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Submitted URL: https://www.surveymonkey.com/tr/v1/te/akU_2BQc2vAhAsa_2B264x1g6_2FpF_2Fhy3EhxbpxJDHYpYZT3PErDK_2Bf6OjNYOPsqZdKwgrTyp_2BN7XmcK...
Effective URL: https://www.surveymonkey.com/r/?sm=c26qfRhfA9RHvFkAm0l1Ew_3D_3D
Submission: On August 26 via api from IE — Scanned from DE
Effective URL: https://www.surveymonkey.com/r/?sm=c26qfRhfA9RHvFkAm0l1Ew_3D_3D
Submission: On August 26 via api from IE — Scanned from DE
Form analysis
1 forms found in the DOMName: surveyForm — POST
<form name="surveyForm" action="" method="post" enctype="multipart/form-data" novalidate="" data-survey-page-form="">
<div class="questions clearfix">
<div class="question-row clearfix
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<div data-question-type="open_ended_single" data-rq-question-type="open_ended" class="question-container
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<div id="question-field-85147036" data-qnumber="1" data-qdispnumber="1" data-question-id="85147036" class=" question-open-ended-single qn question single">
<h3 class="screenreader-only">Question Title</h3>
<div class=" question-fieldset question-legend">
<h4 id="question-title-85147036" class=" question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 1<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> What is you job title/role? (Please specify)</span>
</h4>
<div class="question-body clearfix notranslate ">
<div id="open-ended-single_85147036" data-question-id="85147036" data-response="" data-sm-open-single="" maxlength="20000" data-ng="true" data-size="50" data-labeledby="question-title-85147036">
<div class="question-body open-ended-single"><input aria-labelledby="question-title-85147036" id="85147036" aria-required="false" data-sm-open-single="true" maxlength="20000" class="wds-input wds-input--lg qt-input_text text"
name="85147036" size="50" value=""></div>
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</div>
</div>
<div class="question-row clearfix
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<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
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<div id="question-field-85147037" data-qnumber="2" data-qdispnumber="2" data-question-id="85147037" class=" question-single-choice-radio qn question vertical">
<h3 class="screenreader-only">Question Title</h3>
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<legend class="question-legend">
<h4 id="question-title-85147037" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 2<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Size of Company by Revenue (in US Dollars)</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147037">
<input id="85147037_669356511" aria-labelledby="85147037_669356511_label" name="85147037" type="radio" role="radio" class="radio-button-input " value="669356511" aria-checked="false">
<label data-sm-radio-button-label="" id="85147037_669356511_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147037_669356511">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Up to 50M </span>
</label>
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</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147037">
<input id="85147037_669356512" aria-labelledby="85147037_669356512_label" name="85147037" type="radio" role="radio" class="radio-button-input " value="669356512" aria-checked="false">
<label data-sm-radio-button-label="" id="85147037_669356512_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147037_669356512">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> 50 to 100M </span>
</label>
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</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147037">
<input id="85147037_669356513" aria-labelledby="85147037_669356513_label" name="85147037" type="radio" role="radio" class="radio-button-input " value="669356513" aria-checked="false">
<label data-sm-radio-button-label="" id="85147037_669356513_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147037_669356513">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> 100 to 500M </span>
</label>
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</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147037">
<input id="85147037_669356514" aria-labelledby="85147037_669356514_label" name="85147037" type="radio" role="radio" class="radio-button-input " value="669356514" aria-checked="false">
<label data-sm-radio-button-label="" id="85147037_669356514_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147037_669356514">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> 500 to 1B </span>
</label>
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</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147037">
<input id="85147037_669356515" aria-labelledby="85147037_669356515_label" name="85147037" type="radio" role="radio" class="radio-button-input " value="669356515" aria-checked="false">
<label data-sm-radio-button-label="" id="85147037_669356515_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147037_669356515">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Over 1 B </span>
</label>
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</div>
<div class="question-row clearfix
">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-85147038" data-qnumber="3" data-qdispnumber="3" data-question-id="85147038" class=" question-single-choice-radio qn question vertical" style="width:px;
">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-85147038" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 3<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Industry</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669356516" aria-labelledby="85147038_669356516_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669356516" aria-checked="false">
<label data-sm-radio-button-label="" id="85147038_669356516_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669356516">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Agency </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669356584" aria-labelledby="85147038_669356584_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669356584" aria-checked="false">
<label data-sm-radio-button-label="" id="85147038_669356584_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669356584">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Banking and Finance </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669356517" aria-labelledby="85147038_669356517_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669356517" aria-checked="false">
<label data-sm-radio-button-label="" id="85147038_669356517_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669356517">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Consumer Products </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669356518" aria-labelledby="85147038_669356518_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669356518" aria-checked="false">
<label data-sm-radio-button-label="" id="85147038_669356518_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669356518">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Food and Beverage </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669364658" aria-labelledby="85147038_669364658_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669364658" aria-checked="false">
<label data-sm-radio-button-label="" id="85147038_669364658_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669364658">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Gaming </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669356519" aria-labelledby="85147038_669356519_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669356519" aria-checked="false">
<label data-sm-radio-button-label="" id="85147038_669356519_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669356519">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Healthcare and Pharmaceutical </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669356520" aria-labelledby="85147038_669356520_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669356520" aria-checked="false">
<label data-sm-radio-button-label="" id="85147038_669356520_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669356520">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Media and Entertainment </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669356521" aria-labelledby="85147038_669356521_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669356521" aria-checked="false">
<label data-sm-radio-button-label="" id="85147038_669356521_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669356521">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Retail </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669356522" aria-labelledby="85147038_669356522_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669356522" aria-checked="false">
<label data-sm-radio-button-label="" id="85147038_669356522_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669356522">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Technology </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669356523" aria-labelledby="85147038_669356523_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669356523" aria-checked="false">
<label data-sm-radio-button-label="" id="85147038_669356523_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669356523">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Transportation </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669356524" aria-labelledby="85147038_669356524_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669356524" aria-checked="false">
<label data-sm-radio-button-label="" id="85147038_669356524_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669356524">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Travel and Hospitality </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669364659" aria-labelledby="85147038_669364659_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669364659" aria-checked="false">
<label data-sm-radio-button-label="" id="85147038_669364659_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669364659">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Sports </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container other-answer-option-container">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147038">
<input id="85147038_669356596" aria-labelledby="85147038_669356596_label" name="85147038" type="radio" role="radio" class="radio-button-input " value="669356596" aria-checked="false" data-other-answer="">
<label data-sm-radio-button-label="" id="85147038_669356596_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147038_669356596">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Other (please specify) </span>
</label>
</div>
<input id="85147038_other" name="85147038_other" type="text" class="text other-answer-text" maxlength="20000" size="50" aria-label="Other (please specify)" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="multiple_choice_vertical" data-rq-question-type="multiple_choice_vertical" class="question-container
">
<div id="question-field-85147050" data-qnumber="4" data-qdispnumber="4" data-question-id="85147050" class=" question-multiple-choice qn question vertical" style="width:px;
">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset">
<legend class="question-legend">
<h4 id="question-title-85147050" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 4<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Which of the following consumer insights tools are you currently using:</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="85147050_669356575" name="85147050[]" type="checkbox" class="checkbox-button-input " value="669356575">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="85147050_669356575">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Alpha </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="85147050_669356597" name="85147050[]" type="checkbox" class="checkbox-button-input " value="669356597">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="85147050_669356597">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Brandwatch </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="85147050_669356598" name="85147050[]" type="checkbox" class="checkbox-button-input " value="669356598">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="85147050_669356598">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Digimind </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="85147050_669356576" name="85147050[]" type="checkbox" class="checkbox-button-input " value="669356576">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="85147050_669356576">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Medallia </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="85147050_669356577" name="85147050[]" type="checkbox" class="checkbox-button-input " value="669356577">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="85147050_669356577">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> NetBase Quid </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="85147050_669356599" name="85147050[]" type="checkbox" class="checkbox-button-input " value="669356599">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="85147050_669356599">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Resonate </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="85147050_669356585" name="85147050[]" type="checkbox" class="checkbox-button-input " value="669356585">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="85147050_669356585">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Stratifyd </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="85147050_669356578" name="85147050[]" type="checkbox" class="checkbox-button-input " value="669356578">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="85147050_669356578">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Sysomos </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="85147050_669356579" name="85147050[]" type="checkbox" class="checkbox-button-input " value="669356579">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="85147050_669356579">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Synthesio </span>
</label>
</div>
</div>
<div class="answer-option-cell
">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="85147050_669356586" name="85147050[]" type="checkbox" class="checkbox-button-input " value="669356586">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="85147050_669356586">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Talkwalker </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container other-answer-option-container">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="85147050_669356583" name="85147050[]" type="checkbox" class="checkbox-button-input " value="669356583" data-other-answer="">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="85147050_669356583">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> Other (please specify) </span>
</label>
</div>
<input id="85147050_other" name="85147050_other" type="text" class="text other-answer-text" maxlength="20000" size="50" aria-label="Other (please specify)" data-other-text="">
</div>
<div class="nota-row-container ">
<div class="answer-option-cell">
<div data-sm-checkbox="" class="checkbox-button-container ">
<input id="85147050_669356604" name="85147050[]" type="checkbox" class="checkbox-button-input nota-button-input " value="669356604">
<label class="answer-label checkbox-button-label no-touch touch-sensitive clearfix" for="85147050_669356604">
<span class="checkbox-button-display ">
</span>
<span class="checkbox-button-label-text question-body-font-theme user-generated "> None of the above </span>
</label>
</div>
</div>
</div>
</div>
</fieldset>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-85147039" data-qnumber="5" data-qdispnumber="5" data-question-id="85147039" class=" question-single-choice-radio qn question vertical" style="width:px;
">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-85147039" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 5<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> How often do you use consumer insights for campaign strategy?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147039">
<input id="85147039_669356525" aria-labelledby="85147039_669356525_label" name="85147039" type="radio" role="radio" class="radio-button-input " value="669356525" aria-checked="false">
<label data-sm-radio-button-label="" id="85147039_669356525_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147039_669356525">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Every campaign </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147039">
<input id="85147039_669356526" aria-labelledby="85147039_669356526_label" name="85147039" type="radio" role="radio" class="radio-button-input " value="669356526" aria-checked="false">
<label data-sm-radio-button-label="" id="85147039_669356526_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147039_669356526">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Most campaigns </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147039">
<input id="85147039_669356527" aria-labelledby="85147039_669356527_label" name="85147039" type="radio" role="radio" class="radio-button-input " value="669356527" aria-checked="false">
<label data-sm-radio-button-label="" id="85147039_669356527_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147039_669356527">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Some campaigns </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147039">
<input id="85147039_669356528" aria-labelledby="85147039_669356528_label" name="85147039" type="radio" role="radio" class="radio-button-input " value="669356528" aria-checked="false">
<label data-sm-radio-button-label="" id="85147039_669356528_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147039_669356528">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Few campaigns </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147039">
<input id="85147039_669356529" aria-labelledby="85147039_669356529_label" name="85147039" type="radio" role="radio" class="radio-button-input " value="669356529" aria-checked="false">
<label data-sm-radio-button-label="" id="85147039_669356529_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147039_669356529">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> We don’t use it for campaigns </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container">
<label class="question-body-font-theme answer-label other-answer-label comment-label user-generated" for="85147039_other"> Comments: </label>
<input id="85147039_other" name="85147039_other" type="text" class="text other-answer-text" maxlength="20000" size="100" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-85147040" data-qnumber="6" data-qdispnumber="6" data-question-id="85147040" class=" question-single-choice-radio qn question vertical" style="width:px;
">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-85147040" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 6<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Do consumer insights make your campaigns more successful?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147040">
<input id="85147040_669356531" aria-labelledby="85147040_669356531_label" name="85147040" type="radio" role="radio" class="radio-button-input " value="669356531" aria-checked="false">
<label data-sm-radio-button-label="" id="85147040_669356531_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147040_669356531">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Yes </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147040">
<input id="85147040_669356532" aria-labelledby="85147040_669356532_label" name="85147040" type="radio" role="radio" class="radio-button-input " value="669356532" aria-checked="false">
<label data-sm-radio-button-label="" id="85147040_669356532_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147040_669356532">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> No </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147040">
<input id="85147040_669356533" aria-labelledby="85147040_669356533_label" name="85147040" type="radio" role="radio" class="radio-button-input " value="669356533" aria-checked="false">
<label data-sm-radio-button-label="" id="85147040_669356533_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147040_669356533">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Don’t know </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container">
<label class="question-body-font-theme answer-label other-answer-label comment-label user-generated" for="85147040_other"> Please elaborate on your answer as to why you feel this way. </label>
<input id="85147040_other" name="85147040_other" type="text" class="text other-answer-text" maxlength="20000" size="100" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-85147041" data-qnumber="7" data-qdispnumber="7" data-question-id="85147041" class=" question-single-choice-radio qn question vertical" style="width:px;
">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-85147041" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 7<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Are you measuring the impact consumer insights have on campaigns?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147041">
<input id="85147041_669356534" aria-labelledby="85147041_669356534_label" name="85147041" type="radio" role="radio" class="radio-button-input " value="669356534" aria-checked="false">
<label data-sm-radio-button-label="" id="85147041_669356534_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147041_669356534">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Yes, all the time </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147041">
<input id="85147041_669356535" aria-labelledby="85147041_669356535_label" name="85147041" type="radio" role="radio" class="radio-button-input " value="669356535" aria-checked="false">
<label data-sm-radio-button-label="" id="85147041_669356535_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147041_669356535">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Yes, most of the time </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147041">
<input id="85147041_669356536" aria-labelledby="85147041_669356536_label" name="85147041" type="radio" role="radio" class="radio-button-input " value="669356536" aria-checked="false">
<label data-sm-radio-button-label="" id="85147041_669356536_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147041_669356536">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Yes, some of the time </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147041">
<input id="85147041_669356537" aria-labelledby="85147041_669356537_label" name="85147041" type="radio" role="radio" class="radio-button-input " value="669356537" aria-checked="false">
<label data-sm-radio-button-label="" id="85147041_669356537_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147041_669356537">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> No, we do not measure impact </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container">
<label class="question-body-font-theme answer-label other-answer-label comment-label user-generated" for="85147041_other"> Comments: </label>
<input id="85147041_other" name="85147041_other" type="text" class="text other-answer-text" maxlength="20000" size="100" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="matrix_rating" data-rq-question-type="single_choice_matrix" class="question-container
">
<div id="question-field-85147052" data-qnumber="8" data-qdispnumber="8" data-question-id="85147052" class=" question-matrix question-matrix-non-accordion qn question rating">
<h3 class="screenreader-only">Question Title</h3>
<div class=" question-fieldset question-legend">
<h4 id="question-title-85147052" class=" question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 8<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Please rate the following channels by their importance to the success of your campaigns.</span>
</h4>
<div class="question-body clearfix notranslate ">
<table class="question-matrix-table table-reset reflow" cellspacing="0">
<thead>
<tr>
<td style="width:20%;"> </td>
<td style="width:16.0%;" class="matrix-col-label question-body-font-theme user-generated"> Very important </td>
<td style="width:16.0%;" class="matrix-col-label question-body-font-theme user-generated"> Mostly Important </td>
<td style="width:16.0%;" class="matrix-col-label question-body-font-theme user-generated"> Sometimes important </td>
<td style="width:16.0%;" class="matrix-col-label question-body-font-theme user-generated"> Not important at all </td>
<td style="width:16.0%;" class="matrix-col-label question-body-font-theme user-generated"> N/A </td>
</tr>
</thead>
<tbody>
<tr data-radio-button-group="" row="0" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Blogs and Forums </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356608_669356623" aria-labelledby="85147052_669356608_669356623_label" name="85147052_669356608" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356608_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356608_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Blogs and Forums</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356608_669356624" aria-labelledby="85147052_669356608_669356624_label" name="85147052_669356608" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356608_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356608_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Blogs and Forums</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356608_669356625" aria-labelledby="85147052_669356608_669356625_label" name="85147052_669356608" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356608_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356608_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Blogs and Forums</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356608_669356626" aria-labelledby="85147052_669356608_669356626_label" name="85147052_669356608" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356608_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356608_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Blogs and Forums</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356608_669356648" aria-labelledby="85147052_669356608_669356648_label" name="85147052_669356608" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356608_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356608_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Blogs and Forums</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="1" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Facebook </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356609_669356623" aria-labelledby="85147052_669356609_669356623_label" name="85147052_669356609" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356609_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356609_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Facebook</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356609_669356624" aria-labelledby="85147052_669356609_669356624_label" name="85147052_669356609" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356609_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356609_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Facebook</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356609_669356625" aria-labelledby="85147052_669356609_669356625_label" name="85147052_669356609" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356609_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356609_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Facebook</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356609_669356626" aria-labelledby="85147052_669356609_669356626_label" name="85147052_669356609" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356609_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356609_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Facebook</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356609_669356648" aria-labelledby="85147052_669356609_669356648_label" name="85147052_669356609" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356609_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356609_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Facebook</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="2" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Instagram </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356610_669356623" aria-labelledby="85147052_669356610_669356623_label" name="85147052_669356610" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356610_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356610_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Instagram</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356610_669356624" aria-labelledby="85147052_669356610_669356624_label" name="85147052_669356610" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356610_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356610_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Instagram</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356610_669356625" aria-labelledby="85147052_669356610_669356625_label" name="85147052_669356610" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356610_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356610_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Instagram</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356610_669356626" aria-labelledby="85147052_669356610_669356626_label" name="85147052_669356610" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356610_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356610_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Instagram</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356610_669356648" aria-labelledby="85147052_669356610_669356648_label" name="85147052_669356610" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356610_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356610_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Instagram</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="3" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> LinkedIn </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356611_669356623" aria-labelledby="85147052_669356611_669356623_label" name="85147052_669356611" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356611_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356611_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">LinkedIn</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356611_669356624" aria-labelledby="85147052_669356611_669356624_label" name="85147052_669356611" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356611_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356611_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">LinkedIn</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356611_669356625" aria-labelledby="85147052_669356611_669356625_label" name="85147052_669356611" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356611_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356611_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">LinkedIn</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356611_669356626" aria-labelledby="85147052_669356611_669356626_label" name="85147052_669356611" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356611_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356611_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">LinkedIn</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356611_669356648" aria-labelledby="85147052_669356611_669356648_label" name="85147052_669356611" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356611_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356611_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">LinkedIn</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="4" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> News Media </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356612_669356623" aria-labelledby="85147052_669356612_669356623_label" name="85147052_669356612" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356612_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356612_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">News Media</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356612_669356624" aria-labelledby="85147052_669356612_669356624_label" name="85147052_669356612" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356612_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356612_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">News Media</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356612_669356625" aria-labelledby="85147052_669356612_669356625_label" name="85147052_669356612" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356612_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356612_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">News Media</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356612_669356626" aria-labelledby="85147052_669356612_669356626_label" name="85147052_669356612" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356612_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356612_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">News Media</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356612_669356648" aria-labelledby="85147052_669356612_669356648_label" name="85147052_669356612" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356612_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356612_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">News Media</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="5" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Pinterest </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356613_669356623" aria-labelledby="85147052_669356613_669356623_label" name="85147052_669356613" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356613_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356613_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Pinterest</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356613_669356624" aria-labelledby="85147052_669356613_669356624_label" name="85147052_669356613" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356613_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356613_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Pinterest</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356613_669356625" aria-labelledby="85147052_669356613_669356625_label" name="85147052_669356613" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356613_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356613_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Pinterest</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356613_669356626" aria-labelledby="85147052_669356613_669356626_label" name="85147052_669356613" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356613_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356613_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Pinterest</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356613_669356648" aria-labelledby="85147052_669356613_669356648_label" name="85147052_669356613" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356613_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356613_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Pinterest</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="6" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Podcasts </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356614_669356623" aria-labelledby="85147052_669356614_669356623_label" name="85147052_669356614" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356614_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356614_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Podcasts</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356614_669356624" aria-labelledby="85147052_669356614_669356624_label" name="85147052_669356614" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356614_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356614_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Podcasts</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356614_669356625" aria-labelledby="85147052_669356614_669356625_label" name="85147052_669356614" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356614_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356614_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Podcasts</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356614_669356626" aria-labelledby="85147052_669356614_669356626_label" name="85147052_669356614" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356614_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356614_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Podcasts</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356614_669356648" aria-labelledby="85147052_669356614_669356648_label" name="85147052_669356614" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356614_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356614_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Podcasts</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="7" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Reddit </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356615_669356623" aria-labelledby="85147052_669356615_669356623_label" name="85147052_669356615" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356615_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356615_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Reddit</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356615_669356624" aria-labelledby="85147052_669356615_669356624_label" name="85147052_669356615" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356615_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356615_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Reddit</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356615_669356625" aria-labelledby="85147052_669356615_669356625_label" name="85147052_669356615" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356615_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356615_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Reddit</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356615_669356626" aria-labelledby="85147052_669356615_669356626_label" name="85147052_669356615" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356615_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356615_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Reddit</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356615_669356648" aria-labelledby="85147052_669356615_669356648_label" name="85147052_669356615" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356615_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356615_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Reddit</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="8" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Snapchat </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356616_669356623" aria-labelledby="85147052_669356616_669356623_label" name="85147052_669356616" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356616_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356616_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Snapchat</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356616_669356624" aria-labelledby="85147052_669356616_669356624_label" name="85147052_669356616" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356616_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356616_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Snapchat</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356616_669356625" aria-labelledby="85147052_669356616_669356625_label" name="85147052_669356616" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356616_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356616_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Snapchat</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356616_669356626" aria-labelledby="85147052_669356616_669356626_label" name="85147052_669356616" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356616_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356616_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Snapchat</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356616_669356648" aria-labelledby="85147052_669356616_669356648_label" name="85147052_669356616" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356616_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356616_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Snapchat</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="9" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Tumblr </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356617_669356623" aria-labelledby="85147052_669356617_669356623_label" name="85147052_669356617" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356617_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356617_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Tumblr</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356617_669356624" aria-labelledby="85147052_669356617_669356624_label" name="85147052_669356617" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356617_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356617_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Tumblr</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356617_669356625" aria-labelledby="85147052_669356617_669356625_label" name="85147052_669356617" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356617_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356617_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Tumblr</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356617_669356626" aria-labelledby="85147052_669356617_669356626_label" name="85147052_669356617" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356617_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356617_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Tumblr</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356617_669356648" aria-labelledby="85147052_669356617_669356648_label" name="85147052_669356617" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356617_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356617_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Tumblr</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="10" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> TikTok </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356618_669356623" aria-labelledby="85147052_669356618_669356623_label" name="85147052_669356618" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356618_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356618_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">TikTok</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356618_669356624" aria-labelledby="85147052_669356618_669356624_label" name="85147052_669356618" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356618_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356618_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">TikTok</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356618_669356625" aria-labelledby="85147052_669356618_669356625_label" name="85147052_669356618" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356618_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356618_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">TikTok</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356618_669356626" aria-labelledby="85147052_669356618_669356626_label" name="85147052_669356618" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356618_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356618_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">TikTok</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356618_669356648" aria-labelledby="85147052_669356618_669356648_label" name="85147052_669356618" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356618_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356618_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">TikTok</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="11" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Tumblr </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356619_669356623" aria-labelledby="85147052_669356619_669356623_label" name="85147052_669356619" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356619_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356619_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Tumblr</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356619_669356624" aria-labelledby="85147052_669356619_669356624_label" name="85147052_669356619" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356619_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356619_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Tumblr</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356619_669356625" aria-labelledby="85147052_669356619_669356625_label" name="85147052_669356619" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356619_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356619_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Tumblr</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356619_669356626" aria-labelledby="85147052_669356619_669356626_label" name="85147052_669356619" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356619_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356619_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Tumblr</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356619_669356648" aria-labelledby="85147052_669356619_669356648_label" name="85147052_669356619" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356619_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356619_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Tumblr</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="12" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Twitch </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356620_669356623" aria-labelledby="85147052_669356620_669356623_label" name="85147052_669356620" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356620_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356620_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Twitch</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356620_669356624" aria-labelledby="85147052_669356620_669356624_label" name="85147052_669356620" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356620_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356620_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Twitch</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356620_669356625" aria-labelledby="85147052_669356620_669356625_label" name="85147052_669356620" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356620_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356620_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Twitch</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356620_669356626" aria-labelledby="85147052_669356620_669356626_label" name="85147052_669356620" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356620_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356620_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Twitch</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356620_669356648" aria-labelledby="85147052_669356620_669356648_label" name="85147052_669356620" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356620_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356620_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Twitch</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="13" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Twitter </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356621_669356623" aria-labelledby="85147052_669356621_669356623_label" name="85147052_669356621" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356621_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356621_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Twitter</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356621_669356624" aria-labelledby="85147052_669356621_669356624_label" name="85147052_669356621" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356621_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356621_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Twitter</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356621_669356625" aria-labelledby="85147052_669356621_669356625_label" name="85147052_669356621" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356621_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356621_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Twitter</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356621_669356626" aria-labelledby="85147052_669356621_669356626_label" name="85147052_669356621" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356621_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356621_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Twitter</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356621_669356648" aria-labelledby="85147052_669356621_669356648_label" name="85147052_669356621" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356621_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356621_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Twitter</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="14" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Youtube </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356622_669356623" aria-labelledby="85147052_669356622_669356623_label" name="85147052_669356622" type="radio" role="radio" class="radio-button-input " value="669356623" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356622_669356623_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356622_669356623">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Youtube</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356622_669356624" aria-labelledby="85147052_669356622_669356624_label" name="85147052_669356622" type="radio" role="radio" class="radio-button-input " value="669356624" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356622_669356624_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356622_669356624">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Youtube</span> Mostly Important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356622_669356625" aria-labelledby="85147052_669356622_669356625_label" name="85147052_669356622" type="radio" role="radio" class="radio-button-input " value="669356625" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356622_669356625_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356622_669356625">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Youtube</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356622_669356626" aria-labelledby="85147052_669356622_669356626_label" name="85147052_669356622" type="radio" role="radio" class="radio-button-input " value="669356626" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356622_669356626_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356622_669356626">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Youtube</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147052">
<input id="85147052_669356622_669356648" aria-labelledby="85147052_669356622_669356648_label" name="85147052_669356622" type="radio" role="radio" class="radio-button-input " value="669356648" aria-checked="false">
<label data-sm-radio-button-label="" id="85147052_669356622_669356648_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147052_669356622_669356648">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Youtube</span> N/A </span>
</label>
</div>
</td>
</tr>
</tbody>
</table>
</div>
</div>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="matrix_rating" data-rq-question-type="single_choice_matrix" class="question-container
">
<div id="question-field-85147042" data-qnumber="9" data-qdispnumber="9" data-question-id="85147042" class=" question-matrix question-matrix-non-accordion qn question rating">
<h3 class="screenreader-only">Question Title</h3>
<div class=" question-fieldset question-legend">
<h4 id="question-title-85147042" class=" question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 9<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Please rank the primary uses for consumer insights data.</span>
</h4>
<div class="question-body clearfix notranslate ">
<table class="question-matrix-table table-reset reflow" cellspacing="0">
<thead>
<tr>
<td style="width:20%;"> </td>
<td style="width:16.0%;" class="matrix-col-label question-body-font-theme user-generated"> Very important </td>
<td style="width:16.0%;" class="matrix-col-label question-body-font-theme user-generated"> Mostly important </td>
<td style="width:16.0%;" class="matrix-col-label question-body-font-theme user-generated"> Sometimes important </td>
<td style="width:16.0%;" class="matrix-col-label question-body-font-theme user-generated"> Not important at all </td>
<td style="width:16.0%;" class="matrix-col-label question-body-font-theme user-generated"> N/A </td>
</tr>
</thead>
<tbody>
<tr data-radio-button-group="" row="0" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Community management and engagement </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356538_669356650" aria-labelledby="85147042_669356538_669356650_label" name="85147042_669356538" type="radio" role="radio" class="radio-button-input " value="669356650" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356538_669356650_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356538_669356650">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Community management and engagement</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356538_669356651" aria-labelledby="85147042_669356538_669356651_label" name="85147042_669356538" type="radio" role="radio" class="radio-button-input " value="669356651" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356538_669356651_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356538_669356651">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Community management and engagement</span> Mostly important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356538_669356652" aria-labelledby="85147042_669356538_669356652_label" name="85147042_669356538" type="radio" role="radio" class="radio-button-input " value="669356652" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356538_669356652_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356538_669356652">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Community management and engagement</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356538_669356653" aria-labelledby="85147042_669356538_669356653_label" name="85147042_669356538" type="radio" role="radio" class="radio-button-input " value="669356653" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356538_669356653_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356538_669356653">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Community management and engagement</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356538_669356654" aria-labelledby="85147042_669356538_669356654_label" name="85147042_669356538" type="radio" role="radio" class="radio-button-input " value="669356654" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356538_669356654_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356538_669356654">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Community management and engagement</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="1" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Improve customer care </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356539_669356650" aria-labelledby="85147042_669356539_669356650_label" name="85147042_669356539" type="radio" role="radio" class="radio-button-input " value="669356650" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356539_669356650_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356539_669356650">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Improve customer care</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356539_669356651" aria-labelledby="85147042_669356539_669356651_label" name="85147042_669356539" type="radio" role="radio" class="radio-button-input " value="669356651" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356539_669356651_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356539_669356651">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Improve customer care</span> Mostly important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356539_669356652" aria-labelledby="85147042_669356539_669356652_label" name="85147042_669356539" type="radio" role="radio" class="radio-button-input " value="669356652" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356539_669356652_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356539_669356652">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Improve customer care</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356539_669356653" aria-labelledby="85147042_669356539_669356653_label" name="85147042_669356539" type="radio" role="radio" class="radio-button-input " value="669356653" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356539_669356653_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356539_669356653">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Improve customer care</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356539_669356654" aria-labelledby="85147042_669356539_669356654_label" name="85147042_669356539" type="radio" role="radio" class="radio-button-input " value="669356654" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356539_669356654_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356539_669356654">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Improve customer care</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="2" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Understand voice of the customer </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356627_669356650" aria-labelledby="85147042_669356627_669356650_label" name="85147042_669356627" type="radio" role="radio" class="radio-button-input " value="669356650" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356627_669356650_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356627_669356650">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Understand voice of the customer</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356627_669356651" aria-labelledby="85147042_669356627_669356651_label" name="85147042_669356627" type="radio" role="radio" class="radio-button-input " value="669356651" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356627_669356651_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356627_669356651">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Understand voice of the customer</span> Mostly important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356627_669356652" aria-labelledby="85147042_669356627_669356652_label" name="85147042_669356627" type="radio" role="radio" class="radio-button-input " value="669356652" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356627_669356652_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356627_669356652">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Understand voice of the customer</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356627_669356653" aria-labelledby="85147042_669356627_669356653_label" name="85147042_669356627" type="radio" role="radio" class="radio-button-input " value="669356653" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356627_669356653_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356627_669356653">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Understand voice of the customer</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356627_669356654" aria-labelledby="85147042_669356627_669356654_label" name="85147042_669356627" type="radio" role="radio" class="radio-button-input " value="669356654" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356627_669356654_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356627_669356654">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Understand voice of the customer</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="3" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Track crises in real-time </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356540_669356650" aria-labelledby="85147042_669356540_669356650_label" name="85147042_669356540" type="radio" role="radio" class="radio-button-input " value="669356650" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356540_669356650_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356540_669356650">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Track crises in real-time</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356540_669356651" aria-labelledby="85147042_669356540_669356651_label" name="85147042_669356540" type="radio" role="radio" class="radio-button-input " value="669356651" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356540_669356651_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356540_669356651">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Track crises in real-time</span> Mostly important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356540_669356652" aria-labelledby="85147042_669356540_669356652_label" name="85147042_669356540" type="radio" role="radio" class="radio-button-input " value="669356652" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356540_669356652_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356540_669356652">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Track crises in real-time</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356540_669356653" aria-labelledby="85147042_669356540_669356653_label" name="85147042_669356540" type="radio" role="radio" class="radio-button-input " value="669356653" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356540_669356653_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356540_669356653">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Track crises in real-time</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356540_669356654" aria-labelledby="85147042_669356540_669356654_label" name="85147042_669356540" type="radio" role="radio" class="radio-button-input " value="669356654" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356540_669356654_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356540_669356654">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Track crises in real-time</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="4" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Monitor brand health </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356541_669356650" aria-labelledby="85147042_669356541_669356650_label" name="85147042_669356541" type="radio" role="radio" class="radio-button-input " value="669356650" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356541_669356650_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356541_669356650">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Monitor brand health</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356541_669356651" aria-labelledby="85147042_669356541_669356651_label" name="85147042_669356541" type="radio" role="radio" class="radio-button-input " value="669356651" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356541_669356651_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356541_669356651">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Monitor brand health</span> Mostly important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356541_669356652" aria-labelledby="85147042_669356541_669356652_label" name="85147042_669356541" type="radio" role="radio" class="radio-button-input " value="669356652" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356541_669356652_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356541_669356652">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Monitor brand health</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356541_669356653" aria-labelledby="85147042_669356541_669356653_label" name="85147042_669356541" type="radio" role="radio" class="radio-button-input " value="669356653" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356541_669356653_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356541_669356653">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Monitor brand health</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356541_669356654" aria-labelledby="85147042_669356541_669356654_label" name="85147042_669356541" type="radio" role="radio" class="radio-button-input " value="669356654" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356541_669356654_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356541_669356654">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Monitor brand health</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="5" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Inform campaign strategy </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356542_669356650" aria-labelledby="85147042_669356542_669356650_label" name="85147042_669356542" type="radio" role="radio" class="radio-button-input " value="669356650" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356542_669356650_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356542_669356650">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Inform campaign strategy</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356542_669356651" aria-labelledby="85147042_669356542_669356651_label" name="85147042_669356542" type="radio" role="radio" class="radio-button-input " value="669356651" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356542_669356651_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356542_669356651">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Inform campaign strategy</span> Mostly important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356542_669356652" aria-labelledby="85147042_669356542_669356652_label" name="85147042_669356542" type="radio" role="radio" class="radio-button-input " value="669356652" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356542_669356652_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356542_669356652">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Inform campaign strategy</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356542_669356653" aria-labelledby="85147042_669356542_669356653_label" name="85147042_669356542" type="radio" role="radio" class="radio-button-input " value="669356653" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356542_669356653_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356542_669356653">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Inform campaign strategy</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356542_669356654" aria-labelledby="85147042_669356542_669356654_label" name="85147042_669356542" type="radio" role="radio" class="radio-button-input " value="669356654" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356542_669356654_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356542_669356654">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Inform campaign strategy</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="6" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Measure campaign success </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356587_669356650" aria-labelledby="85147042_669356587_669356650_label" name="85147042_669356587" type="radio" role="radio" class="radio-button-input " value="669356650" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356587_669356650_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356587_669356650">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Measure campaign success</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356587_669356651" aria-labelledby="85147042_669356587_669356651_label" name="85147042_669356587" type="radio" role="radio" class="radio-button-input " value="669356651" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356587_669356651_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356587_669356651">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Measure campaign success</span> Mostly important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356587_669356652" aria-labelledby="85147042_669356587_669356652_label" name="85147042_669356587" type="radio" role="radio" class="radio-button-input " value="669356652" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356587_669356652_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356587_669356652">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Measure campaign success</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356587_669356653" aria-labelledby="85147042_669356587_669356653_label" name="85147042_669356587" type="radio" role="radio" class="radio-button-input " value="669356653" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356587_669356653_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356587_669356653">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Measure campaign success</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356587_669356654" aria-labelledby="85147042_669356587_669356654_label" name="85147042_669356587" type="radio" role="radio" class="radio-button-input " value="669356654" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356587_669356654_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356587_669356654">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Measure campaign success</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="7" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Influencer identification & impact measurement </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356588_669356650" aria-labelledby="85147042_669356588_669356650_label" name="85147042_669356588" type="radio" role="radio" class="radio-button-input " value="669356650" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356588_669356650_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356588_669356650">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Influencer identification & impact measurement</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356588_669356651" aria-labelledby="85147042_669356588_669356651_label" name="85147042_669356588" type="radio" role="radio" class="radio-button-input " value="669356651" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356588_669356651_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356588_669356651">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Influencer identification & impact measurement</span> Mostly important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356588_669356652" aria-labelledby="85147042_669356588_669356652_label" name="85147042_669356588" type="radio" role="radio" class="radio-button-input " value="669356652" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356588_669356652_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356588_669356652">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Influencer identification & impact measurement</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356588_669356653" aria-labelledby="85147042_669356588_669356653_label" name="85147042_669356588" type="radio" role="radio" class="radio-button-input " value="669356653" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356588_669356653_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356588_669356653">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Influencer identification & impact measurement</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356588_669356654" aria-labelledby="85147042_669356588_669356654_label" name="85147042_669356588" type="radio" role="radio" class="radio-button-input " value="669356654" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356588_669356654_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356588_669356654">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Influencer identification & impact measurement</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="8" class="question-matrix-row-even question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Capture competitive intelligence </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356628_669356650" aria-labelledby="85147042_669356628_669356650_label" name="85147042_669356628" type="radio" role="radio" class="radio-button-input " value="669356650" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356628_669356650_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356628_669356650">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Capture competitive intelligence</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356628_669356651" aria-labelledby="85147042_669356628_669356651_label" name="85147042_669356628" type="radio" role="radio" class="radio-button-input " value="669356651" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356628_669356651_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356628_669356651">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Capture competitive intelligence</span> Mostly important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356628_669356652" aria-labelledby="85147042_669356628_669356652_label" name="85147042_669356628" type="radio" role="radio" class="radio-button-input " value="669356652" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356628_669356652_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356628_669356652">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Capture competitive intelligence</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356628_669356653" aria-labelledby="85147042_669356628_669356653_label" name="85147042_669356628" type="radio" role="radio" class="radio-button-input " value="669356653" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356628_669356653_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356628_669356653">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Capture competitive intelligence</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356628_669356654" aria-labelledby="85147042_669356628_669356654_label" name="85147042_669356628" type="radio" role="radio" class="radio-button-input " value="669356654" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356628_669356654_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356628_669356654">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Capture competitive intelligence</span> N/A </span>
</label>
</div>
</td>
</tr>
<tr data-radio-button-group="" row="9" class="question-matrix-row-odd question-matrix-row-last">
<td class="matrix-row-label-cell">
<span class="matrix-row-label question-body-font-theme user-generated"> Product innovation </span>
</td>
<td class="touch-sensitive" col="0">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356629_669356650" aria-labelledby="85147042_669356629_669356650_label" name="85147042_669356629" type="radio" role="radio" class="radio-button-input " value="669356650" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356629_669356650_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356629_669356650">
<span data-position="0" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Product innovation</span> Very important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="1">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356629_669356651" aria-labelledby="85147042_669356629_669356651_label" name="85147042_669356629" type="radio" role="radio" class="radio-button-input " value="669356651" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356629_669356651_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356629_669356651">
<span data-position="1" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Product innovation</span> Mostly important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="2">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356629_669356652" aria-labelledby="85147042_669356629_669356652_label" name="85147042_669356629" type="radio" role="radio" class="radio-button-input " value="669356652" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356629_669356652_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356629_669356652">
<span data-position="2" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Product innovation</span> Sometimes important </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="3">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356629_669356653" aria-labelledby="85147042_669356629_669356653_label" name="85147042_669356629" type="radio" role="radio" class="radio-button-input " value="669356653" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356629_669356653_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356629_669356653">
<span data-position="3" class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Product innovation</span> Not important at all </span>
</label>
</div>
</td>
<td class="touch-sensitive" col="4">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147042">
<input id="85147042_669356629_669356654" aria-labelledby="85147042_669356629_669356654_label" name="85147042_669356629" type="radio" role="radio" class="radio-button-input " value="669356654" aria-checked="false">
<label data-sm-radio-button-label="" id="85147042_669356629_669356654_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147042_669356629_669356654">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated ">
<span class="smusr_radio-row-text">Product innovation</span> N/A </span>
</label>
</div>
</td>
</tr>
</tbody>
</table>
</div>
</div>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="open_ended_single" data-rq-question-type="open_ended" class="question-container
">
<div id="question-field-85149233" data-qnumber="10" data-qdispnumber="10" data-question-id="85149233" class=" question-open-ended-single qn question single">
<h3 class="screenreader-only">Question Title</h3>
<div class=" question-fieldset question-legend">
<h4 id="question-title-85149233" class=" question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 10<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> What problem are you currently using consumer insights to solve?</span>
</h4>
<div class="question-body clearfix notranslate ">
<div id="open-ended-single_85149233" data-question-id="85149233" data-response="" data-sm-open-single="" maxlength="20000" data-ng="true" data-size="50" data-labeledby="question-title-85149233">
<div class="question-body open-ended-single"><input aria-labelledby="question-title-85149233" id="85149233" aria-required="false" data-sm-open-single="true" maxlength="20000" class="wds-input wds-input--lg qt-input_text text"
name="85149233" size="50" value=""></div>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="open_ended_single" data-rq-question-type="open_ended" class="question-container
">
<div id="question-field-85147043" data-qnumber="11" data-qdispnumber="11" data-question-id="85147043" class=" question-open-ended-single qn question single">
<h3 class="screenreader-only">Question Title</h3>
<div class=" question-fieldset question-legend">
<h4 id="question-title-85147043" class=" question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 11<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> What problem would you like consumer insights to solve that is not yet possible?</span>
</h4>
<div class="question-body clearfix notranslate ">
<div id="open-ended-single_85147043" data-question-id="85147043" data-response="" data-sm-open-single="" maxlength="20000" data-ng="true" data-size="50" data-labeledby="question-title-85147043">
<div class="question-body open-ended-single"><input aria-labelledby="question-title-85147043" id="85147043" aria-required="false" data-sm-open-single="true" maxlength="20000" class="wds-input wds-input--lg qt-input_text text"
name="85147043" size="50" value=""></div>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-85147044" data-qnumber="12" data-qdispnumber="12" data-question-id="85147044" class=" question-single-choice-radio qn question vertical" style="width:px;
">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-85147044" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 12<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Do you agree that consumer insights should inform strategic decision-making?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147044">
<input id="85147044_669356543" aria-labelledby="85147044_669356543_label" name="85147044" type="radio" role="radio" class="radio-button-input " value="669356543" aria-checked="false">
<label data-sm-radio-button-label="" id="85147044_669356543_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147044_669356543">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Strongly agree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147044">
<input id="85147044_669356544" aria-labelledby="85147044_669356544_label" name="85147044" type="radio" role="radio" class="radio-button-input " value="669356544" aria-checked="false">
<label data-sm-radio-button-label="" id="85147044_669356544_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147044_669356544">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Agree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147044">
<input id="85147044_669356545" aria-labelledby="85147044_669356545_label" name="85147044" type="radio" role="radio" class="radio-button-input " value="669356545" aria-checked="false">
<label data-sm-radio-button-label="" id="85147044_669356545_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147044_669356545">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Neither agree or disagree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147044">
<input id="85147044_669356546" aria-labelledby="85147044_669356546_label" name="85147044" type="radio" role="radio" class="radio-button-input " value="669356546" aria-checked="false">
<label data-sm-radio-button-label="" id="85147044_669356546_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147044_669356546">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Disagree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147044">
<input id="85147044_669408100" aria-labelledby="85147044_669408100_label" name="85147044" type="radio" role="radio" class="radio-button-input " value="669408100" aria-checked="false">
<label data-sm-radio-button-label="" id="85147044_669408100_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147044_669408100">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Strongly disagree </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container">
<label class="question-body-font-theme answer-label other-answer-label comment-label user-generated" for="85147044_other"> Comments: Please elaborate on your agreement/disagreement. </label>
<input id="85147044_other" name="85147044_other" type="text" class="text other-answer-text" maxlength="20000" size="50" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-85147045" data-qnumber="13" data-qdispnumber="13" data-question-id="85147045" class=" question-single-choice-radio qn question vertical" style="width:px;
">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-85147045" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 13<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Do you agree that consumer insights help brands connect more authentically with consumers?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147045">
<input id="85147045_669356548" aria-labelledby="85147045_669356548_label" name="85147045" type="radio" role="radio" class="radio-button-input " value="669356548" aria-checked="false">
<label data-sm-radio-button-label="" id="85147045_669356548_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147045_669356548">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Strongly agree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147045">
<input id="85147045_669356549" aria-labelledby="85147045_669356549_label" name="85147045" type="radio" role="radio" class="radio-button-input " value="669356549" aria-checked="false">
<label data-sm-radio-button-label="" id="85147045_669356549_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147045_669356549">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Agree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147045">
<input id="85147045_669356550" aria-labelledby="85147045_669356550_label" name="85147045" type="radio" role="radio" class="radio-button-input " value="669356550" aria-checked="false">
<label data-sm-radio-button-label="" id="85147045_669356550_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147045_669356550">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Neither agree or disagree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147045">
<input id="85147045_669356551" aria-labelledby="85147045_669356551_label" name="85147045" type="radio" role="radio" class="radio-button-input " value="669356551" aria-checked="false">
<label data-sm-radio-button-label="" id="85147045_669356551_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147045_669356551">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Disagree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147045">
<input id="85147045_669356552" aria-labelledby="85147045_669356552_label" name="85147045" type="radio" role="radio" class="radio-button-input " value="669356552" aria-checked="false">
<label data-sm-radio-button-label="" id="85147045_669356552_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147045_669356552">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Strongly disagree </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container">
<label class="question-body-font-theme answer-label other-answer-label comment-label user-generated" for="85147045_other"> Please elaborate on your agreement/disagreement </label>
<input id="85147045_other" name="85147045_other" type="text" class="text other-answer-text" maxlength="20000" size="100" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-85147046" data-qnumber="14" data-qdispnumber="14" data-question-id="85147046" class=" question-single-choice-radio qn question vertical" style="width:px;
">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-85147046" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 14<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Do you agree that consumer insight capabilities are essential for communications agencies?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147046">
<input id="85147046_669356553" aria-labelledby="85147046_669356553_label" name="85147046" type="radio" role="radio" class="radio-button-input " value="669356553" aria-checked="false">
<label data-sm-radio-button-label="" id="85147046_669356553_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147046_669356553">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Strongly agree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147046">
<input id="85147046_669356554" aria-labelledby="85147046_669356554_label" name="85147046" type="radio" role="radio" class="radio-button-input " value="669356554" aria-checked="false">
<label data-sm-radio-button-label="" id="85147046_669356554_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147046_669356554">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Agree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147046">
<input id="85147046_669356555" aria-labelledby="85147046_669356555_label" name="85147046" type="radio" role="radio" class="radio-button-input " value="669356555" aria-checked="false">
<label data-sm-radio-button-label="" id="85147046_669356555_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147046_669356555">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Neither agree or disagree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147046">
<input id="85147046_669356556" aria-labelledby="85147046_669356556_label" name="85147046" type="radio" role="radio" class="radio-button-input " value="669356556" aria-checked="false">
<label data-sm-radio-button-label="" id="85147046_669356556_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147046_669356556">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Disagree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147046">
<input id="85147046_669356557" aria-labelledby="85147046_669356557_label" name="85147046" type="radio" role="radio" class="radio-button-input " value="669356557" aria-checked="false">
<label data-sm-radio-button-label="" id="85147046_669356557_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147046_669356557">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Strongly disagree </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container">
<label class="question-body-font-theme answer-label other-answer-label comment-label user-generated" for="85147046_other"> Please elaborate on your agreement/disagreement </label>
<input id="85147046_other" name="85147046_other" type="text" class="text other-answer-text" maxlength="20000" size="100" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-85147051" data-qnumber="15" data-qdispnumber="15" data-question-id="85147051" class=" question-single-choice-radio qn question vertical" style="width:px;
">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-85147051" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 15<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Do you agree that brands expect agencies to provide consumer insights capabilities?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147051">
<input id="85147051_669356589" aria-labelledby="85147051_669356589_label" name="85147051" type="radio" role="radio" class="radio-button-input " value="669356589" aria-checked="false">
<label data-sm-radio-button-label="" id="85147051_669356589_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147051_669356589">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Strongly agree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147051">
<input id="85147051_669356590" aria-labelledby="85147051_669356590_label" name="85147051" type="radio" role="radio" class="radio-button-input " value="669356590" aria-checked="false">
<label data-sm-radio-button-label="" id="85147051_669356590_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147051_669356590">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Agree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147051">
<input id="85147051_669356591" aria-labelledby="85147051_669356591_label" name="85147051" type="radio" role="radio" class="radio-button-input " value="669356591" aria-checked="false">
<label data-sm-radio-button-label="" id="85147051_669356591_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147051_669356591">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Neither agree nor disagree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147051">
<input id="85147051_669356592" aria-labelledby="85147051_669356592_label" name="85147051" type="radio" role="radio" class="radio-button-input " value="669356592" aria-checked="false">
<label data-sm-radio-button-label="" id="85147051_669356592_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147051_669356592">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Disagree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147051">
<input id="85147051_669356593" aria-labelledby="85147051_669356593_label" name="85147051" type="radio" role="radio" class="radio-button-input " value="669356593" aria-checked="false">
<label data-sm-radio-button-label="" id="85147051_669356593_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147051_669356593">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Strongly disagree </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container">
<label class="question-body-font-theme answer-label other-answer-label comment-label user-generated" for="85147051_other"> Please elaborate on your agreement/disagreement </label>
<input id="85147051_other" name="85147051_other" type="text" class="text other-answer-text" maxlength="20000" size="100" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-85147047" data-qnumber="16" data-qdispnumber="16" data-question-id="85147047" class=" question-single-choice-radio qn question vertical" style="width:px;
">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-85147047" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 16<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Do you agree that Brands expect agencies to provide consumer insights as standard for the roll-out of any campaign?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147047">
<input id="85147047_669356558" aria-labelledby="85147047_669356558_label" name="85147047" type="radio" role="radio" class="radio-button-input " value="669356558" aria-checked="false">
<label data-sm-radio-button-label="" id="85147047_669356558_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147047_669356558">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Strongly agree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147047">
<input id="85147047_669356559" aria-labelledby="85147047_669356559_label" name="85147047" type="radio" role="radio" class="radio-button-input " value="669356559" aria-checked="false">
<label data-sm-radio-button-label="" id="85147047_669356559_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147047_669356559">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Agree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147047">
<input id="85147047_669356560" aria-labelledby="85147047_669356560_label" name="85147047" type="radio" role="radio" class="radio-button-input " value="669356560" aria-checked="false">
<label data-sm-radio-button-label="" id="85147047_669356560_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147047_669356560">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Neither agree or disagree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147047">
<input id="85147047_669356561" aria-labelledby="85147047_669356561_label" name="85147047" type="radio" role="radio" class="radio-button-input " value="669356561" aria-checked="false">
<label data-sm-radio-button-label="" id="85147047_669356561_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147047_669356561">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Disagree </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147047">
<input id="85147047_669356562" aria-labelledby="85147047_669356562_label" name="85147047" type="radio" role="radio" class="radio-button-input " value="669356562" aria-checked="false">
<label data-sm-radio-button-label="" id="85147047_669356562_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147047_669356562">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Strongly disagree </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container">
<label class="question-body-font-theme answer-label other-answer-label comment-label user-generated" for="85147047_other"> Comments: </label>
<input id="85147047_other" name="85147047_other" type="text" class="text other-answer-text" maxlength="20000" size="100" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-85147048" data-qnumber="17" data-qdispnumber="17" data-question-id="85147048" class=" question-single-choice-radio qn question vertical">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-85147048" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 17<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> How much do you spend on consumer insights tools today? (in US Dollars)</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147048">
<input id="85147048_669356563" aria-labelledby="85147048_669356563_label" name="85147048" type="radio" role="radio" class="radio-button-input " value="669356563" aria-checked="false">
<label data-sm-radio-button-label="" id="85147048_669356563_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147048_669356563">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> $0-10K </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147048">
<input id="85147048_669356564" aria-labelledby="85147048_669356564_label" name="85147048" type="radio" role="radio" class="radio-button-input " value="669356564" aria-checked="false">
<label data-sm-radio-button-label="" id="85147048_669356564_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147048_669356564">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> $10 -25K </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147048">
<input id="85147048_669356565" aria-labelledby="85147048_669356565_label" name="85147048" type="radio" role="radio" class="radio-button-input " value="669356565" aria-checked="false">
<label data-sm-radio-button-label="" id="85147048_669356565_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147048_669356565">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> $25-50K </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147048">
<input id="85147048_669356566" aria-labelledby="85147048_669356566_label" name="85147048" type="radio" role="radio" class="radio-button-input " value="669356566" aria-checked="false">
<label data-sm-radio-button-label="" id="85147048_669356566_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147048_669356566">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> $50-100 </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147048">
<input id="85147048_669356567" aria-labelledby="85147048_669356567_label" name="85147048" type="radio" role="radio" class="radio-button-input " value="669356567" aria-checked="false">
<label data-sm-radio-button-label="" id="85147048_669356567_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147048_669356567">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Over $100K </span>
</label>
</div>
</div>
</div>
</div>
</fieldset>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-85147053" data-qnumber="18" data-qdispnumber="18" data-question-id="85147053" class=" question-single-choice-radio qn question vertical" style="width:px;
">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-85147053" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 18<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Is your consumer insights budget adequate?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147053">
<input id="85147053_669356642" aria-labelledby="85147053_669356642_label" name="85147053" type="radio" role="radio" class="radio-button-input " value="669356642" aria-checked="false">
<label data-sm-radio-button-label="" id="85147053_669356642_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147053_669356642">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Budget is adequate </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147053">
<input id="85147053_669356643" aria-labelledby="85147053_669356643_label" name="85147053" type="radio" role="radio" class="radio-button-input " value="669356643" aria-checked="false">
<label data-sm-radio-button-label="" id="85147053_669356643_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147053_669356643">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> Budget is inadequate </span>
</label>
</div>
</div>
</div>
<div class="other-answer-container">
<label class="question-body-font-theme answer-label other-answer-label comment-label user-generated" for="85147053_other"> Please elaborate on your answer as to why you feel this way. </label>
<input id="85147053_other" name="85147053_other" type="text" class="text other-answer-text" maxlength="20000" size="100" data-other-text="">
</div>
</div>
</fieldset>
</div>
</div>
</div>
<div class="question-row clearfix
">
<div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
">
<div id="question-field-85147049" data-qnumber="19" data-qdispnumber="19" data-question-id="85147049" class=" question-single-choice-radio qn question vertical">
<h3 class="screenreader-only">Question Title</h3>
<fieldset class=" question-fieldset" data-radio-button-group="">
<legend class="question-legend">
<h4 id="question-title-85147049" class="
question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 19<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> How many people in your organization use consumer insight tools on a regular basis?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147049">
<input id="85147049_669356568" aria-labelledby="85147049_669356568_label" name="85147049" type="radio" role="radio" class="radio-button-input " value="669356568" aria-checked="false">
<label data-sm-radio-button-label="" id="85147049_669356568_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147049_669356568">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> 1-2 people </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147049">
<input id="85147049_669356569" aria-labelledby="85147049_669356569_label" name="85147049" type="radio" role="radio" class="radio-button-input " value="669356569" aria-checked="false">
<label data-sm-radio-button-label="" id="85147049_669356569_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147049_669356569">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> 3-5 people </span>
</label>
</div>
</div>
<div class="answer-option-cell">
<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85147049">
<input id="85147049_669356570" aria-labelledby="85147049_669356570_label" name="85147049" type="radio" role="radio" class="radio-button-input " value="669356570" aria-checked="false">
<label data-sm-radio-button-label="" id="85147049_669356570_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="85147049_669356570">
<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> 5-10 people </span>
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<span class="radio-button-label-text question-body-font-theme user-generated "> More than 10 people </span>
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> N/A - We don't have such a tool </span>
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<div id="question-field-85156960" data-qnumber="20" data-qdispnumber="20" data-question-id="85156960" class=" question-single-choice-radio qn question vertical">
<h3 class="screenreader-only">Question Title</h3>
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<h4 id="question-title-85156960" class="
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<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 20<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> Are consumer insights captured and accessible to one main team, or is the capability democratized?</span>
</h4>
</legend>
<div class="question-body clearfix notranslate ">
<div class="">
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<div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-85156960">
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> One team </span>
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<div class="answer-option-cell">
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> One team and a few others </span>
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<span class="radio-button-display ">
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<span class="radio-button-label-text question-body-font-theme user-generated "> Everyone has access </span>
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<span class="radio-button-display ">
</span>
<span class="radio-button-label-text question-body-font-theme user-generated "> I don't know who has access </span>
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<div id="question-field-85156997" data-qnumber="21" data-qdispnumber="21" data-question-id="85156997" class=" question-essay qn question essay">
<h3 class="screenreader-only">Question Title</h3>
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<h4 id="question-title-85156997" class=" question-title-container ">
<span class="required-asterisk notranslate"> * </span>
<span class="question-number notranslate"> 21<span class="question-dot">.</span>
</span>
<span class="user-generated notranslate
"> What consumer insights KPIs do you track that are critical to your business?</span>
</h4>
<div class="question-body clearfix notranslate ">
<div class="textarea-container">
<textarea aria-labelledby="question-title-85156997" id="85156997" name="85156997" class="textarea" spellcheck="true" rows="3" cols="50" data-sm-textarea="" maxlength="20000"></textarea>
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Text Content
CONSUMER INSIGHTS SURVEY 2022 - NORTH AMERICA QUESTION TITLE * 1. WHAT IS YOU JOB TITLE/ROLE? (PLEASE SPECIFY) QUESTION TITLE * 2. SIZE OF COMPANY BY REVENUE (IN US DOLLARS) Up to 50M 50 to 100M 100 to 500M 500 to 1B Over 1 B QUESTION TITLE * 3. INDUSTRY Agency Banking and Finance Consumer Products Food and Beverage Gaming Healthcare and Pharmaceutical Media and Entertainment Retail Technology Transportation Travel and Hospitality Sports Other (please specify) QUESTION TITLE * 4. WHICH OF THE FOLLOWING CONSUMER INSIGHTS TOOLS ARE YOU CURRENTLY USING: Alpha Brandwatch Digimind Medallia NetBase Quid Resonate Stratifyd Sysomos Synthesio Talkwalker Other (please specify) None of the above QUESTION TITLE * 5. HOW OFTEN DO YOU USE CONSUMER INSIGHTS FOR CAMPAIGN STRATEGY? Every campaign Most campaigns Some campaigns Few campaigns We don’t use it for campaigns Comments: QUESTION TITLE * 6. DO CONSUMER INSIGHTS MAKE YOUR CAMPAIGNS MORE SUCCESSFUL? Yes No Don’t know Please elaborate on your answer as to why you feel this way. QUESTION TITLE * 7. ARE YOU MEASURING THE IMPACT CONSUMER INSIGHTS HAVE ON CAMPAIGNS? Yes, all the time Yes, most of the time Yes, some of the time No, we do not measure impact Comments: QUESTION TITLE * 8. PLEASE RATE THE FOLLOWING CHANNELS BY THEIR IMPORTANCE TO THE SUCCESS OF YOUR CAMPAIGNS. Very important Mostly Important Sometimes important Not important at all N/A Blogs and Forums Blogs and Forums Very important Blogs and Forums Mostly Important Blogs and Forums Sometimes important Blogs and Forums Not important at all Blogs and Forums N/A Facebook Facebook Very important Facebook Mostly Important Facebook Sometimes important Facebook Not important at all Facebook N/A Instagram Instagram Very important Instagram Mostly Important Instagram Sometimes important Instagram Not important at all Instagram N/A LinkedIn LinkedIn Very important LinkedIn Mostly Important LinkedIn Sometimes important LinkedIn Not important at all LinkedIn N/A News Media News Media Very important News Media Mostly Important News Media Sometimes important News Media Not important at all News Media N/A Pinterest Pinterest Very important Pinterest Mostly Important Pinterest Sometimes important Pinterest Not important at all Pinterest N/A Podcasts Podcasts Very important Podcasts Mostly Important Podcasts Sometimes important Podcasts Not important at all Podcasts N/A Reddit Reddit Very important Reddit Mostly Important Reddit Sometimes important Reddit Not important at all Reddit N/A Snapchat Snapchat Very important Snapchat Mostly Important Snapchat Sometimes important Snapchat Not important at all Snapchat N/A Tumblr Tumblr Very important Tumblr Mostly Important Tumblr Sometimes important Tumblr Not important at all Tumblr N/A TikTok TikTok Very important TikTok Mostly Important TikTok Sometimes important TikTok Not important at all TikTok N/A Tumblr Tumblr Very important Tumblr Mostly Important Tumblr Sometimes important Tumblr Not important at all Tumblr N/A Twitch Twitch Very important Twitch Mostly Important Twitch Sometimes important Twitch Not important at all Twitch N/A Twitter Twitter Very important Twitter Mostly Important Twitter Sometimes important Twitter Not important at all Twitter N/A Youtube Youtube Very important Youtube Mostly Important Youtube Sometimes important Youtube Not important at all Youtube N/A QUESTION TITLE * 9. PLEASE RANK THE PRIMARY USES FOR CONSUMER INSIGHTS DATA. Very important Mostly important Sometimes important Not important at all N/A Community management and engagement Community management and engagement Very important Community management and engagement Mostly important Community management and engagement Sometimes important Community management and engagement Not important at all Community management and engagement N/A Improve customer care Improve customer care Very important Improve customer care Mostly important Improve customer care Sometimes important Improve customer care Not important at all Improve customer care N/A Understand voice of the customer Understand voice of the customer Very important Understand voice of the customer Mostly important Understand voice of the customer Sometimes important Understand voice of the customer Not important at all Understand voice of the customer N/A Track crises in real-time Track crises in real-time Very important Track crises in real-time Mostly important Track crises in real-time Sometimes important Track crises in real-time Not important at all Track crises in real-time N/A Monitor brand health Monitor brand health Very important Monitor brand health Mostly important Monitor brand health Sometimes important Monitor brand health Not important at all Monitor brand health N/A Inform campaign strategy Inform campaign strategy Very important Inform campaign strategy Mostly important Inform campaign strategy Sometimes important Inform campaign strategy Not important at all Inform campaign strategy N/A Measure campaign success Measure campaign success Very important Measure campaign success Mostly important Measure campaign success Sometimes important Measure campaign success Not important at all Measure campaign success N/A Influencer identification & impact measurement Influencer identification & impact measurement Very important Influencer identification & impact measurement Mostly important Influencer identification & impact measurement Sometimes important Influencer identification & impact measurement Not important at all Influencer identification & impact measurement N/A Capture competitive intelligence Capture competitive intelligence Very important Capture competitive intelligence Mostly important Capture competitive intelligence Sometimes important Capture competitive intelligence Not important at all Capture competitive intelligence N/A Product innovation Product innovation Very important Product innovation Mostly important Product innovation Sometimes important Product innovation Not important at all Product innovation N/A QUESTION TITLE * 10. WHAT PROBLEM ARE YOU CURRENTLY USING CONSUMER INSIGHTS TO SOLVE? QUESTION TITLE * 11. WHAT PROBLEM WOULD YOU LIKE CONSUMER INSIGHTS TO SOLVE THAT IS NOT YET POSSIBLE? QUESTION TITLE * 12. DO YOU AGREE THAT CONSUMER INSIGHTS SHOULD INFORM STRATEGIC DECISION-MAKING? Strongly agree Agree Neither agree or disagree Disagree Strongly disagree Comments: Please elaborate on your agreement/disagreement. QUESTION TITLE * 13. DO YOU AGREE THAT CONSUMER INSIGHTS HELP BRANDS CONNECT MORE AUTHENTICALLY WITH CONSUMERS? Strongly agree Agree Neither agree or disagree Disagree Strongly disagree Please elaborate on your agreement/disagreement QUESTION TITLE * 14. DO YOU AGREE THAT CONSUMER INSIGHT CAPABILITIES ARE ESSENTIAL FOR COMMUNICATIONS AGENCIES? Strongly agree Agree Neither agree or disagree Disagree Strongly disagree Please elaborate on your agreement/disagreement QUESTION TITLE * 15. DO YOU AGREE THAT BRANDS EXPECT AGENCIES TO PROVIDE CONSUMER INSIGHTS CAPABILITIES? Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Please elaborate on your agreement/disagreement QUESTION TITLE * 16. DO YOU AGREE THAT BRANDS EXPECT AGENCIES TO PROVIDE CONSUMER INSIGHTS AS STANDARD FOR THE ROLL-OUT OF ANY CAMPAIGN? Strongly agree Agree Neither agree or disagree Disagree Strongly disagree Comments: QUESTION TITLE * 17. HOW MUCH DO YOU SPEND ON CONSUMER INSIGHTS TOOLS TODAY? (IN US DOLLARS) $0-10K $10 -25K $25-50K $50-100 Over $100K QUESTION TITLE * 18. IS YOUR CONSUMER INSIGHTS BUDGET ADEQUATE? Budget is adequate Budget is inadequate Please elaborate on your answer as to why you feel this way. QUESTION TITLE * 19. HOW MANY PEOPLE IN YOUR ORGANIZATION USE CONSUMER INSIGHT TOOLS ON A REGULAR BASIS? 1-2 people 3-5 people 5-10 people More than 10 people N/A - We don't have such a tool QUESTION TITLE * 20. ARE CONSUMER INSIGHTS CAPTURED AND ACCESSIBLE TO ONE MAIN TEAM, OR IS THE CAPABILITY DEMOCRATIZED? One team One team and a few others Everyone has access I don't know who has access QUESTION TITLE * 21. WHAT CONSUMER INSIGHTS KPIS DO YOU TRACK THAT ARE CRITICAL TO YOUR BUSINESS? Done Powered by See how easy it is to create a survey. Privacy & Cookie Notice Javascript is required for this site to function, please enable.