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GLOBAL COMMERCE

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and grow your business



20 - 21 OCTOBER 2021 | 1:00PM - 4:30PM BST

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GLOBAL COMMERCE



20 - 21 OCTOBER 2021
1:00PM - 4:30PM BST


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View Speakers | View Agenda






GUEST SPEAKERS INCLUDE…

Theo Paphitis
Chairman, and BBC 'Dragon'

Ulf-Björn Rönn
CFO, Ridestore



Roisin Nolan
Director, Autodesk



Chris Giles
Economics Editor, Financial Times



3000+
ATTENDEES



50+
SPEAKERS



20+
SESSIONS



2
DAYS



PLUS SPEAKERS FROM…


 1. 
 2. 
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Previous Next

Speaker Profile
×


GEORGIE BARRETT

Tech Journalist & Broadcaster


In 2017 Georgie joined The Gadget Show’s presenting line-up and has spent the
past four years testing and reporting on the latest consumer technology. In 2019
Georgie also presented the  BBC’s FIA formula E’s Championship coverage.

Alongside this, Georgie has reported for ITV Tonight, Good Morning Britain, ITV
Weekend and has appeared on The Jeremy Vine Show (formally The Wright Stuff).
Most recently Georgie featured on ‘How to spend it well at Christmas’ alongside
Phillip Schofield, selecting some of the best gadgets on offer for gift ideas in
2020. She also comments on breaking tech stories for Channel 5 News, Radio 5
live, talk radio & BBC Radio 2.

Georgie is interested in how technology is disrupting the way we work and
socialise. Her keynote exploring future tech trends has taken her all over the
world, being invited to speak at events including Web Summit, Mobile World
Congress and Smart City Expo. Her writing credits extend to a range of
publications including The Mirror, Tech City News, The Guardian, Marie Claire &
The Metro.

Georgie is passionate about women working in technology and devotes time to
encouraging more girls to be involved in STEM subjects. She works alongside
Girls in ICT, the IET and Childnet striving to make technology and the digital
world as exciting, safe and inclusive as possible. 

Georgie has hosted two podcasts; “The Tech Disruption Series” and “Sleep Life”.
Not one to shy away from a challenge, she has a world record for the longest
time anyone has been in VR (26.5 hours, if you are wondering) and has bungee
jumped whilst wearing a VR headset.

Speaker Profile
×


THEO PAPHITIS

Chairman at Theo Paphitis Retail Group, Dragon from BBC's Dragons' Den


Theo Paphitis was born in Limassol, Cyprus in 1959. His father and grandparents
worked for British bases in Cyprus enabling him to emigrate to England when Theo
was six. Theo's reputation is founded in turning around ailing companies, as a
conference or keynote speaker he speaks candidly about business turnaround.

Theo started his career at 16, as a tea boy/filing clerk with Lloyds of London
insurance brokers before making his first foray into retail. At 20 he moved into
finance - property and corporate, specialising in turnarounds, and set up his
own company at the age of 23.

In the following years, he purchased and turned around ailing companies like
Ryman, La Senza, and Robert Dyas, and has turned these companies into
successful, solid and profitable retail businesses.

Theo spent eight years as a 'Dragon' on the incredibly popular BBC show Dragon's
Den, and invested in wide variety of businesses. He has also appeared on BBC
Question Time.

In 2015 Theo launched the Theo Paphitis Retail Group which encompasses Ryman
Stationery, Robert Dyas and successful lingerie brand Boux Avenue. The combined
group comprises over 350 stores and 4,000 employees who serve over 28 million
customers a year. 

During this time, he spent eight years as Chairman of Millwall FC, taking it out
of administration, into the Championship and to the FA Cup Final. He was also a
Director of the Football League and an FA Councillor.

Speaker Profile
×


MARY PORTAS

Chief Creative Officer – Portas


Starting her career on the shop floor, she rose through the ranks of retail
giants John Lewis, Harrods and TopShop. When appointed Creative Director at the
struggling Harvey Nichols store, she helped turned it into a retail powerhouse
and was on the board by the age of 30.


She has since worked with some of the world’s premier retail and product brands
including Westfield, Clark's, Dunhill, Louis Vuitton, Mercedes-Benz, Estée
Lauder and Boden. 

Her breakthrough, BBC Two’s Mary, Queen of Shops saw her help turnaround
struggling small retail businesses. Mary’s high-profile government review into
struggling British high streets, led to the creation of pilot regeneration
projects around the UK. 

The Chief Creative Officer of her own retail consultancy, and author of Work
Like a Woman: A Manifesto For Change, she delivers an inspiring message of how
businesses and individuals can adapt, transform and lead.

Speaker Profile
×


JO FAIRLEY

Entrepreneur; editor; co-founder of Green & Blacks


In 1991, Jo Fairley co-founded the pioneering organic chocolate company Green &
Black’s (with her husband Craig Sams), which has now gone on to be ‘bigger than
Marmite’ (in sales terms) and ‘cooler than Prada’ (according to two Coolbrands
surveys). In 2005, the brand was sold to Cadbury’s, but Jo remains in an
ambassadorial role, travelling the world as the brand grows internationally in
countries including the US and Australia.

Jo left school at 16 (with six ‘O’ Levels), by the age of 23 was the
youngest-ever magazine editor in the UK, editing first Look Now and then Honey
Magazine.

Jo now runs Judges Bakery - an organic one-stop shop - and The Wellington
Centre, an 11-room ‘boutique’ wellbeing centre, in her home town of Hastings.

She continues to juggle this with her writing career. Jo is a Contributing
Editor to the Mail on Sunday’s YOU Magazine, as well as to a wide range of
publications including the forthcoming National Geographic Green. She is also
the co-author (with Sarah Stacey) of the bestselling Beauty Bible series of
books.

For eight years Jo chaired the Soil Association’s Health Products Standards
Committee, helping to set the standards for organic and natural bodycare in the
UK. She is a ‘matron’ of the Women’s Environmental Network, runs makeover
workshops for young women at Centrepoint and sits on the Human Rights Watch Film
Festival committee.

Speaker profile
×


ULF-BJÖRN RÖNN

CFO – Ridestore


Ulf-Björn is CFO at Ridestore, an online-focused retailer of snowboard, ski and
outdoor apparel, founded in 2006. The privately-owned company is based in Sweden
and serves Europe and North America under three brand names: Ridestore, Dope
Snow and Montec.

Ridestore has a customer-focused ethos and its motto is “At Ridestore there are
no bosses. Except for the customers.” Ridestore uses Avalara’s Avatax and
Managed VAT Reporting to manage its tax compliance.

Speaker Profile
×


ROISIN NOLAN

Director of Global Indirect Tax and Digital Services Tax – Autodesk


We are delighted to see Roisin return to speak at Inspire for another year. 

With a CV spanning years at two of the "big four" (PWC and Ernst & Young); then
as tax lead for digital transformation at Pearsons and latterly as Director
Global and Digital Services Tax at Autodesk – we're always excited to learn from
Roisin's deep yet practical knowledge into overcoming global compliance
challenges.


REGISTER FOR FREE AND JOIN US FOR INSPIRE 2021


POWER YOUR GLOBAL GROWTH

This past year has been one like no other. The way we live, work and play has
changed dramatically. For many businesses, this has meant rapid operating
changes, with many rethinking their strategies altogether.

So what is the future now for global commerce? And how will businesses adapt to
overcome new challenges?

Join us for Avalara Inspire Virtual 2021 to find out.

Building on its previous success, and returning for its seventh year, this
October’s event will empower leaders with the knowledge they need to grow their
business internationally.




--------------------------------------------------------------------------------






TWO DAY AGENDA



Day 1 Day 2

1:00pm


Welcome

WELCOME ADDRESS

Georgie Barrat
Tech Journalist/ Broadcaster




OPENING KEYNOTE

IN CONVERSATION WITH: THEO PAPHITIS

This past year has been one like no other. The way we live, work and play has
changed forever. In this session, we will be diving into the opportunities for
businesses looking to break into new markets, and how technology can be used to
build a strategy for success. See details


Theo Paphitis
Chairman, and
BBC Dragon

Chris Giles
Senior Journalist
Financial Times



1:45pm


Fireside chat

COMMERCE REIMAGINED: SEIZING OPPORTUNITIES FOR GROWTH

There has been an acceleration in the adoption of cloud and commerce, prompting
even further change in consumer behaviour and business operations. In this
session we talk to Amit Mathradas, COO of Avalara, about what he sees as the
opportunities and challenges for businesses looking to grow into new
geographies. See details



Chris Giles
Senior Journalist
Financial Times



Amit Mathradas
President and COO
Avalara





 
- 2:25pm coffee break -



2:30pm


Fireside chat

Breakout 1: Borderless commerce

THE FUTURE OF OMNICHANNEL RETAIL

See details

Mary Portas
CCO
Portas

Luke Tugby
Editor
Retail Week

 
 
 





Panel session

Breakout 2: Future of indirect tax compliance

GETTING YOUR INDIRECT TAX STRATEGY RIGHT

See details

Ruby Buckland
EMEA Director
Avalara



Mattias Ericsson
Group Indirect Tax Director
Electrolux



Alex Baulf
Director
Grant Thornton




Adly Adly
Head of Tax
ABinBEV




3:05pm


Panel session

Breakout 1: Borderless commerce

MAKING AN IMPACT IN NEW MARKETS

See details

Ian Jindal
Founder
InternetRetailing



Sacha Wilson
Senior Director
Avalara



Ulf-Björn Rönn
CFO
Ridestore



Hamish McRae
Associate Editor
The Independent
 




Fireside chat

Breakout 2: Future of indirect tax compliance

THE RISE OF THE TAX TECHNOLOGIST

See details

Candice Bordeaux
Founder/Director
CBO Search



Patricia Oakley
Senior Director
Avalara

 
 
 





- 3:40pm coffee break -



3:45pm


Keynote

THE GREEN & BLACK'S STORY

Last session of the day.

Jo Fairley
Co-founder
Green & Blacks Chocolate





Presentation

CLOSING REMARKS

Wrapping up day 1.

Chris Giles
Senior Journalist
Financial Times

Day 1 | In conversation with: Theo Paphitis
×

Opening keynote

1:05pm | (40 minutes)

This past year has been one like no other. The way we live, work and play has
changed forever. For many businesses, this has meant rapid operating changes,
with many rethinking their international commerce strategies altogether. Yet
there are many reasons to be optimistic and there's never been a better time to
look further afield. 

In this keynote session, we will be diving into the opportunities for businesses
looking to break into new markets, understanding which have the most potential
and how to use technology to build a strategy for success.

Day 1 | The future of omnichannel retail
×

Fireside chat

Breakout area 1: Borderless commerce

2:30pm | (35 minutes)

Over the past year, we’ve witnessed unprecedented growth in online sales as the
pandemic and lockdowns accelerated the shift to online. This has resulted in
retailers having to review their business and operating models overnight. 

But what comes next? Within the last year, 84% of European internet users have
participated in online shopping, contributing to an ecommerce market spend of
716 billion Euros*.  

In this session we’ll take a look at the key opportunities and buying trends for
ecommerce businesses selling into and across Europe.

*(Source: RetailX Europe Report 2021)

Day 1 | Commerce reimagined: seizing the opportunities for growth
×

Fireside chat

1:45pm | (40 minutes)

There has been an acceleration in the adoption of cloud and commerce, prompting
even further change in consumer behaviour and business operations. This major
upheaval in the economy has forced companies to re-evaluate their business
processes and growth strategy. 

In this session we talk to Amit Mathradas, COO of Avalara, about what he sees as
the opportunities for businesses looking to grow internationally, the compliance
challenges they should be aware of when growing into new geographies and
industries, and how leveraging technology and automation can make this easier.

Day 1 | Breaking and entering: Making an impact in new markets
×

Panel session

Breakout area 1: Borderless commerce

3:05pm | (35 minutes)

In the current economic climate, the ability to grow your business outside of
your domestic market is vital to ensure survival. Expanding globally means
facing brand, marketing, legal and technology issues. However, many companies
begun to focus just on the tech aspects.

In this session we will discuss some of the strategies, requirements,
constraints and ideas to help expand your ecommerce markets. We have assembled a
panel of experts to help bring you practical guidance when moving into new
markets.

Day 1 | The rise of the tax technologist
×

Fireside chat

Breakout 2: Future of indirect tax compliance

3:05pm | (30 minutes)

Businesses around the world face a host of new regulatory requirements aimed at
increasing tax transparency. These government mandates are increasingly
requiring finance departments to implement new data management systems and
supporting technologies.

With the increase in tax technology requirements, in this session we’ll look at
the technical skills tax departments must acquire to keep pace with these
changes, and how its led to the rise of the ‘Tax Technologist’

Day 1 | Getting your indirect tax compliance strategy right
×

Panel session

Breakout area 2: Future of indirect tax compliance

2:30pm | (40 minutes)

As covered on day 1, businesses grow in a number of different ways and no
business is exactly alike – from the products or services it sells, to the
countries it trades into. 

In the session we will be exploring the latest trends in indirect tax strategy.
We’ll also be looking at the drivers for change and how businesses are evolving
the typical ‘Inhouse or Outsourced’ model in favour of a hybrid approach, and
how technology can help get the balance right.

1:00pm


Welcome

WELCOME ADDRESS

Georgie Barrat
Tech Journalist/ Broadcaster




OPENING KEYNOTE

'WILL IT MAKE THE BOAT GO FASTER?'

Opening keynote with Olympic Gold Medalist, Ben Hunt-Davis (MBE), highlighting
how repeatedly doing the same thing, will give you the same results - in his
team's case, 7th place finishes! Find out how results improved when he and his
team approached things differently. See details

Ben Hunt-Davis
Olympic Gold Medalist








1:45pm


Panel session

THE EVOLVING ROLE OF FINANCE

Panel session joined by CFO’s and senior finance directors as they unpick how
their roles have evolved, how they influence change and their biggest priorities
for the next 2-5 years. See details

Joe Power
VAT Director
Medtronic
 

Roisin Nolan
Director
Autodesk
 

Tom Seal
Senior Analyst
IDC





- 2:25pm coffee break -



2:30pm

Presentation

Breakout 1: International tax update



SELLERS' EXPERIENCE - 2021 VAT CHANGES

See details

Reece Duncan
Senior Solutions Consultant
Avalara



Matt Harrison
Director
Avalara

 
 
 





Panel session

Breakout 2: Breaking down barriers to international ecommerce

BUILDING BLOCKS FOR INTERNATIONAL GROWTH

See details

Thomas Sutter
Finance CoE
Oracle NetSuite



Annamaria Sola
Lead Financial Controller
Framery Acoustics



Stephen Tucker
VAT Consultant
Avalara



Aaran Fronda
Executive Editor
Accountancy Age




Presentation

Breakout 1: International tax update



THE RISE OF E-INVOICING

See details

Reece Duncan
Senior Solutions Consultant
Avalara



Ulf Schmidt
Product Manager
Avalara

 
 
 





Panel session

Breakout 2: Breaking down barriers to international ecommerce

BUILDING CUSTOMER LOYALTY IN A BORDERLESS WORLD

See details

Colin Neil
Managing Director
Adyen UK



Nicole Morton
Cross Border Solutions Manager
Avalara

Andy Mulcahy
Strategy & Insight Director
IMRG







Fireside chat

Breakout 1: International tax update



U.S. SALES TAX - WHY IS IT SO COMPLICATED?

See details

Michelle Bequette
Senior Solutions Consultant
Avalara



Mary Cho
Senior Director
Avalara






Fireside chat

Breakout 2: Breaking down barriers to international ecommerce

MOVING TAX COMPLIANCE TO THE CLOUD

See details

Kid Misso
VP, Product Management
Avalara



Vinod Jadhav
Director, Product Management
SAP






- 3:50pm coffee break -



3:55pm


Presentation

AVALARA CLOSING REMARKS

Wrapping up day 2. 

Simon Kelly
Managing Director
Avalara





Day 2 | Will it make the boat go faster?
×

Opening keynote

1:05pm | (40 minutes)

In 1998, following another disappointing Rowing World Championships, Ben
Hunt-Davis (MBE) and the rest of his GB Eight rowing team realised that if they
carried on doing what they were doing, they would keep getting what they’d been
getting – which was a lot of 7th place finishes!

So instead, they decided to approach things differently, critically, asking the
same simple question with every single conversation, decision and action they
took: ‘Will it make the boat go faster?

Day 2 | The evolving role of finance
×

Panel session

1:45pm | (40 minutes)

The days of the finance department just paying or chasing invoices are gone. As
businesses look holistically at their growth strategy, both domestically and
internationally, the role of the finance director and department is evolving
from controller to transformation enabler.

In this session we’ll be joined by CFO’s and senior finance directors as they
unpick how their roles have evolved, how they influence change and their biggest
priorities for the next 2-5 years. We’ll be covering; how finance can escape the
back office and help drive growth; how automation can deliver process efficiency
and continuity; and the steps you can take to ensure the finance department is a
key part of any transformation project.

Day 2 | Sellers' experience - 2021 VAT changes
×

Presentation

Breakout area 1: International Tax Update

2:30pm | (20 minutes)

With governments introducing VAT rate changes to fuel growth through COVID-19,
the impact of Brexit on businesses trading between the Europe and the UK, plus
the introduction of UK & EU ecommerce reforms - this year has been one like no
other.

This session will look back at the impact of some of the year's biggest indirect
tax changes, plus look ahead to the upcoming VAT measures that will be coming
into place in the next few years. 

The session is especially useful for companies with VAT compliance obligations
across Europe.

Day 2 | The rise of e-invoicing
×

Presentation

Breakout area 2: International Tax Update

2:50pm | (30 minutes)

From the UK's Making Tax Digital, to SAF-T, e-invoice reporting and Chinese
special fapiao invoices, tax authorities around the world are looking to
technology to help them efficiently track tax due and reduce significant tax
avoidance and evasion.

The number of countries implementing, or planning, the move to live
transactional reporting is growing. This session will cover both the current and
planned regimes. We’ll look at not only the implications for tax compliance, but
the technical and implementation challenges they present for businesses.

Day 2 | The building blocks for international growth
×

Panel discussion

Breakout area 2: Breaking down barriers to international ecommerce

2:30pm | (30 minutes)

Evaluating your people, processes, and technology for cross-border trade.

Industries, governments, and the way businesses operate are changing all the
time, but with the right foundations in place, your business can grow in a world
of constant change. In this session, we’ll analyse what is needed to make your
business agile so it can not only handle change but build upon it. 

We'll evaluate what is required of your people, processes, and technology in
order to expand internationally and break into new markets. Finally, we'll look
at transforming your finance department and the key role they play in preparing
your business for change.

 

Day 2 | Building customer loyalty in a borderless world
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Panel session

Breakout area 2: Breaking down barriers to international ecommerce

3:00pm | (50 minutes)

Putting the customer at the centre of your technology expansion.

The pandemic has shifted global consumer behaviour further into ecommerce,
creating more competition than ever before. Customer loyalty cannot be taken for
granted, and digital businesses must constantly adapt and innovate to resolve
cart abandonment and improve their customer experience. 

Join us for a fireside chat with Adyen and IMRG to discuss the challenges of
keeping operations streamlined while delivering positive customer experiences at
scale, and strategies for building a loyal customer base in new markets.


Day 2 | U.S. sales tax - why is it so complicated?
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Fireside chat

Breakout area 1: International Tax Update

3:20pm | (30 minutes)

As the Brexit dust begins to settle and the impact becomes apparent, businesses
are starting to look to other markets and audiences. With a spotlight on the US
we’ll be exploring the potential opportunities for businesses and what you need
to know before entering the market.

We'll also show you how remote sellers can stay ahead of U.S. sales tax through
automation – and as a result improve your overall customer experience by
avoiding any doorstep tax charges.

Day 2 | Moving tax compliance to the cloud
×

Fireside chat

Breakout 2: Breaking down barriers to international ecommerce

3:50pm | (30 minutes)


We’re entering a perfect storm of legislative requirements, working habits and
technological advancements. In this session we will be discussing the benefits
of migrating your tax and finance systems to the cloud and what businesses need
to consider.

We’ll discuss the different paths businesses can take to ensure a future-ready
finance suite. From complete rebuilds of your business and technology
architecture, to ‘plugging in’ new innovative applications, we’ll cover the
benefits of each approach and the questions you should be asking before you get
started.



REGISTER FOR FREE


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JOINED BY GUEST SPEAKERS

We'll be joined by expert speakers and business leaders to discuss how to build
your business globally.

 * Get the latest on international tax compliance
 * Understand changing consumer behaviour
 * Learn how to futureproof your indirect tax strategy
 * Overcome cross-border trading challenges

Theo Paphitis
Chairman at Theo Paphitis Retail Group, Dragon from BBC's Dragons' Den
 

Mattias Ericsson
Group Indirect Tax Director
Electrolux
 

Jo Fairley
Co-founder
Green & Blacks Chocolate
 

Chris Giles
Economics Editor
Financial Times
 

Ulf-Björn Rönn
CFO
Ridestore
 

Mary Portas
Chief Creative Officer
Portas
 

Thomas Sutter
Finance Centre of Excellence
Oracle NetSuite
 

Amit Mathradas
President and COO
Avalara
 

Vinod Jadhav
Director of Product Management
SAP
 

Aaran Fronda
Executive Editor
Accountancy Age
 

Colin Neil
Managing Director
Adyen UK
 

Annamaria Sola
Lead Financial Controller
Framery Acoustics
 

Roisin Nolan
Director
Autodesk
 

Luke Tugby
Editor
Retail Week
 

Alex Baulf
Director
Grant Thornton
 

Ian Jindal
Founder & Editor-In-Chief
InternetRetailing
 

Georgie Barrat
Tech Journalist and Broadcaster
 

Andy Mulcahy
Strategy & Insight Director
IMRG
 

Ben Hunt-Davis
Olympic Gold Medalist
Will It Make The Boat Go Faster? Ltd
 

Candice Bordeaux
Founder and Director
CBO Search
 

Hamish McRae
Associate Editor
The Independent
 

Joe Power
VAT Director
Medtronic
 

Tom Seal
Senior Analyst
IDC
 

Adly Adly
Head of Tax
ABinBEV


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AARAN FRONDA

Executive Editor – Accountancy Age


Aaran Fronda is a financial journalist and market reporter widely published
across sector titles, having previously worked at Euromoney, Mergermarket and
Dealreporter.

Speaker Profile
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AMIT MATHRADAS

President and Chief Operating Officer – Avalara


Amit manages growth operations at Avalara, overseeing sales, marketing, business
development, customer experience, and professional services. Throughout his
career, Amit has focused on supporting the small business category with tools
and solutions to help that segment grow and thrive in the global economy.

Prior to Avalara, Amit was general manager and head of the small and medium
business segment for North America at PayPal. He also served in senior
leadership roles at Web.com and Dell, focusing on the needs of small businesses
by developing partnerships and go-to-market strategies.

Speaker Profile
×


BEN HUNT-DAVIS

Olympic Gold Medalist


Ben Hunt-Davis is an experienced performance coach, facilitator and keynote
speaker. He is also a best-selling author having co-written “Will It Make The
Boat Go Faster?”, the story of how the men’s eight crew that he was in won the
Olympic Gold medal at the Sydney Olympics.

Ben has spent the last 16 years specialising in leadership and team development.
He has designed and run training courses and conferences for many organisations
be it delivered in person or virtually. He is a performance expert, and has a
very practical approach that is heavily focused on application so that
participants can easily apply what they’ve heard and behave differently to
achieve greater results.

Ben founded Will It Make The Boat Go Faster? Ltd in 2012 with Tom Barry. The
business continues to grow quickly and delivers very strong results for their
clients. He is still involved in the Olympic movement having been a member of
the Team GB staff at the last 3 Summer Olympics. He has also chaired the
Organising Committees of two international rowing events in the UK, leading up
to 500 people to deliver the events.

Speaker Profile
×


CANDICE BORDEAUX

Founder and Director of CBO Search


Candice Bordeaux has a background in law and has acquired 16 years of experience
in Tax Technology working on a pan-European basis in consulting and software
firms. Through this experience, Candice has built a firm knowledge and
understanding of the Tax Technology industry alongside a strong network of
contacts in the UK and internationally. 

Candice is the Founder and Director of CBO Search (www.cbosearch.com) a
recruitment firm specialised in Tax Technology. CBO’s clients include the Big4,
specialised consulting firms, FTSE and European stock market listed firms as
well as most of the Tax Automation software firms.

Speaker Profile
×


CHRIS GILES

Economics Editor, Financial Times


Chris Giles has been at the forefront of analysis on the global economy, the
Brexit debate and the Eurozone debt crisis. 

As the Financial Times’ Economics Editor since 2004, and previously as their
lead writer on UK economics, Chris has been uniquely privileged in his access to
the major facts in economics and his influence on their worldwide perception.

During his career, he has been awarded; Royal Statistical Society’s prize for
excellence in journalism in 2008 and 2012 Business Journalist of the Year in
2012 Senior Wincott Award for financial journalism in 2015, the most prestigious
UK prize in economics journalism.

Speaker Profile
×


COLIN NEIL

Managing Director – Adyen UK


Colin joined Adyen from Burberry, where he'd helped the iconic fashion house
create its industry-leading unified commerce experience. During his 30 years in
retail, he’s developed a passion for technology and the role it plays in the
evolution of customer experience. 

As Managing Director of Adyen UK, he’s a driving force behind the growth of the
UK teams acting as leader, mentor, and ‘uncle Col’ to many. In his spare time,
he can be found in Lancashire with his wife, three children, and his
ever-growing collection of Nike Limited Edition trainers.


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IAN JINDAL

Founder and Editor-in-Chief, Internet Retailing


Ian is a consultant, advisor and publisher, driving transformation in ecommerce
and multichannel retail. He is the co-founder of Internet Retailing, the trade
publication for Europe's multichannel retail professionals, in partnership with
SJP and Mark Pigou.

Ian acts as a board-level advisor to major retail and consumer businesses: House
of Fraser, Marks & Spencer, John Lewis, Camelot Group, Toast, Couturelab, De
Bijenkorf and numerous other retailers. He has previously been Group Ecommerce
Director for Littlewoods Shop Direct Group and Head of Online Operations for the
BBC.

Speaker profile
×


LUKE TUGBY

Editor – Retail Week


Luke Tugby is editor at Retail Week. Luke joined the title as a reporter in
January 2015, primarily covering the grocery and property sectors. He was
promoted to head of content in February 2017 and became deputy editor two years
later. Luke has served as editor since January 2020.

Speaker Profile
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MARY CHO

Tax Director, Avalara


Based in Seattle, Washington USA, Mary Cho is a true tax expert, with over 30
years of international tax and accountancy experience. Organisations the world
over are assured that when they connect with Mary's team of a best in class
solution.


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MATTIAS ERICSSON

Group Indirect Tax Director – Electrolux


Mattias has over 20 years’ experience of working with indirect taxes within
large multinationals and has been Group Indirect Tax Director at Electrolux for
five years. Headquartered in Sweden, Electrolux is a global leader in electrical
appliances that has traded for over 100 years. Under its brands, including
Electrolux, AEG and Frigidaire, it sells approximately 60 million household
products in 120 markets every year. Electrolux has been using Avalara’s VAT
Reporting for three years.

Speaker Profile
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SACHA WILSON

Director Tax Technology Solutions EMEA, Avalara


Sacha Wilson is Avalara’s Director Tax Technology Solutions EMEA, helping
businesses of all size automate the complexities of global tax compliance. Prior
to joining Avalara in 2014, he spent more than 20 years in e-commerce sales and
management at blue-chips such as Amazon, Arcelor-Mittal, British Aerospace and
several dotcom start-ups.


Speaker Profile
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THOMAS SUTTER

Finance Centre of Excellence EMEA – Oracle NetSuite


Thomas is a career Finance Director and Controller. Previously responsible for
handling international finance operations and local reporting within large
corporate businesses, Thomas now uses this experience in his role within Oracle
NetSuite’s Finance Centre of Excellence.

In this role, Thomas uses his extensive financial experience background to
provide counsel to customers, support product development and best practice, and
advise on software implementation strategy. Thomas regularly engages with
finance professionals to build their understanding in how they can advance their
business, focusing primarily on the core pillars of technology, processes, and
people.

Speaker profile
×


VINOD JADHAV

Director of Product Management – SAP


As Product Manager in the area of Finance & Risk for the Tax domain, Vinod
guides products from conception to launch by connecting the technical and
business world of taxes. He works collaboratively with customers, partners,
engineering, marketing, legal, and other teams on cutting edge technologies.

Vinod is responsible for both product planning and product development. This
includes managing the product throughout the Product Lifecycle, gathering and
prioritising product and customer requirements, defining the product vision, and
working closely with engineering, to deliver winning products. He ensures that
SAP S/4HANA meets the market, competition, and user requirements in depth, and
guides to launch new products and features, and iterate quickly.

Speaker Profile
×


KID MISSO

VP Product EMEA, Avalara


Kid Misso is the VP of Product Management for EMEA at Avalara. Kid is a systems
analysis graduate with 30 years of IT experience in a broad range of disciplines
from development and product management through systems implementation, sales
support, and software sales management. Kid has worked for Xerox, American
Express, Sabrix, and Thomson Reuters as well as multiple technology startup
companies. In the last fifteen years, he has specialised in international
indirect tax automation.

Speaker Profile
×


ALEX BAULF

International Indirect Tax Director – Grant Thornton UK LLP


Alex is a Director specialising in International Indirect Tax (VAT/GST) and
leading Grant Thornton’s Global Indirect Tax Advisory team in London and
Indirect Tax Automation service offerings in the UK and EMEA.

Alex leads strategic alliances and channel partnerships with solution vendors
such as Thomson Reuters, Vertex, Avalara, Sovos and NetSuite. He also is
owner/editor of Grant Thornton’s VAT Club group on LinkedIn - our one-stop-shop
global VAT/GST forum. Alex has led VAT Implementation impact assessments and
required project and change management.

Alex has over 15 years’ experience in UK/EU VAT and international indirect tax
consultancy - including a secondment to Chicago, USA where he advised
multinationals on the international VAT/GST implications of their footprint and
supply chain.

Speaker Profile
×


ANDY MULCAHY

Strategy and Insight Director, IMRG


Andy has worked at the heart of the online retail industry since 2010 –
researching and producing reports on trends and developments affecting the
sector. During that time, Andy has developed strong knowledge in multiple areas
of online retail, with particular expertise in Black Friday. Andy is also a
frequent conference speaker and media commentator.

Speaker Profile
×


ANNAMARIA SOLA

Lead Financial Controller, Framery Acoustics


Annamaria has been a Financial Accounting Expert and Authoriszed Accountant
since 2015. She has always had a passion for taxation with an international
twist. During the past six years, Annamaria has worked at Framery Acoustics,
where she has been involved in building Framery Acoustics global finance from a
start-up, to a global group, with ten subsidiaries around the globe.

Speaker Profile
×


HAMISH MCRAE

Associate Editor and Economics Commentator, The Independent and the Mail on
Sunday


Hamish McRae is one of Europe's foremost speakers on global future trends in
economics, technology, business and society.

He is Associate Editor of The Independent Newspaper in London and Principal
Economic Commentator for The Independent and The Independent on Sunday, and a
columnist for the Mail on Sunday and the London Evening Standard. He is the
author of the acclaimed work, The World in 2020: Power, Culture and
Prosperity.  


As a speaker, Hamish provides lucid insights into the forces such as technology,
demography, globalisation, natural resources, and government policies shape the
economy and influence business strategy. He examines likely future scenarios for
business, government and society.

Hamish's other books include Capital City - London as a Financial Centre,
co-authored with Frances Cairncross, and Wake-up Japan, co-authored with Tadashi
Nakamae. and What Works: Success in Stressful Times, which was long-listed for
the Business Book of the Year at the FT/Goldman Sachs Awards in New York in
2010.

Amongst his awards is the David Watt Prize for outstanding political journalism
in 2005, the Business and Finance Journalist of the Year in the 2006 British
Press Awards, and Communicator of the Year at the 2007 Business Journalist
Awards.  

As an economic journalist, Hamish McRae was editor of Euromoney and financial
editor of The Guardian before moving to The Independent. He was previously an
Adjunct Professor at Trinity College, Dublin, and a Governor of the National
Institute for Economic and Social Research.


Speaker Profile
×


JOE POWER

VAT Director, Medtronic


Joe is the EMEA VAT director, based in Medtronic’s European Operations Center in
Heerlen, Netherlands.  Some of the major initiatives Joe has worked on include
both insourcing and outsourcing VAT compliance, mergers and divestures
(including Medtronic’s $6 billion sale of it’s Patient Care business), global
VAT risk assessments, VAT working capital programs and in the context of this
presentation setting up and restricting VAT departments.

Speaker Profile
×

Speaker Profile
×



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Places are limited so sign up now to secure your free spot. 

You’ll also enjoy early bird access to our expert-led workshops and focus
groups.


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Speaker Profile
×


REECE DUNCAN

Senior Manager, Avalara


Reece Duncan has 11 years’ experience working with indirect tax technology and
is a Senior Manager who leads the Avalara EMEA Solution Consulting team based in
Brighton. 

Prior to joining Avalara Reece worked as a Senior Manager at KPMG UK focusing on
indirect tax technology solutions and implementations for global customers.
Reece is a Chartered Accountant and Tax-qualified graduate via the KPMG Tax
Business School.

Speaker Profile
×


ULF SCHMIDT

Senior Product Manager - eInvoicing


Ulf builds solutions for Avalara's global cloud-based e-invoicing platform. He
brings 10+ years of product management experience, ranging from start-ups to
enterprises. Prior to Avalara, Ulf was the Product Lead on automating Wayfair's
catalog additions utilizing ML, as well as supporting global offshore
operations.

Speaker Profile
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PATRICIA OAKLEY

Senior Director of Global Compliance, Avalara


Patricia is our Senior Director of Global Compliance at Avalara, responsible for
ensuring our client's needs are met in over 60 countries. Patricia has over 25
years of indirect tax experience - auditing, advisory and creating global tax
technology solutions across a number of global industry segments. This wealth of
experience ensures Avalara is leading the way on the compliance solutions to
ensure our customers' success.

Speaker Profile
×


MICHELLE BEQUETTE

Senior Solutions Consultant, Avalara


Since joining Avalara in 2014, Michelle Bequette has held several different
roles across offices in both the UK and US. As a Sales and Use Tax Subject
Matter Expert for Avalara Europe and VAT/XB Subject Matter Expert for Avalara
Inc., Michelle has used her wealth of knowledge and experience to help over 1000
companies manage their SUT and VAT compliance. Currently, she is responsible for
sales enablement and driving multinational business for Avalara Inc.

Speaker Profile
×


MATTHEW HARRISON

Director, Avalara


With nearly 10 years experience within the tax space, Matthew Harrison is one of
Avalara’s top VAT solutions specialists.

Having worked as both a Senior Tax Manager and a Consultant, Matthew has both
the in-depth VAT knowledge twinned with a unique perspective to understand the
impact tax changes have on businesses.

Speaker Profile
×


RUBY BUCKLAND

Sales Director, Avalara


Ruby Buckland has 20 years of experience in indirect taxes and tax management
consulting. She is a Sales Director in the EMEA practice and works with
Enterprise and Mid-Market businesses to determine their needs and potential fit
with Avalara global solutions. Prior to joining Avalara Ruby worked at two of
the Big 4 firms on tax technology implementations, indirect tax strategy and
outsourcing engagements.


Speaker Profile
×


CRAIG REED

General Manager, Cross Border, Avalara


Craig Reed leads the development and growth of Avalara’s cross-border and global
trade business. Craig came to Avalara through the acquisition of his company,
TradeStream Technologies, where he was founder and CEO. At TradeStream, Craig
was focused on building next generation automated product classification and
landed cost software systems for cross-border ecommerce. 

Prior to forming TradeStream, Craig was SVP, Global Ecommerce at Pitney Bowes,
Inc. At Pitney Bowes, Craig created the Global Ecommerce business unit and led
it from inception to over US$220M in revenue. Prior to building the global
ecommerce business at PB, Craig was one of the founders of Borderfree, Ltd.
(circa. 2000), one of the first companies formed to enable cross-border
ecommerce.

Speaker Profile
×


SIMON KELLY

Managing Director, Avalara


Simon has over 10 years experience growing revenues at early stage tech
start-up’s combined with 13 years in sales leadership roles at Microsoft and
Vodafone. Simon played a vital role in scaling LinkedIn's business across Europe
and Asia as one of the first sales leaders on the ground. He built and ran nine
B2B Sales teams across Europe, USA, and Asia and has done deals with over 45% of
FOOTSIE/FORTUNE 100 companies.

Speaker Profile
×


STEPHEN TUCKER

Regional Sales Manager VAT Solutions – Avalara


Stephen works as an account manager with Avalara, assisting Avalara clients find
solutions to challenges around indirect tax, ranging from real-time reporting
requirements and process improvements, whether cost-reduction or risk
mitigation. 

Stephen has extensive experience in delivering large-scale finance
transformation projects delivered from ten years of professional services.

Speaker Profile
×


NICOLE MORTON

Cross-Border Solutions Manager, Avalara


Nicole is a Cross-Border Solutions Manager with over 10 years of experience at
companies like DHL and Aramex, supporting customers to expand their businesses
internationally. With Avalara’s global tax solutions, businesses can classify
commodity codes to speed up shipments, simplify duties and cross-border tariffs,
calculate the right taxes in the checkout, obtain VAT and EORI registrations,
and automate VAT returns so they can optimise customer experience and grow
globally faster.

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