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 * Who We Are
 * What We Do
 * Our Networks
 * Our Brands
 * Our People
 * Our Ventures
 * Contact

 * * 한국어
   * 日本語
   * 繁體中文
   * 简体中文
   * English

 * * Hong Kong
   * Korea
   * Japan
   * South East Asia
   * Taiwan


 * Who We Are
 * What We Do
 * Our Networks
 * Our Brands
 * Our People
 * Our Ventures
 * Contact


WHO WE ARE

ASIA'S LEADING OMNI BRAND
OPERATOR, CURATOR AND DISTRIBUTOR

Learn more


WHO WE ARE

ASIA'S LEADING OMNI BRAND
OPERATOR, CURATOR AND DISTRIBUTOR

Learn more


OUR BRANDS

100% FOCUSED ON
THE ASIAN CONSUMER

Learn more


WHAT WE DO

OMNI BRAND CURATION
AND OPERATION

Learn more


OUR PEOPLE

A PASSIONATE NETWORK
OF LOCAL EXPERTS

Learn more



ASIA'S LEADING OMNI-CHANNEL BRAND OPERATOR, CURATOR AND DISTRIBUTOR

100% FOCUSED ON THE ASIAN CONSUMER

Bluebell Group is Asia’s leading omni brand curator. Operating across multiple
product categories for luxury, premium and lifestyle brands, we are present in
10 markets in Asia. We are the brand behind the brands, since 1954.

WHO WE ARE



100% FOCUSED ON THE ASIAN CONSUMER

Bluebell Group is Asia’s leading omni brand curator. Operating across multiple
product categories for luxury, premium and lifestyle brands, we are present in
10 markets in Asia. We are the brand behind the brands, since 1954.

WHO WE ARE



OMNI BRAND CURATION AND OPERATION

For over 65 years we have been building a flexible platform with targeted
services and expertise in Asia’s highly diversified landscape. We leverage a
network of local know-how, resources and connections for brands to thrive in
Asia, with a consumer centric approach.

WHAT WE DO

ASIAN CONSUMER

LOCAL EXPERTS AND STAFF

LOCAL BUSINESS PARTNERS



BRAND PARTNERS

ASIAN CONSUMER

LOCAL EXPERTS AND STAFF

LOCAL BUSINESS PARTNERS



BRAND PARTNERS

PARTNER OF CHOICE IN ASIA

No one understands the Asian consumer quite like Bluebell. We have pioneered
both luxury and e-commerce in Asia, and introduced many of the most desirable
brands in the region. With 3,800+ employees across 10 markets, we combine local
expertise with talented multi-cultural teams, enhanced with continuous
integrated training programs LBI – the Luxury Business Institute, and the Retail
Academy by Bluebell.

OUR PEOPLE
OUR STRATEGIC PARTNERS



PARTNER OF CHOICE IN ASIA

No one understands the Asian consumer quite like Bluebell. We have pioneered
both luxury and e-commerce in Asia, and introduced many of the most desirable
brands in the region. With 3,800+ employees across 10 markets, we combine local
expertise with talented multi-cultural teams, enhanced with continuous
integrated training programs LBI – the Luxury Business Institute, and the Retail
Academy by Bluebell.

OUR PEOPLE
OUR STRATEGIC PARTNERS





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 * Who We Are
   * Our People
   * Our History
   * Our Mission, Vision and Values
 * What We Do
   * The Curated Path
   * Our Networks

 * Our Brands
 * Our Ventures
 * Our Strategic Partners
 * Market Insights
 * Media
 * Success Stories
 * Contact

 * Loyalty Programme
 * Sitemap
 * Privacy Policy
 * Terms of Use

© Bluebell (Asia) Ltd. All Rights Reserved.