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Reports

Reports


INDUSTRY OUTLOOK REPORT: NAVIGATING THE FIRST-PARTY DATA REVOLUTION


Get the report

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The shift from third-party cookies to first-party data is powerful to say the
very least.

This recent evolution presents numerous opportunities for marketers to make
wiser, more impactful decisions. From retail to travel and more, this level of
customer personalization is critical for those leaving third-party-cookie data
behind and looking toward the future gold mine of first-party data.

So, what are the best and most practical tips to pay attention to as a marketer
looking to effectively employ first-party data? We partnered with Industry Dive
to create this industry report, where we explore:

 * Effective usage strategies for first-party data and how to avoid common
   pitfalls
 * Data collection, including loyalty programs and personalization
 * Privacy and consent issues




RELATED CONTENT

BLOG

WHY YOU SHOULD PRIORITIZE OWNED CHANNELS NOW MORE THAN EVER

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REPORTS

PRODUCT SPOTLIGHT: ACOUSTIC CONNECT

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WEBINARS & EVENTS

NAVIGATING THE FIRST-PARTY DATA REVOLUTION: STRATEGIES FOR OPTIMIZING MODERN
MARKETING

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