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ANDREAS RAMOS

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas is the author of 19 books on SEO, SEM, social media, and content
marketing, including #TwitterBook, How to Write a Book!, The Big Book of Content
Marketing, Search Engine Marketing (McGraw-Hill), and technical editor of Search
Engine Marketing, Inc. by Mike Moran (IBM Press). He is an adjunct professor in
digital marketing at INSEEC, a leading French university, and CSTU in Silicon
Valley. He also led the digital marketing agency at Acxiom and was the Manager
of Global SEO at Cisco. His clients include Stanford and Harvard. He graduated
from Universität Heidelberg, the top German university. He and his wife live in
Palo Alto. Visit him at andreas.com.


PUBLICATIONS

 * Google Analytics 4.0: Install, Configure, Use GA4 (July 2021). Google
   Analytics has been updated from Google Analytics 3.0 (GA3) to Google
   Analytics 4.0 (GA4). It’s not an upgrade or update. Google Analytics 4.0 is
   substantially different in how it works and how you use it. Available on
   Amazon.
 * Ad Fraud (September 2020). How to change the settings in Google Ads so you
   don’t lose money. Available at Amazon.
 * LinkedIn Profile Optimization (November 2019). Just as Google has an
   algorithm to rank pages and show the best ones at the top, LinkedIn also has
   an algorithm to rank profiles and show the best ones at the top. This eBook
   shows you how to improve your LinkedIn profile so you show up. If there’s SEO
   (search engine optimization) for Google, then there’s LPO (LinkedIn Profile
   optimization) for LinkedIn.  Available at Amazon.
 * Mastering LinkedIn for Professional Lead Generation (July 2019). This book is
   for B2B bizdev to use LinkedIn Sales Navigator to find leads and build
   connections. Sales Navigator is a powerful tool with advanced filters that
   let you search millions of members to find the right ones for your business.
   You then use Sales Nav to learn about your leads, watch their activity,
   contact them, and develop business connections with them. Available at
   Amazon.
 * Startup. (January 2017). #1 Amazon Best Seller in two categories. How to
   build a Silicon Valley startup. Interviews with twenty-six founders, angels,
   and VCs. Available at Amazon.
 * Technical editor of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt
   (IBM Press, 3rd edition, December 2014), the authoritative book on enterprise
   SEO for global companies.
 * The ASO Book (October 2014). App Store Optimization (ASO). Available at
   Amazon.
 * #TwitterBook (September, 2014). #1 Amazon Best Seller in three categories.
   How to use Twitter. ISBN 978-0-9893600-4-3 USA. Available at Amazon.
 * How to Write a Book! (August 2014). #1 Amazon Best Seller in two categories.
   How to write books to improve your career. Step-by-step, hands-on process for
   researching, outlining, drafts, and copyediting to produce ebooks and printed
   books. Interviews with ten authors and two publishers. Available at Amazon.
 * SEO eBook (March, 2014). A 53-page ebook on the changes at Google, Baidu,
   Yandex, and Bing and how this affects the future of SEO. Based on interviews
   with senior engineers at Baidu, Yandex, and Google.
 * The Big Book of Content Marketing (May 2013). Strategy and tactics for
   content marketing with SEO, PPC, and social media. How to set goals and
   tracking to determine KPIs, including CPL, and CPA. The book is an Amazon
   Best Seller and reached the #2 position for web marketing books. Praise from
   Act-On Software, The Experts Bench, Stanford Graduate School of Business,
   YouSendIt, Citrix, and Polycom. ISBN 978-0-9893600-0-5 USA. Amazon Best
   Seller. Published in the US and Paris.
 * Search Engine Marketing. How to use analytics to manage multichannel
   marketing (SEO, PPC, social networks, email, radio, TV, mobile, and other
   channels). McGraw-Hill, 2009. At Amazon, Barnes & Noble, and other
   bookstores. Published in US and Taiwan by McGraw-Hill. The China edition was
   published by Tsinghua University Press, Beijing, 2010. The Taiwan edition was
   published by McGraw-Hill Taiwan, 2009. Available at Amazon.
 * Search Marketing Professional. Created a 3-day course with certification by
   the Silicon Valley American Marketing Association (SV-AMA). Course covers
   business strategy, demand generation, digital marketing, e-commerce, search
   marketing, search engine optimization, and web analytics. The courseware is
   used at Tsinghua University in Beijing and Rider University in New Jersey.
 * Insider SEO & PPC. How to use search engines to get qualified leads,
   prospects, and customers by building and managing SEO and PPC campaigns.
   Interviews with Google, Microsoft, Clicktracks Web Analytics, and others.
   Second edition. Jain Publishing, 2006.
 * Insider’s Guide to SEO. Book on SEO. This was the first edition. After a
   year, we updated it as a second edition (see the book above). Jain
   Publishing, 2004.
 * Hands-On Web Design. This came out in early 1996. By 1998, there were
   hundreds of books on HTML but this was one of the first books about HTML web
   development. Jain Publishing. 1996.

Summary
Name
Andreas Ramos

Nickname
(Andreas)

Website
https://www.andreas.com/

Job Title
Digital Marketing Instructor

Company
Direct Marketing Association of Northern California

Address
15227 Perry Ln,
Morgan Hill, CA, 95037


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CONNECT WITH US

The DMA of Northern California was formed to educate, inform and provide
networking opportunities for Direct and Online Marketing professionals in the
San Francisco Bay Area and beyond. Join our email list.


UPCOMING EVENTS


USING BEHAVIORAL SCIENCE TO TURBO-CHARGE YOUR DIGITAL MARKETING

Posted: June 23, 2021

Key Takeaways:

 * The Just Do’s of Behavioral Marketing—proven principles every savvy marketer
   needs to know about how people really make decisions online and how to
   leverage it in your digital marketing efforts to get immediate results.
 * Step-by-Step Guide on how to optimize your websites, landing pages, social
   media ads and pricing model with the science of how people are really making
   decisions about your products and services.
 * How to Properly Design Experiments with Behavioral Science in email and on
   Facebook and LinkedIn in order to see which principles work best in different
   situations.


B2B MARKET STRATEGY DEVELOPMENT–HOW TO BUILD A BETTER MARKETING MACHINE (MODULE
1)

Posted: June 29, 2021

Key Takeaways:

From this workshop you will understand the key fundamental elements you need to
construct an effective Marketing Strategy. The key takeaways will include:

 * Understanding and executing a target market analysis.
 * Identifying your brand gap and how to close it.
 * Leveraging your core competencies with your target market plan.
 * Building your thought leadership position.
 * Learning a more detailed SWOT analysis and how to relate it to your
   positioning.
 * Creating a more impactful message.

Then we will focus on creating an effective Marketing Strategy with the
additional key takeaways:

 * Leveraging your SWOT results into your Product Strategy.
 * Creating a Marcoms Strategy that will incorporate two focuses on a) new
   opportunity lead generation; b) sales cycle support and engagement.
 * Leveraging your SWOT results into your Strategic Alliance Strategy.
 * Creating an effective Industry Trade Press Strategy.
 * Insights on how to mine Key Markets.
 * Creating an effective Sales Enablement Strategy.
 * 25+ templates and spreadsheets will be provided for SWOT, competitive, target
   market analysis and much more.


PODCAST STRATEGY AND PROMOTION MASTERCLASS, A 2-PART SERIES OF WORKSHOPS

Posted: July 12, 2021

Quick summary of key takeaways:

 * After this course, you will have learned how to determine the logic and goals
   of your show.
 * You will also be able to choose the right hosting venue for your podcast and
   whether to include a video version.
 * We will cover the list of prep steps so you start successfully.
 * You will have a guide to creating your format including the intro and outro
   copy that will be evergreen.
 * We will review how you are sharing out your show with your followers and
   lists.


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Email Tom Judge (Vice President)


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