www.iab.com Open in urlscan Pro
172.67.187.190  Public Scan

Form analysis
5 forms found in the DOM

POST https://www.iab.com/wp-login.php?itsec-hb-token=iabadmin&wpe-login=true&redirect_to=https://www.iab.com/insights/state-of-data-2023/

<form method="post" action="https://www.iab.com/wp-login.php?itsec-hb-token=iabadmin&amp;wpe-login=true&amp;redirect_to=https://www.iab.com/insights/state-of-data-2023/">
  <div id="login_container">
    <div class="login-username">
      <label for="user_login">Username:</label><br>
      <input type="text" name="log" id="user_login" placeholder="Enter Email Address">
    </div>
    <div class="login-password">
      <label for="user_pass">Password:</label><br>
      <input type="password" name="pwd" id="user_pass" placeholder="Enter Your Password (8 characters, 1 symbol minimum)">
    </div>
    <div class="login-submit">
      <button type="submit" class="primary" value="Log In"> Log In <span class="iabicon-arrow-in-circle-right item-arrow"></span>
      </button>
      <button id="cancelLogin" type="button" class="secondary">Cancel</button>
    </div>
    <div style="clear:both;"></div>
  </div>
</form>

---

POST https://www.iab.com/wp-login.php?itsec-hb-token=iabadmin&wpe-login=true&action=lostpassword

<form id="lostpasswordform" action="https://www.iab.com/wp-login.php?itsec-hb-token=iabadmin&amp;wpe-login=true&amp;action=lostpassword" method="post">
  <div class="form-row">
    <label for="user_login">Email Address:</label><br>
    <input type="text" name="user_login" id="user_login" placeholder="Enter Email Address">
  </div>
  <div class="lostpassword-submit">
    <button type="submit" name="submit" class="primary" value="Send"> Send <span class="iabicon-arrow-in-circle-right item-arrow"></span>
    </button>
    <button type="button" onclick="cancelForgotPassword()" class="secondary">Cancel</button>
  </div>
</form>

---

POST https://www.iab.com/wp-login.php?itsec-hb-token=iabadmin&wpe-login=true&action=recoveraccount

<form id="recoveraccountform" action="https://www.iab.com/wp-login.php?itsec-hb-token=iabadmin&amp;wpe-login=true&amp;action=recoveraccount" method="post">
  <div class="form-row">
    <label for="user_login">Username</label><br>
    <input type="text" name="user_login" id="user_login" placeholder="Enter Email Address">
  </div>
  <div class="recoveraccount-submit">
    <button type="button" onclick="cancelRecoverAccount()" class="secondary">Cancel</button>
    <button type="submit" name="submit" class="primary" value="Send"> Send <span class="iabicon-arrow-in-circle-right item-arrow"></span>
    </button>
  </div>
</form>

---

GET https://www.iab.com/

<form id="search-navbar" role="search" method="get" class="uk-search uk-search-navbar uk-width-1-1" action="https://www.iab.com/">
  <input type="search" class="uk-search-input search-field" id="s" value="" name="s" placeholder="Search IAB" autofocus="">
</form>

---

GET https://www.iab.com/

<form id="mobile-search-navbar" role="search" method="get" class="uk-search uk-search-large" action="https://www.iab.com/">
  <button type="submit" uk-icon="search" class="uk-icon"><svg width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg">
      <circle fill="none" stroke="#000" stroke-width="1.1" cx="9" cy="9" r="7"></circle>
      <path fill="none" stroke="#000" stroke-width="1.1" d="M14,14 L18,18 L14,14 Z"></path>
    </svg></button>
  <input type="search" class="uk-input search-field" id="s" value="" name="s" placeholder="Search IAB" autofocus="">
</form>

---

Text Content

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Home

Addressability Measurement +2
Research State of Data


STATE OF DATA 2023: DATA CLEAN ROOMS & THE DEMOCRATIZATION OF DATA IN THE
PRIVACY-CENTRIC ECOSYSTEM

Jan. 24, 2023


Table of Contents

As the digital ad industry continues to suffer from signal loss and the
evolution of state-level privacy legislation, the demand for privacy-preserving
technology that enables critical, data-driven advertising has never been
greater.
As part of our sixth annual State of Data initiative, IAB has commissioned Ipsos
to examine how data clean rooms (DCRs) and other privacy-preserving technology,
including customer data platforms (CDPs), consent management platforms (CMPs),
data management platforms (DMPs), and identity solutions are being managed and
activated.

A survey of 200 data decision-makers at brands, agencies and publishers, and 20
in-depth interviews reveals that although some companies leverage the
capabilities that DCRs offer beyond privacy, most are not using the advanced
measurement capabilities. In fact, most data leaders . . .


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TABLE OF CONTENTS




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