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Enterprise Brand and Marketing Guide
 * Home
 * Intro to the Brand
    * About the ASU Brand
    * Examples of Brand Execution
    * Get monthly brand updates

 * Brand Elements and Guidelines
   
   
      ELEMENTS OF THE BRAND
   
    * Overview
    * Colors
    * Fonts and Typography
    * Logos and Brand Marks
    * Rankings
    * Tag Line
    * Trademarks and Licensing
    * Unit-Specific Guidelines
    * Writing Style and Content
    * View all brand elements
   
   
      GUIDELINES FOR EXECUTION
   
    * Overview
    * Using Approved Vendors
    * Advertising
    * Apparel and Merchandise
    * Business Cards, Stationery and Name Tags
    * Design
    * Email
    * Events and Event Promotion
    * Inclusion Guidelines
   
   
      MORE GUIDELINES FOR EXECUTION
   
    * Mobile Apps
    * Photography and Video
    * Presentations
    * Print
    * Search Engine Optimization (SEO)
    * Signage and Environmental Graphics
    * Social Media
    * Stories and Press Releases
    * Web
    * View all guidelines and standards

 * Access and Requests
   
   
      REQUEST ACCESS
   
    * ASU Events Calendar Account
    * ASU News Account
    * ASU Print Online Ordering
    * Brand Font License
    * Google Analytics
    * Google Search Console
    * Moz Account
    * Salesforce Marketing Cloud Account
    * Canto Account (ASU Brand Library)
    * Request additional access
   
   
      REQUEST APPROVALS
   
    * asu.edu Subdomain Creation
    * Commercial Filming and Photography on Campus
    * Filming for Class Projects on Campus
    * Flying a Drone on Campus
    * My ASU Ad Placement
    * Powered by ASU Wordmark Use
    * Signage Design and Placement
    * Sparky Use
    * Unit Logo Development
    * Additional approvals
   
   
      REQUEST SERVICES
   
    * Design Services
    * Employee Portraits (Headshots)
    * External Paid Advertising
    * Film and Photo Studio Access
    * Fundraising Support
    * Insights and Analytics Services
    * Livestream Services
    * Mailing Lists
    * Print Services
    * View all services requests

 * Training and Tools
   
   
      TRAINING AND LEARNING
   
    * Academy Workshops
    * Summer Camp
    * Email Community Meetings
    * Google Marketing Platform (GMP) Community
    * International Branding Community
    * SEO Community Meetings
    * Social Media Community Meetings
    * UX Community Meetings
    * Video Community Meetings
    * Web Community Meetings
    * Writing Community Meetings
    * View all options
   
   
      TOOLS
   
    * Adobe Creative Cloud
    * ASU Events Calendar
    * ASU News
    * GIPHY
    * Google Analytics
    * Google Search Console
    * Moz SEO Tool
    * Photo and Video Release
    * Salesforce Marketing Cloud
    * asu.edu Website Requirements Checklist
    * Canto (ASU Brand Library)
    * View all available tools
   
   
      TEMPLATES AND LIBRARIES
   
    * Adobe Creative Cloud Libraries
    * ASU Boilerplates (Standardized Text)
    * asu.edu Component Library
    * asu.edu Page Design Template
    * Email Signature Generator
    * Lookbooks (Sample Design Galleries)
    * Music Libraries
    * Photo Galleries
    * Presentation Template
    * Social Media Toolkits
    * Video Lower Thirds
    * Zoom Backgrounds
    * View all templates and libraries

 * About
    * About our Community
    * About Enterprise Brand Strategy and Management
    * Contact Us with Questions
   
   
      STAY CONNECTED
   
    * Overview
    * The Community Huddle
    * Join community groups


WELCOME TO THE ASU BRAND AND MARKETING GUIDE




GETTING STARTED

The ASU brand guide is frequently revised and expanded upon to reflect changing
industry best practices and ASU policies and to meet the needs of the ASU
community. Please always reference brandguide.asu.edu as your source of truth
for the most current information about standards, tools and resources.


COLOR PALETTE

There’s more to our color palette than just maroon and gold. Find the right
colors for your digital and printed projects.

View all ASU brand colors


FONTS AND TYPOGRAPHY

When to use Neue Haas Grotesk and when to use Arial and how to express the ASU
brand through typography.

View fonts and typography


LOGOS

Logos aren’t just embellishments; they concisely represent the university brand.
Learn how to use approved logos — and how not to.

Learn about ASU's logos


WRITING STYLE

From email signatures to reports, follow these guidelines to ensure that your
audience understands the message you want to convey.

Explore ASU's writing style


ZOOM BACKGROUNDS, TEMPLATES, GALLERIES AND LIBRARIES

These tools can help you get started quickly and keep your work on brand.

Explore brand-aligned tools


EXAMPLES OF BRAND-ALIGNED PROJECTS

Lookbooks (sample galleries) of brand-aligned projects completed by Enterprise
Brand Strategy and Management and ASU community.

See examples


EMAIL

Standards and guidelines for executing email marketing communications on behalf
of ASU via SalesForce Marketing Cloud.

Understand email design


PHOTOGRAPHY AND VIDEO

From ASU-branded imagery to tips on capturing your own photos and video, these
guidelines ensure that your visuals convey the ASU story.

View photo and video rules


PRINT

Standards and procurement guidelines for ASU print projects, including business
cards, stationery and name tags.

Learn how to print at ASU


SOCIAL MEDIA

ASU policies and guidelines to help you create social posts and interact with
your audiences on behalf of your unit and the university.

View social media rules


WEB

Web standards and tools for asu.edu websites, including development, design,
content, SEO and data and analytics.

Learn about web standards


APPROVED VENDOR LIST

Using approved vendors requires fewer quotes and ensures you’re working with
vendors who have agreed to follow ASU policies.

See all approved vendors


Enterprise Brand Strategy and Management

Contact the Brand team

Join our mailing list

Intro to the Brand
Learn the Brand Platform Examples of Brand Execution All-Hands Meetings The
Community Huddle newsletter Join Topic-Focused Community Groups About Our
Community Contact Us with Questions
Elements of the Brand
Overview Colors Core Design Principles Fonts and Typography Icons Inaccessible
Music Partners and Affiliates Rankings Spirit Marks Unit-Specific Guidelines
Writing Style and Content
Guidelines for Execution
Overview Advertising Apparel and Merchandise Approved Vendors Business Cards and
Stationery Email Events and Event Promotion Inclusion guidelines Mobile Apps
Photography and Video Presentations Print Search Engine Optimization (SEO)
Signage and Environmental Graphics Social Media Stories and Press Releases Web
Training and Tools
Overview Training and Learning Enterprise Software and Systems Templates and
Libraries Request Access Request Approvals Request Services
Maps and Locations Jobs Directory Contact ASU My ASU
Copyright and Trademark Accessibility Privacy Terms of Use Emergency