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     * * 33ACROSS’ LEXICON SOLUTION TO MONETIZING UNADDRESSABLE TRAFFIC COULD BE
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         — Amanda Gomez, VP of Revenue Ops at New York Post
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     * * INTRODUCING THE 33ACROSS 2022 CULTURE COMMITTEE
         
         February 9, 2022
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INTRODUCING


LEXICONTM

An integrated technology that bridges the gap between cookies and authentication

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WHO WE ARE

A PUBLISHER PLATFORM DESIGNED FOR THE OPEN INTERNET

33Across builds technology for publishers to increase the value of their
inventory and safely monetize it for the open internet within the bounds of
privacy. Our supply-side platform allows publishers to transition to a
cookieless world with unified addressability, curated audiences, and
monetization.


LEARN MORE


STATE OF INDUSTRY

GAIN INDEPENDENCE WITH OPEN WEB MONETIZATION BEYOND THE COOKIE

It’s time to leave the cookie behind and flip the switch on unaddressable
inventory





LEAVE THE COOKIE BEHIND

WHAT MAKES 33ACROSS DIFFERENT


1

MAKING THE UNADDRESSABLE ADDRESSABLE

Instant addressability for 90% of publisher inventory


2

ENGAGED
AUDIENCES

Increase the value of unaddressable inventory and identify new customers


3

NO NEW
(AD) TAXES

Removing ID and data fees from the supply chain increases publisher revenue and
working media budgets

The cookieless future, is one of our biggest challenges and 33Across’ Lexicon
solution to monetizing unaddressable traffic could be an industry gamechanger.
Beyond the potential revenue it brings, we are thrilled that it eliminates the
need for any backend heavy lifting.
— Amanda Gomez, VP of Revenue Ops

Platforms that can more effectively connect buyers with quality inventory and an
engaged audience are in a position to create a true win-win for publishers and
advertisers.
— Chris Mayland, VP of Consumer Markets

33Across Lexicon’s built-in addressability and audience capabilities drive
innovation as the industry moves toward a cookie-less future, which ties to our
commitments and vision for effective digital media supply chain.
— Anudit Vikram, Chief Product Officer

The cookieless future, is one of our biggest challenges and 33Across’ Lexicon
solution to monetizing unaddressable traffic could be an industry gamechanger.
Beyond the potential revenue it brings, we are thrilled that it eliminates the
need for any backend heavy lifting.
— Amanda Gomez, VP of Revenue Ops

Platforms that can more effectively connect buyers with quality inventory and an
engaged audience are in a position to create a true win-win for publishers and
advertisers.
— Chris Mayland, VP of Consumer Markets

33Across Lexicon’s built-in addressability and audience capabilities drive
innovation as the industry moves toward a cookie-less future, which ties to our
commitments and vision for effective digital media supply chain.
— Anudit Vikram, Chief Product Officer

The cookieless future, is one of our biggest challenges and 33Across’ Lexicon
solution to monetizing unaddressable traffic could be an industry gamechanger.
Beyond the potential revenue it brings, we are thrilled that it eliminates the
need for any backend heavy lifting.
— Amanda Gomez, VP of Revenue Ops

Platforms that can more effectively connect buyers with quality inventory and an
engaged audience are in a position to create a true win-win for publishers and
advertisers.
— Chris Mayland, VP of Consumer Markets

33Across Lexicon’s built-in addressability and audience capabilities drive
innovation as the industry moves toward a cookie-less future, which ties to our
commitments and vision for effective digital media supply chain.
— Anudit Vikram, Chief Product Officer



READY TO UNLOCK THE COOKIELESS WORLD?

LET'S CHAT

PUBLISHER AND DEMAND PARTNERSHIPS

 * Publishers
 * Demand




RECENT NEWS


ANOTHER STUDY SHOWS HOW DRASTICALLY PUBLISHER REVENUE IS BEING SWALLOWED BY
AD-TECH FEES

AdWeek March 9, 2022 Media Coverage
33Across CEO, Eric Wheeler, comments on Adweek's coverage on a recent study by
Adalytics that explored the variance in fees for publishers from...
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INCLUSIVE CONVERSATIONS | BLACK IN TECH

Avalon Benoit February 22, 2022 Culture
Black History Month is a time to pay tribute to the contributions and struggles
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GOOGLE’S FLOC 2.0, TOPICS, TRADE EFFECTIVENESS FOR PRIVACY COMPLIANCE

AdWeek February 17, 2022 Media Coverage
33Across CEO, Eric Wheeler, weighs in on how Google's new initiative, Topics,
tackles privacy compliance. Regardless of consumer preferences, the ...
Read more >

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