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PRIVACY POLICY

(Updated May 2023)

Zerto Ltd. and its wholly owned subsidiaries, Zerto, Inc., Zerto UK Limited,
Zerto Germany GmbH and Zerto AUS Pty.
Ltd. (together, “we” or “Zerto”) respect the privacy of our customers, visitors,
and users of our websites (“you”)
and are committed to maintaining the privacy and confidentiality of personal
information we collect. By using our
products and/or services, including without limitation the Zerto mobile
applications (the “App”)
and our websites, including without limitation www.zerto.com ,
www.zerto.com/myzerto, zap.zerto.com and pages.zerto.com
(the “Websites”), you accept the practices described in this Privacy Policy. To
make this Privacy Policy
easier to read, the App, the Website and our related services are referred to as
the “Services”.

This privacy policy covers the following chapters:


 A. USER OF OUR WEBSITES AND APP


 B. CONTACTS FROM EVENTS AND OFFLINE ACTIVITIES


 C. BILLING AND LICENSING INFORMATION


 D. CCPA INFORMATION FOR INDIVIDUALS RESIDING IN CALIFORNIA


 E. GDPR INFORMATION FOR INDIVIDUALS FROM THE EU OR UK


 F. MISCELLANEOUS


A. USERS OF OUR WEBSITES AND APP

Information you provide when you visit our Websites as a prospective or current
Zerto customer or
partner

Our Websites will allow you to contact us, request a free trial or demo, join
our mailing list, or to request or
enquire about support services. When you contact us through our Websites, we
will collect limited personal
information about you, such as your name, company name, address, phone number,
email address, demographic
information and how you came to our Websites. We will use the information
outlined above:

 * to review and respond to any query you submit to us, or provide the support
   services you request;
 * to provide you with a free trial or demonstration of the Services;
 * when requested, to add you to our mailing list and contact you periodically
   with information about products
   and services offered by Zerto (see “Communications” section below);
 * to monitor and improve our Services, to comply with obligations that we are
   subject to under applicable
   laws, and to enforce and protect our rights.

If you request a free trial or demonstration of the Services, or submit a query
to us, our legal basis for
processing your personal information is that it is necessary for our legitimate
interests in conducting and
developing our business and meeting and anticipating the requirements of our
current and prospective
customers.

Information you provide if you log on to a Zerto portal

If you log on to the ZAP, myZerto and support portals (together the “Portals”)
we will collect personal
information about you, including your name, company name and email address. You
will also be required to create
a password to protect your account. We will use this information:

 * to create and maintain your account, and to provide the services you request;
 * to allow you to log in to your account on our Services, which may involve
   running authentication security
   procedures;
 * to administer your use of the Services;
 * to monitor, review and improve the Services;
 * to contact you about your use of the Services, or updates to the Services
   (see “Communications” section
   below or the Subscription Center);
 * to comply with obligations that we are subject to under applicable law, and
   to enforce and protect our
   rights.

If you log on to a Portal, our legal basis for processing your personal
information is that it is necessary for
the performance of the Terms of Use between you and us. The legal basis for
processing your personal information
to monitor and improve the Services, to contact you about the Services, to
comply with obligations and enforce
and protect our rights, is our legitimate interest in enhancing the Services,
interacting with you and
safeguarding our interests.

Information you provide through public forums

We may provide bulletin boards, blogs, user-editable documents or chat rooms on
our Websites. Any personal
information you choose to submit in such a forum may be read, collected, or used
by others who visit these
forums, and may be used to send you unsolicited messages. We are not responsible
for the personal information
you choose to submit in these forums. You should exercise caution when deciding
to disclose your personal
information. Each participant’s opinion expressed is his or her own and should
not be considered as reflecting
the opinion of Zerto. We will use the information we collect through these
public forums:

 * to review and respond to queries;
 * to monitor, review and improve the Services.

Our legal basis for processing personal information that we gather through
public forums is that it is necessary
for our legitimate interests in conducting and developing our business and
meeting and anticipating the
requirements of our customers.

Information we collect about how you navigate our Websites and Apps

We also use commonly-used information-gathering tools, such as cookies and Web
beacons, to collect information as
you navigate our Websites, including technical information that your mobile
device sends when you use our Apps,
such as the device model and the operating system of your device (“Web Site
Navigational
Information”). Web Site
Navigational Information includes standard information from your web browser
(such as browser type and browser
language), your Internet Protocol (“IP”) address, and the actions you take on
our Websites
(such as the web
pages viewed and the links clicked). We use Web Site Navigational Information to
operate and improve our
Websites. We may also use Web Site Navigational Information in combination with
visitor information to provide
personalized information about Zerto.

Our legal basis for processing this information is that it is necessary for our
legitimate interests in
conducting and developing our business and meeting and anticipating the
requirements of our customers.

Cookies

We use “cookies” to make interactions with our Websites easier and more
meaningful. When you visit our Websites,
our servers send “cookies” to your computer. Standing alone, “cookies” do not
directly identify you; they merely
recognize the device you are using to connect with the Websites by means of your
web browser.

There are two types of “cookies”: session-based and persistent-based. Session
“cookies” exist only during one
session; that is, they are erased from your computer when you close your browser
software or turn off your
computer. Persistent “cookies” remain stored on your computer after you close
your browser or turn off your
computer.

We use persistent “cookies” that only we can read and use to identify devices
(and visitors) that have previously
visited our Websites. We may use information from session and persistent
“cookies” in combination with visitors’
information to provide you with more relevant information about Zerto and our
products and services.

We also use Google Analytics and other tools to track usage of our Websites. See
the “Analytics” section below
for more information.

Analytics

We use third parties to track and analyze usage and volume statistical
information regarding individuals who
visit our Websites or use the Services.

For example, we utilize Google Analytics, a service provided by Google, Inc.,
that we use to gather information
about how users engage with our Services. For more information about Google
Analytics, please visit
www.google.com/policies/privacy/partners/.

If you want to opt-out of the collection of information by Google Analytics,
please visit
https://tools.google.com/dlpage/gaoptout.

If you wish to opt out of the collection of information by Google Analytics on
our App, you can do so in the
‘About’ section of Zerto Mobile or ZVR, respectively. If you wish to opt out of
the collection of information by
Google Analytics on our Websites, please change the “Cookies Settings” on our
Websites. We also utilize
FullStory which help us to understand usage patterns on our Websites, such as
user clicks, mouse movements and
scrolling on our Websites. We use this information troubleshoot bugs, support
our customers and build better
user experiences on our Websites. You may opt-out of us collecting and
processing this data through the “Cookies
Settings” on our Websites.

Tracking Pixels

We use “tracking pixels” alone or in conjunction with “cookies” to compile
information about usage
of our Websites and interaction with emails from us. “Tracking pixels” are clear
electronic images that can
recognize certain types of information on your computer, such as “cookies,” when
you viewed a particular website
linked to the “tracking pixel,” and a description of a website tied to the
“tracking pixelacon.” For example, we
may place “tracking pixels” in marketing emails that notify us when you click on
a link in the email that directs
you to our Websites.

We use “tracking pixel” to operate and improve our Websites and email
communications, to try to
ensure that they are relevant and interesting to the people receiving them. We
may use information from “tracking
pixels” in combination with visitors’ information to provide you with
information about Zerto or its products or
services.

IP Addresses

When you visit our Websites, we collect your IP address to track and aggregate
information that does
not directly identify you. For example, we use IP addresses to monitor the
regions from which visitors navigate
our Websites and to direct queries to the most appropriate Zerto personnel.

If you are a prospective or current Zerto customer, your IP address will also be
stored in association with your record to make certain functions
available to you, including your access to Portals.

Responding to Do Not Track Signals

Our Services do not have the capability to
respond to “Do Not Track” signals received from various web browsers.


B. CONTACTS FROM EVENTS AND OFFLINE ACTIVITIES

Information you provide when you attend an event, or contact us offline

When you register to an event we organize, we will collect personal information
about you through the
registration form, or if you contact us otherwise than through our Websites (for
example by post, or telephone).
We will collect limited personal information about you, such as your name,
company name, address, phone number,
email address and demographic information. We will also collect information
about your attendance and
participation in the event.

If you participate in events organized by others, but in which Zerto is
represented, we will receive your
information only if you opted-in to have your contact information shared with us
as a third-party partner of the
event organizer.

We will use the above information:

 * to review and respond to any query you submit to us;
 * to provide you with a free trial or demonstration of the Services;
 * when requested, to add you to our mailing list and contact you periodically
   with information about products
   and services offered by Zerto (see “Communications” section below);
 * to comply with obligations that we are subject to under applicable laws, and
   to enforce and protect our
   rights.

Our legal basis for processing your personal information is that it is necessary
for our legitimate interests in
conducting and developing our business and meeting and anticipating the
requirements of our current and
prospective customers.


C. BILLING AND LICENSING INFORMATION

MSP Billing Information

On a monthly basis, managed service providers (“MSP”) submit a report to us by
using the
reporting feature of our software, or alternatively, by enabling our software to
submit the relevant information to us via a secure API in order to produce such
a report. These reports cover all
usage information from all data centers, and include the number of virtual
machines on which our software was
operated during the applicable month, as well as other relevant information,
such as the name of the protected
site, the name of the recovery site, the virtual protection group domain name,
the type of virtual machine, etc. We
refer to this as the “MSP Billing Information.”

MSP Billing Information is used only for automated billing purposes.

Support and Mobile App Data

We collect data from whomever enables Zerto Analytics, the Zerto Mobile App,
and/or
runs our software. Such data includes, among other things, our licensing
information, version information (Zerto and
vSphere), and environment statistics (number of virtual machines, number of
replicated virtual machines, number
of VPGs, etc.). The information set forth in this section shall be referred to
as the “Collected
Data”.

Collected Data is used by our support team for improving the support provided to
customers as well as for
enabling the Mobile App. For example: if we find a bug in a certain version of
our software, we may use the
Collected Data to contact customers who are running such version with a proposed
bug-fix.


D. CCPA INFORMATION FOR INDIVIDUALS RESIDING IN CALIFORNIA

This section of the policy provides information pursuant to the California
Consumer Privacy Act and the
California Privacy Rights Act (CCPA/CPRA).

This is the personal information we have collected over the past 12 months when
we operate as a “business” under
the CCPA/CPRA:

Categories of Personal Information under the CCPA/CPRA Specific Types of
Personal Information Collected and the source of the information Specific
business or commercial purpose for collecting personal information from
consumers Identifiers Name, email address, phone number



Portals’ login information (within Contact Information)

Source of the information:

The consumer themselves.

An event organizer, in case, if the consumer participates in an event organized
by others, but in
which Zerto is represented.

 * Respond to a query you submit to us.
 * Create and maintain your account.
 * Allow you to log in to your account on the Websites and the App.
 * Administer your use of the Services.
 * Provide the support services you request.
 * Add you to our mailing list and contact you periodically with information
   about products and
   services offered by Zerto.
 * Monitor and improve our Services.
 * Comply with obligations that we are subject to under applicable laws.
 * Enforce and protect our rights.

Information that identifies, relates to, describes, or is capable of being
associated with, a
particular individual Subject of your query, demographic information.



Content of your message or comment on our bulletin boards, blogs, user-editable
documents or chat
rooms on our Websites.

Source of the information:

The consumer themselves.

An event organizer, in case, if the consumer participates in an event organized
by others, but in
which Zerto is represented.

 * Respond to a query you submit to us.
 * Monitor and improve our Services.
 * Post your message on our bulletin boards, blogs, user-editable documents or
   chat rooms on our
   Websites.

Professional or employment-related information Company name, address, and
position.



Source of the information:

The consumer themselves or the Business they are associated with.

An event organizer, in case, if the consumer participates in an event organized
by others, but in
which Zerto is represented.

 * Respond to a query you submit to us.
 * Create and maintain your account.
 * Allow you to log in to your account on the Websites and the App.
 * Administer your use of the Services.
 * Provide the support services you request.
 * Add you to our mailing list and contact you periodically with information
   about products and
   services offered by Zerto.
 * Monitor and improve our Services.
 * Comply with obligations that we are subject to under applicable laws.
 * Enforce and protect our rights.

Commercial information, including products or services you are considering
Subject of your query expressing interest in our Services.



Information relating to providing you with a free trial or demonstration of the
Services.

Source of the information:

The consumer themselves or the company they are associated with

 * Respond to a query you submit to us.
 * Provide you trial access or demonstration of our Services.
 * Administer your use of the Services.
 * Provide the support services you request.
 * Add you to our mailing list and contact you periodically with information
   about products and
   services offered by Zerto.
 * Monitor and improve our Services.
 * Comply with obligations that we are subject to under applicable laws.
 * Enforce and protect our rights.

Internet or other electronic network activity information IP address from which
you access the Website or Portals, time and date of access, type of browser
used, language used, links clicked, and actions taken while using the Website or
Portals.
Your interactions with emails from us.



Source of the information:

The consumer themselves and their device

 * Provide you personalized information and ads about Zerto.
 * Comply with obligations that we are subject to under applicable laws.
 * Enforce and protect our rights.
 * Monitor, operate and improve our Websites and Services.

The chart below explains about the personal information we disclosed for a
business purpose to third parties in
the preceding 12 months:

Categories of Personal Information under the CCPA/CPRA Categories of third
parties to whom we disclose your information and the specific business or
commercial
purpose for the disclosure Identifiers The Zerto group companies, and
professional advisors such as attorneys, accountants,
auditors, financial and other professionals: for the appropriate operation and
conduct of our
business.Third party companies in connection with a prospective or actual sale,
merger, transfer or other
organization of all or parts of our business: for business continuity purpose in
case of a
reorganization.
regulatory authorities, including tax authorities: to comply with mandatory
legal requirements
imposed
on us.



Law enforcement agencies, courts or other relevant tribunals: to defend and
enforce violations and
breaches that are harmful to our business.

Information that identifies, relates to, describes, or is capable of being
associated with, a
particular individual Professional or employment-related information Commercial
information, including products or services purchased, obtained, or
considered Information that identifies, relates to, describes, or is capable of
being associated with, a
particular individual Internet or other electronic network activity information

The chart below details how we share personal information for online
behaviorally targeted ads. We do not sell
your personal information and we have not done so in the preceding 12 months. We
also do not have actual
knowledge that we share the personal information of consumers under 16 years of
age for online behaviorally
targeted ads.

Categories of Personal Information shared for online behaviorally targeted ads
Categories of third parties with whom Personal Information is shared for online
behaviorally targeted
ads Specific business or commercial purpose for sharing personal information for
online behaviorally
targeted ads Identifiers and Internet or other electronic network activity
information Online advertising networks.
 * To show you ads based on the content you’re viewing, the app you’re using,
   your approximate
   location, and your device type.
 * To measure the performance and effectiveness of ads and other content that
   you see or interact
   with.

See the section below for the notice of the right to opt-out of sharing your
personal information for online
behaviorally targeted ads.

The following rights apply only to a California resident:

Consumer Right Details Knowing the personal information, we collect about you
You have the right to know:



 * The categories of personal information we have collected about you;
 * The categories of sources from which the personal information is collected;
 * Our business or commercial purpose for collecting personal information;
 * The categories of third parties with whom we share personal information, if
   any;
 * The specific pieces of personal information we have collected about you.

Right to opt-out of sharing personal information for online behaviorally
targeted ads We share your personal information for online behaviorally targeted
ads, as explained above. You have a
right to opt-out of that sharing. If you would like to exercise your right to
opt-out, please click here. Right to Deletion Subject to certain exceptions set
out below, on receipt of a verifiable request from you, we
will:



 * Delete your personal information from our records; and
 * Direct any service providers to delete your personal information from their
   records.

Please note that we may not delete your personal information if it is necessary
to:

 * Complete the transaction for which the personal information was collected,
   fulfill the terms of
   a written warranty or product recall conducted in accordance with federal
   law, provide a good or
   service requested by you, or reasonably anticipated within the context of our
   ongoing business
   relationship with you, or otherwise perform a contract between you and us;
 * Help to ensure security and integrity to the extent the use of the consumer’s
   personal
   information is reasonably necessary and proportionate for those purposes;
 * Debug to identify and repair errors that impair existing intended
   functionality;
 * Exercise free speech, ensure the right of another consumer to exercise his or
   her right of free
   speech, or exercise another right provided for by law;
 * Comply with the California Electronic Communications Privacy Act;
 * Engage in public or peer-reviewed scientific, historical, or statistical
   research in the public
   interest that adheres to all other applicable ethics and privacy laws, when
   our deletion of the
   information is likely to render impossible or seriously impair the ability to
   complete such
   research, provided we have obtained your informed consent;
 * Enable solely internal uses that are reasonably aligned with your
   expectations based on your
   relationship with us and compatible with the context in which you provided
   the information; or
 * Comply with an existing legal obligation.

We also will deny your request to delete if it proves impossible or involves
disproportionate effort,
or if another exception to the CCPA/CPRA applies. We will provide you a detailed
explanation that
includes enough facts to give you a meaningful understanding as to why we cannot
comply with the
request to delete your information

Right to correct inaccurate personal information If we receive a verifiable
request from you to correct your information and we determined the
accuracy of the corrected information you provide, we will correct inaccurate
personal information
that we maintain about you.In determining the accuracy of the personal
information that is the subject of your request to
correct, we will consider the totality of the circumstances relating to the
contested personal
information.



We also may require that you provide documentation if we believe it is necessary
to rebut our own
documentation that the personal information is accurate.

We may deny your request to correct in the following cases:

 * We have a good-faith, reasonable, and documented belief that your request to
   correct is
   fraudulent or abusive.
 * We determine that the contested personal information is more likely than not
   accurate based on
   the totality of the circumstances.
 * Conflict with federal or state law.
 * Other exception to the CCPA/CPRA.
 * Inadequacy in the required documentation
 * Compliance proves impossible or involves disproportionate effort.

We will provide you a detailed explanation that includes enough facts to give
you a meaningful
understanding as to why we cannot comply with the request to correct your
information.

Protection Against Discrimination You have the right to not be discriminated
against by us because you exercised any of your rights
under the CCPA/CPRA. This means we cannot, among other things:



 * Deny goods or services to you;
 * Charge different prices or rates for goods or services, including through the
   use of discounts or
   other benefits or imposing penalties;
 * Provide a different level or quality of goods or services to you; or
 * Suggest that you will receive a different price or rate for goods or services
   or a different level
   or quality of goods or services.

Please note that we may charge a different price or rate or provide a different
level or quality of
goods and/or services to you, if that difference is reasonably related to the
value provided to our
business by your personal information.

Designate an authorized agent to submit CCPA requests on your behalf You may
designate an authorized agent to make a request under the CCPA on your behalf.
To do so, you
need to provide the authorized agent written permission to do so and the agent
will need to submit to us
proof that they have
been authorized by you. We will also require that you verify your own identity,
as explained below.

If you would like to exercise any of your CCPA rights as described above, you
should email us to: privacy@zerto.com.

We may ask you for additional information to confirm your identity and for
security purposes, before disclosing
the
personal data requested to you, by using a two or three points of data
verification process, depending on the
type
of information you require and the nature of your request.

Other disclosures to third parties

California Civil Code Section 1798.83 permits our customers who are California
residents to request certain
information regarding our disclosure of personal information to third parties
for their direct marketing
purposes.
To make such a request, please send an email to privacy@zerto.com. Please
note that we are only required to respond
to one request per customer each year.


E. GDPR INFORMATION FOR INDIVIDUALS FROM THE EU OR UK

Data controller

The following is the contact information of Zerto Ltd. the data controller of
the information covered in this
privacy policy:

Address:

15 Ariye Shankar St.

Gav-Yam Building 6, Floor L2

Herzliya, Israel 4672515

Phone:

+972 (77) 9210000

Fax:

+972 (77) 424 6306

Email:

privacy@zerto.com

Your data subject rights

If you are in the EU or UK, you have the following rights under the GDPR
regarding the information we process as
a controller:

 * Right to Access your personal data and receive a copy of it.
 * Right to rectify inaccurate personal data about
   you and to have incomplete personal data completed.
 * Right to data portability, that is, to receive the
   personal data that you provided to us, in a structured, commonly used, and
   machine-readable format. You have
   the
   right to transmit this data to another service provider. Where technically
   feasible, you have the right that
   your personal data be
   transmitted directly from us to the service provider you designate.
 * Right to object, based on your particular situation, to use your personal
   data on the basis of our
   legitimate
   interest, including processing your information for marketing purposes.
   However, in cases other than
   processing
   your information for marketing purposes, we may override the objection if we
   demonstrate compelling
   legitimate
   grounds, or for the establishment, exercise of defense of legal claims. You
   may also object at any time to
   the
   use of your personal data for direct marketing purposes.
 * Right to restrict the processing of your personal
   data (except for storing it) if: (i) you contest the accuracy of your
   personal data, for a period enabling
   us to
   verify its accuracy; (ii) you believe that the processing is unlawful and you
   oppose the erasure of the
   personal
   data and request instead to restrict its use; or (iii) we no longer need the
   personal data for the purposes
   outlined in this Privacy Policy, but you require them to establish, exercise
   or defense relating to legal
   claims, or if you object to processing, pending the verification whether our
   legitimate grounds for
   processing
   override yours.
 * Right to be forgotten. Under certain circumstances, such as when you object
   to us processing
   your data and we have no compelling legitimate grounds to override your
   objection, you have the right to ask
   us
   to erase your personal data. However, we may still process your personal data
   if it is necessary to comply
   with
   a legal obligation, where we are subject to under laws in EU Member States or
   the UK, or for the
   establishment,
   exercise or defense of legal claims.

If you wish to exercise any of these rights, please contact us at
privacy@zerto.com.

We reserve the right to ask for reasonable evidence to verify your identity
before we provide you with
information. Where we are not able to provide you the information that you have
asked for, we will explain the
reason for this.

You have a right to contact the supervisory data protection authority

Subject to applicable law, you have the right to lodge a complaint with your
local data protection authority. If
you are in the EU, then according to Article 77 of the GDPR, you can lodge a
complaint to the supervisory
authority, particularly in the Member State of your residence, place of work or
place of an alleged infringement
of the GDPR. For a list of supervisory authorities in the EU, click
here.

If you are in the UK, you can lodge a complaint to Information Commissioner’s
Office (ICO) pursuant to the
instructions provided here.


F. MISCELLANEOUS

Third Party services providers

We engage third-party services providers, such as hosting service providers and
data centers, to work with us to
administer and provide the Services. These third-party services providers have
access to your
information only for the purpose of performing services on our behalf and are
expressly obligated not to
disclose or use your information for any other purpose.

Applicability

This Privacy Policy covers the information handling practices of our Services.
Our Services may
contain links to other websites and services that are owned or operated by third
parties (each, a “Third-Party
Service”).

Any information that you provide on or to a Third-Party Service or that is
collected by a Third-Party
Service is provided directly to the owner or operator of the Third-Party Service
and is subject to the owner’s
or operator’s privacy policy. We are not responsible for the security,
information practices or the content of any
Third-Party Service.

To protect your information, we encourage you to review the privacy policies of
all
Third-Party Services you access to understand their information practices.

Disclosure of Collected Information

We disclose the
personal information we have about you to limited categories of third parties,
including:

 * Zerto group companies. The legal basis for this processing is our legitimate
   interests in the appropriate operation and conduct of
   our business.
 * subcontractors, service providers and other agents (for example, providers of
   CRM and business
   administration systems) in connection with the provision of the Services to
   you. These are processors
   processing personal information on our behalf.
 * third party companies in connection with a prospective or actual sale,
   merger,
   transfer or other organization of all or parts of our business. The legal
   basis for this processing is our
   legitimate interests in our business continuity.
 * professional advisors such as attorneys, accountants, auditors,
   financial and other professionals. The legal basis for this processing is our
   legitimate interests in the
   appropriate operation and conduct of our business.
 * regulatory authorities, including tax authorities. The legal
   basis for this processing is our legitimate interests in complying with
   mandatory legal requirements imposed
   on us.
 * law enforcement agencies, courts or other relevant tribunals. The legal basis
   for this processing is our
   legitimate interests in defending and enforcing violations and breaches that
   are harmful to our business.

Communications

By signing up to receive communications from Zerto, you understand that we may
send you communications or data
from our Websites regarding the Services from time to time through the general
operation of the Services,
including but not limited to: (i) notices about your use of our Services,
including any notices concerning
violations of use; (ii) updates; and (iii) promotional information and materials
regarding Zerto’s products and
services. Where required by applicable law, we will send you an email asking you
to confirm that you wish to
receive promotional information from us.

We give you the opportunity to opt-out of receiving promotional communications
from us by following the opt-out instructions
provided in the message you receive, or by visiting the Subscription Center.

Information Security

We strive to maintain the reliability, accuracy, completeness and currency of
personal and
customer information that we collect and to protect the privacy and security of
our customers and visitors. We
implement industry-standard security measures in our servers and databases
designed to prevent the loss, misuse,
unauthorized access, disclosure, alteration or destruction of the information we
collect, including encryption,
firewalls, password protection, and access controls. We work to protect the
security of your information during
transmission by using Secure Sockets Layer (SSL) software, which encrypts
information you input. We allow you,
however, to choose a non-encrypted channel to work with our management system.
It is important for you to
protect against unauthorized access to your password and to your computer. We
restrict access to the information
we collect to our employees, contractors and agents who need to know that
information in order to process it for
us, and who are subject to confidentiality obligations and may be disciplined or
terminated if they fail to meet
these obligations. Although we make good faith efforts to store the information
collected by us in a secure
operating environment that is not available to the public, we cannot guarantee
absolute security or against any
loss, misuse, unauthorized disclosure, alteration or destruction of data. You
understand and agree that all
information collected by us as provided herein is at your own risk and is
subject to the provisions of this
Privacy Policy. If you have any questions about the security of Zerto’s services
or the Websites, please contact
us at privacy@zerto.com.

Data Integrity and Storage

We keep your personal information only for as long as reasonably necessary for
the
purposes for which it was collected or to comply with any applicable legal or
ethical reporting or document
retention requirements. We take reasonable steps to ensure that data is reliable
for its intended use, accurate,
complete, and current.

Changes to this Privacy Policy

From time to time, we may update this Privacy Policy. We will
post any Privacy Policy changes on this page and, if the changes are
significant, we will provide a more
prominent notice (including, for certain services, email notification of Privacy
Policy changes).

Contact Us

If you would like to contact us regarding the use of your personal information,
the types of third parties to whom
we disclose such information or ways in which you may be able to limit the use
and disclosure of such information,
please send an email to privacy@zerto.com detailing your request

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Your Privacy Matters

It's your legal right to choose which information a website may store and have
access to. With your permission, we and our third-party partners (1444) store
and/or access information on a device, such as unique identifiers in cookies and
browsing data to collect and process personal data.

We and our partners do the following data processing:
Store and/or access information on a device, Advertising based on limited data
and advertising measurement, Personalised content, content measurement, audience
research, and services development

If you accept any or all of these, you will have agreed to this website's use of
cookies for these purposes. You may also choose to refuse consent, but certain
personalized features of the site won't be available to you. Your consent
choices will apply to this website only, and you can change your settings and
withdraw consent at any time by changing and saving your preferences here or
from the "Cookie Settings" link at the bottom of every page.

More OptionsReject AllAccept All

Cookie Settings

❮
❯
 * Purposes & Features
 * Legitimate Interest
 * Partners
 * Cookie details

You can accept or reject data collection and processing all at once by using the
buttons below, or you can tailor individual consents by switching the toggles on
and off beside each purpose or feature. We share this information with our
partners on the basis of consent and legitimate interest. In the Vendors tab,
you will find a list of our partners and have the option to customize your
consent for each of them and object to data processing for those who claim a
legitimate interest to process your data.

The choices you make are only relevant to this particular website and you can
change your settings and withdraw consent at any time from the Privacy Policy
page or by clicking the Manage Consent button in the bottom left corner.

Accept AllReject All
Use precise geolocation data


With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.


Actively scan device characteristics for identification


With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.


Store and/or access information on a device


Cookies, device or similar online identifiers (e.g. login-based identifiers,
randomly assigned identifiers, network based identifiers) together with other
information (e.g. browser type and information, language, screen size, supported
technologies etc.) can be stored or read on your device to recognise it each
time it connects to an app or to a website, for one or several of the purposes
presented here.

Most purposes explained in this notice rely on the storage or accessing of
information from your device when you use an app or visit a website. For
example, a vendor or publisher might need to store a cookie on your device
during your first visit on a website, to be able to recognise your device during
your next visits (by accessing this cookie each time).


Advertising based on limited data and advertising measurement


Advertising can be presented based on limited data. Advertising performance can
be measured.

Use limited data to select advertising


Advertising presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device type
or which content you are (or have been) interacting with (for example, to limit
the number of times an ad is presented to you).

A car manufacturer wants to promote its electric vehicles to environmentally
conscious users living in the city after office hours. The advertising is
presented on a page with related content (such as an article on climate change
actions) after 6:30 p.m. to users whose non-precise location suggests that they
are in an urban zone.

A large producer of watercolour paints wants to carry out an online advertising
campaign for its latest watercolour range, diversifying its audience to reach as
many amateur and professional artists as possible and avoiding showing the ad
next to mismatched content (for instance, articles about how to paint your
house). The number of times that the ad has been presented to you is detected
and limited, to avoid presenting it too often.


Measure advertising performance


Information regarding which advertising is presented to you and how you interact
with it can be used to determine how well an advert has worked for you or other
users and whether the goals of the advertising were reached. For instance,
whether you saw an ad, whether you clicked on it, whether it led you to buy a
product or visit a website, etc. This is very helpful to understand the
relevance of advertising campaigns.

You have clicked on an advertisement about a “black Friday” discount by an
online shop on the website of a publisher and purchased a product. Your click
will be linked to this purchase. Your interaction and that of other users will
be measured to know how many clicks on the ad led to a purchase.

You are one of very few to have clicked on an advertisement about an
“international appreciation day” discount by an online gift shop within the app
of a publisher. The publisher wants to have reports to understand how often a
specific ad placement within the app, and notably the “international
appreciation day” ad, has been viewed or clicked by you and other users, in
order to help the publisher and its partners (such as agencies) optimise ad
placements.


Personalised content, content measurement, audience research, and services
development


Content can be personalised based on your profile. Your activity on this service
can be used to build or improve a profile about you for personalised content.
Content performance can be measured. Reports can be generated based on your
activity and those of others. Your activity on this service can help develop and
improve products and services.

Create profiles to personalise content


Information about your activity on this service (for instance, forms you submit,
non-advertising content you look at) can be stored and combined with other
information about you (such as your previous activity on this service or other
websites or apps) or similar users. This is then used to build or improve a
profile about you (which might for example include possible interests and
personal aspects). Your profile can be used (also later) to present content that
appears more relevant based on your possible interests, such as by adapting the
order in which content is shown to you, so that it is even easier for you to
find content that matches your interests.

You read several articles on how to build a treehouse on a social media
platform. This information might be added to a profile to mark your interest in
content related to outdoors as well as do-it-yourself guides (with the objective
of allowing the personalisation of content, so that for example you are
presented with more blog posts and articles on treehouses and wood cabins in the
future).

You have viewed three videos on space exploration across different TV apps. An
unrelated news platform with which you have had no contact builds a profile
based on that viewing behaviour, marking space exploration as a topic of
possible interest for other videos.


Use profiles to select personalised content


Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects. This can for example be used to adapt the order
in which content is shown to you, so that it is even easier for you to find
(non-advertising) content that matches your interests.

You read articles on vegetarian food on a social media platform and then use the
cooking app of an unrelated company. The profile built about you on the social
media platform will be used to present you vegetarian recipes on the welcome
screen of the cooking app.

You have viewed three videos about rowing across different websites. An
unrelated video sharing platform will recommend five other videos on rowing that
may be of interest to you when you use your TV app, based on a profile built
about you when you visited those different websites to watch online videos.


Measure content performance


Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance, whether
you read an article, watch a video, listen to a podcast or look at a product
description, how long you spent on this service and the web pages you visit etc.
This is very helpful to understand the relevance of (non-advertising) content
that is shown to you.

You have read a blog post about hiking on a mobile app of a publisher and
followed a link to a recommended and related post. Your interactions will be
recorded as showing that the initial hiking post was useful to you and that it
was successful in interesting you in the related post. This will be measured to
know whether to produce more posts on hiking in the future and where to place
them on the home screen of the mobile app.

You were presented a video on fashion trends, but you and several other users
stopped watching after 30 seconds. This information is then used to evaluate the
right length of future videos on fashion trends.


Understand audiences through statistics or combinations of data from different
sources


Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain contents).

The owner of an online bookstore wants commercial reporting showing the
proportion of visitors who consulted and left its site without buying, or
consulted and bought the last celebrity autobiography of the month, as well as
the average age and the male/female distribution of each category. Data relating
to your navigation on its site and to your personal characteristics is then used
and combined with other such data to produce these statistics.

An advertiser wants to better understand the type of audience interacting with
its adverts. It calls upon a research institute to compare the characteristics
of users who interacted with the ad with typical attributes of users of similar
platforms, across different devices. This comparison reveals to the advertiser
that its ad audience is mainly accessing the adverts through mobile devices and
is likely in the 45-60 age range.


Develop and improve services


Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.

A technology platform working with a social media provider notices a growth in
mobile app users, and sees based on their profiles that many of them are
connecting through mobile connections. It uses a new technology to deliver ads
that are formatted for mobile devices and that are low-bandwidth, to improve
their performance.

An advertiser is looking for a way to display ads on a new type of consumer
device. It collects information regarding the way users interact with this new
kind of device to determine whether it can build a new mechanism for displaying
advertising on this type of device.


Use limited data to select content


Content presented to you on this service can be based on limited data, such as
the website or app you are using, your non-precise location, your device type,
or which content you are (or have been) interacting with (for example, to limit
the number of times a video or an article is presented to you).

A travel magazine has published an article on its website about the new online
courses proposed by a language school, to improve travelling experiences abroad.
The school’s blog posts are inserted directly at the bottom of the page, and
selected on the basis of your non-precise location (for instance, blog posts
explaining the course curriculum for different languages than the language of
the country you are situated in).

A sports news mobile app has started a new section of articles covering the most
recent football games. Each article includes videos hosted by a separate
streaming platform showcasing the highlights of each match. If you fast-forward
a video, this information may be used to select a shorter video to play next.



By giving consent to the purposes and features listed here, you give us and our
partners the ability to: Ensure security, prevent and detect fraud, and fix
errors , Deliver and present advertising and content

Some of our partners process personal data without your consent on the basis of
a legitimate interest. You can review purposes below and by expanding, see a
list of each partner claiming legitimate interest for the purpose. To object to
the processing on the basis of legitimate interest for any of the purposes
below, switch off the toggle beside it.

Use limited data to select advertising


Advertising presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device type
or which content you are (or have been) interacting with (for example, to limit
the number of times an ad is presented to you).

A car manufacturer wants to promote its electric vehicles to environmentally
conscious users living in the city after office hours. The advertising is
presented on a page with related content (such as an article on climate change
actions) after 6:30 p.m. to users whose non-precise location suggests that they
are in an urban zone.

A large producer of watercolour paints wants to carry out an online advertising
campaign for its latest watercolour range, diversifying its audience to reach as
many amateur and professional artists as possible and avoiding showing the ad
next to mismatched content (for instance, articles about how to paint your
house). The number of times that the ad has been presented to you is detected
and limited, to avoid presenting it too often.




Measure advertising performance


Information regarding which advertising is presented to you and how you interact
with it can be used to determine how well an advert has worked for you or other
users and whether the goals of the advertising were reached. For instance,
whether you saw an ad, whether you clicked on it, whether it led you to buy a
product or visit a website, etc. This is very helpful to understand the
relevance of advertising campaigns.

You have clicked on an advertisement about a “black Friday” discount by an
online shop on the website of a publisher and purchased a product. Your click
will be linked to this purchase. Your interaction and that of other users will
be measured to know how many clicks on the ad led to a purchase.

You are one of very few to have clicked on an advertisement about an
“international appreciation day” discount by an online gift shop within the app
of a publisher. The publisher wants to have reports to understand how often a
specific ad placement within the app, and notably the “international
appreciation day” ad, has been viewed or clicked by you and other users, in
order to help the publisher and its partners (such as agencies) optimise ad
placements.




Measure content performance


Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance, whether
you read an article, watch a video, listen to a podcast or look at a product
description, how long you spent on this service and the web pages you visit etc.
This is very helpful to understand the relevance of (non-advertising) content
that is shown to you.

You have read a blog post about hiking on a mobile app of a publisher and
followed a link to a recommended and related post. Your interactions will be
recorded as showing that the initial hiking post was useful to you and that it
was successful in interesting you in the related post. This will be measured to
know whether to produce more posts on hiking in the future and where to place
them on the home screen of the mobile app.

You were presented a video on fashion trends, but you and several other users
stopped watching after 30 seconds. This information is then used to evaluate the
right length of future videos on fashion trends.




Understand audiences through statistics or combinations of data from different
sources


Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain contents).

The owner of an online bookstore wants commercial reporting showing the
proportion of visitors who consulted and left its site without buying, or
consulted and bought the last celebrity autobiography of the month, as well as
the average age and the male/female distribution of each category. Data relating
to your navigation on its site and to your personal characteristics is then used
and combined with other such data to produce these statistics.

An advertiser wants to better understand the type of audience interacting with
its adverts. It calls upon a research institute to compare the characteristics
of users who interacted with the ad with typical attributes of users of similar
platforms, across different devices. This comparison reveals to the advertiser
that its ad audience is mainly accessing the adverts through mobile devices and
is likely in the 45-60 age range.




Develop and improve services


Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.

A technology platform working with a social media provider notices a growth in
mobile app users, and sees based on their profiles that many of them are
connecting through mobile connections. It uses a new technology to deliver ads
that are formatted for mobile devices and that are low-bandwidth, to improve
their performance.

An advertiser is looking for a way to display ads on a new type of consumer
device. It collects information regarding the way users interact with this new
kind of device to determine whether it can build a new mechanism for displaying
advertising on this type of device.




Use limited data to select content


Content presented to you on this service can be based on limited data, such as
the website or app you are using, your non-precise location, your device type,
or which content you are (or have been) interacting with (for example, to limit
the number of times a video or an article is presented to you).

A travel magazine has published an article on its website about the new online
courses proposed by a language school, to improve travelling experiences abroad.
The school’s blog posts are inserted directly at the bottom of the page, and
selected on the basis of your non-precise location (for instance, blog posts
explaining the course curriculum for different languages than the language of
the country you are situated in).

A sports news mobile app has started a new section of articles covering the most
recent football games. Each article includes videos hosted by a separate
streaming platform showcasing the highlights of each match. If you fast-forward
a video, this information may be used to select a shorter video to play next.





Cookies used on the site are categorized and below you can read about each
category and allow or deny some or all of them. When categories than have been
previously allowed are disabled, all cookies assigned to that category will be
removed from your browser. Additionally you can see a list of cookies assigned
to each category and detailed information in the cookie declaration.

Learn more

Necessary Cookies

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.

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Incapsula DDoS Protectiona and Web Application Firewall: cookie for linking
certain sessions to a specific visitor (visitor representing a specific
computer). In order to identify clients that have already visited Incapsula.

incap_ses_.zerto.comSession

Incapsula DDoS Protectiona and Web Application Firewall: cookie for linking HTTP
requests to a certain session (AKA visit). Re-opening the browser and accessing
same site are registered as different visits. In order to maintain existing
sessions (ie, session cookie)

__cf_bm.pages.zerto.comCloudflare, Inc.1 hour

The __cf_bm cookie supports Cloudflare Bot Management by managing incoming
traffic that matches criteria associated with bots. The cookie does not collect
any personal data, and any information collected is subject to one-way
encryption.

BIGipServerpages.zerto.comSession

Cookie used for connection persistence and routing the request to proper server
in server pool

PHPSESSIDwww.zerto.comSession

Cookie generated by applications based on the PHP language. This is a general
purpose identifier used to maintain user session variables. It is normally a
random generated number, how it is used can be specific to the site, but a good
example is maintaining a logged-in status for a user between pages.

cookiehub.zerto.comCookieHub365 days

Used by CookieHub to store information about whether visitors have given or
declined the use of cookie categories used on the site.

nlbi_.zerto.comSession__cf_bm.vimeo.comCloudflare, Inc.1 hour

The __cf_bm cookie supports Cloudflare Bot Management by managing incoming
traffic that matches criteria associated with bots. The cookie does not collect
any personal data, and any information collected is subject to one-way
encryption.

__cf_bm.gartner.comCloudflare, Inc.1 hour

The __cf_bm cookie supports Cloudflare Bot Management by managing incoming
traffic that matches criteria associated with bots. The cookie does not collect
any personal data, and any information collected is subject to one-way
encryption.

_cfuvid.gartner.comSession

Used by Cloudflare WAF to distinguish individual users who share the same IP
address and apply rate limits

_cfuvid.vimeo.comSession

Used by Cloudflare WAF to distinguish individual users who share the same IP
address and apply rate limits

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalization. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

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Used by LinkedIn for routing.

li_gc.linkedin.comLinkedIn Ireland Unlimited Company180 days

Used by LinkedIn to store consent of guests regarding the use of cookies for
non-essential purposes

vuid.vimeo.com400 days

These cookies are used by the Vimeo video player on websites.

VISITOR_PRIVACY_METADATA.youtube.comGoogle180
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Used by Drift to provide Website Chat functionality.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. For example, they help us to know which
pages are the most and least popular and see how visitors move around the site.
If you do not allow these cookies we will not know when you have visited our
site and what content you accessed on the site, and this will impair our ability
to monitor the site’s performance.

Performance CookiesNameHostnameVendorExpiryYSC.youtube.comGoogleSession

This cookie is set by YouTube video service on pages with YouTube embedded
videos to track views.

_ga_.zerto.comGoogle400 days

Contains a unique identifier used by Google Analytics 4 to determine that two
distinct hits belong to the same user across browsing sessions.

_ga.zerto.comGoogle400 days

Contains a unique identifier used by Google Analytics to determine that two
distinct hits belong to the same user across browsing sessions.

_gid.zerto.comGoogle1 day

Contains a unique identifier used by Google Analytics to determine that two
distinct hits belong to the same user across browsing sessions.

_dc_gtm_.zerto.comGoogle1 hour

Used to throttle request rate. If Google Analytics is deployed via Google Tag
Manager

_lfa.zerto.comDealfront365 days

Used by Leadfeeder to collect behavioral data of all website visitors. This
includes: pages viewed, visitor source and time spent on the site.

bcookie.linkedin.comLinkedIn Ireland Unlimited Company365 days

This is a Microsoft MSN 1st party cookie for sharing the content of the website
via social media.

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Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by
embedded microsoft scripts. Widely believed to sync across many different
Microsoft domains, allowing user tracking.

Targeting Cookies

Marketing cookies are used to track visitors across websites to allow publishers
to display relevant and engaging advertisements. By enabling marketing cookies,
you grant permission for personalized advertising across various platforms.

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days

Set by YouTube and used for various purposes, including analytical and
advertising.

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Used by Google AdSense to understand user interaction with the website by
generating analytical data.

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Salesloft cookie for use in live website tracking to help identify and qualify
leads.

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