exactag.com
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Submitted URL: http://m.exactag.com/
Effective URL: https://exactag.com/privacy-policy/
Submission: On June 10 via manual from ES — Scanned from ES
Effective URL: https://exactag.com/privacy-policy/
Submission: On June 10 via manual from ES — Scanned from ES
Form analysis
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<p>Exactag is committed to protect and respect your privacy. From time to time, we would like to inform you about our products and services as well as other content related thereto that might be of interest to you. You can unsubscribe from
these communications at any time. You may find further information about the data processing in our <a href="https://exactag.com/privacy-policy-website/" target="_blank" rel="noopener">Privacy Policy</a>. </p>
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Text Content
Powered by Cookiebot * Consent * Details * [#IABV2SETTINGS#] * About THIS WEBSITE USES COOKIES We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. Consent Selection Necessary Preferences Statistics Marketing Show details * Necessary 12 Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. * Cookiebot 2 Learn more about this provider CookieConsentStores the user's cookie consent state for the current domain Expiry: 1 yearType: HTTP 1.gifUsed to count the number of sessions to the website, necessary for optimizing CMP product delivery. Expiry: SessionType: Pixel * Exactag 1 Learn more about this provider SESS#Preserves users states across page requests. Expiry: SessionType: HTTP * Google 1 Learn more about this provider test_cookieUsed to check if the user's browser supports cookies. Expiry: 0 dayType: HTTP * Hubspot 2 Learn more about this provider embed/v3/counters.gifUsed to implement forms on the website. Expiry: SessionType: Pixel _cfuvidPending Expiry: SessionType: HTTP * LinkedIn 2 Learn more about this provider li_gcStores the user's cookie consent state for the current domain Expiry: 179 daysType: HTTP bscookieThis cookie is used to identify the visitor through an application. This allows the visitor to login to a website through their LinkedIn application for example. Expiry: 1 yearType: HTTP * Personio 1 Learn more about this provider localeThe cookie determines the preferred language and country-setting of the visitor - This allows the website to show content most relevant to that region and language. Expiry: SessionType: HTTP * hsforms.com linkedin.com 3 __cf_bm [x3]Pending Expiry: 0 dayType: HTTP * Preferences 2 Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. * Exactag 1 Learn more about this provider pll_languageThis cookie is used to determine the preferred language of the visitor and sets the language accordingly on the website, if possible. Expiry: 1 yearType: HTTP * LinkedIn 1 Learn more about this provider lidcRegisters which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. Expiry: 0 dayType: HTTP * Statistics 4 Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. * Google 3 Learn more about this provider _gaRegisters a unique ID that is used to generate statistical data on how the visitor uses the website. Expiry: 2 yearsType: HTTP _ga_#Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. Expiry: 2 yearsType: HTTP tdRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Expiry: SessionType: Pixel * LinkedIn 1 Learn more about this provider AnalyticsSyncHistoryUsed in connection with data-synchronization with third-party analysis service. Expiry: 29 daysType: HTTP * Marketing 9 Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. * Exactag 2 Learn more about this provider exactag_new_gkPresents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. Expiry: 3 monthsType: HTTP exactag_new_ukPresents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. Expiry: 179 daysType: HTTP * Google 4 Learn more about this provider IDEUsed by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Expiry: 399 daysType: HTTP _gcl_auUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services. Expiry: 3 monthsType: HTTP pagead/1p-conversion/#/Pending Expiry: SessionType: Pixel pagead/1p-user-list/#Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. Expiry: SessionType: Pixel * LinkedIn 3 Learn more about this provider bcookieUsed by the social networking service, LinkedIn, for tracking the use of embedded services. Expiry: 1 yearType: HTTP li_sugrCollects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. Expiry: 3 monthsType: HTTP UserMatchHistoryEnsures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor. Expiry: 29 daysType: HTTP * Unclassified 3 Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies. * Exactag 3 Learn more about this provider et_gkPending Expiry: SessionType: HTTP et_ukPending Expiry: SessionType: HTTP exactag_new_userPending Expiry: 179 daysType: HTTP Cross-domain consent[#BULK_CONSENT_DOMAINS_COUNT#] [#BULK_CONSENT_TITLE#] List of domains your consent applies to: [#BULK_CONSENT_DOMAINS#] Cookie declaration last updated on 2/6/24 by Cookiebot [#IABV2_TITLE#] [#IABV2_BODY_INTRO#] [#IABV2_BODY_LEGITIMATE_INTEREST_INTRO#] [#IABV2_BODY_PREFERENCE_INTRO#] [#IABV2_LABEL_PURPOSES#] [#IABV2_BODY_PURPOSES_INTRO#] [#IABV2_BODY_PURPOSES#] [#IABV2_LABEL_FEATURES#] [#IABV2_BODY_FEATURES_INTRO#] [#IABV2_BODY_FEATURES#] [#IABV2_LABEL_PARTNERS#] [#IABV2_BODY_PARTNERS_INTRO#] [#IABV2_BODY_PARTNERS#] Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. You can at any time change or withdraw your consent from the Cookie Declaration on our website. Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy. Please state your consent ID and date when you contact us regarding your consent. Do not sell or share my personal information Deny Allow selection Customize Allow all Powered by Cookiebot by Usercentrics * Features * Data Collection * Data Enrichment * Data-driven Attribution * MMM Enhancements * Model Harmonization * Data Utilization * FAQ * Technical Integration * Working with Us * Tool Comparison * Case Studies * Insights * Company * Management * Our Journey * Partners * Careers * Contact Us * Login * Help Center * Features * Data Collection * Data Enrichment * Data-driven Attribution * MMM Enhancements * Model Harmonization * Data Utilization * FAQ * Technical Integration * Working with Us * Tool Comparison * Case Studies * Insights * Company * Management * Our Journey * Partners * Careers * Contact Us CONTACT * LinkedIn * Privacy Policy * Legal Notice ENGLISH VERSION Read our Privacy Policy in English. Read more DEUTSCHE VERSION Lesen Sie unsere Datenschutzerklärung auf Deutsch. Read more EXACTAG – INFORMATION ON DATA PROTECTION WITH REGARD TO THE SERVICES PROVIDED Exactag GmbH, Theodorstraße 178, D-40472 Düsseldorf (“Exactag“) collects, processes and stores data on the website and the customer’s subpages for the purpose of measuring reach, statistical analysis and business cost optimisation on behalf of the customer. 1. LEGAL BASIS Data collection is carried out in two fundamentally different ways and on two different legal bases: A. USER-LEVEL DATA COLLECTION If the user has given his or her consent in accordance with Art. 6(1)(1) lit. a of the GDPR, Section 25(1)(1) Telecommunications-Telemedia Data Protection Act (TTDSG), the data to be processed will be collected on a user-related basis. B. GROUP-LEVEL DATA COLLECTION (ANONYMOUS REACH MEASUREMENT) If the user has not given his or her consent, the data can be collected anonymously, i.e. without collecting any personal data, and in a grouped manner, i.e. by randomly assigning the collected data to groups of users. It is therefore impossible to draw conclusions about individual users. This anonymous collection is absolutely necessary according to Section 25(2) No. 2 TTDSG in order to carry out economic cost optimisations and thus guarantee the requested service. 2. NATURE AND PURPOSE OF THE DATA PROCESSING A. PURPOSE OF THE DATA PROCESSING Exactag has submitted to the rules of the IAB Transparency & Consent Framework (TCF) and is an approved IAB TCF Vendor registered with vendor ID 312. Exactag evaluates users’ decisions stored in the IAB TC String for the following purposes as defined in the IAB Europe Transparency & Consent Framework Policies: Purpose 1: Store and/or access information on a device (Consent) Purpose 7: Measure advertising performance (Consent) Purpose 8: Measure content performance (Consent) B. DATA COLLECTION WITH THE HELP OF COOKIES Exactag uses cookies as technology to collect the data. For the 2 different types of collection mentioned in point 1, different cookies are used to ensure the respective type of collection. A. USER-LEVEL DATA COLLECTION The following data is collected as part of the User-level Data Collection: * Timestamp; * Geo-location from IP address; * Marketing data, especially media contacts; * Origin and destination page; * Browser data; * Customer parameters; and * Conversion data, such as order number. B. GROUP-LEVEL DATA COLLECTION The following data is collected as part of the anonymous data collection: * Timestamp; * Marketing data, especially media contacts; * Origin & destination page; * Device type; and * Conversion data without user reference. 3. RETENTION PERIOD The retention period depends on the type of data: * Raw data, i.e. touchpoints, onsite events (page impressions, visits, etc.), conversion pixels and cross-device data: Maximum 6 months from collection; * Conversion information (i.e. conversion parameters on an OrderID basis as seen in the conversion list): Maximum 18 months from collection; * Journey information (includes conversions, touchpoints, onsite events, previous conversions, and external touchpoints in such a journey): Maximum 36 months from collection; and * Cross-device data, i.e. connections based on a user key and the advertiser’s cross-device key (1st party data such as customer ID or hashed email addresses): Deleted 6 months after inactivity. 4. POSSIBILITY TO OBJECT To ensure exclusion from user-level data collection, a cookie can be set in your browser as an alternative to missing consent in the privacy settings. This cookie is called “optout“ and is set by “exactag.com“. It may not be deleted as long as you object to the user-related data processing. If you wish to object to this data processing for the future, please click on the link provided by the respective customer of Exactag from its website. —————————- APPENDIX List of sites on wich our clients use our software solutions: * at.bahn.de * at.bahn.com * att.sheego.de * attr.eurowings.com * cj.esprit.de * dionysos.usenet.de * dionysos.usenet-deluxe.com * dionysos.usenet-expert.com * dionysos.usenext.com * em.baur.de * et.stage-entertainment.de * m.floraprima.de * mextg.ikea.com * tr.yfood.eu * track.baldur-garten.at * track.baldur-garten.ch * track.baldur-garten.de * track.baldur-nederland.nl * xtg.lampenwelt.de * xtg.lights.co.uk * xtg.luminaire.fr * xtg.lampenwelt.at * xtg.lampen24.be * xtg.lampenwelt.ch * xtg.svetla24.cz * xtg.lampegiganten.dk * xtg.lampara.es * xtg.nettilamppu.fi * xtg.feny24.hu * xtg.lights.ie * xtg.lampade.it * xtg.lampen24.nl * xtg.lampegiganten.no * xtg.lampy.pl * xtg.lamp24.se * xtg.svetla.sk * xtg.payback.de * et.tom-tailor.de * et.tom-tailor.at * et.tom-tailor.ch * et.tom-tailor.nl * et.tom-tailor.be * et.tom-tailor.eu * cj.esprit.de * cj.esprit.at * cj.espritshop.ch * cj.esprit.cz * cj.esprit.dk * cj.esprit.es * cj.esprit.eu * cj.esprit.fi * cj.esprit.fr * cj.esprit.hk * cj.espritshop.it * cj.esprit.nl * cj.esprit.pl * cj.esprit.se * cj.esprit.co.uk * cj.esprit.us * cj.esprit.au * cj.esprit-shop.ca * cj.esprit.kr * cj.esprit.ph * cj.esprit.co.th * cj.esprit.tw * cj.espritshop.pl * cj.espritshop.be * staex.aida.de * am.obi.de * crt.haba-pro.com * crt.haba-play.com * attribution.ricardo.ch * attr.zattoo.com * exagm.vodafone.de * exctg.pharao24.de * exactag.axa.ch * xctg.displate.com * xtg.lumories.sk * xtg.lumories.cz * xtg.lumories.hu * xtg.lumories.es * xtg.lumories.pl * xtg.lumories.lt * xtg.lumories.lv * xtg.lumories.ee * xtg.lumories.bg * xtg.lumories.hr * xtg.lumories.gr * xtg.lumories.pt * xtg.lumories.ro * xtg.lumories.si —————————- Date of this Privacy Policy 4 July 2023 EXACTAG – INFORMATIONEN ZUM DATENSCHUTZ IM HINBLICK AUF DIE ERBRACHTEN LEISTUNGEN Exactag GmbH, Theodorstraße 178, D-40472 Düsseldorf („Exactag“) erhebt, verarbeitet und speichert auf der Webseite und den Unterseiten des Kunden Daten zur Reichweitenmessung, statistischen Analyse und betriebswirtschaftlichen Kosten-Optimierung im Auftrag des Kunden. 1. RECHTSGRUNDLAGE Die Datenerhebung erfolgt auf zwei grundsätzlich unterschiedliche Arten und Rechtsgrundlagen: A. USER-LEVEL DATA COLLECTION Liegt gem. Art. 6 Abs. 1 S. 1 lit. a DSGVO, § 25 Abs. 1 S. 1 TTDSG eine Zustimmung des Nutzers vor, so werden die zu verarbeitenden Daten nutzer-bezogen erhoben. B. GROUP-LEVEL DATA COLLECTION (ANONYME REICHWEITENMESSUNG) Liegt keine Zustimmung des Nutzers vor, so kann die Erhebung auf anonyme Weise erfolgen, also ohne jegliche personenbezogene bzw. personenbeziehbare Daten zu erheben, und auf gruppierter Weise, also indem erhobene Daten zufällig Gruppen von Nutzern zugeordnet werden. Ein Rückschluss auf den einzelnen Nutzer ist somit ausgeschlossen. Diese anonyme Erhebung ist gem. § 25 Abs. 2 Nr. 2 TTDSG unbedingt erforderlich, um betriebswirtschaftliche Kosten-Optimierungen durchzuführen und so den angefragten Dienst zu gewährleisten. 2. ART UND ZWECK DER DATENVERARBEITUNG A. ZWECK DER DATENVERARBEITUNG Exactag hat sich den Regeln des IAB Transparency & Consent Framwork (TCF) unterworfen und ist ein zugelassener Teilnehmer mit der Vendor-ID 312. Exactag wertet die im IAB TC String gespeicherten Entscheidungen der Nutzer für die folgenden Zwecke aus, die in den IAB Europe Transparency & Consent Framework Policies definiert sind: Purpose 1: Store and/or access information on a device (Consent) Purpose 7: Measure advertising performance (Consent) Purpose 8: Measure content performance (Consent) B. DATENERHEBUNG MIT HILFE VON COOKIES Exactag nutzt Cookies als Technologie, um die Daten zu erheben. Für die unter Ziffer 1 genannten 2 unterschiedlichen Arten der Erhebung kommen unterschiedliche Cookies zur Anwendung, um die jeweilige Art der Erhebung zu gewährleisten. A. USER-LEVEL DATA COLLECTION Im Rahmen der User-level Data Collection werden folgende Daten erhoben: * Zeitstempel, * Geo-Location aus IP-Adresse, * Marketingdaten, insb. Media-Kontakte, * Herkunfts- und Zielseite, * Browserdaten, * Kundenparameter, und * Konvertierungsdaten, wie z.B. Bestellnummer. B. GROUP-LEVEL DATA COLLECTION Im Rahmen der anonymen Datenerhebung werden folgende Daten erhoben: * Zeitstempel, * Marketingdaten, insbes. Media-Kontakte, * Herkunfts- & Zielseite, * Gerätetyp, und * Konvertierungsdaten ohne Nutzerbezug. 3. SPEICHERDAUER Die Speicherdauer ist abhängig von der Art Daten: * Rohdaten, d.h. Touchpoints, Onsite Events (page impressions, visits, etc.), Conversion Pixels und Cross-Device Daten: Maximal 6 Monate ab Erhebung; * Conversion Information (d.h. Conversion Parameter auf OrderID-Basis wie in der Conversion Liste zu sehen): Maximal 18 Monate ab Erhebung; * Journey Information (enthält Conversions, Touchpoints, Onsite Events, vorherige Conversions, und externe Touchpoints in einer solchen Journey): Maximal 36 Monate ab Erhebung; und * Cross-Device Daten, d. h. Verbindungen auf der Basis von einem Userkey and dem CrossDevice Key des Advertiser (1st party data wie z.B. Kunden ID oder gehashte E-Mail Adressen): Werden 6 Monate nach Inaktivität gelöscht. 4. WIDERSPRUCHSMÖGLICHKEIT Um den Ausschluss von der nutzerbezogenen Datenverarbeitung (User-level Data Collection) zu gewährleisten, kann alternativ zur fehlenden Zustimmung in den Datenschutzeinstellungen ein Cookie in Ihrem Browser gesetzt werden. Dieser Cookie trägt den Namen „optout“ und wird von „exactag.com“ gesetzt. Er darf nicht gelöscht werden, solange der nutzerbezogenen Datenverarbeitung von Ihnen widersprochen werden soll. Wenn Sie dieser Datenverarbeitung für die Zukunft widersprechen möchten, klicken Sie bitte auf den von dem jeweiligen Kunden von Exactag aus seiner Webseite bereitgestellten Link. —————————- APPENDIX Auf diesen Sites verwenden unsere Kunden unsere Software-Lösungen: * at.bahn.de * at.bahn.com * att.sheego.de * attr.eurowings.com * cj.esprit.de * dionysos.usenet.de * dionysos.usenet-deluxe.com * dionysos.usenet-expert.com * dionysos.usenext.com * em.baur.de * et.stage-entertainment.de * m.floraprima.de * mextg.ikea.com * tr.yfood.eu * track.baldur-garten.at * track.baldur-garten.ch * track.baldur-garten.de * track.baldur-nederland.nl * xtg.lampenwelt.de * xtg.lights.co.uk * xtg.luminaire.fr * xtg.lampenwelt.at * xtg.lampen24.be * xtg.lampenwelt.ch * xtg.svetla24.cz * xtg.lampegiganten.dk * xtg.lampara.es * xtg.nettilamppu.fi * xtg.feny24.hu * xtg.lights.ie * xtg.lampade.it * xtg.lampen24.nl * xtg.lampegiganten.no * xtg.lampy.pl * xtg.lamp24.se * xtg.svetla.sk * xtg.payback.de * et.tom-tailor.de * et.tom-tailor.at * et.tom-tailor.ch * et.tom-tailor.nl * et.tom-tailor.be * et.tom-tailor.eu * cj.esprit.de * cj.esprit.at * cj.espritshop.ch * cj.esprit.cz * cj.esprit.dk * cj.esprit.es * cj.esprit.eu * cj.esprit.fi * cj.esprit.fr * cj.esprit.hk * cj.espritshop.it * cj.esprit.nl * cj.esprit.pl * cj.esprit.se * cj.esprit.co.uk * cj.esprit.us * cj.esprit.au * cj.esprit-shop.ca * cj.esprit.kr * cj.esprit.ph * cj.esprit.co.th * cj.esprit.tw * cj.espritshop.pl * cj.espritshop.be * staex.aida.de * am.obi.de * crt.haba-pro.com * crt.haba-play.com * attribution.ricardo.ch * attr.zattoo.com * exagm.vodafone.de * exctg.pharao24.de * exactag.axa.ch * xctg.displate.com * xtg.lumories.sk * xtg.lumories.cz * xtg.lumories.hu * xtg.lumories.es * xtg.lumories.pl * xtg.lumories.lt * xtg.lumories.lv * xtg.lumories.ee * xtg.lumories.bg * xtg.lumories.hr * xtg.lumories.gr * xtg.lumories.pt * xtg.lumories.ro * xtg.lumories.si —————————- Stand dieser Datenschutzerklärung 04. 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