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       Charting the Upswing: The Mobile Ad Ecosystem Starts Gaining Momentum
       
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CREATE A VALUE EXCHANGE WITH TAPJOY



Advertising should be a value exchange. The Tapjoy offerwall connects top
advertisers with premium publishers and then rewards mobile users for their
time. Now that’s a win-win.

Get startedGet started

Customer supportCustomer support

PARTNERED WITH THE BEST



For developers

MAXIMIZE APP REVENUE WITH THE TAPJOY OFFERWALL

Roughly 15% of the top 100 grossing apps use offerwalls. That figure expands to
25% for top-grossing mobile games. Tapjoy is the industry leader in the
offerwall category, with eCPMs for Android in the US exceeding $1,000. Plus,
Tapjoy’s fully custom, native offerwall deployments that drive up to 30% more
revenue than generic alternatives.

Get startedGet started

For advertisers

ACQUIRE AND ENGAGE USERS AT SCALE WITH AN OFFERWALL CAMPAIGN

On the Tapjoy offerwall, users have the choice to voluntarily engage with ads
that interest them in exchange for a reward. The result is that your best users
come to you.

Learn about CPELearn about CPE Learn about CPALearn about CPA

INTEGRATE THE TAPJOY AD NETWORK

The Tapjoy ad network connects publishers with premium demand sources. Our
solutions will help you monetize every user to their maximum potential.

Get startedGet started

WHAT OUR CUSTOMERS ARE SAYING

Daphne Li, User Acquisition Director at Funplus

“PAY PER EVENT BRINGS US BETTER USER RETENTION AND ROAS, IT’S WORKING SO
WONDERFULLY FOR OUR GAMES AND WE WILL ALWAYS CONSIDER TAPJOY A TOP PARTNER.”

View case studyView case study

Alexander Jorias, CEO & Co-Founder at Club Cooee

“TAPJOY CURRENCY SALES PROVIDE A GREAT WAY FOR US TO BOOST AD REVENUE. IN THE
LAST SALE, WE ACHIEVED AN IMPRESSIVE 3.6X INCREASE IN REVENUE AND A NEARLY 4X
INCREASE IN CONVERSION RATE”

View case studyView case study

Magda Z, Senior User Acquisition Manager at Huuuge Games

“CPE IS ONE OF OUR MOST EFFECTIVE AND HIGH PERFORMING AD UNITS WHEN IT COMES TO
ROAS. MULTI-REWARD CPE ALSO ALLOWS US TO SCALE OUR UA CAMPAIGNS WHILE REDUCING
THE NUMBER OF LIVE OFFERS WE HAVE TO MANAGE DAY-TO-DAY.”

View case studyView case study

Rohan Panjiar, Director of Performance Marketing at Winc

“WITH TAPJOY, WE WERE ABLE TO SCALE OUR DR OFFER FOR THE 21+ AUDIENCE AND KEEP
OUR CPS IN TARGET RANGE WHILE IMPROVING OUR LTV.”

View case studyView case study

 * 
 * 
 * 
 * 

EXPERT INSIGHTS TO SUPERCHARGE YOUR OFFERWALL STRATEGY

Case Study

How IEC Games, a hyper-casual publisher, boosted their D7 ROAS by 40% with the
Tapjoy offerwall

Read more >>
Blog

How to implement an offerwall placement strategy

Read more >>
Blog

9 tips to boost your UA over the holidays

Read more >>
Blog

How to maximize growth with offerwall special promotions: tips for the holiday
season

Read more >>
Case Study

How Ok Cashbag & Syrup boosted their revenue 63% with Unity LevelPlay mediation
and 225% with the Tapjoy offerwall

Read more >>
Case Study

How Big Fish Games boosted their offerwall revenue 96% and IAP ARPDAU by 10%
with the Tapjoy offerwall

Read more >>
Case Study

How Lotte Members boosted their ad revenue 20x and increased eCPM 10x with
Tapjoy from Unity

Read more >>
Case Study

How Appynation optimized the Tapjoy Offerwall, multiplying iOS revenue 9x and
increasing Android revenue 2x without cannibalizing IAP

Read more >>
Case Study

How MY.GAMES transformed their monetization strategy and expanded their global
reach with Tapjoy, increasing their Offerwall revenue by 181% without
sacrificing any IAP revenue

Read more >>
Case Study

How King drove incremental scale with Tapjoy from Unity's Daily Rewards,
exceeding their D7 ROAS goal by 1.5x

Read more >>
Blog

Tapjoy from Unity launches Daily Rewards, delivering Offerwall campaigns that
bring users back to your app daily

Read more >>
Case Study

How Pocket FM monetized their non-paying users with ads and offerwall, boosting
revenue 20%

Read more >>
Case Study

How IEC Games, a hyper-casual publisher, boosted their D7 ROAS by 40% with the
Tapjoy offerwall

Read more >>
Blog

How to implement an offerwall placement strategy

Read more >>
Blog

9 tips to boost your UA over the holidays

Read more >>
Blog

How to maximize growth with offerwall special promotions: tips for the holiday
season

Read more >>
Case Study

How Ok Cashbag & Syrup boosted their revenue 63% with Unity LevelPlay mediation
and 225% with the Tapjoy offerwall

Read more >>
Case Study

How Big Fish Games boosted their offerwall revenue 96% and IAP ARPDAU by 10%
with the Tapjoy offerwall

Read more >>
Case Study

How Lotte Members boosted their ad revenue 20x and increased eCPM 10x with
Tapjoy from Unity

Read more >>
Case Study

How Appynation optimized the Tapjoy Offerwall, multiplying iOS revenue 9x and
increasing Android revenue 2x without cannibalizing IAP

Read more >>
Case Study

How MY.GAMES transformed their monetization strategy and expanded their global
reach with Tapjoy, increasing their Offerwall revenue by 181% without
sacrificing any IAP revenue

Read more >>
Case Study

How King drove incremental scale with Tapjoy from Unity's Daily Rewards,
exceeding their D7 ROAS goal by 1.5x

Read more >>
Blog

Tapjoy from Unity launches Daily Rewards, delivering Offerwall campaigns that
bring users back to your app daily

Read more >>
Case Study

How Pocket FM monetized their non-paying users with ads and offerwall, boosting
revenue 20%

Read more >>
‹›


CHECK OUT MORE UNITY PRODUCTS TO CREATE AND GROW YOUR APP

Learn moreLearn more
For app developers
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 * Automated UA optimizers
 * iOS toolkit
 * Ad quality
 * Segments
 * Custom adapters
 * Impression level revenue
 * Real time pivot reports
 * Platform app
 * Offerwall
 * Tapjoy
 * ironSource exchange
 * Apple Search Ads
 * Cross-channel marketing
 * Game publishing
 * Tapjoy knowledge center
 * ironSource knowledge center

For mobile operators
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 * Device experience management
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