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 * Accueil
 * Fragrance & cosmetics


LOUBOUTIN’S LOUBIWORLD FRAGRANCE CAPS: DESIGNED AS “WORKS OF ART”

Katie Nichol
Published on 11/04/2020

Related topics :

Fragrance & cosmetics, Product launches



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Loubiworld, Christian Louboutin Beauty’s (Puig) latest fragrance launch, is a
seven-strong collection of EdPs in faceted glass bottles sporting the brand’s
iconic red. Each flacon is crowned with a weighty zamak cap featuring an
extravagant design.

With this project—a first fragrance for Puig after it acquired the beauty
license in 2018—the group aimed for bottles that were “works of art”. Indeed,
each of the seven caps represents a country that inspires Louboutin’s shoe
designs. The shoe maestro called on Franco-Vietnamese illustrator Hélène Tran to
come up with the striking packaging.

The collection stands out thanks to its weighty injected zamak caps (TNT Global
Manufacturing), whose intricate designs made for particularly complex unmolding
processes. Each cap, fitted with bulk-dyed PP red inserts, is embellished with
selective red detailing in either epoxy or plastic.



For the Loubirouge scent, for example, the cap is in the form of a globe on
which the brand’s iconic stiletto is perched, with its heel planted on the city
of Paris. This cap comprises three zamak pieces, and the tiny sole of the shoe
is coated in a thin layer of epoxy—“quite a feat,” given the shape and surface
to be decorated, says the supplier. The cap’s design details had to be respected
while limiting the number of zamak parts and the assembly and polishing
processes were said to be highly challenging.

The collar (TNT Global Manufacturing), hidden by the cap once assembled, is made
of two parts—a nickel-anodized aluminum “chimney” and a nickel-galvanized brass
plate, while the pump is part of Silgan Dispensing's Melodie range.

The inside of the flacons (Bormioli Luigi) are lacquered in Louboutin’s
signature red using the Italian glassmaker’s Inside decoration technique. The
bottle features numerous well-defined edges and a weighty distribution of glass
on the base, designed to resemble a "smile". Achieving a pristine and brilliant
surface finish were also primordial. The brand logo is hot stamped on the facing
in gold.



While not refillable, the fragrance bottles were designed with sustainability in
mind; the brand aims to offer flacons topped with a simple, fine aluminum cap so
consumers can purchase just the bottle and use their existing cap.



The scents are housed in coffrets (Knoll Packaging) made of recycled FSC
cardboard sheathed in coated glossy-finish paper in Louboutin red. Designed to
be consistent with the existing Louboutin makeup range, the boxes with side
opening feature a neck in recycled FSC board coated in silver mylar and right
angles for a “perfect finish”. The brand logo is embossed and hot stamped in
silver, while two labels (Autajon) are affixed: one on the side of the coffret,
and a second glued onto the base. Made of PP and decorated using hot stamping
and flexo printing, the labels have a "no label look".



The Loubiworld collection includes Loubicroc, a spicy oriental; Loubiraj, a
leather woody fragrance, fruity-floral Loubidoo and floral Loubikiss, all
created by Daphné Bugey (Firmenich). Marie Salamagne (Firmenich) created woody
oriental Loubirouge, while Loubicrown, also a woody oriental; was crafted by
Christophe Raynaud (Firmenich). IFF’s Nicolas Beaulieu created floral scent
Loubifunk. The fragrances launched on November 1st and are priced at €260 for
90ml.



Loubiworld is competing for a Formes de Luxe Award this year in partnership with
TNT Global Manufacturing.



BottleBormioli Luigi

Cap/collarTNT Global Manufacturing

PumpSilgan Dispensing

CoffretKnoll Packaging

InsertZfoam

Coffret labelAutajon

PerfumersDaphné Bugey, Christophe Raynaud, Marie Salamagne (Firmenich) ; Nicolas
Beaulieu (IFF)







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+ 6.2%

Forecast compound annual growth rate of the global luxury wines and spirits
industry by 2031, to reach approximately $414.8bn. Europe held the highest
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