Statement
   * Cash Flow
 * Stock Data
   * Quote
   * Charts
   * Historical Data
   * Analyst Coverage
 * SEC Filings
   * All SEC Filings
   * Annual Reports
   * Quarterly Reports
   * Section 16 Filings
 * ESG
 * Governance
   * Board of Directors
   * Board Committees
   * Governance Documents
   * Whistleblower Policy
 * Resources
   * Tax Documents


PRESS RELEASES


Investor / News & Events / Press Releases

News & Events


NEWS & EVENTS

 * Press Releases
 * IR Calendar
 * Presentations
 * Email Alerts


ULTA BEAUTY LAUNCHES BEAUTY&, CELEBRATING BEAUTY AS A FORCE FOR GOOD

August 30, 2022 8:00am EDT Download as PDF

Leading retailer empowers all to own beauty on their terms via creative content,
podcast debut, mental health support and cultural influencers such as Meena
Harris

BOLINGBROOK, Ill.--(BUSINESS WIRE)-- Ulta Beauty, the nation’s largest beauty
retailer, today revealed Beauty&, a 360-campaign designed to move the industry
forward, widen the lens of beauty and inspire all to reclaim beauty on their own
terms. Rooted in insights from cultural leaders and beauty enthusiasts, the
campaign spans compelling creative, the brand’s first-ever podcast, a limited
edition t-shirt collection and in effort to celebrate how beauty is more than
skin-deep, a $200,000 donation to the Jed Foundation, a national non-profit
supporting the mental health of teens and young adults.

“As an industry leader, we believe we have a responsibility to drive progress
rooted in positivity, inclusivity and celebration,” said Karla Davis, vice
president, marketing, Ulta Beauty. “Beauty& was born from the insight that the
duality of confidence and insecurity in the beauty industry has existed for far
too long, and when we focus our energy on the good, beauty can and does deliver.
Our comprehensive campaign reflects many ways to celebrate individuality,
resilience, strength, and above all else, the beautiful possibilities that live
within each of us.”

Bringing the Campaign to Life

To celebrate and elevate the Beauty& mission, a limited-edition t-shirt
collection made from recycled materials launches today. Ulta Beauty partnered
with three incredible designers: Founder & CEO of Phenomenal Media and New York
Times bestselling author, Meena Harris; famed New York-based artist Timothy
Goodman; and celebrated Chicago-based artist and muralist Emmy Star Brown. Each
embraced the campaign message to create a unique t-shirt design for beauty
enthusiasts. The three designs can be found for purchase while supplies last on
ulta.com as of today for $25.

Beauty’s powerful impact on self-esteem, self-care and self-expression comes to
life internally and externally. Recognizing the importance that lies at the
intersection of beauty and self, Ulta Beauty’s donation to the Jed Foundation is
intended to help the leading nonprofit provide teens and young adults with
skills and support to manage emotional health, cope with challenges, and support
themselves and others in their lives. This donation embraces a demographic
deeply vested in the beauty space as a means to show how the industry can be a
force for good in their daily lives.

“We are honored and grateful to work with Ulta Beauty as a part of the Beauty&
campaign to empower all to reclaim beauty on individual levels,” said John
MacPhee, CEO, The Jed Foundation. “We are thrilled to see a beauty leader use
its platform to amplify inclusivity and compassion through self-esteem,
self-care and self-expression. With this generous donation, JED is able to
further our mission to implement a mental health culture of caring that improves
well-being and reduces risks for suicide among young adults across the country.”

To spark dialogue, shift perceptions, and showcase how expansive beauty truly
is, the company will launch The Beauty of, a bi-weekly podcast that will push
beyond traditional beauty topics and expand the lens of beauty in unexpected
spaces and places. Hosted by Ulta Beauty Pro Team member David Lopez, the show
will engage guests such as Tamara Walcott, Virgie Tovar and AM Darke to
challenge beauty standards and dive beneath the surface of nontraditional beauty
topics. Launching this fall, The Beauty Of will amplify exciting perspectives on
the many definitions of beauty.

The powerful Beauty& platform debuts nationally this week with a creative anthem
featuring a curated cast of diverse creators, up-and-coming beauty influencers,
and confident leaders. The cast includes Zuri Marley, Steph Aiello, Elle Snyder,
David Lopez, Jamika Martin, Sophia Morales, Alicia Tao, Gaby Alcala, Gage
Crismond, Amanda Booth, Chelsea Woody, Tamara Walcott, and Laritza Labouche,
among others. The campaign can be seen on television, streaming, and social
platforms.

About Ulta Beauty

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is
the largest U.S. beauty retailer and the premier beauty destination for
cosmetics, fragrance, skin care products, hair care products and salon services.
In 1990, the Company reinvented the beauty retail experience by offering a new
way to shop for beauty – bringing together all things beauty, all in one place.
Today, Ulta Beauty operates more than 1,300 retail stores across 50 states and
also distributes its products through its website, which includes a collection
of tips, tutorials, and social content. For more information, visit
www.ulta.com.

Ulta Beauty was recently added to the Bloomberg Gender Equality Index, which
tracks the financial performance of public companies committed to supporting
gender equality through policy development, representation, and transparency.
More information about Ulta Beauty’s corporate responsibility efforts can be
found at https://ulta.com/investor/esg.



View source version on businesswire.com:
https://www.businesswire.com/news/home/20220830005267/en/

Eileen Ziesemer, Vice President, Public Relations
eziesemer@ulta.com
(708) 305-4479

Source: Ulta Beauty

Released August 30, 2022

 * Email Alerts
 * Contacts
 * RSS News Feed

©2022 Ulta Beauty, Inc. All Rights Reserved.
Privacy Policy Disclaimer Sitemap